Stream 2

XR Development Market Opportunities

XR Hub
EXPLORING MARKET
OPPORTUNITIES FOR
XR DEVELOPMENT
INTRODUCTION
Welcome to the XR Development Market
Opportunities segment, where we immerse ourselves
in the world of XR. In this dynamic space, we'll
uncover challenges, evolving trends, and market
demands, and illuminate exciting opportunities. Our
journey will reveal the transformative power of XR
development across industries, creating pathways to
innovation.
 Meet
THE TEAM

Faisal Athar Nur Anis Richard

Taylor’s University Innoveam Streamline
Vortex XR Lab Studios
 Table of
CONTENTS

01 02 03
Common Issues and Challenges, Solutions, and Potential Opportunities
Frequently Asked Questions Market Opportunities in XR & Solutions
(FAQs) Development
Common Issues or
Frequently Asked
Questions
(FAQs)
 What industries can benefit from XR technology?
What are the costs associated with developing XR solutions?
Are there existing XR solutions available or do we need to
build from scratch?

Common Issues What hardware and software are needed to implement XR

solutions?
How do we ensure the quality of XR content and

FREQUENTLY experiences?
Is XR technology accessible to smaller businesses with

ASKED limited budgets?

Can XR solutions be tailored to specific business needs?

QUESTIONS Are there any regulatory or legal considerations when

implementing XR technology?
How can XR Hub support us in our XR journey?
What are some successful case studies of XR implementation
in real-world scenarios?
Challenges, Solutions,
and Market
Opportunities in XR
Development
 Challenges / Customer Needs
Shifting Student Interests in Learning Approaches

Education
Financial Constraints for Facility and Equipment Setup
Resource-Intensive XR Content Creation
Uncertainty in Establishing XR Facilities

Solutions / What They Need

Transformative Learning Methods for Engaging Students
Financially Viable XR Facility and Equipment Solutions
Streamlined XR Content Development Processes
Comprehensive Support for Implementing XR Facilities

Market Opportunities
Modernized Learning Formats to Engage New Generation
Budget-Friendly XR Facility Setups and Equipment
Efficient XR Content Development Strategies
Expert Consultation for Seamless XR Facility Integration
Education
 Challenges / Customer Needs
Adapting to Changing Tourist Preferences

Tourism Balancing Costs and Historical Preservation

Crafting Immersive and Accurate Experiences

Solutions / What They Need

Innovative Experiences to Cater to Modern Tourists
Sustainable Solutions for Site Preservation and
Maintenance
Engaging XR Applications for Storytelling and Interaction

Market Opportunities
Immersive Solutions to Resonate with Modern Travelers
Cost-Effective Preservation and Revitalization Initiatives
Interactive XR Experiences for Enhanced Cultural
Appreciation
 Tourism
Case Studies Tourism - Heritage Preservation
In the wake of the fire that damaged the famous cathedral in 2019,
French start-up Histovery produced an augmented exhibition on the
history of Notre-Dame de Paris—motivated in part by an increased
awareness of the fragility of physical landmarks.

Case Studies Tourism - Culture/Cultural Continuation

TrueXR in collaboration with Central Market, developed WarisanXR, an interactive
app that allows users to discover rich Malaysian heritage and culture.
https://www.instagram.com/stories/highlights/17993869765646185/
 Tourism
Case Studies Tourism - Tourist Destinations
Sarawak Government through Sarawak Penang Government and Fresnel Media
Multimedia Authority (SMA), in recently launched its “Welcome to Penang
Trifold X & Swinburne University of Technology VR” project to boost tourists’ experience,
partnership with Universiti Malaysia
Sarawak developed Kuching VR App allowing viewers to “teleport” themselves to
Sarawak (UNIMAS) developed Sarawak
Travel App available at Google Play. various places of interest.
Architecture, Challenges / Customer Needs

Engineering, Managing Coordination and Communication Gaps

Visualizing Complex Architectural Designs
Ensuring Efficient Construction Sequences

Construction Solutions / What They Need

(AEC) Real-Time Collaboration and Clash Detection
Enhanced Visualization Tools for Design Concepts
Simulations to Optimize Construction Planning

Market Opportunities
Virtual Collaboration Solutions for Streamlined
Coordination
Advanced Visualization Tools for Clear Design
Communication
Construction Simulation Platforms for Efficient Project
Execution
Architecture, Engineering,
Construction (AEC)
Case Studies
In May 2021 Samsung C&T introduced SMAR’T
(pronounced “smartie” and short for Samsung C&T
Smart Training) a virtual training program for
equipment safety, as part of its efforts to prevent
safety accidents at construction sites.
Autodesk’s presence in VR/XR was largely propelled
by its acquisition of The Wild in 2022. The Wild
previously acquired IrisVR in 2021. For the time
being, The Wild and Prospect (by IrisVR) are being
maintained as separate products, with The Wild
more geared toward designers and Prospect more
focused on workflow coordination.
Architecture, Engineering,
Construction (AEC)
Case Studies
SNC-Lavalin is an AEC firm working with worldwide
clients to design high-value and high-stake
workplace environments such as manufacturing
plants, energy locations, and mining sites. The
team use XR and walk through solutions to
perform visualization sessions with clients and
designers to review architectural considerations
AR has been used on London’s Crossrail project, where the US’ Bechtel
deployed it to give live access to the BIM information in the field, driven
by a desire to improve the efficiency and safety of field personnel. The
ability of AR to visualise BIM data can be a highly effective way to create a
safer site, for example by revealing utilities beneath the ground to
mitigate the risk of cable strikes and similar incidents.
https://www.meed.com/new-extended-reality-construction
 Challenges / Customer Needs

Consumer Shifting Consumer Behavior and Online Shopping Trends

Meeting Demand for Convenient and Interactive
Shopping

Goods Increasing Competition in Fast-Moving Consumer Goods

(FMCG)

Solutions / What They Need

Engaging Online Shopping Experiences
Interactive Product Visualization
Effective Online Marketing Strategies

Market Opportunities
Virtual Shopping Platforms with Immersive Experiences
XR-Enhanced Product Visualization and Customization
Innovations in Online Advertising for Consumer
Engagement
Consumer
Goods
Nike launched the ‘Nike Fit’ feature which incorporates AR into its app to ​
help people measure their feet and get their correct shoe size.​

Consumers using the app can attain a hyper-accurate scan of their ​

unique foot dimension and order the product immediately.​

Successfully implemented in both in-store and on its app, making​

ecommerce and retail shopping a much easier experience.
XR in Retail
Alongside Nike, famous Swedish furniture company IKEA
also included AR technology inside their application.

Using this application, consumers can experiment with any

product at the comfort of their house and visualize the space
without purchasing the physical models.

The application promotes creativity and provides convenience to

anyone looking to shop for new furniture without ever stepping
inside of an actual IKEA store.
Kellogg’s
Games
Cereal company Kellogg, is promoting their goods and increasing
sales, by implementing AR games into their cereal packaging.

By including web-based AR games, accessible through special

hidden QR codes inside of each cereal packaging, and launching
campaigns at populated locations, they use the eye catching
factor of AR and attract younger audiences to this brand.
CoverGirl
Makeup
Augmented Reality glam stations at CoverGirl’s new store located
at New York City, are powered by Holition and they allow
customers to virtually pick up their owned color choice in the tray
and try a lipstick and eyeshadow on.
The look can be completed with coordinating blushed, mascaras
and foundation, and visitors can digitally share their virtual
makeover to their friends.
 Challenges / Customer Needs
Human Evolving Workforce Dynamics and Employee
Expectations

Resource Need for Enhanced Training and Development Methods

Addressing Remote Work and Skill Shortage

Solutions / What They Need

Innovative Employee Training Solutions
Personalized Professional Development Programs
Effective Remote Collaboration Tools

Market Opportunities
XR-Enabled Employee Training and Onboarding
Adaptive Learning Platforms for Skill Enhancement
XR-Facilitated Virtual Meetings and Team Building
Human
Resource
Case Studies

Bank of America
Bank of America utilizes VR training, with over 4300
live locations reaching 50,000 new employees.
Accenture
“Our onboarding is now going to include Bvirtual
reality” says the CEO of Accenture, a company that
replicates the intimacy of an in-person work
environment using VR.
 Challenges / Customer Needs

Entertainment Changing Audience Consumption Habits

Demand for Immersive and Interactive Experiences
Increasing Competition in Content Creation

Solutions / What They Need

Innovative Storytelling Techniques
Engaging Audience Interaction
Cost-Effective Production Methods

Market Opportunities
XR-Enhanced Content Creation
Immersive Virtual Performances and Events
Virtual Production for Film and Media
Entertainment LEGO AR
Through the power of AR, car racing
tracks are created introduces racing to
Case Studies the LEGO world.

Virtual Sets for the Mandalorian Show

The television show “The Mandalorian” used AR to
create a virtual set for one of its episodes. This Sephora’s Virtual Artist
allowed for cheaper cost of production and realistic
Using the power of AR, Sephora lets its customers use any of their beauty
views.
products and view the affects live from the comfort of their homes.
 Challenges / Customer Needs

Healthcare
Addressing changing patient expectations to enhance engagement and
experiences.
Meeting the demand for immersive medical training through XR
technology.
Responding to heightened competition in healthcare education with
innovative solutions

Solutions / What They Need

Introducing realistic XR simulations to improve procedural training.
Enhancing patient comprehension with interactive tools and XR
technology.

Market Opportunities
Providing affordable XR platforms for effective healthcare education.
Empowering patients with immersive tools for self-care understanding.
Enabling accessible telemedicine services through XR technology.
Healthcare
Case Studies

https://www.shu.ac.uk/centre-culture-media-society/impact-vr

Sheffield Hallam University utilizing VR for

physical rehabilitation through their Impact
VR Research Lab

gameChangeVR

A landmark in the psychosis field,

gameChange uses the power of VR to
provide therapy to anyone, anywhere.
Potential Opportunities
and Solutions
 Cost-Effective XR Solutions:
Develop and promote affordable XR solutions that deliver value without requiring

Potential extensive investment.

Opportunities
Proof of Concept (PoC) Initiatives:
Implement smaller-scale projects to demonstrate the ROI of XR solutions,
securing budget approvals for larger implementations.

and Solutions: Collaboration and Consortia:

Foster industry collaboration to share XR development costs and collectively
invest in projects.

Grants and Funding:

Explore available grants and funding programs to support XR adoption.

Incremental Implementation:
Start with pilot projects and expand gradually as ROI becomes evident.

Training and Upskilling:

Invest in upskilling staff to handle XR development internally, reducing reliance on
external experts.

Leveraging Existing Resources:

Repurpose available hardware and software to create XR experiences.

Vendor Partnerships:
Collaborate with XR technology providers offering flexible payment plans or
subscription models.

Data-Driven Decision-Making:
Present data showcasing the impact of XR solutions on key metrics to justify the
investment.
XR HUB

THANK YOU
Faisal Athar Bin Mohd Fadzil
Vortex XR Lab, Taylors University
faisalathar.mohdfadzil@taylors.edu.my

Nur Anis
Innoveam
nuranis@innoveam.com

Richard Cheah
Streamline Studios
rcheah@streamline-studios.com