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Gaddam.Tejaswini
Enrolment no.- 0158

Product mix of any product/services brand of your choice mentioning its products line,
product item, product mix, length, width, dept of the product.
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Gaddam.Tejaswini
Enrolment no.- 0158

Nestle company

CHOCOLATE HEALTH &

CEREALS COFFEE FOOD
& CANDIES NUTRITION

Product Depth
Cerevita Nescafe Maggie Speacial
Munch Peptamen
(Zimbabwe) Cappuccino Masala Noddles

Product Items of food

Milky bar Nescafe Choco- Maggie 2
Cheerios Nestle Resources
Chocolate Moca mintues noddles

Maggie Chicken
Chocapic KitKat Nespresso Nutren Junior
noddles

Nestle Nescafe Maggie Rich

Cini Mins Polo Boost
Gold Blend Tomato Ketchup

Maggie Real
Nescafe Dolce
Clusters Crunch Coconut Milk
Gusto
Powder

Product mix
IN DETAIL:

1.Product Mix - Nestle company

2.Product line -Cereals, Chocolate & Candies, Coffee, Food and Health and Nutrition.
Product
3.Product items -Products under each category likeWidth

-In Cereals- Clusters, Cini Mines, Chocapic, Cheerio’s, Cerevita.

-In Chocolate & Candies- Crunch, Polo, Kit kat, Milky bar, Munch.
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Gaddam.Tejaswini
Enrolment no.- 0158

-In Coffee -Nescafe Dolce Gusto, Nestle Nescafe Gold Blend,

-In Health & Nutrition-Peptamen, Nestle Resource, Nutren junior, Boost,

. Nescafe Choco Moca, Nescafe Cappuccino.

-In Food- Nestle Maggie, Buitoni, Jacks, Herta, Maggie Rich Tomato Ketchup,
Maggie Real coconut milk powder, Maggie Chicken Noodles.

4.Product width -No. of Varieties offered by the company, total width is 5

5.Product length -No. of product items within the company product line, total length-24
(According to the about table)
6.Product depth -No. of products within a product line, total length-
Under coffee-5
Under health &Nutrition-4
Under food-5
Under cereals-5
Under chocolate & candies-5

The product mix of Nestle consists of:

1. Dairy Products: There are different Dairy products which Nestle has launched in the market

which include Nestle Milk, Nestle Slim, and Nestle Everyday

2. Chocolates and Confectionaries:  Nestle KitKat, Munch, Polo, Milky bar, Crunch, Smarties etc

are few products which Nestle offers under Chocolates and Confectionaries.

3. Coffee: Nescafe, Nescafe Dolce Gusto, Nespresso, Nescafe Cappuccino etc are few product

offerings under the coffee category

4. Ready to Cook or Culinary, Chilled and Frozen foods: Nestle Maggi, Buitoni, Jacks, Herta etc

are few Culinary, Chilled and frozen foods that nestle offers to its customers.
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Gaddam.Tejaswini
Enrolment no.- 0158

5.Breakfast cereals: Apple Jacks, Boo Berry, Cap’n Crunch, Multigrain Cheerio’s, Cinnamon
toast Crunch, Cookie Crisp cereals, Crispix, corn Flakes, count chocula, shreddies, foot Loops,

Frosted Mini Wheats, Granola, Honeycomb, Kix, Rice Krispies are the breakfast cereals offered

by Nestle.

6.Heath &Nutrition: Peptamen, Nestle Resource, Nutren Junior, Boost are the healthy food
offered by Nestle.