Professional Documents
Culture Documents
1. WRITING HEADLINES
- Headlines (titulars): they are important because they grab the reader's attention and provide a concise summary of
the main point or key information in an article. They serve as a tool to quickly communicate the essence of a story
and attract people to read further.
- Characteristics of headlines: conciseness, clarity, engagement, relevance, attractiveness, accuracy, tone. Articles,
auxiliary and main verbs, nouns and pronouns are omitted from the headlines meanwhile abbreviations, commas,
full stops, numbers and exclamation marks are used.
- How to turn a sentence into a headline:
1. Identify the core message
2. Simplify language
3. Prioritize key information
4. Keep it short and engaging
5. Test for impact or accuracy
Examples:
- Sentence: Local volunteers are organizing a community cleanup event to enhance our neighborhood.
- Headline: Join us! Community Cleanup Event to Enhance Our Neighborhood.
- S: The new restaurant offers a diverse menu with international flavors and a cozy atmosphere.
- H: Discover Diverse International Flavors at Our Cozy New Restaurant.
- S: A drunk driver caused an accident on route 95, which resulted in two people being killed.
- H: Fatal Accident on Route 95 Caused by Drunk Driver.
*A play on words is a clever and humorous use of language that manipulates multiple meanings or similar sounds of words
to create a witty or amusing effect.
Alliteration → the use of the same sounds (consonants) at the beginning of several words.
Examples: Sally sells seashells by the seashore. / Fiona's fluffy friend is a funny fox.
*Alliteration is when words in a sequence begin with the same sound or letter, creating a rhythmic and catchy effect.
BROADSHEET TABLOIDS
DEFINITION It's a big newspaper that has serious news and is It's a smaller newspaper known for short articles,
more formal celebrity news and catchy headlines
CONTENT In-depth coverage, analysis and serious Shorter articles, sensationalism and entertainment,
Journalism. Longer articles and extensive topics prioritizing celebrity news and gossip
LAYOUT Formal and organized with wide columns of More compact with shorter columns and larger
text. More traditional and structured design images
TARGET Educated and mature readership Broader audience, readers who prefer lighter content
AUDIENCE
PERCEPTION Quality journalism and professionalism Entertainment and more informal style of reporting
EXAMPLES The New York Times, The Washington Post, The The Sun, Daily Mail, The Globe
Guardian
Slant: refers to a particular perspective or bias in presenting information. It can involve shaping a story in a way that
highlights certain aspects while minimizing others, influencing the reader's perception.
Journalese language: is a style of writing commonly used in journalism, characterized by concise and straightforward
language to communicate information quickly and efficiently in news and articles.
Examples: Instead of Say → Report / Instead of Use → Utilize / Instead of Start → Launch / Instead of End → Wrap up
How does journalese (or tabloidese) create surprise-value seemingly routine stories?
By employing vivid language, unique phrasing and attention grabbing headlines.
VOCABULARY:
- Muggers: roba-maletes
- Low-level disorder: desordre de baix nivell
- Law-abiding: respectuós de la llei
- Fed-up with: estar fart d'algo
- Terrorise: aterroritzar
- Ban: prohibició
- Crime epidemic: epidèmia criminal
- Outsider: foraster
- Yobs: mal educats
- Shoplifting: robatori a les botigues
- Weapon: arma
Cohesion techniques are very important when writing any type of text. The use of pronouns is one of the most employed
techniques to avoid repetition.
- Stage blocking: is the choreography of actor's movements on the stage or within a scene in a film. It involves
determining where actors will stand, sit, move and interact during a particular movement. It's crucial for creating a
visually appealing presentation.
- Three important elements in blocking scene: actor movement, stage or set design and props (objectes de
l'escena).
- Function of the first element (actor movement): is crucial because it communicates the narrative, contributes to
visual composition, develops characters and maintains pacing and timing.
- Basic shapes and its representation:
Straight lines: formal, controlled, challenging
Curved lines: informal, relaxed, friendly
Triangles: imbalance, tension
Circles: unity, quality
- Purpose of the third element (stage/set design): is to visually create the atmosphere, setting and mood of a
scene, augmenting the narrative and emotional aspects.
- Subtext is what's not said. In blocking, it's shown through how actors move and position themselves.
3. PITCHING SUCCESSFULLY
● Next step after writing a screenplay: editing and revising it is crucial after the initial writing process.
● Pitch: a concise presentation of a movie idea to persuade others, often including key elements like the plot,
characters and themes.
● Hooks: captivating elements or techniques that grab the audience's attention and keep them engaged (highlights).
● Logline: brief summary of a movie's core idea. Is typically placed at the beginning of a screenplay. It serves as a
quick introduction to the main concept and sets the tone for the script. Screenwriters use it to present their concept
effectively.
Example: A young wizard, Harry Potter, discovers his magical heritage and must confront dark forces at
Hogwarts, facing the evil Voldemort to fulfill his destiny.
4. SHOOTING A FILM
● Camera angles:
1. Eye level: camera at the same height as the subject's eyes for a neutral perspective.
2. Low angle: camera below eye level, looking upward, often creating a powerful imposing effect.
3. High angle: camera above eye level, looking downward, often making subjects appear smaller or more vulnerable.
4. Dutch angle (canted angle): the camera is inclined to one side. Is used to evoke tension, disorientation or a sense
of unease in a scene.
5. Overhead shot: the camera is positioned directly above the subject, looking straight down. It provides a unique
perspective, offering a view from the top.
6. Shoulder level: the camera is positioned at the same height as the subject's shoulders. Natural and neutral
perspective.
7. Over the shoulder (ots): camera behind one character, showing their perspective with part of their shoulder and
head in the frame.
8. Point of view (pov): camera represents the character's perspective, showing what they see.
9. Establishing shot: wide-angle shot setting the scene and providing context.
10. Close up shot: taken at a close range intended to show greater detail to the viewer for emotional impact or
narrative focus.