Universidad Nacional Autónoma de Nicaragua UNAN-LEÓN Cardboard laptop desk: This innovative and ecological idea allows you to take your own desk anywhere. Being cardboard, it is light and easy to transport. And it is prepared so that it hardly takes up space when it is taken from one place to another disassembled. To assemble it you can do it quickly, since the assembly system is very intuitive. In addition, the height can be modified to adapt the desk to the place in which it is working and to the height of the user. The 4 P’s of the marketing mix mean: Product, price, point of sale and promotion. According to marketing mix theory, these 4 P's are the building blocks of any successful marketing campaign. Product: Cardboard laptop desk Price: The price is $25 dollars that converts to C$ 912 cordobas. Point of sales: There is already a small company in downtown Managua that provides this product to companies trying to modernize their establishment. And it would be a great investment for certain companies in Leon. Promotion: Online pages are very well promoted, where you can find furniture for home or office; for example amazon or etsy.