Maharaja Agrasen Institute of Technology

Department of Management (MBA)

Assignment
Case Study

Subject: Marketing Management

Submitted By: Submitted To:

Name: Faculty Name:

Enrollment No:
Tata nano case study Questions

Dear Students
PFA case study ‘Tata Nano’questions to be solved after reading the case study:

1. what was the Tata's dream for launching Tata Nano.

2. How Tata Nano was positioned in the market during the launch. Was it successful
? Give reasons for your explanation.

3.What was the positioning decision of Tata nano when introduced for the second
time in the market.

4. According to Indian consumer's psychology, what was the status of 'Cheapest car'
in their mind which led to a change in positioning of Tatat nano.

Instructions:

1 Assignment should have a proper cover page showing the name, class.
subject and date of submission clearly.
2 Answers should be hand-written on A-4 size sheets.
3 Every answer should start on a new page.
4 Attempt all Questions
Last date of submission: 24th November 2023.