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  • Muine Guide

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    muinefriends
    6 views14 pages
    This document proposes a new tourism promotion business in Mui Ne, Vietnam. It outlines the basic assumptions of the business, which is to create a high-quality promotional guide for the town's bars, restaurants, and attractions. The guide would be printed each month and distributed to tourists via hostesses and transportation lines. It expects to attract 30-40 advertisers paying $200 per month each, allowing the business to break even after 3 months of startup costs and generate a $1,500 monthly profit. Its long-term goals are to build the brand and launch a mobile app to increase tourism in Mui Ne.

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    MuineGuide

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    This document proposes a new tourism promotion business in Mui Ne, Vietnam. It outlines the basic assumptions of the business, which is to create a high-quality promotional guide for the town's bars, restaurants, and attractions. The guide would be printed each month and distributed to tourists via hostesses and transportation lines. It expects to attract 30-40 advertisers paying $200 per month each, allowing the business to break even after 3 months of startup costs and generate a $1,500 monthly profit. Its long-term goals are to build the brand and launch a mobile app to increase tourism in Mui Ne.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views14 pages

    Muine Guide

    Uploaded by

    muinefriends
    This document proposes a new tourism promotion business in Mui Ne, Vietnam. It outlines the basic assumptions of the business, which is to create a high-quality promotional guide for the town's bars, restaurants, and attractions. The guide would be printed each month and distributed to tourists via hostesses and transportation lines. It expects to attract 30-40 advertisers paying $200 per month each, allowing the business to break even after 3 months of startup costs and generate a $1,500 monthly profit. Its long-term goals are to build the brand and launch a mobile app to increase tourism in Mui Ne.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    BAS

    SIC
    ASSUMPTIONS
    PERFFECT
    PLA
    ACE
    FO
    OR
    BUSIN
    NESS

    Mũii Né
    • 460,200 foreign visitors s (4.1m total) in 20161
    • 40 tourist bus liners daily2
    • 16km main street with tho ousands of shops, bars,
    restaurants, travel offices
    s
    source 1 : vietnamtourism.gov.vn
    source 2: Family Tour Mui Ne
    WITH
    HOUT
    AN IDEA

    Promotio
    on today
    • Printing leaflets (low quality print and design)
    • Hiring hostesses
    • Minimum $500 monthly / venue
    • Main result: trash bins full of leaflets
    NEW QU
    UALITY
    PROMO
    OTION
    NE
    EW
    QUAALITY
    GUIIDE

    MuineGuide
    • Book with discount coupoons
    • Promoting top quality and
    d „must see” venues only
    • Distribution among tourists
    • Facebook support (mobile e application in the future)
    30 – 40
    TOTTAL

    Adverrtisers
    • Proper relationships with over 100 owners
    • Bars & Restaurants
    • Night Clubs
    • Travel Agencies
    TO
    OP
    QUAALITY
    PRIINT

    Content
    • 1 page for each venue
    • scription, offer
    Photo, address, short des
    • Special discount „coin” in the middle of the page
    • Map of Muine with all ven
    nues included
    HAP
    PPY
    HOU
    URS

    Offfers
    • Free entry
    • Buy x – get y for free (2 fo
    or 1, 3 for 2, etc.)
    • xx% discount
    • Buy meal – get free beer / wine / dessert / etc.
    10 000
    0
    MONTTHLY

    Distrib
    bution
    • Hostesses on the main sttreet
    • Bus lines (HCMC – Muine e, Nha Trang – Muine)
    • Partners (advertisers)
    • Chosen hotels, guesthouses, shops, travel offices
    6 8k F
    6,8k FANS

    Facebook
    k support
    • Muine Friends facebook fanpage
    f
    • Successfully growing sinc ce 2013
    • Current and future events s’ invitations
    • Participation in non-profitt activities
    PRO
    OFIT
    $1,,5k
    $1 5k
    MONT THLY

    Monthly budget (simplified)


    • Income: 30 advertisers x $200 = $6k
    • Print: $1,5k
    • Distribution: hostesses $1,2k,
    $ others $0,3k = $1,5k
    • My tasks: $1,5k
    (advertisers aquisition, photos, copywriting, graphic designs, DTP)
    PRO
    OFIT
    $1,,5k
    $1 5k
    MONT THLY

    Budget (stages)
    (
    • Investment: $20k (includding $2k reserve)
    • Advertisers aquisition: 3 months, costs $4,5k
    • Promotional issues: 3 months,
    m costs $13,5k (max)
    • Regular issues: profit $1
    1,5k monthly
    • Future: increase profitss
    2018
    8/19

    Future
    e goals
    • To build brand awareness s
    • To become famous on tou urists blogs and forums
    • To create the „need to ha ave” emotions
    • To start selling books (low
    w cost, after research, ~$1)
    • To launch mobile applicattion
    This document is my intellectual
    i property.
    All rights reserved.

    Paweł Dejmek
    D
    Phone: +48 667 5322 517
    E-mail: muinefriends@gmail.com
    Facebook: www.faceboook.com/MuineFriends

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