Business

Class Project { A.U.
S } {+252614991785 }
QUESTIONS & ANSWERS
Unit one: business plan
Lesson one
1. What do you understand by the term business plan?

o Business plan is a formal document that presents in the following in structured
and a well-organazed manner.
2. Name the elements of a business plan.
o Executive summary
o Marketing plan
o Production plan
o Administrative plan.
o Financial plan
3. Indicate the parts that would benefit from a business plan.
o Entrepreneurs
o Investors
o Employess
o Managers
4. What are the difficulties that a business may face when there is no business plan?
o Without business plan you may not achieve your goals
o And the resources would be wasted as well.
5. What is marketing analysis?
o Marketing analysis refers to exploring the market in relation to the business.
6. What is the main purpose of marketing analysis?
o The main purpose of marketing analysis is to get the necessary information to
prepare an accurate marketing plan.
7. List importance factors of marketing analysis.
They are
o The demand for the goods and service
o Target customer
1
CLASS: FORM FOUR SUBJECT: BUSINESS
PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)

Class Project { A.U.S } {+252614991785 }
QUESTIONS & ANSWERS
8. Define target customer.

o Target customer refers to the customers who we can expect to buy the product,
or who we can expect to be persuaded to buy it in future.
9. Explain the importance of executive summary.
o Executive summary summarizies the most important information regarding the
business for the benefit of the reader.
10. What is marketin plan?
o Marketin plan is the documents that presents the goods or services that is
expected to be marketed by entreprise.
11. Name the sections of marketing plan.
o Executive Summary.
o Target Customers.
o Unique Selling Proposition (USP).
o Pricing & Positioning Strategy.
o Distribution Plan.
o Marketing Materials.
o Promotions Strategy.
12. Name the 4ps and describe them briefly.
o Product refers to goods or srvices offered in the market which can satisfy the
customer needs and wants.
o Price is the cost incurred by the customer when obtaining a product.
o Place refers to how the goods or services will reach the target customer.
o Promotion is the various strategies businesses use to create demand for their
goods or services, to increase the existing demand and to attract customers.
13. What are the means of collecting information for a market analysis?
o The meaning of market analysis is to deeply investigates the demand for the
goods or services, the target customers and the nature of the competitors and their
marketing strategies.
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QUESTIONS & ANSWERS
14. Explain what is mean by marketing fixed assets.

o Marketing assets include anything used by an organization to promote its
products, services, or brand. Emails, brochures, datasheets, presentations, sales
letters, website content, videos, and images are some of the most popular assets
available to external customers.
15. What are the parts of production plan?
o Production process
o Production cost
o Production fixed assets
16. What are production fixed assets?
o Production fixed assets refers to the total cost incurred for the material, labor and
other expenses during the production of product.
17. Using an example, explain production plan.
Production process is any product indicating the relationship between the input and
output.
18. Indicate how to calculate the unit production cost.
o As Calculated
𝑡𝑜𝑡𝑎𝑙 𝑝𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑜𝑛 𝑐𝑜𝑠𝑡
𝑼𝒏𝒊𝒕 𝒄𝒐𝒔𝒕 𝒐𝒇 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒊𝒐𝒏 =
𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑢𝑛𝑖𝑡𝑠
19. What is an administrative plan?

o Administrative plan is the document that contains the information and the cost
estimates regarding the human resources that a business need.
20. What information do you include in an administrative plan?
o Administrative positions and functions
o Employees salaries and wages
o Other administrative expenditures
o Administrative fixed assets
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QUESTIONS & ANSWERS
21. List some administrative fixed assets.

Administration fixed assets are:
o Buildings and installations
o Office equipment
22. Name the basic administrative divisions in an organisation and indicate the
positions that come under them.
o Production manager
o Marketing manager
o Finance manager
o Human resources manager
23. List several functions of production manager.
o planning and organizing production schedules.

o assessing project and resource requirements.
o estimating, negotiating and agreeing budgets and timescales with clients and
managers.
o ensuring that health and safety regulations are met.
o determining quality control standards
24. What is the financial plan?

o Financial plan gives a details regarding the resources of fund, which includes
estimates of income, expenses and profit
25. Give an examples for pre-startup expenses.
o Expenses of market survey
o Expenses on improving the business premises
o Expenses for searching the raw materials and euipment.
o Registration expenses and other expenses
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QUESTIONS & ANSWERS
26. List needs for a business plan.

o To make the business idea clear.
o To understand the business enviroment
o The guide the business
o To indicate the future direction of the business
o To make a good estimate for the demand
o To identify the resources required for the business
o To get an overall image of the business
27. Define sales forecast.
o Sale forecast refers to determiningthe quantity of goods or services to be
marketed within provided period of time in future.
Lesson 2
1. Define business.
o Business is any economic activity carried out for the purpose of fulfiling human
needs and want.
2. What are the decisions that should be taken when starting a business?
o To which extent the peson can dedicate for the business?
o Who is the target consumer?
o What is the nature of the competition?
o Are earnings adequate?
o How to find the required capital?
o How to start the business individualy or with partners?
o What is the nature of the business location?
3. Give four reasons for as to why being an entrepreneur is beneficial than doing a job.
o You own your time and make your own decisions for your business.
o Unlimited opportunity for income. ...
o You feel more motivated. ...
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QUESTIONS & ANSWERS
o You can live the lifestyle you like.

4. Name a goods or services and show the bundle og goods or services which
competitive to it.
o ans
washing soap washing powder washing liquids

5. Explain the importance of adequate earnings to an entrepreneur.
o The entrepreneur starts the business expecting a return. Earning should be
adequate enough to provide sufficient profit to the owners and reinvest in the
business for future improvements.
6. Name five sources of capital available for small-scale entrepreneur.
o Own savings
o Relatives and friends
o Bank loans
o Leasing
o Deploying own assets or selling them.
7. Name alternative ways an entrepreneurs can use to enter the market.
o offering an existing product or service to the existing market.
o offering an existing product or a serve to a new market.
o offereing a new product or service to the existing market.
o offering a new product or a service to a new market
8. Explain product differentiation. Name a product and show how it has been
differentiated.
o Product differentiation is an attempt to differentiate own product from that of
the competitors. As already used 3G internet speed but now 4G internet speed
9. Explain the concept of “market gap”.
o Market gap indicates that there is a group of customers in the market whose
needs and wants are not satisfied.
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QUESTIONS & ANSWERS
10. Define business ideas and business opportunity

o Business ideas is a thought of having a commercial value which satisfies the
needs and wants of people while being a solution to an existing problem in the
enviroment.
o Business opportunity is an attractive idea which can provide an adequate return
to the risk taker.
11. What are the sources through which business ideas emerged?
o Conversion of hobbies and and interests.
o Throught individual capabilities and experiences.
o Through market survey.
o Through consumer reactions and complaints.
o Through creative thinking ability.
o Through mass media.
o Relating to suppliers.
o By studying the competition.
o Through educational programmers.
12. State the characteristics of a good business opportunity.
o Having demand
o Ability to acquire the required resources
o Ability to face the competition
o Having an attractive earning
o Compliance with the rules and regulations
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QUESTIONS & ANSWERS
13. Give differences between business ideas and business opportunities.

No Business idea Business opportunity
1 Business ideas are many. A large number of Business opportunities are not ample. Only few
business ideas can be generated through business opportunities can be selected from
different sources. hundreds of business ideas.
2 Business ideas are open. Many perceive Everyone cannot recognize business opportunities
them. among business ideas.
3 Every business idea cannot be implemented Business opportunities are practical.
practically.
LESSON 3
Part one: Answer the following
1. Define communication.
o Communication is the act of giving, receiving or exchanging informations, ideas
and opinions so that the message is completely understood by both parties.
2. Explain briefly the elements of communication.
o Sender is a person who sends the message to the receiver. The sender is also
known as the encoder of the message.
o Reciever is a person for whom the message is targeted in contrast to the sender.
o Message refers to the information, ideas, feelings, opinion, thought, attitude, and
view that the sender wants to deliver to the receiver.
o Channel is the way or tool of transmitting the message. It is also known as a
medium in communication that conveys the message from sender to receiver.
o Feedback refers to the response of the receiver or audience.
o Context refers to the environment of communication in which the interaction
happens or takes place.
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QUESTIONS & ANSWERS
3. List factors affecting communication.

o Status/role
o Cultural differences
o Choice of communication channels
o Length of communication
o Language used
o Disabilities
o Known an unknown receiver
o Individual perception/attitudes/personalities
o Atmospere/noise/distraction
o Clarity of message
o Lack of feedback
4. What is the difference between oral and written communication?
o Oral communication involves conveying ideas ,thoughts or information via a
spoken language.
o Written communication is the sharing and exchanging of written symbols
between individuals or groups.
5. Explain the writing process
Process of writing are:
o Planning
o Writing
o editing
6. What are the pitfalls to avoid in communication?
o Confusing language
o Verbosity
o Poor sentence structure
o Information overload
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QUESTIONS & ANSWERS
Part two: Multiple choice
1. The main objective of communication is
a) Control and management

b) Information and persuasion
c) Skills and personality development
2. ____________Is an essential function of Business organization.
a) Information
b) Communication
c) Power
d) None for the above
3. Physiological barriers of listening are
a) Hearing impairment
b) Physical conditions
c) Prejudices
d) All of the above
4. Which presentation tend to make you speak more quickly than usual?
a) Electronic
b) Oral
c) Both a and b
d) None of the above
5. What is the main function of Business communication?
a) Sincerity
b) Positive language
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QUESTIONS & ANSWERS
c) Persuasion
d) Ethical standard.
6.Physical Barriers to communication are
a.Time and distance.
b. Interpretation of words.
c.Denotations.
d. Connotations.
7. Which of the following combination is an example of oral communication?
a. Meetings, memos and presentations
b. Meetings, memos and performance reviews
c. Meetings, presentations and performance reviews
d. All the above
8. Which of the following combination is an example of written communication?
a. Letters and voicemail
b, Reports and email
c. Circulars and voicemail
d. All the above.
LESSON 4
Part one: answer the following questions

1. Define office.
o Office is a place from where the activities of an organization directed, coordinated and
controlled.
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QUESTIONS & ANSWERS
2. What are the functions of an office?

o Administration
o Information handling
o Document handling
o Data processing
o Records management
3. Identify factories to consider when planning an office location.
o Running cost
o Space
o Access
o Security
o Spport services
o Public images
o Physical surroundings
4. What are the types of office layout? Explain each briefly.
o Open office consists of a large room where the entire staffs are accomodated.
o Partitioned consists of separate rooms such that the office workers have their own
private working spaces.
5. List the advantages of partitioned office.
o Enhenced confidentiality
o Minimal distraction
o Seperation of staff
o Staff motivation
o Apprpriate working conditions
o Neat experiences
6. List the disadvantages of an open office.
o Distraction of workers.
o Minimal privacy.
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QUESTIONS & ANSWERS
o Minimal confidentiality.
o Unattractive appearance.
o Lack of specializedworking conditions.
7. What are the main categories of office equipments?
o Communication equipment
o Mail-handling equipments
o Accounting equipments
o Reprographic equipments and
o Filing equipments
8. State the functions of the following office machine
a) Computer
o Computer is used for storing and processing data
b) Franking machine
o Franking machine is used for postage stamp impressions on envelopes.
c) Stapler
o Stapler is used to fasten documents together.
d) guillotine
o guillotine is used to trim papers or documents to the required size or shape.
Part two: multiple choice
2. What is the advantage for an open office?

a) Boost collaboration
b) Can get you work done
c) Use technology to communicate
d) It is quieter
3. How do you chioce an office layout?
a) Whatever you loke the best.
b) What workers best and company runs.
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QUESTIONS & ANSWERS
c) Whichever is the cheapest.

d) Your favorite layout.
4. What is the disadvantage of partitioned office?
a) You interact more
b) People feel isolated
c) Easier to focus
d) Increases feeling of security
5. What type of office layout can use up more space?
a) Partitioned
b) Open
c) None of the above
6. A shredder is used for _________________
a) Destroy paper documents by cutting them into small pieces
b) Staple pecies of paper together
c) Fax document
d) Open envelopes
7. a photocopier is used to _________________
a) take photos the way camera does.
b) Screen unwanted phone-calls
c) Make paper copies of documents
d) Correct spelling and grammer mistakes in documents.
8. a devise that is connected to laptop and which prints out information onto paper is called
_____
a) printer
b) scanner
c) diary
d) switchboard
9. to run an effective filing system , you should ___________
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QUESTIONS & ANSWERS
a) aviod saving unnecessary documents

b) keep all filing cabinet doors closed at all times.
c) Drink a lot of coffee when filling away paperwork.
d) Make sure that all cables in the office are hidden and not exposed.
10. What is the fax a document mean?
a) To transmitting or receiving a document by a fax machine.
b) Proofreading a document.
c) Printing multiple copies of a document.
d) Throwing a document away.
11. This is a devise for making images of the inside of the body or for reading information
into computer system.
a) Computer
b) Printer
c) Scanner
12. This is an electronic machine which is used for storing, organizing and finding words,
numbers and pictures for doing calculation and for controlling other machines.
a) Cell phone
b) Computer
c) Printer
LESSON 5
1. What is trade?
o Trade is the exchange of goods and service between person and entity to
another.
2. Trade plays a vital role in any economy, explain.
 Some roles played by trade in an economic are:
o Creations of useful linkage
o Sources of government revenue
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QUESTIONS & ANSWERS
o Creation of employment opportunities

o Promotion of peace and understand
3. Identify and explain each type of trades.
o Home trade is the trade that happens within the boundaries of the country.
o Foreign trade is the trade that takes place between two or more countries.
4. What is the difference between wholesaler and retailer?
o Wholesaler is concerned with buying goods from the manufacturers producers
in large quantities and selling them in smaller quantities to anothers who may
be retailer or even consumer.
o Retailer is concerned with the sale of goods in small quantities to consumers.
5. What do you mean by internal trade?
o Internal trade means is the exchange of goods and services are only made
within the geographical boundaries of the economy.
6. Name and explain the two categories of foreign trade.
o Import is the purchasing of goods or services made in another country.
o Export is selling domestic-made goods to another.
7. What are the roles of trade documents?
o it provides written record of transactions that have taken place.
o It helps to maintain books of accounts.
o It helps to assess the rate tax and revenue.
o It helps the government to publish statistics rgarding the business activities.
8. What are the main contents of business documents?
o date of issue
o date of transactions
o nature of transactions (goods)
o addresses
o name of the parties
o amount of transactions
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QUESTIONS & ANSWERS
o terms and conditions of transaction

o serial number
9. Campare cash discount and trade discount.
o Trade discount is a discount allowed to the buyers who make bulk purchases
from the seller.
o Cash discount is a discount allowed to the buyers those who make the payment
on time for their purchases.
10. List three business documents used in domestic trade and draw their templates.
o Letter enquiry
o Invoice
o Purchase
11. List two business documents used in foreign trade and draw their templates.
o Consular invoice
o Certicate of insurance
1. Who offers facilities of after sales services?

a) Retailer
b) Both retailer and wholesalers
c) Wholesaler
d) None of these
2. Buying and selling of goods and services in large quantities for the purpose of resale or
intermediate is use by
a) Wholesaler trade
b) Consumers
c) Both wholesaler and retail trade
d) Retail trade
3. The purchase of goods from a foreign country is called
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QUESTIONS & ANSWERS
a) Export
b) Import
c) Entrpot
d) Re-export
4. The person who comes in between the primary producer and the final consumer to
promote trade is called as
a) Agent
b) Trader
c) Autioneer
d) middlemen
5. when goods are imported for the purpose of export, they are known as
a) entrepot
b) home trade
c) foreign trade
d) trade
6. an agent is appointed by the
a) manufacturer
b) principle
c) retailer
d) wholesaler
7. wholesaler deals in __________ quantity of goods.
a) Medium
b) Large
c) Limited
d) Small
8. Which of the following is an important document in foreign trade?
a) A letter of ceremony
b) A draft
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QUESTIONS & ANSWERS
c) Bill of lading
d) A letter of greeting
9. Which of the following is not a document used in domestic trade?
a) Invioce
b) Purchase order
c) Catalogue
d) Consular invoice
UNIT TWO: MARKETING MANAGEMENT
LESSON 1
1. Define the following concepts:
a) Marketing
o Marketing is a sencience of choosing target markets through market analysis and
marker segmentation as well as understanding consumer buyin behavior and
providing superior customer value.
b) Needs
o Needs refer to things we must have to survive, such as food, water, and shelter.
c) Marketing with the social network
2. Marketing with social network is any form of marketing that takes place on social media
platforms.
3. List the scope of marketing activity and give an example of each.
o Goods for example mobile plones and televisions
o Services for example – hotels, airlines, barbers,
o Ideas the basic ideas that result in the entity, offering, etc.
o People for example – famous people.
o Places are places, cities, states, and countries with an aim to attract potential
investors and/or tourists.
4. Explain the causal relationship between the entity’s communication with customers and
its profitability.
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QUESTIONS & ANSWERS
o This relationship describes the ways that a company will engage with its customers
to improve the customer experience.
5. Not all marketing leads to a sale. Explain
6. Compare and contrast between the marketing relations stage and the marketing
company stage, in terms of the tools used in marketing.
o Relationship marketing is a method of building a customer’s trust and loyalty with a
brand, resulting in ongoing sales that increase their lifetime value.
o the business life cycle is the progression of a business in phases over time and is most
commonly divided into five stages: launch, growth, shake-out, maturity, and decline
1. In what stage in marketing is the customer free to communicate around all times?
a) Social network marketing
b) Department of marketing
c) Marketing company
d) Marketing relationships
2. At what stage of marketing development has slogan “lifetime customers” been adopted?
a) Sales
d) Marketing relationships.
3. What does a holistic concept of marketing involve?
a) Focusing on marketing all kinds of goods and services.
b) Interest in everything from products, ideas, issues, etc.
c) Focusing on marketing people and places.
d) Focusing attention in the first place on issues and ideas.
4. What stage of marketing raised the slogan ‘selling everthing that produced’?
a) Sales
20

QUESTIONS & ANSWERS
d) Production
5. Which of the following consistitutes the fruit of successful marketing represnted in
enabling the buyer to use the product in the exchage for paying its value?
a) Product
b) Pricing
c) Selling
d) distribution
LESSON 2
1. define the following concepts:
a) product
o product represents an item or service designed to safisty customer’s needs and
wants.
b) promotion
o promotions are advertising, public relations, and promotional srategies.
c) Distribution
o Distribution is the transfer of goods or services from producer to consumer.
2. what are the aspects to be studied in distribution?
o Marketing channel
o Physical distribution
3. Mention seven promtional tools that can used in somali market?
o Advertising
o Personal selling
o Public relation
o Direct marketing
o Seles promotion
4. What is the difference between primary product and secondary product of an
organization?
o Primary products are products in their natural states for example, raw materials
that are “extracted” from the land or ocean.
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QUESTIONS & ANSWERS
o Secondary products are products that have been processed.

5. Explain the effect on the brand name in building an image of a product in the minds of
consumers.
o The brand image and brand awareness significantly effect brand loyalty, while
price does not have a significant effect on brand loyalty. Further, brand image
significantly effects customer satisfaction.
6. An organisations offer many services to customers after the sale process. List six
services you expect to receive after subscribing when you buy a mobile sim card from a
Somali telecommunication company.
o Internet services
o call & sms messages
o adversiting services
o evc services
o bank services
7. The following are the cost of data associated with water purification devices:
a) The initial cost of one device= 20,000 so.sh
b) The cost of transporting one device 4% of the initial cost of the device.
c) The cost of installing the device and connectiong it to the water = 8% of the intial
cost the device.
d) Profit margin ratio = 20% of the total cost of a single device.
e) Required: caculate the sales price of the device including transportation, installation
and connection to water, using cost-based pricing.
o The total sale price is 25608
1. What builds the image of the product in the minds of consumers?
a) The trade name
b) Price
c) The product itself
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QUESTIONS & ANSWERS
d) After sales services

2. In what element of marketing mix lie the benefits that the consumers gets?
a) Pricing
b) The product
c) Distribution
d) Promotion
3. What is the only component that brings revenues directly to the organizations?
a) The product
b) Distribution
c) Promotion
d) Pricing
4. What is the function associated with all activities aimed at improving the image of the
enterprise to the public?
a) Personal selling
b) Public relation
c) Advertising
d) Promotion
5. Which of the following jobs aims to influence and win customers to buy a business
product?
a) Promotion
b) Personal selling
c) Advertising and publicity
d) Public relations
LESSON3
1. State the steps in the purchase process, then apply it to purchase of a solar energy
system for a home.
o Evaluate alternatives
o Realizing the need
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QUESTIONS & ANSWERS
o Decision evaluation
o Search for the information
o Purchase decision
2. What are the questions that arise in the consumer’s mind when buying a computer?
o Why should I buy a computer device?
o What type of a computer will I buy?
o When I will buy a computer?
o How many computers will buy?
o How much do I buy a computer?
o Where will I buy a computer?
o How I will buy a computer?
3. The following table contains a group of products and what is required is to classify
them according to the entity that buys them. Place a sign in the appropriate place.
Products Buyer
The final consumer The indutrial consumer
I. Food for the family ®
II. Raw wood ®
III. Vegetables for the restaurant ®
IV. Home cooling system ®
4. Compare the purchasing decision of the final consumer and the industrial
consumer, in terms of the creiteria of mentioned in the following table.
o
Comparison standard The purchasing decision

to the final consumer for the industrial consumer
1) The aim of the purchase. ®
2) Make decision ®
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QUESTIONS & ANSWERS
1. What do you mean by studying consumer behavior?

a. Determine how to influence it.
b. Knowing his interest and predicting his behavior.
c. Standing on his actions, responses and characteristics
d. Knowing the characteristics of the product he wants to buy.
2. What are the inputs represneted in the consumer’s behavior as a system, when making
the purchasing decision?
a. Motives and places of purchase
b. 4p’s
c. The buyer’s personal effects.
d. the buyer’s enviromental effects
3. what do we mean by selective attentions, as a type of cognitive process affecting the
consumers behavior?
a. Consumer focus on specific stimulus that matches his needs and interests.
b. Consumer focus on several stimuli in line with his needs and interests.
c. Consumer interpretation of the information in away that supports his beliefs.
d. Recalling the information to the consumer in line with his trends and interests.
4. At what stage of the purchasing decision-making process should the criteria be
established on the basis of which the selection will be made?
a. Evaluate the decision
b. Decision-making
c. Evaluation of alternatives
d. Realizing the need
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QUESTIONS & ANSWERS
LESSON 4
1. What is mean by the following concepts?

a) Electronic marketing
o Electronic marketing is the process of forming, pricing, promoting and
distributing digital and physical goods and services, using wired or cellular
internet network.
b) Fully digital products
o Fully digital products are the products of intangible in electronic form. E.g
films, electronic books.
c) Subscription form
o Subscription form is based on the customers’s payment of an amount that may
be monthly in exchange for obtaining a specefic service.
2. State the electronic marketing mix components.
o Electronic product
o Electronic distribution
o Electronic pricing
o Electronic promotion
3. Mention three names for electronic marketing.
o Internet marketing
o Web marketing
o Electronic marketing
4. State phases of the online promotion cycle.
o Conveneince
o Reach
o Cost
o Personalization
o Relationship and investment
26

QUESTIONS & ANSWERS
o Social engagement
5. Give three examples from the Somali market of fully digitized products.
o Software programms
o Online courses
o Electronic book
6. What is the difference between e-commerce and e-business?
o e-commerce is the process of buying, selling and exchanging goods, service and
money and information through computer network.
o e-business is an electronic exchange of products, funds and information, in
addition to customer services and management are called electronic movements
within the organisation.
7. Differentiate between the revenue models in electronic commerce mentioned in the
table below in terms of concept.
No Revenue form Concept

1) case Referral revenue
2) Ads Advertisement revenue
3) Sales Sales revenue
8. Determine how it operate each of the following online promotion tools.
No Online promotion tools How it works
1) Search engine marketing Create marketing contents that attract readers.
2) Mobile advertising Sending texts, images and marketing forms at high
speed and directly at all times
3) Social media marketing Displays the business’s websites at the top of the
results pages of search engines.

1. What is called the electronic technology through which the seller and the buyer
meet to exchage products?
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QUESTIONS & ANSWERS
a. Electronic business
b. The electronic market
c. E-commerce
d. Digital market.
2. Which of the following does not apply to partial digital products?
a. Electronically transmitted
b. Displayed electronically
c. To be ordered electronically
d. Sold electronically
3. Which of the following is not suiatable examples of fully digital products?
a. Films
b. The songs
c. The advisory services
d. Fast food
4. What do we call the electronic pricing methods, which depends on the time basis
in payment, in exchange for the customer obtaining a specific service?
a. Contributions form
b. Referral form
c. Anouncements form
d. Sales model
5. What is the basis for the transaction fee form , which is one of the revenue
models in e-commerce?
a. Allowing publication on the organization’s website.
b. Referring customers to websites of other establishments.
c. The values of the customer transactions.
d. The period of time for use.
6. What does the online promotion cycle start?
a. Assess the need for the promotion.
28

QUESTIONS & ANSWERS
b. Determining the target market.

c. Lauching the promotional campaign.
d. By drafting the promotional message.
29

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Class Project { A.U.

Unit one: business plan

1. What do you understand by the term business plan?

PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)

8. Define target customer.

PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)

14. Explain what is mean by marketing fixed assets.

19. What is an administrative plan?

PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)

21. List some administrative fixed assets.

o planning and organizing production schedules.

24. What is the financial plan?

PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)

26. List needs for a business plan.

PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)

o You can live the lifestyle you like.

washing soap washing powder washing liquids

PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)

10. Define business ideas and business opportunity

PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)

13. Give differences between business ideas and business opportunities.

Part one: Answer the following

PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)

3. List factors affecting communication.

PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)

Part two: Multiple choice

1. The main objective of communication is

a) Control and management

2. ____________Is an essential function of Business organization.

3. Physiological barriers of listening are

5. What is the main function of Business communication?

PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)

6.Physical Barriers to communication are

a.Time and distance.

7. Which of the following combination is an example of oral communication?

a. Meetings, memos and presentations

b. Meetings, memos and performance reviews

c. Meetings, presentations and performance reviews

d. All the above

8. Which of the following combination is an example of written communication?

a. Letters and voicemail

b, Reports and email

c. Circulars and voicemail

d. All the above.

Part one: answer the following questions

PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)

2. What are the functions of an office?

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Part two: multiple choice

2. What is the advantage for an open office?

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c) Whichever is the cheapest.

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a) aviod saving unnecessary documents

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o Creation of employment opportunities

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o terms and conditions of transaction

Part two: multiple choice

1. Who offers facilities of after sales services?

PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)

PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)

UNIT TWO: MARKETING MANAGEMENT

PREPARED BY: NUR ABDULLAHI MURSAL (USTAD OK)