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    The document discusses launching a new fitness apparel brand in Pakistan. It notes that 65% of people are now exercising for health and fitness, and this trend is growing after the pandemic. Existing fitness brands are doing well but there is still room in the market. The proposed brand will provide quality, affordable men's and women's fitness apparel and offer custom sizing. It will use an e-commerce platform to reach customers across Pakistan in a time-efficient way without physical space limitations. The document cites examples of existing online fitness brands in Pakistan that have grown significantly through e-commerce. It argues this approach is more effective than relying on physical stores. Basic requirements before launch are outlined like social media pages, a website, product

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    The document discusses launching a new fitness apparel brand in Pakistan. It notes that 65% of people are now exercising for health and fitness, and this trend is growing after the pandemic. Existing fitness brands are doing well but there is still room in the market. The proposed brand will provide quality, affordable men's and women's fitness apparel and offer custom sizing. It will use an e-commerce platform to reach customers across Pakistan in a time-efficient way without physical space limitations. The document cites examples of existing online fitness brands in Pakistan that have grown significantly through e-commerce. It argues this approach is more effective than relying on physical stores. Basic requirements before launch are outlined like social media pages, a website, product

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3 views11 pages

    Sarosh's Presentation

    Uploaded by

    rajpoutsarosh
    The document discusses launching a new fitness apparel brand in Pakistan. It notes that 65% of people are now exercising for health and fitness, and this trend is growing after the pandemic. Existing fitness brands are doing well but there is still room in the market. The proposed brand will provide quality, affordable men's and women's fitness apparel and offer custom sizing. It will use an e-commerce platform to reach customers across Pakistan in a time-efficient way without physical space limitations. The document cites examples of existing online fitness brands in Pakistan that have grown significantly through e-commerce. It argues this approach is more effective than relying on physical stores. Basic requirements before launch are outlined like social media pages, a website, product

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    ACTIVITY SPHERE

    KEEP TRAINING KEEP FIT

    THE FITNESS APPAREL BRAND


    Why fitness Brand

    ▪ According to recent research it is conclude that 65% people are doing exercise for healthy
    lifestyle
    ▪ after panademic this trend raises day by day
    ▪ Now a days in Pakistan this trend also followed by the people
    ▪ so people need fitness apparels
    ▪ Different fitness brands already exist , and they are doing great job
    ▪ Yet there is lot of gap in this market
    ▪ Thats why we are going to lauch our fitness brand
    Our mission

    ▪ We provide finest , reasonable and quality products


    ▪ We cover both men and women fitness apparel
    ▪ We also give customise size option to our customer
    ▪ We will facilitate our customer in better way then other’s
    E-platform

    ▪ Now a days people prefer to shop online instead of physical shoping


    ▪ Its time saving and there is no
    ▪ limitation of reach
    ▪ with the help of e-platform we can can access to every city even
    streets, can easily achieve our desired customers
    e-brands of fitness apparel in Pakistan

    During covid these brands were sale comparison


    estalblised
    Brands 2021 2022
    They introduce online fitness
    apparel in pakistan Irongear 1 crore 2.5 crore

    Gym armour 1.5 crore 2 crore


    According to chart its clear that
    they are growing and compete Alay 80 lac 1 crore
    there competitors
    These brands are motivation or
    us
    why we choose e-platform instead of
    physical store
    Above brands are best example for us

    These brands earns more than other brands like Apolo,jomo


    (they have physical store and spend millions on store
    rent,pays etc)

    zara to shut shutdown 1200 stores globally tries to boost online sale

    show picture of article regarding zara


    HOW WE START THIS BUISNESS

    First of all we design our product

    The most important thing is that the selection of dri-fit fabric for both

    Then we tailored our product through vendors

    We must monitor the pricing ,quality,and durability of product


    BASIC NEED’S OF E-BRAND BEFORE LAUNCHING

    Make brand page on social media

    website

    photoshoot of product

    Description of product

    variety of articles

    pricing
    ITS TIME TO LAUNCH

    First start awareness compaign of brand through digital marketing

    post photoshoot of products

    PR packages

    RUN ADDS

    THEN WAIT FOR CUSTOMER RESPONSE


    Add a Slide Title - 4
    Add a Slide Title - 5

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