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What I Can Do

Read the report below then do the tasks that follow.

Fast-food Addiction

(1) It is no secret that the US is leading the world in its swelling


obesity. The nation is subsisting on a diet of high-calorie convenience food. In
fact, Americans have increased their spending on fast-food items from $6 billion
to nearly $160 billion annually over the past four decades. What may come as a
shock, however, is the accumulation of evidence suggesting that the main
ingredients in the typical “hamburger, fries, and a cola” are addictive compounds
that keep customers lining up for their next fix.
(2) The key culprits are sugar and fat. Empirical studies reveal that the
heavy dosage of these substances in today’s super-sized standard of a fast-food
meal can trigger brain activity similar to that endured when a person is on hard
drugs. A representative individual serving at McDonald’s or Burger King can dish
out up to 2000 calories, including more than a cup of sugar and 84 grams of fat.
Single-handedly, this meal sized portion meets the full daily caloric requirement
for the average woman. Moreover, it exceeds the recommended daily allowances
of both sugar and fat for any adult, regardless of gender.
(3) Whereas heroin is an opiate, both sugar and fat stimulate
endogenous opioids such as beta-endorphins in the hypothalamus, just above
the brain stem. These naturally occurring painkillers activate the release of
dopamine, a neurotransmitter, into a small cluster of cells located in the midbrain
called the nucleus acumens. Here, dopamine functions to elicit feelings of
pleasure or euphoria. What’s more, it motivates an individual to proactively
repeat any action that originally fueled its production. In the case of sugar and
fat, purported addiction is a consequence of the body craving the release of
dopamine inherent in their consumption.
(4) To validate reports that fat and sugar behave in a drug-like fashion,
researchers have conducted laboratory studies demonstrating that they induce
classic addictive symptoms. For example, eliminating sugar from the nutritional
regime of rats that are used to a primarily sweet diet produced anxiety
asymptomatic of heroin and nicotine withdrawal. Moreover, increased tolerance
to addictive food substances was noted. In one experiment, rates were fed a
chocolate drink containing a high ratio of both fat and sugar. Although the
animals were found to ingest increasing amounts of the potent liquid, their total
production of resulting brain opiates was, in fact, diminished. This would suggest
that the rodents had become progressively more tolerant to the effects of fat and
sugar. Furthermore, it is likely they would subsequently require a greater quantity
in order to achieve the same high.
(5) Likewise in humans, brain-imaging scans of obese and non-obese
persons illustrate that the heftier the individual, the fewer dopamine receptors are
present. Researchers are uncertain whether this is the basis or the outcome of
obesity. However, it is clear that as weight rises, individuals need to consume
increasingly larger portions to experience a comparable euphoric effect.

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Guide Questions:

1. What is the main issue in the introductory paragraph?


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2. What are the culprits mentioned in paragraph 2?


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3. Give two scientific proofs that sugar and fat behave like drugs causing addiction.
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4. How does the author conclude the report?


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5. Is there any caution suggested in the conclusion? If yes, what are those?
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Assessment

Match the different parts of report with their respective descriptions.

COLUMN A COLUMN B

1. Title Page a. This is the ‘shop window’ for your report.


2. Abstract b. It sums up the main points of your
research.
3. Introduction c. It is where you clearly carried out your
investigation.
4. Literature Survey d. It presents the findings of your research
as simply and clearly as possible.
e. It needs to be informative and descriptive
5. Methodology so that someone just reading this will
understand the main issue of your report.
f. It holds any additional information that
6. Results may help the reader but is not essential
to the report’s main findings.
g. List here are the full details for any works
7. Discussion you have referred to in the report,
including books, journals, websites, and
other materials.
h. It brings everything together, showing
how your findings respond to the brief you
8. Conclusion explained in your introduction and the
previous research you surveyed in your
literature survey.
i. This is a survey of publications (books,
journals, authoritative websites,
9. References sometimes conference papers) reporting
work that has already been done on the
topic of your report.
j. In this section you explain the rationale
for undertaking the work reported on,
10. Appendices including what you have been asked (or
chosen) to do, the reasons for doing it and
the background to the study.

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Additional Activities

List at least three important purposes of writing report and explain them.

Assessment Rubric

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