CeraVe

Story 1:

Format : ASMR STORY

Supers: 3 Step Routine

For All Day Hydration

CeraVe Hydrating Cleanser

Gentle, non-foaming gel formula

Removes dirt, oil and makeup without leaving the skin feeling dry and tight

CeraVe Daily Moisturising Cream

Delivers instant & long-lasting hydration, while helping protect the skin's natural barrier

Fast-absorbing, non-greasy formula

Lip balm for lip hydration

Visuals: Introducing and tapping on CeraVe Hydrating Cleanser

Pumping it out and applying it to face

Massaging and transition to clean washed face – dabbing face with microfibre cloth

Introducing and tapping on CeraVe Daily Moisturising Cream

squeezing it on fingers, then swiping it on face

Massaging face & neck

Finishing off with lip balm (branding to be shown or not?)

Script for Story 2

Format : IG Story, Self-Shot

Background – Clean / Solid, white/beige

PTC + VO: Hey guys! Story time, I love winters but not the dryness that comes with it. And
you guys know I went to the launch of CeraVe and they have some really good products for
winters so obviously I had to try it out. Now, I have been using the hydrating cleanser and
moisturising cream for over 6 weeks now. First I use the cleanser, that’s fragrance free and so
gentle on the skin that you could double cleanse with it and your skin won’t feel tight. Next is
the moisturising cream, It has a mix of ceramides and MVE technology which is super
moisturising and it has gotten rid of all the dry skin patches I get around my cheeks and sides
of mouth. My skin’s super healthy and moisturised. I also took the foaming cleanser with me
while I was travelling to bali and it was refreshing to use it. These smaller size bottle come in
handy while traveling and if you wanna try out the range you can start with them. Highly
recommend you to check it out, you’ll see the difference yourself

Supers: CeraVe Hydrating Cleanser

Translucent gel texture & Non foaming formula

Gently cleanses

CeraVe Daily Moisturising Cream

Lightweight yet hydrating

Ceramides + MVE technology

Hydrated & Moisturised Skin

CeraVe Foaming Cleanser

Lathers well but doesn’t dry out the skin

Travel friendly

Check it out!

Visuals: Starting with PTC. Then holding Hydrating Cleanser & Moisturising Cream in hand
while talking. Clip from the launch event. Then Application + Texture shot of the two – VO
for these bits. Beauty shots. Showing foaming cleanser ( no application) + clips from the
vacation. Then showing smaller bottles and ending with CTA.

Tags: #AskADerm #ScienceofCeramides #DoItLikeADerm