UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL

EIB11003 BUSINESS COMMUNICATION

FEBRUARY SEMESTER 2023
BUSINESS PROPOSAL (30%)

Instructions
In groups of 4 to 5, work together to prepare a business proposal for a small business idea which you identified
in the Persuasive Speech. You must identify your target market and find out their problems or needs and how
your product/service will solve the problems or fill the needs. In addition, you need to know what benefits your
product/service will bring to your customers. You will conduct an online survey for at least 50 respondents to
find out why and how your product/service will meet the needs of your target customers.

The proposal should be 10 to 15 pages excluding front pages, references and appendices. Students are
recommended to use Arial or Times New Roman in font size 12 and to use spacing 1.5. Submission of the
proposal is made both online and a hard copy in Week 14.

Proposal Guidelines

Front Matter
• Title page
• Table of contents
• List of tables and figures
• Abstract (an approximately 200-word summary)

1) Introduction
1.1 Background of the proposal (provide readers with general background; at least 4 paragraphs with at least 3
sources of reference on what has been researched and said about this problem/need)
1.2 Statement of the problem (include results of survey here; those which show the problem/the need)
1.3 Objectives (list the objectives)
1.4 Scope and limitations of the proposal (what the proposal covers and does not cover)
1.5 Methodology (briefly describe the data collection process; tools and respondents involved)

2) Body
2.1 Proposed solution(s)/finding(s): you can include some results of the survey which are pertinent to this
section
2.2 Target market
2.3 Background of company: name of company, address, mission.
2.4 Management team (positions and roles).
2.5 Project planning: business product , production planning (how do you produce your product), business
platform (physical store & digital marketing).
2.6 Implementation process: ordering, payment and delivery.

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2.7 Operational cost: itemization of expenses in the implementation and operation of the proposed plan, and
detail of materials, facilities, equipment and personnel.
2.8 Expected Outcomes: Mention what will happen and highlight the benefits.

3) Conclusion
3.1 Conclusion: Summarise the overall proposal and highlight what action is required from the reader.

4) References
• At least four references; references must be cited in the text.

5) Appendices
• If any; e.g. table, diagram, questionnaire, etc.

SCORING RUBRIC
No Components Score Remarks/Justifications.
1. Tittle page
Contains all required information: title, /1
students’ name, id number.
2. Table of content
List all the headings/sub-headings with correct /1
page number.
3. List of tables and figure
List all the tables and figures with correct tittle /1
and page number.
4.
Abstract/ Executive Summary
Captures the main information needs to be in an /4
abstract accurately. Writing is clearly structured
in one paragraph between 200 words.
5. Introduction
Provides background of the proposal. Statement
of problem is well explained by including results
of the survey. Objectives are clear, feasible and
/15
attainable. Scope and limitations are identified.
Writing is organized into necessary headings.
Briefly describe the methodology.

Proposed solutions
Solutions to the problems identified through
6. survey are proposed. Findings from survey are /15
used to support the proposed solutions. Also
include the target market.
Company Background
Name of company and product/ service are
7. /3
stated. Full address, company’s vision and
mission are clearly stated too.

2
 Management team
The management team is properly introduced
8. /3
by explaining their positions, roles and
responsibilities.
Project planning
9. Justifications for the chosen business idea is /9
provided. Production planning is described in
detail. Business platforms are thoroughly
explained.
Implementation process
10. Ordering, payment and delivery process are well /5
explained. Steps are shown clearly.
Operational cost
The breakdown of operational cost is provided in
11. details, including management cost, equipment / 10
& supplies cost, marketing/ advertising and
other related cost.
Expected outcomes /4
12.
All expected outcomes are listed and projected.
Conclusion
13. Highlights the summary and the next action /5
required from readers.
References
14. All references appear in text are listed. /3
Appendix
Necessary documents are attached in appendix
15. section (e.g. sample of questionnaire, company's /3
logo, business poster) and are mentioned in the
text.
Grammar
No grammatical mistakes (e.g. SVA), the use of
suitable sentence structure (active/passive), no
16. /15
mistake in spelling & punctuation, tense is
suitably employed in context of writing,
vocabulary is suitable for business proposal.
17. Format of report /3
Strictly follows guidelines.
TOTAL SCORE /100

Overall remarks: