BUSINESS CASE

Topic: Developing a MOOC course for UTEC's students: Translation technique

INTRODUCTION

Today's globalized world demands increased translation skills to communicate with people from
various parts of the world. Therefore, the demand for online courses on translation techniques
has increased significantly in recent years. In this sense, online courses are an attractive choice
for students since they allow them to learn from anywhere and at any time. This paper presents a
proposal for the creation of an online course on translation techniques, which is based on earlier
research on training needs in this field. The course method will focus on the combination of
theory and practice, including practical activities to improve understanding and application of
translation techniques. Besides, Examples and case studies will be presented to contextualize and
apply the techniques effectively. This proposal aims to satisfy the current demand for training in
translation techniques and supply an effective and quality online educational experience.
BACKGROUND

Translation is a fundamental activity in today's world, since companies, organizations and people
need to communicate with individuals from different countries and cultures. Translation training
has become more important in recent years due to the increasing demand for translation services
around the world (Kelly & Swanson, 2019).

In this context, online translation courses have experienced a significant increase in popularity
due to the flexibility and accessibility they offer to students (Caffrey, Chiu & Arons, 2020).
Furthermore, the COVID-19 pandemic has led to a further increase in the demand for online
translation courses, as people have been forced to work and study from their homes (Puga,
2021).

Translation training has traditionally focused on theory and practice, and online translation
courses are no different. Online courses can offer an effective mix of theory and practice, with
digital tools and hands-on activities allowing students to improve their understanding and
application of translation techniques (Kelly & Swanson, 2019).
PROJECT OUTLINE

Objectives: The main objective of the project is to create an online course on translation that
provides students with an in-depth understanding of translation theory and practice. The course
should be accessible and flexible, offering a mix of theory and practice to help students develop
practical and relevant translation skills.

Duration: The virtual course on translation should last around 12 weeks. Each week will include
a series of modules and activities designed to cover a specific topic in translation.

Target Audience: The course is intended for students who are interested in translation, such as
those who want to start a career in the field of translation or those who want to improve their
existing translation skills. The course will focus on beginner to intermediate level students.

Course content: The course content will include an introduction to translation theory, technical
translation, localization, translation project management, the use of translation tools, among
other relevant topics in the translation industry. the translation. Practical examples and exercises
will be provided so that students can apply what they have learned in theory to practical
translation situations.

Learning Platform: The course will be delivered on an online learning platform. Course
materials, assignments and exams will be submitted online and can be accessed from anywhere
at any time. A platform for online discussions between students and with course instructors will
be provided to encourage interaction and knowledge sharing.

Required Resources: Required resources for the course will include trained translation
instructors, translation industry experts, and content developers. In addition, an online learning
platform, translation software and tools, as well as design resources will be required to create
compelling visual materials.

Assessment: Student progress will be assessed through assignments, tests, and practical projects.
Online feedback will be provided to students to help them improve their learning and
performance.
Expected results: The online course on translation is expected to provide students with a solid
understanding of translation theory and practice, supply relevant and practical translation skills,
and prepare them for the translation industry.
BENEFITS

Accessibility: Online translation courses are available to anyone with an Internet connection.
This means that the course can reach students from all over the world, regardless of their
geographical location.

Flexibility: Students can complete the course at their own pace and in their own time, which
means they can tailor their study plan to their day-to-day needs and responsibilities.

Cost reduction: Creating an online translation course is more cost-effective than taking courses in
a physical classroom, which can reduce costs for the course creator and students.

TANGIBLE BENEFITS

Earn Income – By creating an online translation course, you can monetize knowledge and skills
in the field and earn more income.

Attract new clients: With an online translation course, you can reach a global audience and
potentially attract new clients interested in translation services.

Scope of New Job Opportunities: Creating and offering an online translation course can increase
the visibility and reputation of the course creator, which can lead to more business and
collaboration opportunities.

Scalability: Online translation courses are scalable, which means that many students can enroll
without space or time restrictions.

INTANGIBLE BENEFITS

Developing a self-study habit: Online translation courses promote self-study. In other words,
students must carry out their own learning. This can help students develop self-learning skills
and increase confidence in their ability to learn on their own.

Skill development: Online translation courses should use technological platforms and tools to
help students develop skills that will be useful to them in the future in the field of translation.
Building of learning communities: Online translation courses can create online learning
communities where students can connect and collaborate with other students from around the
world. This can supply a fantastic opportunity for feedback and brainstorming.

Developing Written Communication Skills: Most online translation courses require written
communication, which can help students develop effective written communication skills, which
are essential in the world of professional translation.

INVESTMENT

Ongoing costs associated with creating an online translation course include supporting and
updating the online platform, as well as fees for the team of instructors and support staff. Other
ongoing costs are promotion and advertising of the course to support its visibility and attract new
students. In addition, hardware and software expenses may need to be incurred in the future to
ensure the course stays up to date with the latest technologies and industrial tools.

Expense concept Annual costs

Platform maintenance $5,000

Content update $2,500

Instructor Fees $24,000

Marketing and advertising expenses $5,000

Hardware and software costs $3,000

Total $39,500

ONGOING COSTS

Expense concept Monthly cost Annual cost

Platform maintenance $417 $5,000
Content update $208 $2,500
Instructor Fees $400 $4,800
Marketing and advertising $417 $5,000
 expenses
Hardware and software costs $250 $3,000
Total $1,692 $15,800
RESOURCE PROFILE

Resource required Time commitment

Project Manager Full time for 8 months
Website designer Full time for 8 months
programming Two days for week for 8 months
Graphic designer Three days a week for 8 months
Digital marketing Part time
Content writer Two days a week for 8 months
Specialist Full time 1-2 days a week
TIME LINE

GANTT CHART

Developing a MOOC course for UTEC's students: Translation technique

PROJECT APPROACH

1. Collaboration and Communication

a. Prototyping and User Testing

As a group we are going to create a MOOC course about translation technique, while we are
working on this project our stakeholder will have access to this MOOC course to look and let
us know what we are doing on the platform is right or wrong and how it can be improved, in
this sense his/her help and advice will a tremendous impact at the end of the creation of this
MOOC course. This project will be put in place to oversee the progress, the project manager
will lead the delivery and will report monthly to the project stakeholder.

b. User-Friendly Delivery

When our MOOC course is complete, before starting the course, users will have access to
various kinds of tutorials to familiarize them with the course and make them feel the course
more friendly.

c. Continuous Improvement

There will be a section for our users to leave their reviews or comments on the improvements
that we as a group could make to our course to grow and be one of the best MOOC out there.
RISKS AND ISSUES

# DESCRIPTION ACTION OWNER

R00 There is a risk State action being taken to address Insert name or role of
that... risk. risk owner.

R001 There are more We are going to do research on This may include the
translation courses. other sites to see what we can add students, stakeholder.
and what we should not add and
look at students' needs.

R002 We don't have We are going to watch tutorials and This will include the
enough experience research what a site includes and team member and the
to create courses. how to Innovent. stakeholder.

R003 We do not have We are going to have the support of This may include the
much experience the stakeholder and at the same team members and
with translation. time we will look for material to our stakeholder.
train ourselves.

R004 Maintenance of the We are going to take turns for the

course maintenance of the site.

R005 Lack of originality We are going to create the site with This may include the
our own material. team members.
(Project managers)
ANEXOS
REFERENCES