QUEEN’S UNIVERSITY

SMITH SCHOOL OF BUSINESS

COMM 132 QUIZ 1

Student Number (Required): 20256055 Section Number (Required): 005

Student Name (Optional): Adam Khamis

INSTRUCTIONS TO STUDENTS:
1. This quiz is worth 5% of your final grade in the course.
2. The quiz has one multiple-part question (a-d) and the weight assigned to each part is indicated
at the end of each part.
3. The quiz also has a maximum word limit of 400 words. Please respect the word limit. (The limit
represents the total maximum number of words across all parts). Microsoft Word has a word
count function (Review > word count) so consider using that to stay within the guidelines.
4. Please submit your quiz by uploading it to the appropriate D2L folder no later than 11:59 pm ET
on Friday, Sep 23, 2022. When returning your document, please adhere to the following:
a. File Name: Name your document using your student number: e.g., 12345678.docx
b. File Type: Submit your document as either a Microsoft Word (.docx) or an Adobe
Portable Document (.pdf) file only.
5. A form of Universal Design for Learning (UDL) has been implemented for this quiz – 72 hours to
complete the deliverable. This means that, although the deliverable is intended to take 30
minutes to complete, all students are given 72 hours (11:59 pm ET on Sep 20, 2022 to 11:59 pm
EDT on Sep 23, 2021) to do so. As such, this UDL arrangement satisfies all extra time academic
accommodations.
6. The quiz is open book and is to be completed individually.
a. While you can discuss the quiz and your approach to answering the questions with other
students in the class, it is ultimately expected that your submitted response will be an
original response that is your own individual work.
b. All submissions will be screened using Turnitin.
c. The quiz is meant as practice for your closed book, timed final exam and so you may
want to practice writing it in such a way.

GOOD LUCK!

This material is copyrighted and is for the sole use of students registered in COMM 131 and writing this quiz. This material shall not be
distributed or disseminated. Failure to abide by these conditions is a breach of copyright and may also constitute a breach of academic integrity
under the University Senate's Academic Integrity Policy Statement.
Question 1 – 400 words max

1a) Briefly describe why consumers’ perceptions of value are important to understand? [weight: 10% of
this question]

1b) How and why are consumers’ perceptions of benefits related to their perceptions of value? Describe
two ways marketers can influence consumers’ perceptions of benefits to increase their perceptions
of value. [weight: 30% of this question]

1c) On the top of this page, you can see an online ad Hello Fresh put together as part of a recent
campaign. What elements of this ad might contribute to consumers’ perceptions of value and how?
[weight: 30% of this question]

1d) Please describe one reason you think this technique might be successful and one reason you think
this technique might not work in this context. What is one thing that could be done to mitigate the
risk that this technique might not work in this context? [weight: 30% of this question]