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Question 01:
You're leading a marketing campaign for a tech company's latest product, with
a budget of $80,000. Currently, the campaign is 70% completed, encompassing
the development of promotional materials, social media outreach, and initial
influencer partnerships. The actual expenditure incurred so far totals $55,000.
Calculate the Earned Value (EV), Planned Value (PV), Cost Performance Index
(CPI), and Schedule Performance Index (SPI). Assess the project's cost and
schedule performance based on these metrics, and discuss potential
implications for the remaining campaign activities.
Answer:
Objective:
As part of a marketing campaign for a tech company's latest product, you are
tasked with calculating key project performance metrics and providing an
analysis based on the given information.
Let's calculate the Earned Value (EV), Planned Value (PV), Cost Performance
Index (CPI), and Schedule Performance Index (SPI) using the given information.
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SOFTWARE PROJECT MANAGEMENT
Given Information:
Budget (BAC): $80,000
Actual Cost (AC): $55,000
Percent Complete (PC): 70%
PV=BAC×PC
PV = $56,000
EV=BAC×PC
EV = $56,000
CPI= AC/EV
CPI≈1.018
SPI= PV/EV
SPI=1
Results:
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SOFTWARE PROJECT MANAGEMENT
Analysis:
Implications:
Cost Performance:
Schedule Performance:
Note: Regular monitoring and adaptation of the plan are crucial for project
success.
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SOFTWARE PROJECT MANAGEMENT
End