There are different types of buying behaviour depending on the level of involvement, risk, and

perceived differences among brands. Here are some brief answers to your questions:

- The stages involved in consumer buying behaviour are: problem recognition, information search,
evaluation of alternatives, purchase decision, and post-purchase evaluation.

- The consumer buying situations are: complex buying behaviour, dissonance-reducing buying
behaviour, habitual buying behaviour, and variety-seeking behaviour.

- The major factors affecting consumer buying behaviour are: cultural, social, personal, and
psychological factors.

- The stages involved in organizational buying behaviour are: recognizing a need or a problem,
determining the product and buying specification, listing and identifying the suppliers, evaluation and
selecting the most reliable and competent supplier, purchase decision, and evaluation of performance
of supplier.

- The organizational buying situations are: straight rebuy, modified rebuy, and new task.

- The social factors that affect consumer buying behaviour are: reference groups, family, roles and
status, opinion leaders, and online social networks.

- The major factors affecting organizational buying behaviour are: environmental, organizational,
interpersonal, and individual factors.

- Consumer buying behaviour and organizational buying behaviour differ in terms of the number and
nature of buyers, the size and frequency of purchases, the degree of involvement and risk, the
complexity of the decision process, and the criteria and methods of evaluation.

- The concept of a buying centre is a group of people within an organization who are involved in the
buying decision for a product or service. The buying centre may include users, influencers, deciders,
buyers, and gatekeepers.

- A marketer should understand the buying behaviour of his/her target market because it helps to
identify the needs, wants, preferences, and motivations of the customers, to segment the market and
position the products or services accordingly, to design effective marketing strategies and tactics, to
create value and satisfaction for the customers, and to build long-term relationships and loyalty.

I hope this information is helpful. If you want to know more details about any of these topics, you can
ask me more specific questions. 😊