Evaluating Messages and/or Images of

Different Types of Texts Reflecting

Different Cultures

Guide Questions in Response to the

Media Text Response to the Questions (IntelliFresh
Key Concepts Analysis Questions(ViVo Y81I) Refrigerator)

1. What is the 1. The text is all about of 1. The text is all about
1. All media message of the text? the features and capacity the features of the
messages are 2. How effectively of the product and its cost. product and its cost. 2.
“constructed.” does it represent 2. Effective and it is what Effective, every buyer
 reality? 3. How is the buyers are asking when
the message inquiring. 3. The message
constructed? was constructed simple
and complete as needed.
usually ask the quality of
the product before its
price and its presented. 3.
It was constructed
according to product’s
capability and with
supported proof.

1. To those who want to 1. It was made for those

have one of it the product who prefer having
was designed right to its appliances at their
quality and quantity. It was homes. It represents the
presented as a budget modern technology at
1. What lifestyle, friendly. Representing this generation. 2. The
2. Media have values and points of modern technologies at contacts for order and the
embedded values view are represented today’s generations. 2. location where you can
and points of in the text? 2. Who Endorsement of popular buy the product is not
view. or what is missing? personalities. presented.

1. It wants to say that

1. The message wants to
convey that anyone who
wants to have phones, it is
not a problem anymore
because it is now very
1. What message do affordable and having
you perceive from good quality. 2. Others
3. Each person the text? 2. How might not understand of its
interprets might others whereabouts. Because the
messages understand it terms used might be
differently. differently? Why? unfamiliar to them.
their product is
unbeatable in terms of
energy saving having
good quality and
quantity. 2. Others whose
less fortunate in terms of
education might
misunderstood that the
possible cost for the
appliances in daily use is
just 7.12 pesos even if
they would keep on using
it all day and night
believing it would only
what they’ll pay for.

1. What is the 1. The purpose of the text 1. Its purpose is to

purpose of the text? is to persuade the people to convey that their product
4. Media have 2. Who is the target buy it especially with its has a good quality
commercial, audience of the text? affordable quantity and features and convince the
ideological or 3. Who might be good quality brand. 2. All readers and the people to
political disadvantaged? 4. the people especially buy to increase their sale.
interests. Who created the text gadget users. 3. Those who 2. The readers and the
 and why? don’t know how to read
and use it. 4. The
advertisement writer
together with its team and
with the support of the
product makers.
1. They highlighted the
some important words,
make numbers bold and
1. What techniques showcase its good features.
are used and why? 2. In order to make more
How effective are catchy to the reader and
the techniques in buyers. 2. Very effective,
5. Media supporting the cause it can make the
messages are messages or themes advertisement more
constructed of the text? 3. What convincing and real. 3.
using a creative are other ways of They can present it either
language having presenting the in radio commercials and
its own rules. message? TV endorsement.
people, especially those
who had business related
with cold products. 3.
Those who don’t have
current at their places and
don’t capacity to buy are
in disadvantage. 4. The
advertisement writer
together with its team
and with the support of
the product makers.
1. They also highlighted
some important words,
site proofs and make
notable lines. In order to
make their advertisement
more convincing and
catch the attention of the
readers and buyers. 2.
Effective, it helped to
make advertisement to be
creative and reality basis
. 3. They can present it
through TV or radio
commercials and an
endorsement either a
famous artist, a family or
a businessmen showing
that the product was test
and proven by trusted
community members.
TV Commercial
Safeguard Soap TV commercial

16 pesos lang!

Plot
(It is all about the two households wherein one of them used safeguard soap and the
other doesn’t. Showing how safeguard soap helps to avoid having big expenses in
medicines due to illness.)

Story
Household 1: Oy mare, daming gamot ah.

Household 2: May sakit si mister, anong bibilhin mo?

Household 1: Pang-iwas sa ganyang gastos.

Household 2: Ano?

Household 1: Safeguard

Female Advertiser ( Voice Clip) : Sa hirap ng buhay ngayon para makaiwas sa malaking
gastos sa gamot ugaling magsafeguard, sa 16 pesos lang malaki ang pwedeng matipid.
Dahil ang Safeguard tumutulong na maiwasan ang sakit.

Household 1: Oh, may sakit ulit mister?

Household 2: ‘Di natuto na’ko. Safeguard nga.

Male Advertiser (Voice clip) : Iwas sakit, Iwas gastos with Safeguard protection.

Guide Questions in Media

Key Concepts Text Analysis Response to the Questions

1. All media 1. What is the message of the 1. The message was to prevent having big
messages are text? 2. How effectively does expenses due to medicines cause by diseases
“constructed.” it represent reality? 3. How is by using safeguard. 2. Quite effective and
 the message constructed?
1. What lifestyle, values and
2. Media have points of view are
embedded values represented in the text? 2.
and points of view. Who or what is missing?
1. What message do you
3. Each person perceive from the text? 2.
interprets messages How might others understand
differently. it differently? Why?
1. What is the purpose of the
text? 2. Who is the target
4. Media have audience of the text? 3. Who
commercial, might be disadvantaged? 4.
ideological or Who created the text and
political interests. why?
1. What techniques are used
and why? 2. How effective
5. Media messages are the techniques in
are constructed supporting the messages or
using a creative themes of the text? 3. What
language having its are other ways of presenting
own rules. the message?
some are real, just like buying expensive
medicines when ill. 3. The message is well
constructed and informative.
1. The practice of maintaining proper
hygiene that helps protect our body from
having any diseases cause by germs or
bacteria. 2. Reminder at the last part of
commercial is not presented.
1. Practice maintaining proper hygiene in
order to prevent having disease. 2. There is a
possibility that others might think that their
product is the alternative aid for disease
instead of proper medication. Because there
is a comparison of two products shown that
might lead to misinterpretation by the
viewer.
1. Its purpose is to inform and teach the
proper hygiene. Also, on how to save up
money. 2. All the viewers and users
especially those in right ages. 3. The less
fortunate people and the blind. They won’t
be able to watch it because they don’t have
the capability to buy. 4. The script writer
and the producer in support with the
registered association for hygiene, health
and safety.
1. They used an informative and creative
techniques. They advertised their product in
an informative way in a form of short drama
presenting also their evidence. 2. The
techniques used helps to convey with the
viewers to believed and buy their product. 3.
They can present it either in radio
commercial, or published magazines and
newspaper and an endorsement of a famous
artist which is very common, in order for the
viewers to strongly believed that its
effective.
Radio Commercial (Dialog)
Downy with Fabric Conditioner Radio Commercial ( in a song form)
Lady 1: Panahon ng ulan,kidlat at kulog masasampay ka sa loob labada’y Amoy kulob
nakakahiya ,nakakasama sa loob {insert}

Lady 2: I-Downy Boom-Boom-Pow na ‘yan! Boom-Boom-Pow sa Downy Boom-Boom-

Pow amoy kulob sa tag-ulan pabanguhin na ‘yan, mabilis magtuyo. Downy Boom-
Boom-Pow!

Male advertiser: First is got i n fabric washed with detergent oil.

Female advertiser: I-Downy Boom-Boom-Pow! Ang bango ng labada ngayong tag-ulan.

Guide Questions in Media

Key Concepts Text Analysis Response to the Questions

1. It is all about how the product prevent the

1. What is the message of the
1. All media text? 2. How effectively does
messages are it represent reality? 3. How is
“constructed.” the message constructed?
clothes from smelling and makes it smell
good and easy to dry even in rainy days. 2.
Indeed, during rainy days it’s hard to dry
laundries easily. So, it was closed from
reality. 3. It was creatively constructed and
its message was delivered well.

1. What lifestyle, values and 1. The fact that it gives a hard time to the
2. Media have points of view are represented laundryman to dry laundries during rainy
embedded values in the text? 2. Who or what is days. 2. Everything is complete for me. It is
and points of view. missing? understandable and casts are present.

1. When we use Downy with fabric

1. What message do you
3. Each person perceive from the text? 2.
interprets messages How might others understand
differently. it differently? Why?
conditioner our laundries will smell fragrant
and easily dries after washed. 2. It is
creatively done and understandable that
even a child would understand. Because
their used terms are simple and the thought
is directed to the point.

4. Media have 1. What is the purpose of the 1. Its purpose is to persuade the people to
commercial, text? 2. Who is the target use its product. 2. The household users,
ideological or audience of the text? 3. Who laundry shop owners, and all laundrymen
political interests. might be disadvantaged? 4. (neighborhood, mothers, tertiary students,
 Who created the text and etc.). 3. The less fortunate people, they
why? might not be able to buy such product due
to lack of capacity to buy and having no
radio to listen the commercial and the
people with hearing disabilities. 4. The
commercial script writers and producers. To
increase their product sales.

1. They delivered it a persuading musical

1. What techniques are used
and why? 2. How effective
5. Media messages are the techniques in
are constructed supporting the messages or
using a creative themes of the text? 3. What
language having its are other ways of presenting
own rules. the message?
way. To make it catchy to the buyer and
creative. 2. It’s good knowing it became
more catchy and semi-funny which the
listeners will like. 3. They can present it in
TV commercial, either in a short drama or
just broadcast it directly and endorse by
some artist.

Reference: https://globalessenceofcommunication.wordpress.com/2019/01/06/evaluating-messages-
and-or-images-of-different-types-of-texts-reflecting-different-cultures/