ST.

THERESE PRIVATE SCHOOL

Grade School Department
School Year 2022-2023 SCORE:

ARTS 6
Summative Test No. 1
(Second Trimester)

Name: _______________________________________________________ Date: _________________

Section: ______________________________

I. DIRECTIONS: Read and answer the questions below. Choose the letter of the best answer and
write it on the blank before the number.

_________ 1. Which of these refers to a catchphrase usually used in advertising?

A. logo
B. slogan
C. tagline

_________ 2. Which refers to a symbol made up of text and images that identifies a business?
A. logo
B. slogan
C. tagline

_________ 3. Which is the best description for “memorable” as one of the principles of effective logo design?
A. It should be concise and easy to remember.
B. It must be something catching to the eye of the viewers.
C. Its design should derive its meaning and usefulness from the quality of what it symbolizes.
_________ 4. Which principles of effective logo design describes that the logo should work in different media
applications?
A. simple
B. versatile
C. appropriateness

_________ 5. Which principles of effective logo design describes that the logo should last for a long time?
A. simple
B. timeless
C. memorable

_________ 6. Which of these is an example of a corporate logo?

A. B. C.

_________ 7. Which principles of effective logo design describes that the logo design must have a minimum
number of colors?
A. simple
B. timeless
C. versatile

II. DIRECTIONS: Read and understand each sentence carefully. In the blank, write TRUE if the sentence is
correct or FALSE if it is not.

__________8. Taglines help consumers feel more connected to brands.

__________9. A logo is a symbol made up of text and images that identifies a business.
__________10. A logo usually consists of a symbol or brandmark and a logotype, along with a tagline.
III. DIRECTIONS: Give at least 6 tips in creating a great tagline/slogan. Write your answer on the space
provided.

11. ____________________________________________________________________________________

12. ____________________________________________________________________________________

13. ____________________________________________________________________________________

14. ____________________________________________________________________________________

15. ____________________________________________________________________________________

16. ____________________________________________________________________________________

IV. DIRECTIONS: Answer the questions below. Write your answer inside the box.

17-18. What is the importance of creating an effective tagline and logo design?

19-20. Do you think having good tagline, logo and company name contributes to business success? Explain.

ANSWER KEYS:
1. C
2. A
3. A
4. B
5. B
6. A
7. C
8. TRUE
9. TRUE
10. TRUE
(11-16.)
o Keep it short and simple.
 o Make it consistent with your logo.
o Stay honest.
o Make it authentic.
o Focus on what makes the company different.
o Make it timeless.
o Make sure it can stand alone.
o Consider your target audience. Make it memorable.
o Make people want it.
17-18.

The importance of creating an effective tagline and design is that, it is the visual rendition of a brand and
the building block of its branding. Well-designed logos and tagline help your company achieve prominence
and distinction amongst the customer base. It grabs attention
and makes a great first impression if done right.

19-20.
A tagline, logo and company name are related to the business entity as a whole and should communicate
the essential benefits or overall purpose of the business. It highlights the mission, purpose or culture of
your entity and provides clarity about who you are and the promise you make to your customers.