LABUAN FACULTY OF INTERNATIONAL

FINANCEFAKULTI KEWANGAN
ANTARABANGSA LABUAN JALAN SUNGAI
PAGAR, 87000 FT. LABUAN
TEL (0): (+60)87-460486 / 466719

ACADEMIC SESSION I (2023/2024)

GC32003 MARKETING INFROMATION
SYSTEM

GROUP ASSIGNMENT
SHELL AND CRM

NAME MATRICS. PROGRAM

NO.
KELVIN HO KIM YEN BG21110168 HE21

LU YOU LIANG BG21110032 HE21

CHELSEA CHARLES BG21110018 HE21

FRANCIS

DAYANG KU NUR AUDRA BG21110079 HE21

LAILY BINTI ABDULLAH

SITI NAZRIANA BINTI BG21110146 HE21

SABANI

Secretary of Group 6
(Dayangku Nur Audra Laily Binti Abdullah)
 NOTICE OF MEETING FOR SHELL CASE STUDY DISCUSSION
GROUP 6

Date : 12 January 2024

Time : 8.30 a.m.
Venue : Menara 6A

Attendees:
Kelvin Ho Kim Yen
Lu You Liang
Chelsea Charles Francis
Dayang Ku Nur Audra Laily Binti Abdullah
Siti Nazriana Binti Sabani

NOTICE OF THE CASE STUDY DISCUSSION MEETING: “SHELL AND CRM:

ONE DATABASE FOR 20 MILLION CUSTOMERS”

Please be informed that the meeting for the “Shell and CRM: One Database for 20 Million
Customers” case study discussion will be held to analyse the project. This is crucial for
coordinating efforts and ensuring a comprehensive understanding of the case study. Your
active participation is highly valued. The details of the meeting are as follows:

Date & Day : 12 January 2024, Friday

Time : 8:30 a.m - 9:00 a.m
Venue : Menara 6A

Enclosed is the copy of the agenda for your reference and action. Attendance is compulsory.
Please be punctual. Thank you.

Prepared by,

Dayangk

Secretary of Group 6
(Dayangku Nur Audra Laily Binti Abdullah)
MEETING AGENDA OF THE CASE STUDY DISCUSSION MEETING: “SHELL
AND CRM: ONE DATABASE FOR 20 MILLION CUSTOMERS”

The case study discussion meeting for “Shell and CRM: One Database for 20 Million
Customers” is scheduled from 8:30 a.m. on Friday, 12 January 2024, at Menara 6A. The
meeting aims to delve into the details of the case study and explore insights. The agenda for
the meeting will be as follows:

AGENDA DETAILS

Agenda Items Actions

Introduce and welcome the team members Kelvin Ho Kim Yen

Discussion about the Shell case study All members

Question 1 Lu You Liang

● What are the key factors determining
the success of Shell's CRM
Approach?

Question 2 Chelsea Charles Francis

● How would you formulate Shell's
vision and strategy towards CRM?

Question 3 Siti Nazriana Binti Sabani

● Reconstruct Shell's CRM Road Map

Question 4 Dayangku Nur Audra Laily Binti Abdullah

● Formulate Shell's CRM Business
case (s).

Question 5 Kelvin Ho Kim Yen

● How useful will a standardised
global CRM approach be for Shell?
Why?

Prepared by,

Dayangk
Secretary of Group 6
(Dayangku Nur Audra Laily Binti Abdullah)