Coordonnées
+212 6 00 00 95 05 (Mobile)
e.pontoizeau@gmail.com
www.linkedin.com/in/
ericpontoizeau (LinkedIn)
Principales compétences
Product Management
Product Marketing
Telecommunications
Languages
Portuguese (Elementary)
English (Full Professional)
French (Native or Bilingual)
Spanish (Full Professional)
Eric Pontoizeau
Directeur Marketing | Innovation | Produits Digitaux | Pays
Émergents
Casablanca-Settat, Morocco
Résumé
-15+ years Marketing and Sales experience in Africa, Europe, USA
and South America
-« Subscription Economy » Business Model Specialist (Get, Keep &
Increase)
-Demonstrated success in designing approaches to drive profitable
market growth
-Strong communicator with natural leadership and high energy
-Impactful manager proficient in buliding teams
-ESCP graduate, MSC in Management and Digital Marketing,
triligual (French, English, Spanish)
Expérience
inwi
11 ans
HEAD OF INNOVATION AND DIGITAL SERVICES
octobre 2020 - Present (3 ans 3 mois)
Casablanca Metropolitan Area
Developing the Digital Services Portfolio (Gaming, Streaming, Education,
Sport)
HEAD OF MARKETING - HIGH VALUE CUSTOMERS
novembre 2015 - octobre 2020 (5 ans)
Casablanca Prefecture, Morocco
**Challenge: Develop High Value Customers Market Shares (inwi is the 2nd
largest Telecom Operator in Morocco)
Define Strategy & Roadmap:
-Define Marketing strategy for Mobile High Value Customers
-Build annual Marketing roadmap
-Achieve agreed-upon goals for acquisitions, retentions and revenue
-Own the P+L for the High Value Customer activities
-Develop go-to market strategy to convert prospects into paid subscribers
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-Present to executive committee and other divisions on the work of the High
Value Customer subscriptions business
Lead Operations:
-Design activities, pricing, promotions Above the Line / Below the Line to
secure set budget
-Implement annual marketing strategy
-Track and monitor KPIs to secure yearly/monthly set target (EUR XX mio
P&L)
-Manage existing base and identify opportunities on any sub-segment for
ARPU growth
-Lead 5 Marketing executives
--> Results: YOY growth: +X% revenue, +X% Customer Base, +X%
Acquisitions, -Xpts churn, +X% margin

MARKETING SPECIALIST - DIGITAL TRANFORMATION

2017 - 2018 (1 an)
Casablanca Prefecture, Morocco

**Challenge: Launch the first 100% Digital Operator in Africa

Define Marketing strategy & Roadmap:
-Define marketing growth and strategy for the first 100% Digital Operator in
Africa: win.ma
-Design value proposition , offer definition, Business Plan & pricing, functional
specifications
-Work in the build phase during one year with Cap Gemini Consulting & Sales
Forces
-->Results: launched in April 2019, growth acquisitions YOY +X%

MASS MARKET SALES MANAGER - HEAD OF ACQUISITION/

GROWTH
2012 - novembre 2015 (3 ans)
Casablanca Prefecture, Morocco

**Challenge: develop acquisitions market shares

Define sales strategy and roadmap:
-Lead XX% of all prepaid acquisitions through different direct channels
-Manage global direct sales business unit of EUR XX mio
Lead Operations:
-Create new direct retail channels to target the mass market & tourists
-Manage 500+ sales force through 7 partners
-Build-up and lead 5 strong sales team members
-In charge of the acquisitions budget of EUR XX mio
--> Results: Increased the mix of direct sales from XX% to XX%

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Orange
6 ans

HEAD OF MARKETING
2009 - 2011 (2 ans)
Uganda

**Challenge: Launch 3G+ data offers in Uganda

-Define and implement the company's Marketing Strategy:
-Define Strategic, Marketing & Communication plans and roadmap
Successful launches: 3G+ (2009) HD voice (2011), My Office (2011)
Lead operations:
-Launch Marketing operations: value proposition definition, offer definition,
Business Plan & pricing, functional specifications
-Lead Functional & cross-functional team for transverse projects
-Manage devices Portfolio/Roadmap & partnership negotiations
-->Results: Achieved 2-year growth target: 1M customers, 100K Internet
customers

PROJECT MANAGER - BUSINESS DEVELOPMENT

2007 - 2009 (2 ans)
Greater New York City Area

**Challenge: increase e-top up sales revenue

Define sales strategy:
-Commercialize Orange Dominicana products locally
-Run commercial operations for Orange Dominicana
-->Results: Achieved 1-year growth target: $750K turnover (+160%)
-Lead Business Development operations:
-Analyze Latin American Markets including operators in the region, commercial
initiatives, regulatory developments, general
trends
-Research and analyze specific business development topics which include
market entry scenarios, M&A opportunities,
partnership channels

CHIEF MARKETING AND SALES OFFICER

2005 - 2007 (2 ans)
Equatorial Guinea

**Challenge: Increase market awareness and penetration through

development of sales channel and marketing initiatives
-Define and implement the company's Marketing Strategy:
-Rebrand Getesa --> Orange (launch the trademark “Orange”)
-Launch the Wanadoo trademark (beginning of the DSL line in April 2005)
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-Implement the brand and communications strategy on a budget of €2M
-Optimize and improve the products & services portfolio for B2C/B2B
-Develop the marketing & sales skills of the organization:
-Recruite and coach 70 employees
-Set-up new local branches and restructure the indirect sales channel
-->Results: Achieve two-year growth target: €60M turnover (+66%), 150 K
customers (+52%)

WORLD TOUR
CAREER BREAK
2007 - 2007 (moins d’un an)
around the world

Asia: India, Nepal, Thailand, Cambodia, Singapore, Indonesia

Australasia: Australia, New Zealand
South America: Chile, Argentina, Peru, Brazil
North America: US

Open-minded : discovered and adapted to many cultures

International environment life
Managed a tight daily budget and agenda

SFR
EARLY ADOPTERS MARKETING MANAGER
janvier 2004 - juin 2004 (6 mois)
Paris Area, France

-Implement strategic recommendations & set up Marketing actions plan for

early adopters customers using web platform
-Work in the Vodafone Live Marketing plan
-->Results: Achieve 6 months growth target: 50 000 members (+56%)

Sodexo
MARKETING MANAGER ASSISTANT
mai 2003 - août 2003 (4 mois)
Sodexo Pass:
Launched the new “education voucher” in Spain.
-Proposed recommendations and actions regarding the clients’ database.
-Studied and analysed clients’ database before switching to CRM software.

EUROPCAR
OUTBOUND SALES MANAGER ASSISTANT
mai 2002 - août 2002 (4 mois)
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-Benchmarked and analysed prices at Europe level; researched and
canvassed study at the agencies.
-Carried out a Field Management project and formulated recommendations.

IBM
SALES MANAGER ASSISTANT
avril 2001 - août 2001 (5 mois)
Dublin

Sales Manager Assistant (hardware and software direct sales)

-Evaluated the West region call centres (data quality, talk time…).
-Managed a team of 12 people (statistic follow up of the Siebel Data Quality).
-Analysed the data of the sales telephone activities.

Formation
ESCP Europe
MSc in Digital Business (France/Canada), Advanced Marketing, Strategic
Marketing, E-Business · (2003 - 2005)

University of Ottawa
MBA Summer Session at TELFER School of Management, Marketing
Decisions, Marketing Management, Project Management. · (2004 - 2004)

Universidad Complutense de Madrid

Erasmus Scholarship at: Universidad Complutense of Madrid, Marketing,
Economics, International Management · (2002 - 2003)

INSEEC Grande Ecole

MSc in Management specialized in Strategic Marketing (France/
Spain), Marketing, Finance, Management and Strategy · (2000 - 2003)

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