The Product Hierarchy Of Nestle’

Need Family : The need family of Nestle is “Health” Good

Food Good life.

Product Family: The product family of Nestle is Health

Care.
Product line: Milk product-
 NESTLÉ MILKMAID Creations
 NESTLÉ a+ milk
 NESTLÉ MILKMAID
 NESTLÉ Slim Milk

Coffee-
 NESCAFÉ CLASSIC
 NESCAFÉ My First Cup
 NESCAFÉ CAPPUCCINO
 NESCAFÉ SUNRISE Premium
 NESCAFÉ SUNRISE
Product Class or Product Category:
Nestle Put all the Product in one class which related to
each other under one Product Category.

Prepared Dishes

 MAGGI 2-MINUTE Noodles

 MAGGI Dumdaar Noodles
 MAGGI Bhuna Masala
 MAGGI CUPPA MANIA
 MAGGI Healthy Soups
 MAGGI MAGIC Cubes
 MAGGI Masala-ae-Magic
 MAGGI Noodletz
MAGGI Sauces
 MAGGI Pichkoo
 MAGGI Vegetable Atta Noodles
 MAGGI Vegetable Multigrainz Noodles
 MAGGI Imli Pichkoo Sauce
 Product Types: Nestle has different Product types in
Chocolate.
 NESTLÉ DARK CHOCOLATE
 NESTLÉ DARK CHOCOLATE Dry Fruits
 NESTLÉ Fudges
 NESTLÉ SELECTIONS Fine Chocolates
 NESTLÉ SELECTIONS Panned Dry Fruits
 NESTLÉ KITKAT
 NESTLÉ BAR-ONE
 NESTLÉ MUNCH
 NESTLÉ MUNCH POP CHOC
 NESTLÉ Milk Chocolate
 NESTLÉ MILKYBAR
 NESTLÉ MILKYBAR CHOO
 NESTLÉ MILKYBAR Crispy Wafer

Item :
Nestle has 5 variant of coffee and available in 4 size.
So the Nestle has 5*4=20 items in Coffee.
 Neslte

Milk Products and

Beverages Chocolates and
Nutrition Prepared Dishes
Confectionery

NESTLÉ NESCAFÉ MAGGI 2- NESTLÉ DARK

MILKMAID CLASSIC MINUTE CHOCOLATE

NESCAFÉ My MAGGI NESTLÉ DARK

NESTLÉ a+ milk
First Cup Dumdaar CHOCOLATE

NESTLÉ ACTIPLUS NESCAFÉ

Probiotic Dahi MAGGI Bhuna
CAPPUCCINO NESTLÉ Fudges
Masala

NESTLÉ EVERYDAY NESCAFÉ NESTLÉ

MAGGI CUPPA
Dairy Whitener SUNRISE SELECTIONS Fine
Premium
MANIA Chocolates

NESTLÉ
NESTLÉ NESCAFÉ MAGGI Healthy
SELECTIONS
EVERYDAY Ghee SUNRISE Soups Panned Dry

NESTLÉ MAGGI MAGIC

NESTLÉ KITKAT
MILKMAID Cubes

NESTLÉ NESLAC MAGGI NESTLÉ BAR-

Masala-ae- ONE

MAGGI NESTLÉ
NESTLÉ Slim Dahi
Noodletz MUNCH

NESTLÉ
NESTLÉ Slim Milk MAGGI Pichkoo
MUNCH POP

MAGGI NESTLÉ Milk

Vegetable Atta Chocolate

MAGGI Vegetable
NESTLÉ
Multigrainz
Noodles MILKYBAR

MAGGI Imli NESTLÉ

Pichkoo Sauce MILKYBAR

NESTLÉ
MAGGI Pazzta
MILKYBAR