2

Federal State Educational Budgetary Institution of Higher Education «FINANCIAL

UNIVERSITY UNDER THE GOVERNMENT OF THE RUSSIAN FEDERATION»
______________________________________________
(full name of education institution/branch)
Logistics and Marketing Department__________________________________
(name of department/teaching department)

Karpova Svetlana Vasilyevna, Soldatova Natalia Fedorovna_________________________

(full name of author/authors)
_____________
(subject name)

SYLLABUS

Level of Study: Master’s Degree

Field of Study: 43.04.02 «Tourism»

Study Program: *to be defined*

 3

1. Name of a subject INTERNATIONAL FINANCIAL MARKETING The

working program of the discipline for students studying in the direction of training 43.04.02
«Tourism», the orientation of the master's degree programs «Financial technologies of the
hospitality sector (with partial implementation in English)», «The hospitality and tourism
industry».
2. Mapping of learning outcomes (list of competences), with the relevant
indicators described and subject learning outcomes indicated
The section lists the graduates’ coded competencies that are to be developed during
the learning process, indicators that show their development (generalized descriptions of
specific actions performed by the graduate that clarify and reveal the competence content),
learning outcomes (knowledge, skills) with indicators of competence development (in the
form of a table):
For the direction of training 43.04.02 «Tourism», the focus of the master's program
«Hospitality and tourism industry»
Table 1
Competence Competence Competence Learning outcomes (skills2 , and
code development knowledge) and indicators that
indicators1 show competence development

1 To be filled in when the updated Financial University educational standards and federal state educational standards of higher education
“3++” are implemented.
2
Skills are described when the Financial University educational standards of the 1st generation and federal state educational standards of
higher education “3+” are implemented.
 4

The ability to develop 1. To know:

and implement marketing Understands and - methods and tools for the
strategies and programs in the takes into account study of problematic situations
tourism sector, analyze and the peculiarities of arising in the development of
evaluate the tourist potential marketing markets and marketing activities
GPC-1 of a destination, use modern management at the of the organization in the tourism
technologies for promoting a level of tourist sector
tourist territorial tourist organizations and Be able to:
product, form a marketing tourist territories - own a modern marketing
policy and implement (destinations). complex for use in the tourism
effective marketing sector
management of tourism 2. Uses To know:
industry organizations knowledge about - modern marketing
modern marketing technologies for the development
technologies for the and promotion of competitive
development, tourist products and tourist
promotion and sale packages;
of competitive - modern methods of
tourist products and analyzing the market environment,
tourist packages. the specifics of the global modern
socio-economic environment;
Be able to:
- apply digital technologies
to develop programs for the
promotion of the organization in
the field of tourist services and its
product portfolio;
3. Forms a To know:
marketing policy - the main methods and
and implements a tools for managing the marketing
marketing strategy policy of organizations in the
for generating tourism sector for the sustainable
tourist flows based development of companies and
on the promotion of regions of Russia;
tourist products for Be able to:
the sustainable - apply project approaches
development of the and methods of product portfolio
regions of Russia management, pricing, distribution
and promotion of tourist products;
 5

ACO-3 The ability to analyze 1. Identifies To know:

and evaluate the tourist and forms strategic - the main methods of
potential of the territory and alternatives for the analyzing the tourist potential of
tourism infrastructure in development of the the territory - methods of
conjunction with business territory, using segmentation of target markets
objectives and development methods of and positioning of the company's
strategies of enterprises and conducting a tourism products;
projects in the tourism comprehensive Be able to:
industry analysis and - apply the method of
assessment of the segmentation of target markets
tourist potential of and evaluate alternative
the territory and positioning schemes for the
tourism company's tourist products, tourist
infrastructure projects of the territory;
2. To know:
Demonstrates the - the main methods of
skills of developing, strategic analysis at all stages of
implementing and building a marketing strategy, its
implementing the evaluation and timely adjustment,
strategy of a tourism Be able to:
industry company - conduct marketing
control over the stages of strategic
marketing of the territory and
infrastructure of tourism, tourism
industry enterprises;
3. Selects To know:
the company's - marketing metrics of
performance economic and communicative
metrics at each effectiveness of marketing
stage of the solutions, projects, plans
company's life cycle Be able to:
in the tourism - evaluate the economic
industry and communicative effectiveness
of marketing solutions, projects,
plans of tourism industry
enterprises;

For the direction of training 43.04.02 «Tourism», the focus of the master's program
«Financial technologies of the hospitality sector (with partial implementation in English)»
Table 1
Competence Competence Competence Learning outcomes (skills4 , and
code development knowledge) and indicators that
indicators3 show competence development

3 To be filled in when the updated Financial University educational standards and federal state educational standards of higher education
“3++” are implemented.
4
Skills are described when the Financial University educational standards of the 1st generation and federal state educational standards of
higher education “3+” are implemented.
 6

GPC-4 The ability to develop and 1. Understands and To know:

implement marketing takes into account - methods and tools for the study
strategies and programs in the the peculiarities of of problematic situations arising
tourism sector, analyze and marketing in the development of markets
evaluate the tourist potential management at the and marketing activities of the
of a destination, use modern level of tourist organization in the tourism sector;
technologies for promoting a organizations and Be able to:
tourist territorial tourist tourist territories - own a modern marketing
product, form a marketing (destinations). complex for use in the tourism
policy and implement sector
effective marketing
management of tourism
industry organizations
2. Uses knowledge To know:
about modern - modern marketing technologies
marketing for the development and
technologies for the promotion of competitive tourist
development, products and tourist packages;
promotion and sale - modern methods of analyzing
of competitive the market environment, the
tourist products and specifics of the global modern
tourist packages. socio-economic environment;
Be able to:
- apply digital technologies to
develop programs for the
promotion of the organization in
the field of tourist services and its
product portfolio;
3. Forms a To know:
marketing policy - the main methods and tools for
and implements a managing the marketing policy of
marketing strategy organizations in the tourism
for generating sector for the sustainable
tourist flows based development of companies and
on the promotion of regions of Russia;
tourist products for Be able to:
the sustainable - apply project approaches and
development of the methods of product portfolio
regions of Russia management, pricing, distribution
and promotion of tourist products;

ACO-1 The ability to analyze trends
and patterns of financial
technologies in the hospitality
sector, to develop strategic
directions for their use in the
hospitality industry
enterprises
7
1. Analyzes and To know:
forms proposals for - basic methods of analysis and
improving financial evaluation of marketing
technologies in the technologies of the hospitality
hospitality sector industry in a complex and
dynamic environment and to
assess the consequences of
implementation;
Be able to:
- apply methods of analysis and
evaluation, marketing
management tools when
performing specific tasks,
projects, when organizing their
professional activities and
development;
2. Develops To know:
directions for the - modern digital technologies of
development of marketing research, digital
financial technologies of promotion of the
technologies at the organization and its product
enterprises of the portfolio;
hospitality sector, Be able to:
prepares the - apply digital technologies to
necessary project develop programs for the
documentation for promotion of the organization and
their its product portfolio, prepare
implementation project documentation;
3. Demonstrates
proficiency in To know:
methods of data - modern management tools and
collection, analysis information and communication
and processing. technologies for the collection,
When making analysis and processing of
management marketing data;
decisions when Be able to:
improving the - apply modern management
financial tools and information and
technologies used communication technologies for
the collection, analysis and
processing of marketing data;
 8

ACO-5 Ability to independently 1.Develops To know:

develop and implement investment - the specifics of the analysis and
investment solutions in the solutions for the evaluation of investment
international market of development of marketing solutions, projects,
hospitality and tourism hospitality and plans of hospitality and tourism
tourism enterprises enterprises on the international
on the international market;
market, prepares Be able to:
the necessary - evaluate the economic and
project communicative effectiveness of
documentation for investment marketing solutions,
their justification projects, plans of hospitality and
and implementation tourism enterprises on the
international market;
2. He has the tools To know:
to manage - digital marketing management
investment projects, tools, digital technologies of the
including taking organization's promotion
into account the programs and its product
specifics of the portfolio, taking into account the
international specifics of the international
market of hospitality and tourism market;
hospitality and Be able to:
tourism - apply modern digital
technologies of marketing
research, digital technologies of
promotion of the organization and
its product portfolio, taking into
account the specifics of the
international market of the
hospitality and tourism sector;
3. Demonstrates the To know:
skills of modeling - theoretical foundations of
investment risks, modeling marketing risks in the
developing a hospitality industry;
program of Be able to:
measures to - apply project approaches and
minimize the methods of marketing risk
impact of risks management, minimize the
impact of marketing risks in
conditions of economic
uncertainty;

3. Place of the subject in the curriculum

The discipline «International financial Marketing» refers to the disciplines chosen by
the direction of training 43.04.02 «Tourism», the orientation of the master's program
«Hospitality and tourism Industry» and to the disciplines of the module of the orientation of
the master's program «Financial Technologies of the hospitality sector (with partial
implementation in English)». The program of studying the discipline is compiled taking into
 9

account the requirements established by the relevant federal state educational standard of
higher education.
4. Workload in credits and academic hours, with class work (lectures and
seminars) and self-study indicated
For the direction of training 43.04.02 «Tourism», the focus of the master's program
«Hospitality and tourism industry»
Table 2
Type of work Total Semester
(in credits and hours) (Module) 5 (in
hours)
Overall workload 3 / 108 108
Class work 32 32
Lectures 8 8
Seminars, practicals 24 24
Self study 76 76
Formative assessment control work control work
Summative assessment test test

For the direction of training 43.04.02 «Tourism», the focus of the master's program
«Financial technologies of the hospitality sector (with partial implementation in English)»
Table 2
Type of work Total Semester
(in credits and hours) (Module) 2 (in
hours)
Overall workload 4 / 144 144
Class work 32 32
Lectures 8 8
Seminars, practicals 24 24
Self study 112 112
Formative assessment control work control work
Summative assessment exam exam

5. Subject content (with the thematic components indicated).

Topic 1. Concepts of international marketing
The essence and features of an international financial product, the services of an
international financial institution and their position on the international market. Goals,
objectives, structure of strategic decisions in the international financial market s. The
specifics of the international financial market and international business, the concept of
global marketing. The evolution of the concept of international financial marketing
(International Marketing Concept Evolution). The main stages of the transition to global
marketing. International marketing environment: economic, political, legal, cultural,
environmental factors, their influence on the formation of marketing strategies (STEEP-
factor analysis). SWOT analysis. Modern infrastructure of international business and the
international business climate. Features of studying the international marketing environment
for the hospitality and tourism industry.
 10

Topic 2. Research in international financial marketing

The concept, essence and features of international market research of financial products and
institutions (International Market Research). Introduction of new technologies and digital
platforms for conducting marketing research. A complex of international marketing
research. Marketing assessment of the reliability of foreign business partners. Segmentation
of international markets. Methods and stages of research of international markets. Marketing
Information System (Marketing Information System). Qualification requirements for the
level and nature of knowledge and skills required for a marketing agency for the study of
international financial markets. Indicators of efficiency and effectiveness of professional
activity. The specifics of international financial marketing in Russia. Features of conducting
international marketing research for the hospitality and tourism industry.
Topic 3. Organization, control and regulation of international marketing
activities
Setting marketing Goals, the concept of mission (Mission, Vision), the essence and
types of international marketing strategies. Factors determining the choice of an
international marketing strategy. Operational, tactical and strategic marketing planning.
Organizational forms of entering international markets. Marketing support of international
commercial operations. Key Success Factors in international marketing. Competition and
competitiveness in the international market. The model of the five forces of M. Porter
(Michael Porter's Model). Features of the organization, control and regulat ion of
international marketing activities for the hospitality and tourism industry.
Topic 4. Marketing tools in the management of international financial marketing
activities
The concept of the international marketing complex and its tools: commodity, price,
distribution and communication policies.
The specifics of the global financial product (Global product). Development and
management of the financial assortment. Standardization and adaptation of goods in
international marketing. The product Life Cycle. Features of international marketing of
services, including for the international hospitality and tourism industry.
Pricing methods and factors for making a price decision for the external market. Types
of the company's pricing policy when entering the foreign market (Global Pricing). The
formation of export prices in a competitive environment. Features of pricing for the
international hospitality and tourism industry.
Selection of distribution channels and their management in international marketing.
Factors influencing the choice of a distribution channel in international marketing.
Integrated logistics in international marketing. Participants of the distribution channel and
features of their relationships. Conflicts in the distribution cha nnel and their resolution
strategies. Features of the selection of distribution channels for the international hospitality
and tourism industry.
The structure and features of the communication complex in international marketing.
The AIDA model. The sales funnel. Sales promotion, PR and direct marketing in
international marketing. Personal sales and national business communication styles.
Integrated Marketing Communications, basic principles and modern ap proaches to their
formation. International advertising (International Advertising), direct marketing( Direct
Marketing), public Relations system (Public Relations). Features of the formation of a
 11

communicative complex for the international hospitality and tourism industry. Features of
digital channels of promotion and sales on the international market, including for the
hospitality and tourism industry. International brands: strategies and assessments in
international financial markets. Features of management and evaluation of international
brands in the hospitality and tourism industry.
6. List of teaching and methodological materials needed for the students self-
study
6.1. List of questions for student self-study and types of out-of-class activities

Table 3
 12
Itemized subject Questions the students should answer
content within the self-study process
1. Characteristics of the
international marketing environment:
macro-and micro-environment of
international marketing The concept of
"green marketing and green finance" in
international markets. Consumerism,
protectionism and consumer rights
protection. The concept of social and
corporate responsibility in international
markets. The main directions of
development of individual international
markets. SMART and IRAC criteria in
marketing planning.
2. International research
organizations. Study of Incoterms
legislation. Culturological features of
consumer behavior models. Digital,
latent, Internet marketing, specifics of
information collection and processing.
Features of conducting international
marketing research in the service sector.
3. Transformation of
international marketing strategies:
factors determining the processes.
Features of the organization and
regulation of marketing activities in
international markets. The specifics of
the formation of international marketing
strategies in the hospitality and tourism
industry.
Types of out-of-class activities
-Working with the lecture notes; -
working with the electronic library
system;
- preparation of a plan and
abstracts of answers to control
questions;
- preparation for independent
work;
- preparation of reports and
multimedia presentations;
- preparation for participation in
the discussion; -
familiarization with the case and
preparation of answers to
questions;
- Working with the lecture notes;
- working with the electronic
library system;
- preparation of a plan and
abstracts of answers to control
questions;
- preparation for independent
work, test;
- preparation of reports and
multimedia presentations;
- preparation for participation in
the discussion; - work with legal
systems, study of Incoterms
legislation;
- working with the case and
preparing answers to questions;
- Working with the lecture notes;
- working with the electronic
library system;
- preparation of a plan and
abstracts of answers to control
questions;
- preparation for participation in
the discussion;
- preparation for solving
situational tasks;
- preparation for independent
work;
 13

4. The specifics of marketing - Working with the lecture notes;

services on the international market.
Marketing of impressions. The
development of mobile marketing in the
markets of developed countries. Trends
and prospects of international branding
in the financial markets. Features of
international branding in the hospitality
and tourism industry.
- working with the electronic
library system;
- study of the legislation of the
Russian Federation on the topic;
- preparation for the project task;
- preparation for independent
work;
- execution of reports and
presentations;
- performing home control work;

6.2. List of questions/assignments/topics for students’ preparation to formative

assessment
An approximate list of topics for the control work.
Home control work is performed on the topic chosen by the student:
1. Conducting international marketing research for the hospitality and tourism
industry:
- in the insurance services market;
- in the banking services market;
- in the market of investment services.
2. Innovative methods of marketing research.
3. The role of international financial institutions for the hospitality and tourism
industry, features of participation and regulation.
4. International marketing strategies for the hospitality and tourism industry
(comparative analysis).
5. Formation of an international marketing plan for the hospitality and tourism
industry.
6. Specifics of marketing of financial products and services (tools of the marketing
complex).
7. Formation of international strategies by financial organizations in the development
of pricing policy for the hospitality and tourism industry.
8. Pricing strategies of financial organizations, including international ones.
9. Intermediaries in the international financial market.
10. Financial intermediaries for the international hospitality and tourism industry.
11. Positioning strategies in the international financial market.
12. Financial and / or marketing positioning of the international hospitality and
tourism industry.
13. Organization, management and control of international financial organizations.
14. Organization, management and control of international organizations of the
hospitality and tourism industry.
15. Application of marketing innovations for the international hospitality and tourism
industry.

The list of questions for the test (exam):

 14

1. The specifics of international financial marketing.

2. Definitions of the terms «international financial market», «global financial
market», differences and features.
3. The specifics of the service in marketing. The specifics of hospitality and tourism
services.
4. Marketing complex of financial services.
5. Requirements imposed by the international financial market to the elements of the
marketing complex.
6. Characteristics of the subjects of the international financial market (you can use the
example of a specific country).
7. The main characteristics of the international environment in the financial markets.
Features of studying the international marketing environment for the hospitality and tourism
industry.
8. The specifics of international marketing research of financial markets. Features of
conducting international marketing research for the hospitality and tourism industry.
9. Characteristics of innovative approaches in the research activities of financial
products and services, including for the hospitality and tourism industry.
10. Foreign trade organizations regulating the activities of the international financial
market, their main goals and objectives.
11. Features of the organization of international marketing activities for the hospitality
and tourism industry.
12. Characteristics and features of international marketing communications in
financial markets.
13. The concepts of "efficiency" and" efficiency " in the international financial
market, give examples.
14. Marketing strategies based on the I. Ansoff matrix, their use in the international
financial market. Application features for the hospitality and tourism industry.
15. Goals and objectives of international marketing strategies for financial
organizations. SMART criteria.
16. The concept of the international marketing complex and its tools: commodity,
price, distribution and communication policies.
17. STP strategies, their role, significance and specifics for the international financial
market.
18. The main methods of positioning a financial product/ service on the international
market.
19. The main decisions that are made by organizations of the hospitality and tourism
industry when entering the foreign market.
20. Corporate marketing. Internal marketing for financial organizations.
21. Marketing of interaction with stakeholders.
22. Characteristics of marketing resources in the international financial market.
23. State regulation of foreign economic activity at the present stage, including for
the hospitality and tourism industry.
24. Characteristics of international financial intermediaries, including for the
hospitality and tourism industry.
25. Characteristics of professional intermediaries in the financial markets.
 15

26. The specifics of marketing channels in the international financial market.

27. Selection of distribution channels for the international hospitality and tourism
industry.
28. The model of state regulation of the securities market in Russia.
29. Social and corporate responsibility (CSR) in the international financial market.
Features of CSR for the hospitality and tourism industry.
30. The importance of green marketing and green finance in the international market.
31. Organizational forms of international financial activity at the present stage.
Formation of a strategy in foreign markets.
32. The public sector as a client in the international financial market.
33. Segmentation, concept, criteria, examples at the present stage. Online
segmentation.
34. Product characteristics in the international financial market, product management.
35. The life cycle of financial products, stages, strategies, application.
36. M. Porter's model and its application in the international financial market.
37. Innovative methods of marketing research, on-line & off-line.
38. Risks in international financial marketing.
39. Types of investors in the international financial market. Institutional investors,
financial risks.
40. The main strategies for analyzing the opportunities of the international financial
market.
41. Branding and types of brands in international financial marketing. Management
of international brands in the hospitality and tourism industry.
42. Marketing of interaction with stakeholders at the international level.
43. Methodology, plan and composition of marketing research of international
markets.
44. Organization of international marketing activities in the financial markets.
45. Strategic planning of international financial marketing activities.
46. The transnational structure of the organization of international marketing
activities. The choice of a transnational form of organization.
47. Controlling in international financial marketing activities. Role, place in
marketing planning, value.
48. Pricing for the international hospitality and tourism industry.
49. Formation of a communication complex for the international hospitality and
tourism industry.
50. Digital channels of promotion and sales on the international market, including for
the hospitality and tourism industry.

Example of an exam ticket

Federal State Educational Budgetary Institution of Higher Education «FINANCIAL

UNIVERSITY UNDER THE GOVERNMENT OF THE RUSSIAN FEDERATION»
(Financial University)
Logistics and Marketing Department
 16

Logistics and Marketing Department

Discipline «International Financial Marketing»
Faculty of Economics and Business Full-time education
Module 2 Direction 43.04.02 «Tourism»
Master's program «Financial technologies of the hospitality industry
(with partial implementation in English)»

EXAM TICKET № 1

1. Reveal the essence of the terms «international financial market», «global financial
market», specify the differences and features of these categories (25 points).
2. Test task (10 points)

№ Test task possible answers

1. One of the first stages of the a) advertising;
implementation of international b) selection of distribution channels;
marketing is: c) development of public relations;
d) establishing the feasibility of entering the
foreign market;
e) forecasting the effectiveness of sales
activities;
2. The reasons for companies entering a) excessive internal competition
foreign markets are: b) the complexity of the international financial
system
c) the desire for short-term success
d) limited internal growth e) an increase in the
number of global companies;
3. It is possible to adapt the product to the a) making changes to the product in accordance
requirements of the external market by: with the peculiarities of consumption;
b) creating a new package without changing the
product;
c) development of new labeling without
changing the product;
d) adaptation of the communication policy to the
new conditions;
e) new product offers taking into account the
international product life cycle;
4. Strategies for entering the foreign market a) direct export;
do not include: b) search for the optimal market segment;
c) product differentiation;
d) investment of enterprises;
e) licensing;
5. The marketing concept that dominates a) production concept;
today in the most developed countries of b) the concept of improving the product;
the world: c) the concept of social and ethical marketing;
d) the concept of intensification of commercial
efforts (sales);
e) the concept of holistic marketing;
 17

3. Practice-oriented task (25 points).

Analyze the situation on the example of financial markets (banking offer for young
people: debit cards) on the example of Kazakhstan. The object of the study is Sberbank
PJSC — the largest Russian universal commercial bank. It is controlled by the Central Bank
of the Russian Federation, which owns more than 52% of the shares. Provides a wide range
of banking services. The purpose is to assess the level of customer loyalty of Sberbank PJSC
(young people) living in Kazakhstan.
Offer:
1. A model for measuring loyalty for young people, customers of Sberbank PJSC.
2. A methodology for collecting data characterizing the level of loyalty.
3. Questionnaire questions for obtaining the necessary information.

Prepared: ___________ S. V. Karpova

____________________N. F. Soldatova

I claim:
Deputy head. Head of the Department «Logistics and Marketing» for UMR
___________D. V. Shvandar
«__»________ 2021 d.

7. Mandatory and optional reading list

Basic and additional educational literature
Basic literature:
1. Innovative marketing: a textbook for universities / S. V. Karpova [ et al.]; under the
general editorship of S. V. Karpova. - 2nd ed., reprint. and additional-M.: Yurayt Publishing
House, 2021. - 474 p – - (Higher education). - EBS Yurayt. - URL:
https://urait.ru/bcode/468986 (accessed: 29.03.2021). - Text : electronic.
2. Marketing for masters: textbook / V. V. Sinyaev [ et al.]; Financial University; edited by
I. M. Sinyaeva. - M.: University textbook, 2016 – - 368 p. - Text: direct. - The same. - 2018.
- EBS ZNANIUM.com. - URL: https://znanium.com /catalog/product/937984 (accessed:
29.03.2021). - Text : electronic.
3. International marketing: textbook and workshop for universities / A. L. Abaev [et al.];
edited by A. L. Abaev, V. A. Aleksunin. - Moscow: Yurayt Publishing House, 2021. - 362
p — - (Higher education). - ABS Urite. - URL: https://urait.ru/bcode/468845 (accessed:
01.07.2021). - Text : electronic.
4. Strategic marketing for masters: textbook / O. N. Zhiltsova [ et al.]; Financial University;
edited by O. N. Zhiltsova. - M.: University textbook: INFRA-M, 2016 – - 316 p. - Text:
direct. - The same. - 2019. - EBS ZNANIUM.com. - URL:
https://znanium.com/catalog/product/1016616 (accessed: 29.03.2021). - Text: electronic.
Additional literature:
5. Guseva, I. A. Financial markets and institutions : a textbook and a workshop for
universities / I. A. Guseva. - Moscow: Yurayt Publishing House, 2021. - 347 p — - (Higher
education). - ABS Urite. - URL: https://urait.ru/bcode/469564 (accessed: 01.07.2021). -
Text : electronic.
 18

6. Internet marketing: a textbook for universities / O. N. Zhiltsova, O. A. Artemyeva, D. A.

Zhiltsov [ et al.]; under the general editorship of O. N. Zhiltsova. - 2nd ed., reprint. and add.
- Moscow: Yurayt Publishing House, 2020 — - 301 p — - (Higher education). - ABS Urite.
- URL: https://urait.ru/bcode/450115 (accessed: 14.04.2021). - Text : electronic.
7. Information technologies in marketing: textbook and workshop for universities / S. V.
Karpova [ et al.]; under the general editorship of S. V. Karpova. - M.: Yurayt Publishing
House, 2020 – - 367 p – - (Higher education). - ABS Urite . - URL:
https://urait.ru/bcode/450114 (accessed: 29.03.2021). - Text : electronic.
8. Karpova S. V. Marketing analysis. Theory and practice: a textbook for universities / S.
V. Karpova, S. V. Mkhitaryan, V. N. Rusin; under the general editorship of S. V. Karpova.
- Moscow: Yurayt Publishing House, 2021 – - 181 p – - (Higher education). - EBS Yurayt.
- URL: https://urait.ru/bcode/472642 (accessed: 29.03.2021). - Text : electronic.
9. Karpova, S. V. International marketing: textbook / S. V. Karpova. - 6th ed., reprint. and
add. - Moscow: Dashkov and K, 2021. - 296 p – - EBS ZNANIUM.com. - URL:
https://znanium.com/catalog/product/1232137 (accessed: 01.07.2021). - Text : electronic.
10. Customer orientation: research, strategies, technologies: monograph / L. S. Latyshova,
I. V. Lipsits, O. K. Oiner [ et al.]. - Moscow: INFRA-M, 2021 – - 241 p. - (Scientific
thought). - ABS ZNANIUM.com. - URL:https://znanium.com/catalog/product/1284031
(accessed: 30.03.2021). - Text: electronic.
11. Marketing: theory and practice: a textbook for bachelors, training. by economy. for
example, and special / Financial University ; Russian Marketing Association; call. author
under the general ed. of S. V. Karpova. - Moscow: Yurayt, 2015. - 408 p. - Text: direct. -
The same. - EBS Yurayt: - 2019. - URL: https://www.biblio-online.ru/bcode/425233
(accessed: 01.07.2021). - Text: electronic.
12. International marketing: textbook and pratikum for universities / I. V. Vorobyova, N. V.
Goncharenko, M. A. Gubina [et al.]; edited by I. V. Vorobyeva, K. Petsoldt, S. F. Sutyrin. -
Moscow: Yurayt, 2020. - 398 p.- (Higher education). - Text: direct. - The same. - ABS Urite.
- URL: https://urait.ru/bcode/450356 (accessed: 01.07.2021). - Text : electronic.
13. Marketing in industries and spheres of activity : textbook and workshop for universities
/ S. V. Karpova [et al.]; under the general editorship of S. V. Karpova, S. V. Mkhitaryan. -
Moscow: Yurayt Publishing House, 2021. - 396 p — - (Higher education). - ABS Urite. -
URL: https://urait.ru/bcode/484237 (accessed: 01.07.2021). - Text : electronic.
14. Modern architecture of finance in Russia: a monograph /M. A. Eskindarov, V. V.
Maslyannikov, M. A. Abramova [et al.]; Financial University; edited by M. A. Eskindarov,
V. V. Maslennikov. - Moscow: Kogito-Center, 2020. - 487 p. - Text: direct. - The same. -
EB of the Financial University. - URL:
http://www.fa.ru/science/Documents/publications/_8.pdf. - Text: electronic.
15. Marketing management: textbook and workshop: for use in the educational process of
educat. institutions that implement higher education programs on, for example, training.
"Trade business", "Management" (bachelor's degree level) / D. V. Tyurin [et al.]; Guild of
Marketers; under the general editorship of S. V. Karpova, D. V. Tyurin. - Moscow: Dashkov
and K, 2017. - 366 p. - Text: direct. - The same. - ABS ZNANIUM.com. - URL :
http://znanium.com/catalog/product/937261 (accessed: 29.06.2020). - Text: electronic.
Periodicals
1. Marketing.
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2. Marketing in Russia and abroad.

3. Marketing and marketing research.
4. Practical marketing.
Foreign periodicals
1. BusinessWeek.
2. Journal of Marketing.
3. The Economist.

The list of resources of the information and telecommunications network

«Internet», necessary for the development of the discipline
1. Alpina Digital Business Online Library – http://lib.alpinadigital.ru.
2. Famous brands and brand promotion – http://www.brandtop.ru.
3. Scientific electronic Library – eLibrary.ru http://elibrary.ru.
4. National Electronic Library – http://нэб.рф.
5. Website of the Guild of Marketers – http://www.marketologi.ru.
6. The website of the encyclopedia of marketing – http://www.marketing.spb.ru.
7. Electronic Library of the Financial University (EB) – http://elib.fa.ru.
8. Electronic library system BOOK.RU – http://www.book.ru.
9. Electronic library system "University Library ONLINE" – http://biblioclub.ru.
10. Electronic library system Znanium – http://www.znanium.com.
11. Electronic library system of the publishing house "YURAYT" – https://www.biblio-
online.ru.
12. Electronic Library – http://grebennikon.ru.
13. Electronic Library of Dissertations of the Russian State Library – https://dvs.rsl.ru.

8. List of IT resources, incl. the list of software, information and reference

systems (as appropriate).
8. 1. Software:
1. Windows, Microsoft Office software;
2. ESET Endpoint Security antivirus software; etc.
8.2. Databases and information and reference systems
E.g.
1. Garant information and reference system;
2. Consultant Plus legal information system;
3. http://ru.wikipedia.org/wiki/Wiki e-encyclopedia;
4. http://www.skrin.ru/ database; etc.

8.3. Certified software/hardware used for information protection

If no such software/hardware is used, there is a special mark.
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