The Lane Senior Guide 2024-2025

A Directory of Boomer and Senior Programs and Services in Lane County

DISTRIBUTION

Lane County’s only 20,000 copies to be

comprehensive resource for distributed April 2024
throughout Lane County to:
the Active 50+ Community
Since 2005, Lane County’s most complete Directory of Senior • Adult Children of Seniors
Programs and Services. Available to the Active 50+ Community, • Adult Community Centers
Community Centers, Care Providers, Social Workers, Medical • Assisted Living Communities
Professionals, Adult Living Communities and Retirement Centers,
• Boomer and Senior Expos
and family and community members involved in assisting
Baby Boomers and seniors with life decisions. • Case Managers
• Chambers of Commerce
• Credit Unions
• Department of Human
Services
• Elder Law Attorneys and
the Legal Community
• Group Practice Physicians
and Dental Offices
• Hospitals
• Libraries
• Medical Centers
• Nursing Facilities
• Rehabilitation Centers
• Residential Care Communities
• Retirement Communities

Flip Book Edition • Senior & Disability Services

• Senior Health Centers
The entire 100-page guide can be viewed on our website,
• Social Workers
including full listings, Comparison Guides and advertisements!
Readers can zoom in and even print the pages they need. • UO Learning in Retirement
Your ad will be linked directly to your website, making it Center, and more…
easier for our readers to get directly to you! Ask your sales • Veterans Medical Clinic
representative for more information. To see the current edition, and Center
visit LaneSeniorGuide.org and click "Flip Book."

The Bowlin-Johannes Group

Office 2792 Elysium Ave., Eugene, OR 97401
Phone 541-302-9508 Fax 541-302-4372 Tax I.D. 93-1311132
bruce@bowlinjohannes.com bowlinjohannes.com 2/1/2023
 The Lane Senior Guide 2024-2025
A Directory of Boomer and Senior Programs and Services in Lane County
ADVER TISING NET RATES AND SPECS

D I S P L AY A D P R I C E S PREMIUM POSITIONS WEB PRICES

Full page $3,250 Full page back cover $5,500 Web banner ad $800
1/2 page 1,995 Full page inside 3,800
front or back cover
1/3 page 1,585 PUBLICATION FORMAT:
Full Page opposite inside front 3,400
4-color, final page size is 8.5" x 11."
1/4 page 1,175 cover, inside back cover,
table of contents & ad index Gloss cover, matte book inside
Business Builder 795 pages, saddle stitched binding.
1/3 page below ad index 1,895

Size Width Height

Full page, covers 8.75" 11.25"
includes bleed
Full page, non-bleed 7.5" 10"
1/2 page H 7.5" 4.875"
1/3 page H 7.5" 3.25"
FULL PAGE AD FULL PAGE AD
1/4 page H 7.5" 2.5"
W/BLEEDS NON BLEED
1/4 page SQR 4.875" 3.75"
submit as submit as
1/4 page V 2.375" 6.625" 8.75" x 11.25" 7.5" x 10"
Business Builder 4.875" 2"

TECHNICAL INFORMATION
• Email digital print-quality PDF files Trim: 8.5 x 11 Trim: 8.5 x 11
to bruce@bowlinjohannes.com or
your ad representative. With bleeds: 7.5" x 10"
• PICT, JPEG, GIF and Microsoft 8.75" x 11.25"
Publisher files are NOT accepted.
Live area
• Embed or outline fonts.
7.75" x 10.25"
• Image resolution: 300 dpi, CMYK keep all critical 1/4 Page 1/4 Page
process. RGB and spot colors will information Horizontal Square
be converted to process. .375" (3/8") 7.5" x 2.5" 4.875" x 3.75"
• Do NOT include crop marks or away from trim.
elements ouside the ad frame.
• Ads must be received exactly to
size with no changes needed. Files
received not according to specs
may incur additional charges.
1/2 Page 1/3 Page 1/4 Page Business
ASSISTANCE WITH AD DESIGN 7.5" x 4.875" 7.5" x 3.25" Vertical Builder
2.375" x 4.875" x 2"
• Contact your representative if
you need help designing your ad. 6.625"
Design work is at a cost separate
from the placement order.
 The Lane Senior Guide 2024-2025
A Directory of Boomer and Senior Programs and Services in Lane County
CONTRACT & INSERTION ORDER

Advertiser_ _______________________________________ Contact ____________________________________________

Telephone_ _______________________________________ Fax________________________________________________

E-mail_ _____________________________________________________________________________________________

Address:_ ________________________________________ City_________________________ Zip____________________

✔ Size/placement Orientation Dimensions (w x h) Publication quantity: ,000

including bleeds
Publication date: April 2024
Full page back cover: Full bleed 8.75 x 11.25" Non-bleed 7.5 x 10"
Inside front cover: Full bleed 8.75 x 11.25" Non-bleed 7.5 x 10" Deadlines
Inside back cover: Full bleed 8.75 x 11.25" Non-bleed 7.5 x 10" Advertising space reservation
Full page, inside: Full bleed 8.75 x 11.25" Non-bleed 7.5 x 10" January 31, 2024
Below ad index, Horizontal 7.5 x 3.25" (1/3 page) Advertising art/materals
February 24, 2024
1/2 Page Horizontal 7.5 x 4.875"
1/3 Page Horizontal 7.5 x 3.25"
Distribution April 2024

1/4 Page: Hor 7.5 x 2.5" SQR 4.875" x 3.75" Vert 2.375 x 6.625" Payment
Business Builder Horizontal 4.875 x 2" ❏ INVOICE ME
Web Banner Ad - $800 ❏ CHARGE MY CREDIT CARD
MC, Visa, Discover
Conditions of Agreement:
Name_________________________
1. Payment: Advertiser authorizes and agrees to pay the Advertiser, unless Publisher is notified within _
for the net contracted display advertisement within 72 hours of delivery of the advertisement that Card #
30 days from the date of invoice and no later than corrections are needed. ____-____-____-____
press date, whichever is first. Upon failure or ne- 3. Placement: Publisher reserves the right to make
glect of Advertiser to pay as stipulated, then at the op- the final decision as to which page and under which Exp. Date______________________
tion of The Bowlin-Johannes Group, hereafter referred business heading the advertisement shall be placed.
to as the Publisher, the unpaid balance of this contract CVV #_ ________________________
4. Errors and Omissions and Limitations of Liability:
is due and payable immediately. All advertising must
If an error in, or omission of, an advertisement occurs Signature
be paid in full prior to publishing date unless written
due to the fault of neglect of the Publisher, at the
authorization is granted by the Publisher. All unpaid ____________________________
Publisher’s discretion. Advertiser may receive a pro
advertising at publishing date is subject to removal
rata discount from Publisher to the degree the error or
from the directory with the balance owed remain-
omission affects the entire advertisement. In no case Web & Print Placement
ing due and payable unless written authorization is
however, shall the Publisher’s liability exceed the total
granted by the Publisher. In the event that it becomes
charge for advertisement. If changes or additions to ❏ Add Web Banner ad for $800
necessary to have an attorney make demand for
the content and to the advertising are received after
payment, or if a suit instituted to collect on this agree- Preferred placement:
the deadline, the Publisher shall endeavor to best
ment, or any part thereof, Advertiser agrees to pay
accommodate those changes, but without guarantee. _______________________________
any reasonable attorney fees and all other collection
costs incurred by the Publisher. All unpaid balances 5. Cancellation: If advertising is cancelled after a 72-hour
grace period from the contract date, Advertiser agrees Total contract amount:
are subject to a $35.00 late fee and an 18% annual
interest rate. Advertiser cannot terminate this agree- to pay a 35% surcharge.
_______________________________
ment and acknowledges full and complete under- 6. Non-profits are granted a 15% discount off net
standing of the conditions of agreement. advertising rates.
Internal Use Only
2. Advertising acceptance: it is agreed that the 7. Web banners are accepted only in conjunction with
advertisement will be printed as submitted by _ print edition ads Artwork: ❏ New ❏ Pick-Up
❏ New design build requested
Accepted by _______________________________ Title_ ______________________
❏ Adjust own design requested
Date _____________________ ❏ Bruce ❏ Jo ❏ Adjust design from last year
The Bowlin-Johannes Group
Office 2792 Elysium Ave., Eugene, OR 97401

Phone 541-302-9508 Fax 541-302-4372 Tax I.D. 93-1311132
bruce@bowlinjohannes.com bowlinjohannes.com 2/1/2023
 The Lane Senior Guide 2024-2025
A Directory of Boomer and Senior Programs and Services in Lane County

onLine rates and sPecs - banner ads

banner ads
www.Laneseniorguide.org Your_Banner_Ad_and will be displayed on
A continuously updated online directory the home page, all search result pages,
of programs and services available within and select other pages.
Lane County for boomers, care providers,
two ad graphics should be provided in
social workers, senior centers, medical
two sizes to accomodate both desktop
communities and caregivers. A complete
and mobile. Make the mobile ad simpler!
resource to the more-than-50-market.
768 x 90px AND 350 x 50px
Advertiser accepts all responsibility for the use of copyrighted
materials. The Bowlin-Johannes Group reserves the right to reject
any ad for any reason. Keep a backup of all files submitted. The
Twelve_month_rate:_....................... $800
Bowlin-Johannes Group or its agents are not responsible for the
loss of or damage to electronic materials.
example of acceptable banner ads
Published rates do not include ad creation, editing or other
manipulation of digital files. Ads can be created from suitable images
submitted by the client, at a rate of $60/hr, one-hour minimum.

specifications for banner ad art files

banner Submit digital ads via email to:

bruce@bowlinjohannes.com or your ad rep.
ad on
desktop Banner ads should be submitted web-ready,
using RGB color space. Animated GIFs are
acceptable. Supplied graphics should be in
JPG, PNG, or GIF format and under 250KB.
Animated GIFs should stop animating after
15 seconds. Publisher retains the right to
reduce file size as needed.

banner ad recommendations
You can have up to 3 rotating frames to
convey your message. Make sure ads are:
• Crisp, not blurry, at 72 dpi.
• Very simple! Keep type large,
otherwise your ad will not be legible.
banner ad • Present only key information.
on mobile All ads will be linked to your website.
• Zoom out on your ad, is it still legible?

The Bowlin-Johannes Group

Office 2792 Elysium Ave., Eugene, OR 97401
Phone 541-302-9508 Fax 541-302-4372 Tax I.D. 93-1311132
bruce@bowlinjohannes.com bowlinjohannes.com 2/1/2023