Here's a table listing the Points of Parity (POPs) and Points of Difference (PODs) for the

mentioned competitive brands (Hatil, Otobi, Partex) and our brand (NexGen furnishing) along
with a Straddle positioning analysis:
Associations/ Hatil Otobi Partex NexGen
Nodes furnishing
Categorical 1.Office 1.Office furniture, 1.Office 1.Office
POPs furniture, house furniture and furniture, furniture,
House nursery furniture House House furniture
furniture 2.Innovative designs, furniture 2.Trendy and
2.Modern, 3.Available size 2.Modern contemporary
contemporary 4.Affordable in price design, furniture,
and Elegant 3. Available 3. Modern and
design, size multi-
3. Available 4.Affordable functional
size in price designs
4.Affordable 4.Eco friendly
in price 5.Customize
system
6.Competitive
in price
Competitive Affordable Re-invention and Wide range of Trendy and
POPs furniture freedom products competitively
priced
Variables
Target Segments Homemakers, Creative personalities, General Young
individuals professionals consumers, executives,
professionalsentrepreneurs,
students
Product Furniture Furniture Boards, doors, Multi-
Categories furniture functional
furniture
Product Variants Various types Innovative product Various types, Trendy, multi-
designs doors, functional
furniture unique designs
Product Quality 1.Superior 1.Functional and 1.Quality and 1.Trendy
quality creative variety 2.Smart, high-
2. Aesthetic tech and eco-
friendly
3. Sustainable

Price Range 10k to 3lacs 12k to 4lacs 9k to 2lacs 9.5k to 3.5 lacs
Years of Over 30 years 47years 61 years New entrant
Experience
Number of POS Wide Extensive distribution Numerous Expanding
showroom network outlets network
network
Augmented Craftsmanship Creative recruitment, Diverse Urban lifestyle
Benefits , post-sales uniqueness product experience, eco
service portfolio, eco friendly
friendly
Other variables 1.Trend- 1.Innovative 1.Offers door 1.Strong
maker recruitment procedure and door connection
2.Motto “ to avoid unbiased frames 2.Tagline”
amader system 2.Offers NexGen
furniture 2.” Keep reinventing” sustainable furnishing:
apnaderbujhe” motto products like where tradition
3.Trust 3.Challenge own different types meets
4.Environmen ability to surprise of boards tomorrow”
t concerned consumers constantly (particle 3.Vibes with
with product design board, veneer following trend
and variety board, 4.Trendsetter
4.Arrange campaigns melamine 5.Faithfull
faced chip
board,
plywood,
PVC sheet)
3. Tagline”
total care”
4.Offers
discount
Correlational Local Nature-inspired Quality-driven Modern, multi-
POPs manufacturing designs with functional
support environmental designs
concerns
PODs 1.Practicing 1.Nursury furniture 1.Bangladesh’ 1.Preferable
Japanese 2.Timber s largest colour and size
quality household collection diversified 2. Customize
management ”Suddhotarshuddhotay private sector facility
philosophy ” enterprise. 3.Bestest and
“Kaizen” for 2.FMCG latest quality
ensuring best products product
quality 4.Multifunction
2. pioneer in -al facilities for
using FSC multi-purpose
Certified facilities
wood and also 5.Well known
for installing for long run
environmental service
 protection provider in
measures. different fields

Emotional POD Elegance and Re-invention, Diverse Trendy urban

faith accomplishment offerings, lifestyle
and freedom community
engagement

In our Brand the straddle positioning is focused on offering contemporary style furniture for a
trendy urban lifestyle, appealing to young executives, entrepreneurs, and students, while also
straddling with the values of innovation and diverse offerings similar to Otobi and Partex. The
emotional POD of NexGen is the promise of a trendy urban lifestyle experience