SUMMER TRAINING PROJECT REPORT

(KMBN308)
on

“EFFECT OF COMPENSATION AND BENEFITS ON EMPLOYE’S

PERFORMANCE” at

B.L. AGRO INDUSTRIES LTD.

Submitted towards partial fulfillment for the award of degree

Master of Business Administration (MBA)

Batch: 2021-2023

of

Dr A.P.J. Abdul Kalam Technical University,

Lucknow (U.P.)

Submitted By

Name: Deepak Singh

 Faculty of Management Science

Shri Ram Murti Smarak College of Engineering & Technology,

Bareilly, (U.P.) (College Code – 014)
 Shri Ram Murti Smarak College of Engineering & Technology,
Bareilly, (U.P.)

Faculty of Management Science

Certificate

This is to certify that Sandhya Pal a regular student of MBA III Semester
(Batch2021-23) has undergone summer training in B.L AGRO INDUSTRIES
LTD. on the topic on “EFFECT OF COMPENSATION AND BENEFITS ON
EMPLOYE’S PERFORMANCE” for a period of 5 weeks commencing from 21

August to 21 September.

This Summer Training Project Report embodies the facts and figure collected
and interpreted by him/her during the course of Training.

This certificate is issued by the undersigned on the basis of the summer training
certificate of the organization in which the student completed the summer training
during above period.

Dr. Pankaj Agarwal

Date: ……………….

Above statement is endorsed.

(Dr. Anuj Kumar) Date:

HOD – MBA Department Place:
 Declaration

I, Deepak Singh student of MBA III Semester (Batch 2021-23), Faculty of

Management Science, Shri Ram Murti Smarak College of Engineering &
Technology, Bareilly, hereby declares that Summer Training Report on
“EFFECT OF COMPENSATION AND BENEFITS ON EMPLOYE’S
PERFORMANCE” held at B.L. AGRO INDUSTRIES

(Signature of the Student with

date)

Name: Sandhya Pal

Roll No. 22001400037

 Chapter No.1
Introduction
1.1 Introduction to organization
With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company with a simple corporate
objective - to manufacture, package and market the purest possible edible oil that would offer
healthier and tastier solution to millions of consumers. Currently, B.L. Agro is in the business of
Refining, Quality Control, Packaging and Marketing of branded mustard and other edible oils.

VISION: To be a way of life for every Indian.

MISSION: To be the benchmark in purity and perfection. To achieve a leadership position

in the Indian market and to become the preferred Indian edible oil name globally.

We aim to: Consistently enhance our understanding of market dynamics and changing
customer needs so as to offer finest qual ity products that at all times meet our customers'
expectations and the ever-changing demands of the market place.

Provide a high level of service to our customers with minimum cause for complaint.

• Maintain a healthy & constructive work environment that enables personnel to produce
optimal output.
• Continually comply with the requirements of ISO 9001:2000, ISO 14002:2004, HACCP and
other government regulations and continuously improve the effectiveness of our Quality
Management System.
With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company with a
simple corporate objective - to manufacture, package and market the purest possible
edible oil that would offer healthier and tastier solution to millions of consumers.

Currently, B.L. Agro is in the business of Refining, Quality Control, Packaging and
Marketing of branded mustard and other edible oil

MANAGEMENT:

The foundations of B.L. Agro were laid half a century ago by its Managing Director, Shri
Ghanshyam Khandelwal - a veteran of the Indian mustard industry. Since then the management of
B.L. Agro has gained an unmatched, in-depth insight of the industry and the continuously evolving
customer needs. The leadership at B.L. Agro has a vision for the future and their acumen in adapting
to the changing times has translated into consistent growth by the company.
However, the most important attribute of the B.L. Agro leadership is the un-fallible commitment
towards quality, towards customers and towards community at large. At B.L. Agro 'No Compromise
with Quality' is a guiding philosophy. And the management takes it as their responsibility to not just
ensure the highest quality standards of company's products but also to instil this 'quality attitude' in
every organization.

Another distinctive characteristic of the B.L. Agro management team is their strong belief that
“Success and growth do not mean much unless accompanied by trust and respect from the
community.” And over the years this belief has ensured that as a corporate citizen, B.L. Agro Oils
Ltd. earns an image of one of the most respected and revered organization in its region of activity.

A true entrepreneur, Ghanshyam Khandelwal stepped into the mustard oil trading business in the
1950s when he was still at a very young age. Beginning from Bareilly, he single-handedly expanded
operations and soon transformed Bail Kolhu into one of the most preferred mustard oil brand in the
entire belt of Eastern UP.

Ghanshyam Khandelwal

Managing Director

A man of foresight and vision Ghanshyam Khandelwal has been the guiding force behind consistent
growth of B.L. Agro Oils Ltd. With an eye on the future, he has, over the years, displayed a
tremendous prowess for anticipating the changing consumer needs and has repeatedly led the
organization to be a winner in a dynamic industry scenario. The mantras of his success include his
unflinching commitment towards quality and his passion for perfection.

An un-doubted achiever, he is a man of undaunted determination and courage along with exemplary
business acumen.What distinguish Ghanshyam Khandelwal are his philosophies that originate from
his commitment towards the community. A man of values, he strongly believes in business ethics and
corporate social responsibilities.

Ashish Khandelwal

Director - Finance & Sales Post Graduate in Commerce, Ashish Khandelwal joined his father's
business at a very young age. A quick learner and a very hard worker he learnt the nuances of the
trade within no time and established himself as a growth motivator by bringing in new-age marketing
concept and fresh opportunities. With extraordinary abilities in sales and channel management,
Ashish Khandelwal has an unmatched hold on the market pulse. Still in his prime youth, he has
already played a key role in taking B.L. Agro to newer heights. In his leadership, the company entered
into the consumer packs segment and the venture resulted in unprecedented success. Having spent
over 12 years in this trade, Ashish Khandelwal possesses a rare combination of experience as well as
youthful exuberance. With a futuristic outlook, he has an unmatched ability to think ahead of the
times and a vision that is set to take B.L. Agro into a glorious future.

Richa Khandelwal

Director Marketing

BTech from IET, Lucknow and MBA from ICFAI, Hyderabad, RichaKhandelwal adds a fresh
dimension to the management competencies at B.L. Agro. Among her many contributions to the
organisation is her vision to take B.L. Agro to the highest national and international level. With path-
breaking ideas, RichaKhandelwal has played a key role in further strengthening the Bail Kolhu and
other B.L. Agro brands and has led its expansion into Delhi NCR and other newer territories with
outstanding success. In a short span of time, she has turned Bail Kolhu into a household name in
Delhi that has already become the largest selling mustard oil in certain regions.

B.L. Agro Oils Limited is a company with a simple corporate objective – to manufacture,
package, and market the purest possible edible oil that would offer healthier and tastier
solution to millions customers.
While pursuing our business strategy B.L. Agro oils Limited nurtures a commitment of
giving back manifold to the society. In the wake of an age where the society expects the
corporate sector to step in and take up the responsibility for community growth, we at B.L.
Agro Oils Limited focus on CSR Initiative towards sustainability, emphasizes on the overall
development of areas and communities around its establishments. It undertakes various
community development schemes through provision of facilities like health, education,
cleanliness etc.

Quality Policy
B.L. Agro Oils Ltd. is committed to total customer satisfaction, and compliance with
regulatory bodies at all times and at maximum effectiveness

Genesis Of Organization
With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company with a simple
corporate objective - to manufacture, package and market the purest possible edible oil that
would offer healthier and tastier solution to millions of consumers. Currently, B.L. Agro is in
the business of Refining, Quality Control, Packaging and Marketing of branded mustard and
other edible oils.

The foundations of B.L. Agro Industries Ltd. were laid more than half a century ago by Shri
Kishan Lal Khandelwal and Shri Bishan Lal Khandelwal. Presently led by Shri Ghanshyam
Khandelwal and Shri Ashish Khandelwal, the management of B.L. Agro has gained an
unmatched, in depth insight of the industry and the continuously evolving consumer needs.
The leadership at B.L. Agro has a vision for the future and their acumen in adapting to the
changing times has translated into consistent growth by the company.

A promise of providing people with the purest edible solution, here is a timeline of our
growth and expansion over the years…
1940 year

The foundations of B.L. Agro Industries Ltd. dates back to pre-independence era when Shri
Kishan Lal Khandelwal and Shri Bishan Lal Khandelwal started commodity trading business.
The business received a real boost when a young Ghanshyam Khandelwal joined the family
business in the year of 1976.
In 1986 Ghanshyam Khandelwal started expanding operations and introduced branded
mustard oil by the trade name of ‘Bail Kolhu’. In 1998 The family business transformed into
an organization and B.L. Agro Oils Pvt. Ltd. came into existence.
In 2005 B.L. Agro commissioned its processing unit with a capacity of 100 TPD.
In 2007 To broaden the scope, B.L. Agro Oils Pvt. Ltd. was raised to B.L. Agro Oils Ltd.
In 2014 Refining capacity increased to 450 TPD, Packaging capacity to 500 TPD,
warehousing capacity to 26000 tones. B.L. Agro developed its own rail siding and
fractionation plant.
In 2015 B.L. Agro established a complete automated line for packaging. Total refining
capacity rose to 600 TPD and the packaging capacity 1100 TPD. Warehousing capacity
increased to 35000 tones.
In 2017 year
Packaging capacity – 1500 TPD
Refining capacity – 700 TPD
Warehousing capacity – more than 48000 tones
New fully automated racking system
From 2018 the Introduction and launch of Nourish food products.

Company structure
Hr manager: they manage all employee related problem manage all human resource.

work on industries law, perform all recruitment & selection process, salary structure,
performance appraisal.

Finance: in this section all accounts related funds related work will happen.

Operations: All the maintenance work and supply chain management come under this
section; the logistic department also comes under this.

Functional Area HRM

Human resource management is organizing, coordinating, and managing an

organization's current employees to carry out an organization’s mission, vision, and
goals. This includes recruiting, hiring, training, compensating, retaining, and
motivating employees.

HRM staff also develops and enforces policies and procedures that help ensure
employee safety. The HRM team manages adherence to federal and state laws that
may work to protect employees’ private information and ensure their physical safety
and mental and emotional well-being. Organizations of varying sizes and industries
rely on HRM to keep business running smoothly and efficiently.
5 Core Human Resources Functions

• Compensation and Benefits. ...

• Recruiting and Staffing. ...
• Safety and Compliance. ...
• Training and Development. ...
• Talent Management.

Purpose of human resource management (HRM)

The methodology behind HRM recognizes the value employees bring to an

organization, also known as human capital. Investing in employees and strategically
supporting their needs can improve employee satisfaction and employee
motivation. Employees who are well trained, competent, valued, and supported by
their employers will likely have the skills and incentive necessary to carry out the
organization’s goals.

Develop employees' skills.

HRM aims to create a highly skilled workforce and boost confidence and
competence so that employees are motivated to contribute. A human resource
manager or department might provide:
• Tuition reimbursement programs
• On-the-job training
• Mentorships within an organization
• Career development programs to help employees explore their potential

Foster a productive workplace culture.

HRM has a strong focus on company culture and job satisfaction. Much of what
motivates employees comes from the culture in which they work. Employee
engagement programs can foster an inclusive and collaborative workplace culture.
Although culture can be challenging to measure and quantify, it’s an important
function of HRM to retain and recruit employees.

Protect employees.

HRM also protects employees. Human resource (HR) professionals manage legal
documents, policies, and regulations, identify what applies to their organization, and
find effective ways to educate employees and enforce company policy. HRM aims
to be an ally or partner to employees. HRM emphasizes employee development
while protecting employees from discrimination, workplace hazards, and unfair
compensation.

Basic elements of Human Resource Management (HRM)

The human resource management field includes recruiting new hires, evaluating
employee performance, ensuring fair compensation and benefits, training employees
and supporting education and development, and protecting the health and safety of
all employees. These are critical cornerstones of the work of HRM professionals.
From crafting a job posting to providing continuing education options, HRM
functions at all stages of an employee's journey with an organization. To be an
effective HRM professional, you will need a mix of personal and technical skills like
recruitment strategies, creating compensation plans, and communication and team
building.

Recruitment

An effective recruitment process is at the foundation of HRM. If you can recruit

good talent, you can build on their skills and invest in employees for years to come
as they add value to the organization. Equally important is company culture. You
want employees that add to the culture of the organization. Some common recruiting
tools HRM may use include job aggregators like Indeed or Simply Hired, video
interviewing, or even social media sites like LinkedIn.
Evaluation and performance management

HRM uses data to track employee performance to ensure a highly trained and
capable workforce. The data compiled can also be used to change staff training
methods, implement a merit-based system for raises, and more. HRM professionals
use formal measures like performance reviews and informal methods like interviews
or surveys.

Compensation

Compensation can mean salary, commission, benefits, time off, and other non-
monetary benefits. HRM looks to the industry standard to set salary rates,
commission rates, and benefits. This ensures fairness and allows for a consistent
company standard. Some organizations may use performance reviews to adjust an
employee’s salary, among other measures.

Employee development and learning

Engaged employees are effective employees. HRM understands the importance of a workforce
that is challenged but also supported. Most employees want opportunities for advancement and
to feel competent and valued in what they bring to an organization. Part of HRM is providing
these learning opportunities to employees. This might include tuition reimbursement programs,
on-the-job training options, conferences, conventions, or certification programs. Aside from
individual learning, HRM can also use employee development and learning to help employees
adapt to organizational changes, such as system upgrades, technology shifts, and new policies.

Employee health and safety

The safety and well-being of an organization’s employees are critically important aspects of
HRM. Employee health and safety covers a lot, such as safety against harassment,
discrimination, or bullying in the workplace. It can mean physical safety that would involve
building fire code compliance. It can also mean adherence to labor laws that protect an
employee's rights in the workplace. Safety in the workplace means cybersecurity or
safeguarding an employee’s personal information. A lot goes into protecting all aspects of
employees’ health and safety, and it is the job of HRM professionals to ensure that protection.
A few ways HRM professionals may go about this is by installing security cameras, enforcing
internet usage rules, implementing a zero-tolerance policy, or creating restricted access areas.

Product/Services of B.L.Agro

Ideal Product Mix: Bail Kolhu:

Bail KolhuKachchiGhani Mustard Oil is the flagship brand of the company. This is a Grade
A Mustard Oil and due to its unique taste and ideal pungency, it enjoys a tremendous
consumer preference throughout the states of UP, Uttaranchal and Delhi.

ail Kolhu is a clear market leader in most of its distribution territories and commands
almost monopolistic leadership position in many of the markets. Bail Kolhu also enjoys a
very high level of brand recall and brand loyalty amongst a vast consumer base.
Mohan Dhara:

Mohan Dhara is a well accepted brand in the Refined Soyabean Oil segment.

Balance Lite: this is a fast growing brand of bl agro

AviralDhara:

AviralDhara is a multi-product brand of Mustard Oil, Palmolein Oil, and Vegetable Oils.
Having gained instant acceptance in the market, the brand is on a steady growth chart.
New Product Development:• In its quest to further expand its operations and reach for
larger customer base,

B.L. Agro is in the process of developing ambitious new products.

Nourish Delite – A soon to be launched multi-product National

Nourish Delite is a Dream Project of B.L. Agro management that promises to enhance the
image as well as scale of company's
operations.
First product to be offered under this brand will be Premium Soyabean oil followed by
Premium Mustard Oil. The line will be further expanded to multiple food products that
will even extend beyond edible oils and include products like Atta, Besan, Pulses on one
hand and Packaged Drinking Water on the other. At B.L. Agro, the vision is to make
Nourish Delite India's biggest and most trusted Food Brand and the company

Market Dynamics:

Market Dynamics:

Overview of Edibe lOil Industry

In India the popular cooking mediums include Mustard

Oil, Groundnut Oil, Sunflower Oil, Coconut Oil,

Soyabea Oil and Pal Oil.

, Soyabean and Palm Oil (mainly imported)account for over 75% of total edible oil
consumption.

Only around 16% of the households in India consume branded edible oils.Among branded
oils, refined oils account for 60% of
Consumption.

Macroeconomic situation–
Indian edible oil economy is world's fourth largest afterUSA, China and Brazil (India
accounts for 7% of world oilseeds &oilmeal production and 10% of world

Current & expected demands:

According to an estimate, the demand for edible oils is expected to increase from current
levels of 11.5 million tonnes to 15.6 million tonnes in 2010 and 21.3 million tonnes by
2015.

Growth&Opportunities:

Emergence of branded edible oil as a high

growth segment in Indian FMCG industry.

With a huge proportion of total Indian households still not using branded oils but
displaying continuous shift in their using pattern - from loose unbranded oils to packed
branded oils, the category of branded edible oils has emerged as a high growth segment
in the Indian FMCG industry.

With an excellent record of adapting to the dynamic trends, B.L. Agro Oils Ltd. is well
positioned and
preparing itself to play an important role in facilitating this transition in consumer behaviour.

Future Strategy & Growth Plans:

Expansion in geographic reach and newer markets - The company has already extended its
distribution network covering almost entire North India and is now poised to further expand
in newer markets.
To meet the challenges of growing demands, B.L. Agro is preparing for capacity
enhancement and expansion of manufacturing capabilities.

The company has an ambitious plan for setting up an Integrated Oil Complex for which it has
already identified the locations. With comprehensive facilities available within this complex,
the company will be able to provide integrated solutions and enhance its competitive pricing
power.

In addition to the existing facilities, the proposed complex will include

Solvent Extraction Plant, Rice Bran & Sunflower Refinery and Mustard Crushing Facilities.
To make its procurement processes smooth and cost effective B.L. Agro oils is also
contemplating setting up of Rack Facilities connecting its Oil Complex to various Port.

With the addition of Mustard Crushing Facilities, the company plans to consolidate as well as
increase its market share in the mustard segment.

Increase in brand power – B.L. Agro Oils Ltd. has planned widespread promotional and
consumer connect campaigns to achieve an increase in its brand power.

The company is working to expand its product and brand portfolio throughextension of the
existing lines as well as through diversification into other edible food items.

Through ensuring a substantial market share in the mustard oil as well as other segments,
B.L. Agro aims to obtain better pricing power.

Corporate Social Responsibility:

As socially responsible citizens, the promoters of B.L. Agro are committed to contribute
their bit in the nation building process and work towards the betterment of the society.
The Khandelwalfamily actively participate in and support various community
service programmes like Blood Donation camps, Plantation Drives, Service for
Physically Disabled etc.

As an environment sensitive industrial house, B.L. Agro takes various voluntary

measures in addition to the mandatory steps to ensure environment conservation.

These include

Effluent Treatment Plant for Water Pollution Control as well as Water Conservation.
Installation of advanced equipments for Air Pollution Control.
Use of only Agriculture Bio-Mass for steam

generation; and many more such measures.

KhaoSarson, JiyoBarson
Mustard Oil – The Healthiest One:

Mustard Oil is extracted at a low pressure at low temperature (40-600C).

It contains 0.30-0.35 % essential oil (AllylIsoThiocynate) which acts as
preservative. Mustard Oil is one of the best cooking oil particular for heart patient
because it has an Omega 3 (MUFA) and 6 Fatty Acid composition (Linolic and
alpha Linolic Acid respectively) in good proposition close to 10:1 rarely found in
any other oil.
A Favourable Composition:

Mustard oil has 30 percent protein, calcium, phytins, phenolics and natural anti-
oxidants.
Mustard oil contains high amount of mono-
unsaturated fatty acids and a good ratio of polyunsaturated fatty acids, which is
good for heart. It contains the least amount of saturated fatty acids, making it safe
for heart patients. Glucosinolate, the pungent principle in mustard oil, has anti
bacterial, anti fungal and anticarcinogenic properties, which account for many
medicinal utilities of the oil. The relatively high level of oleic acid and the
favorable balance between linolenic and linoleic acids is present in mustard oil. It
may be said that it is the safest oil and is as good as any other edible oil.
Products - Bail Kohlu: Bail KolhuKachchiGhani Mustard Oil is the flagship
brand of B.L. Agro Oils Ltd. A 'Grade A' Mustard Oil with a unique taste and
pungency, it enjoys a tremendous popularity in the northern parts of India and is
the favouriteKachchiGhani Mustard Oil among its vast customer base. As a
category, Mustard Oil is consumed in almost every Indian household although in
variable quantity. KachchiGhani Mustard Oil is perhaps the healthiest edible oil
and one of the best cooking oils, due to its favourable composition.
What is KachchiGhani – Its properties and benefits: KachchiGhani refers to
cold press extraction process of mustard oil. In the ghani crushing of mustard seeds
about 6% of water is added. This is because, apart from achieving oil expulsion,
water, through the agency of the enzyme myrosinase, brings about hydrolysis of
various glucosinolate. Slow grinding and frictional heat development release a
maximum of pungent isothiocyanates (essential oil) which enter the oil to give it a
sharp taste and pungent flavor that is greatly relished along the Indo-Gangatic
plain.The key property of kachchighani mustard oil is its essential oil content
(0.25-0.35%) which acts as preservative. Essential oils are effective anti fungal.
The Manufacturing: At B.L. Agro Oils Ltd., The sourcing, quality control and
packaging of Bail Kolhu is performed to match the highest standards – The Double
Filter Process ensures that only the purest product is despatched as Bail Kolhu.

B.L. Agro has an in-house Quality Control laboratory with a Gas Liquid Chromatograph that
ensures the purity and PFA certified quality in each and every pack of Bail Kolhu.

Genesis of Bail Kolhu:

B.L. Agro Oils Ltd. started trading in Bail KolhuKachchiGhani Mustard Oil in 1958. In the
year 1999, Bail Kolhu was launched in consumer packs and in the first year itself, it grossed
astonishing sales of Rs. 60 crores.

Since then the sales of Bail Kolhu has consistently increased and today Bail Kolhu is a clear
market leader in most of its distribution territories and commands almost monopolistic
leadership position in many of the markets. The entire belt of Eastern UP is a stronghold of
Bail Kolhu and the brand enjoys a popular status in Western UP, Uttarakhand, Delhi& NCR.
Within Delhi, Bail Kolhu is the number one Mustard Oil Brand in East Delhi today. The
company is spreading its wings to West Bengal & Jharkhand also. Bail Kolhu also enjoys a
very high level of brand loyalty amongst its vast consumer base.

Marketing Strategy:

Mohan Dhara is a superior quality Refined Soyabean Oil. Since, B.L.Agro Oils Ltd.
introduced Mohan Dhara a few years ago, the brand has created its acceptance in a highly
competitive market.

On the product composition front, Mohan Dhara possesses highest levels of transparency
among its competitive brands, which is a measure of its purity and supreme quality as a
healthy product.

Every pack of Mohan Dhara contains finest Refined Soyabean Oil produced by an elaborate
refining process at the B.L. Agro plant. For Mohan Dhara, crude soyabean oil of specific
quality is sourced from either domestic or overseas markets, and put through Chemical
Refining process using MNR and Nitrogen Blanketing technology.

Current Market:
At present Mohan Dhara is a popular brand in many parts of Uttar Pradesh, Uttarakhand and
Delhi. Mohan Dhara is marketed through a vast network of distributors and retailers. The
high customer acceptance and the promotional schemes offered by the company motivate the
channel partners to work with great deal of enthusiasm to push the sales of Mohan Dhara.

PHYSICAL OIL REFINING:

Balance Lite

Balance Lite is a fast growing brand that has facilitated the advent of B.L Agro in the
Blended

Oil segmen

The Blends in Balance Lite - Their Selection & Benefits One Indian oil that is highest in
Omega 3 fatty acid and lowest in saturated fatty acids and most stable oil is none other than
mustard oil.

Hence, to meet our daily dietary

requirements of the above selection of one of the blending components is definitely the
mustard oil. The second one may be either great health oil, the Rice Bran or the soya oil. The
other choices for second blending oil may be any of the following high monounsaturated
fatty acid oil
i.e. Groundnut.
The Benefits:

1. Balanced fatty acid intake,

• Essential fatty acid intake (which human body is unable to produce and has to depend only
external sources.
• Desirable Omega 3/Omega 6 ratio intake.

• Consumption of oil/absorption of oil in and /on the product reduces making the product
less calorified.
• Both the Rice Bran & Soya oil are available in refined form. As the refined oils have quite
a high smoke point therefore increases to the desired level of frying temperature capacity
of the blend making the raw Mustard oil eligible and capable for high temperature frying
and cooking.

• Blending of oils offers more such range of micronutrients as it contains of both of the oils.

• The stability of the oil under normal conditions and during frying is enhanced.

• The stability of the food product which is being prepared from the blend oil increases.

• Blended oils are best for frying purpose because it tolerates high temperature without
breakingdown.

Nourishing Abilities of these Blends:

This oil blends provide the benefits of two oils, thereby giving added value to the consumers.

Blended oils are better balanced in terms of fatty acid composition. These have improved
ratio of Omega 3/Omega 6 fatty acid. Blended oils have wider range of vitamins & minerals.
Blended oils are more stable for they have wider range of antioxidants. Blended oil have
more number of micronutrients so vital for the growth and development. Blended oils have
more number of phyto-chemicals, important for human health.

Products - AviralDhara - Palmolein and Mustard Oil:

AviralDhara brand of edible oils comes with two variants – PakkiGhani Mustard Oil and
Palmolein Oil. Having gained instant acceptance in the market, the brand is on a steady
growth chart.
PakkiGhani - PakkiGhani Mustard Oil is extracted from mustard seeds by employing
processing technology of oil expellers only. All the goodness of mustard oil is there in
pakkighani oils as well. The only differences lies in its pungent odour. It is made especially
for those who don't like the strong smell and taste, otherwise it is as good as that of
kachchighani oil.

It contains the so desirable essential fatty acid (which the human body cannot synthesize) and
in good numbers. It contains the very vital Omega 3 in highest proportion among all the
edible vegetable oils (12%). And it is very high in monounsaturated fatty acid (65%) and
lowest in saturated fatty acid (5%).

It is therefore, rated even better then the olive oil.

It also has high amounts of Vitamins A, E & K.

It also has rare minerals like selenium, magnesium, zinc, manganese, iron, calcium and
phosphorus.

It is one of the most stable edible vegetable oils because of high amounts of antioxidants it
possess. Its shelf life is very good.

It is heart friendly. It is anti-carcinogenic. It is anti microbial.

It is a medium of preservation. Mustard oil, therefore, is widely used in preparation of

pickles, chutney and other preparations.

It has a high smoke point, i.e. it burns at high temperature which means that it is good for
frying and deep frying purposes.
At B.L. Agro, the sourcing of PakkiGhani Mustard Oil and Palmolein Oil is performed with
the same care and control. The crude oil is refined, filtered and subjected to the stringent
quality assurance processes before being forwarded to the packaging unit.

As a healthy and affordable option AviralDhara has generated unexpectedly high demands within a
very short span of time. While Bail Kolhu is preferred in the comparatively high and middle income
households, AviralDhara Mustard as well as Palmolein Oil has emerged as the popular choice in the
lower income segments throughout the region of its distribution that includes Uttar Pradesh,
Uttarakhand and Delhi.

With the continuous geographic expansion of Bail Kolhu, AviralDhara too keeps expanding its
presence and forms an essential part of the company's product portfolio. AviralDhara plays an
important role in fulfilling the commitments of B.L. Agro of reaching out and touching the lives of all
consumer segments.

NOURISH DELITE:-

It is increasingly recognized now that the balanced intake of saturated mono and polyunsaturated fatty
acids as well as Omega 3 and Omega 6 fatty acids is essential for good health. As no single oil can
supply appropriatequantities of all these in ingredients, the only alternative method available fo
improving balanced consumption of edible oils is to blend oils so that the people hav appropriate fatty
acid composition in the oil they regularly use.

Various Blends Planned to be introduced through Nourish Delite Series:

Mustard and Soya Oil:

As the mustard oil is rich oil Omega 3 fatty acid (an essential fatty acid which human body cannot
synthesize) and very high in antioxidants content, it is prudent to blend it with the ones those are
deficient in it. One such oil is Soya oil which is least stable and very low in Omega 3 fatty acid.
Mustard and Rice bran Oil:

Rice Bran oil is very healthy oil but it too is deficient in Omega 3 fatty acid. Moreover, the extra
heavy content of Rice Bran oil will also help mustard oil to be more stable toward oxidation.
Therefore, we plan to have or blend o the two as well.

Mustard and Olive Oil:

One another good oil considered is olive oil as it contains maximum amount of monounsaturated fatty
acid, oleic acid 71% but at the same time it I deprived of Omega 3 fatty acid. Therefore, to make olive
oil also balanced healthy oil it has got to be blended with mustard oil. This blend will be wonderful.

Rice Bran and Flax Seed Oil:

The oil which has the maximum amount of Omega 3 fatty acid is flaxseed oil but because of seed high
content of Omega 3 fatty acid is stability is very poor. Therefore, to get it stabilized so that can deliver
its maximum benefit its blend with Rice Bran oil will help consumer to take in adequate amount of
Omega 3 fatty acid.

Rice Bran Oil and Soya Oil:

We also have a plan to come out with a blend of Rice Bran Oil and Soya Oil to enhance the self life
of soya oil.

Product Development Process:

First of all we have pondered upon the strength and weaknesses of individual edible oils and selected
a few possible blends.

Then in the next step we have blended them in the desired proportions and done all the experiments at
laboratory level to check it's properties, nutrition values and stability & shelf life.
In the third step the actual cooking/frying/deep frying is done and the frying properties and behavior
is studied. How much oil is consumed, how much oil is absorbed by the material prepared by
frying/cooking in the blend medium.

Finally, we have done all the above three excesses in other oil/blends to see the comparative
results. And then based on the above results corrected/amended the blend ratios. Now we are
sure that what we are going to introduce are the best blends under current government
regulations.

Problem statement

What is effect of compensation and benefits on employe’s

performance and how we can focusing towards employee
retention

Due to the new global shift, the economy has already shifted from agricultural sector to
industrial and service sector. As a result of that service and industrial sectors have become more
complex and competitive. When considering the service sector, companies operated under this
context are now struggling to survive not only within the domestic market but also within the
international market. Companies within the service sector have to produce its services as
superior outcomes such as high-quality customer services, innovation, new technological
methods for delivering the service in a quality way, new management concepts etc… The aim
of the study is to know that retention of employees is influenced by welfare facilities. There are
many theoretical concepts and evidence which illustrates the different factors for employee
retention. Hence in order to increase the productivity and to earn high profit, the employee
turnover should me minimum. Therefore, this research is focused on whether there is any
relation between welfare facilities and retention. Employee welfare measure provide staff with
improved physical and mental health and foster a safe working atmosphere, facilities such as
accommodation, medical care, and schooling and leisure facilities for the families of staff help
raise their living conditions. It allows staff to concentrate more on work and thereby increase
productivity. By having healthcare services, workers provide a stable workforce. Workers are
deeply involved in their roles and work with a sense of engagement. The welfare measures of
employees increase organizational productivity and promote sound industrial relations,
maintaining industrial peace. Retention is one of the most important factors in any organization
and it is mostly affected by the welfare facilities directly or indirectly. Employee satisfaction
involves taking measures to encourage staff to stay within the organization.

1.3 Objectives of the study

• To study the existing welfare facilities, provide by the organization.

• To known the attitude of employee towards the existing welfare measures.

• To analyze the influence of welfare measure on employee retention.

• To analyze the effect of compensation and benefits on employees.

1.4 Scope of the study

 The study analyses certain parameters like basis of gender, age, income group,
experience, marital status and also how it helps to retention of employee in an
organization.
 Also, to analyse any significate relationship between welfare measure and employee
 monitoring of working conditions, creation of industrial harmony through
infrastructure for health, industrial relations and insurance against disease, accident
and unemployment for the workers and their families.
 Improved employee morale and productivity – When employees feel appreciated and
have their basic needs met, they are more likely to be productive and happy at work.
 Reduced staff turnover – Happy employees are less likely to leave their jobs, which
can lead to reduced staff turnover and increased stability within the company.
 Enhanced company image – A company that takes care of its employees is often seen
as more compassionate and caring, which can improve its image in the eyes of the
public.
 Cost savings – Investing in employee welfare can actually save the company money
in the long run, through decreased staff turnover and increased productivity.
 Chapter No.2
Research Methodology
2.1 Research design

Research methodology involves the design which a researcher ought to use to study a topic of
interest. It therefore involves the procedure by which researchers undertake their work and the
framework within which is it conducted Research methodology aids research planning. If
properly design it will enable a researcher to arrive at results or findings and tools that can
either be used to disprove or approve such knowledge.
market risk, credit risk, counter party risk and liquidity risk. To mitigate the impact of

various risks is the essence of risk management.

Yet the average Indian does not consider it as a serious decision which he cannot afford to
neglect. A meagre 10 percent of the Indian population purchase insurance products in India.
Though there is enough disposable income to subscribe for the insurance policies, this is a
least priority for majority of the individuals. Hence, there is a long-time argument that
insurance habits are to be imposed upon rather than making it optional. This not only secures
the life of the insured, but imparts financial discipline and saving habits resulting in corpus.

Funds mobilized through insurance policies may be channeled to the capital needed for the
productive needs of the economy. Saving helps in propelling the growth of the industry and
domestic production. Today, across the world and in India in particular, the insurance
companies have been called as the institutional investors who move the stock market indices.
The health of the economy is demonstrated through the performance of the capital markets.
That is why the stock exchanges are referred to as the barometers of the economy.

RESEARCH DESIGN

Research design

A study design is the framework of research methods and techniques chosen by researchers to
conduct their research. This design allows researchers to hone research methods that are
appropriate for their topic and to succeed in their research

refers to the overall strategy utilized to carry out research that defines a succinct and logical
plan to tackle established research question through the collection, interpretation, analysis,
and discussion of data.

The design of a study defines the study type (descriptive, correlation, semi-experimental,
experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study),
research problem, hypotheses, independent and dependent variables, experimental design,
and, if applicable, data collection methods and a statistical analysis plan. A research design is
a framework that has been created to find answers to research questions.

• It acts as an outline and guide for the entire research project.

• It can help you organize all the different components of your research project.
You can choose an effective research design by considering your research problem, which is
the specific topic or knowledge gap that your research aims to address.

The market research study’s design phase is the time when the researchers determine the
tools to be used in the study and the way they are used. Good research usually ensures
minimum levels of bias in the data collection method to improve both the internal and the
external validity of the research. The desired outcome of experimental research is to have a
design that will result in the least amount of error in the study.

The essential elements are:

 The method applied for analyzing collected details

 Type of research methodology
 Accurate purpose statement
 Probable objections for research
 Techniques to be implemented for collecting and analyzing research
 Timeline
 Measurement of analysis
 Settings for the research study

Benefits of Research

Since we are dealing with the types of research design, it is imperative to understand how
beneficial the practice of doing research is and some of its major advantages are:

 Research helps in getting a deeper understanding of the subject.

 You will learn about its varied aspects as well as its different sources like primary and
secondary.
 It helps to resolve the complex problems in any field through critical analysis and
measurement of unsolved problems.
  You will also get to know about how a hypothesis is created by weighing preserved
assumptions.

Research Design types:

Research designs are of two types

 Qualitative and
 Qualitative

Reserach
Design

Qualitative Quantitative

 Qualitative research
It determines relationships between collected data and observations based on mathematical
calculations. Statistical methods can prove or disprove theories related to a naturally existing
phenomenon.

 Quantitative research

Quantitative research is a research strategy that focuses on quantifying data collection and
analysis. It is based on a deductive approach with an emphasis on testing theories and is
grounded in empiricist and positivist philosophies.

The design has three parts of the research:

 Inception of the issue

  Diagnosis of the issue
 Solution for the issue

Quantitative Research Qualitative Research

Focuses on putting ideas and hypotheses to the Concentrate on generating ideas and developing a
test. theory or hypothesis.

Math and statistical analysis were used to Summarizing, classifying, and analyzing data were
examine the situation. used to conduct the analysis.

Numbers, graphs, and tables are the most Mostly represented with words
common forms of expression.

It necessitates the participation of a large number Only a few people are required to answer.
of people.

Closed questions (multiple choice) Open-ended inquiries

Key terms: testing, measurement, objectivity, Key terms: understanding, context, complexity,
replicability subjectivity

Types of Research Data

The population is the entire group that you want to draw conclusions about.

The sample is the specific group of individuals that you will collect data from.

Data Collection Method

Data collection is the methodological process of gathering information about a specific

subject. It’s crucial to ensure your data is complete during the collection phase and that it’s
collected legally and ethically. If not, your analysis won’t be accurate and could have far-
reaching consequences.

The Data can be collected through two types

 Primary data
(First source)
 Secondary data
(Secondary source)
 Data

Primary Secondary

Primary data:

Primary data or raw data is a type of information that is obtained directly from the first-hand
source through experiments, surveys or observations. The primary data collection method is
further classified into two types. They are

 Quantitative Data Collection Methods

 Qualitative Data Collection Methods

Secondary data:

Secondary data is data collected by someone other than the actual user. It means that the
information is already available, and someone analyses it. The secondary data includes
magazines, newspapers, books, journals, etc. It may be either published data or unpublished
data.

Published data are available in various resources including

 Government publications
 Public records
  Historical and statistical documents
 Business documents
 Technical and trade journals
 Unpublished data includes
 Diaries
 Letters
 Unpublished biographies, etc.

Qualitative Data Type

 Nominal
 Ordinal
Quantitative Data Type

 Discrete
 Continuous

Nominal

These are the set of values that don’t possess a natural ordering. Let’s understand this with
some examples. The colour of a smartphone can be considered as a nominal data type as we
can’t compare one colour with others.
Nominal data types in statistics are not quantifiable and cannot be measured through
numerical units. Nominal types of statistical data are valuable while conducting qualitative
research as it extends freedom of opinion to subjects.

Ordinal
These types of values have a natural ordering while maintaining their class of values. If we
consider the size of a clothing brand then we can easily sort them according to their name tag
in the order of small < medium < large. The grading system while marking candidates in a
test can also be considered as an ordinal data type where A+ is definitely better than B grade.
Discrete
The numerical values which fall under are integers or whole numbers are placed under this
category. The number of speakers in the phone, cameras, cores in the processor, the number
of sims supported all these are some of the examples of the discrete data type.
Discrete data types in statistics cannot be measured – it can only be counted as the objects
included in discrete data have a fixed value.

Continuous
The fractional numbers are considered as continuous values. These can take the form of the
operating frequency of the processors, the android version of the phone, Wifi frequency,
temperature of the cores, and so on.
Unlike discrete data types of data in research, with a whole and fixed value, continuous data
can break down into smaller pieces and can take any value. For example, volatile values such
as temperature and the weight of a human can be included in the continuous value.
Continuous types of statistical data are represented using a graph that easily reflects value
fluctuation by the highs and lows of the line through a certain period of time.

Methods of primary data collection

Surveys

Surveys are physical or digital questionnaires that gather both qualitative and quantitative
data from subjects. ...

 Transactional Tracking.
 Interviews and Focus Groups.
 Observation.
 Online Tracking.
 Forms.
 Social Media Monitoring.
Interview Method

The method of collecting data in terms of verbal responses. It is achieved in two ways, such
as

Personal Interview – In this method, a person known as an interviewer is required to ask

questions face to face to the other person. The personal interview can be structured or
unstructured, direct investigation, focused conversation, etc.

Telephonic Interview – In this method, an interviewer obtains information by contacting

people on the telephone to ask the questions or views, verbally.

Questionnaire Method

In this method, the set of questions are mailed to the respondent. They should read, reply and
subsequently return the questionnaire. The questions are printed in the definite order on the
form. A good survey should have the following features:

 Short and simple

 Should follow a logical sequence
 Provide adequate space for answers

Questionnaire design
A questionnaire is a research instrument consisting of a series of questions for the purpose of
gathering information from respondents. Questionnaires can be thought of as a kind of
written interview. They can be carried out face to face, by telephone, computer or post.

Questionnaires provide a relatively cheap, quick and efficient way of obtaining large amounts
of information from a large sample of people

. Types of questions:

 Open ended
 Closed ended

Open ended questions:

Open questions allow people to express what they think in their own words. Open-ended
questions enable the respondent to answer in as much detail as they like in their own words.

Closed ended questions:

Closed questions structure the answer by only allowing responses which fit into pre-decided
categories.

Six steps to good questionnaire design

1: Identify your research aims and the goal of your questionnaire

2: Define your target respondents

3: Develop questions

4: Choose your question type

5: Design question sequence and overall layout

6: Run a pilot.

Sample design

A sampling plan is a definitive plan for obtaining samples from a particular population. It
refers to the technique or procedure that researchers use to select items
for a sample. Sampling design also leads to a way to specify the number of items to sample.
H. Sample size. Therefore, the example design is determined prior to data collection.
Among the various types of sample design techniques, researchers need to select reliable
and suitable samples for their studies.

Steps in Sample Design

There are various steps which the researcher should follow.

  Type of universe
 Sampling unit
 Source list
 Size of sample
 Sampling procedure

Characteristics of a Good Sample Design

 Sample design must result in a truly representative sample,

 Sample design must be such which results in a small sampling error,
 Sampling design must be viable in the context of funds available for the research
study,
 Sample design must be such that systematic bias can be controlled in a better way

Sample size:

In determining sufficient size, the number of observations or replicates to include in the

statistical sample is chosen. Sample size is an important characteristic of empirical studies
that aim to draw inferences about a population from a sample.

The aim of sample size is to get or take a particular range of people from a large population,
determine all the work and experiment on them and then consider the same for the whole
population

As for here, the sample size we are taking is 100 (maximum), so we will analyse our
calculation on those 100 people and then with the result, we will conclude the solution for all
population
Sampling method:

Sampling

Probability Non- Probability

Sampling Sampling

Probability Sampling
Probability sampling means that all members of a population are likely to
be selected. Mainly used in quantitative studies.
 Probability
Sampling

3
.Systematic Samp
Simple Random Stratified Sample Cluster sampling
ling
s:

1. Simple Random
A simple random sample has an equal chance of being selected for all members of the population.
The sampling frame should include the entire population.

2. Systematic Sampling
Systematic sampling is similar to simple random sampling, but is usually a little easier to implement.
Each member of the population is listed with a number, but instead of randomly generating numbers,
individuals are selected at regular intervals.

3. Stratified Samples:

In a stratified sample, the population is divided into subpopulations that differ in important
ways. By ensuring that each subgroup is well represented in the sample, it can draw more
precise conclusions.
To use this sampling method, divide the population based on the characteristic of interest.

like gender identity, age group, income group, occupation can be taken.
4.Cluster sampling:
Cluster sampling involves dividing a population into subgroups, where each subgroup should
have similar characteristics to the sample as a whole. Instead of selecting individuals from
each subgroup, we randomly select the entire subgroup.
If practical, all individuals from each sample cluster could be included. While this method
is suitable for handling large and dispersed populations, there can be large differences
between clusters, increasing the risk of sample error. It is difficult to guarantee
that sample clusters are truly representative of the entire population.

Non-Probability Sampling
Non-Probability Sampling selects people based on non-random criteria. Not everyone may
be included.
This type of sample is easily accessible and inexpensive, but carries a high risk of sample bias.

This means that the conclusions that can be drawn about the population may be weaker and more
limited than with probabilistic sampling. Even with no probability samples, it should aim to be as
representative of the population as possible.
No probabilistic sampling techniques are commonly used in exploratory and qualitative
research. The aim of this type of study is not to test hypotheses about large populations, but
to advance our initial understanding of small or understudied populations.
Types of Non-Probability Sampling

Non-Probability
Sampling

Spontaneous
Convenience sample Targeted Sampling Snowball Sampling
Response Samples

1. Convenience sample

The convenience sample includes individuals who happen to be the most accessible to the
researcher. While this is a simple and inexpensive way to collect initial data, it does not
provide results that can be generalized as there is no way to determine if the sample is
representative of the population. Simplified sampling is at risk of both sampling bias and
selection bias.

2. Spontaneous Response Samples

Like the Convenience Samples, the Spontaneous Response Samples are primarily based
on accessibility. Instead of researchers selecting participants and contacting them
directly, people participate voluntarily (for example, by participating in an online public
survey).
The sample of spontaneous responses is always at least somewhat biased. This is
because some people are more likely than others to act spontaneously in nature, leading to
self-selection bias.

3. Targeted Sampling:
In this type of sampling, also known as decision sampling, researchers use their expertise to
select samples that best serve their research objectives.
Often used in qualitative research when researchers want to gain detailed knowledge about
a particular phenomenon instead of making statistical inferences, or when populations
are very small and specific.
A valid purpose sample should have clear criteria and reasons for inclusion. Be sure
to explain your inclusion and exclusion criteria, and be careful that observers don't
influence your discussion.

4. Snowball Sampling

If access to the population is difficult, snowball sampling can be used to recruit

participants through other participants. The more people you connect with, the more people you have
access to. The drawback here is also representativeness.

Statistical Analysis

Statistical analysis is the process of collecting and analysing data in order to discern patterns
and trends. It is a method for removing bias from evaluating data by employing numerical
analysis. This technique is useful for collecting the interpretations of research, developing
statistical models, and planning surveys and studies.

Statistical analysis is a scientific tool that helps collect and analyse large amounts of data to
identify common patterns and trends to convert them into meaningful information. In simple
words, statistical analysis is a data analysis tool that helps draw meaningful conclusions from
raw and unstructured data.

The conclusions are drawn using statistical analysis facilitating decision-making and helping
businesses make future predictions on the basis of past trends. It can be defined as a science
of collecting and analysing data to identify trends and patterns and presenting them.

Statistical analysis is the process of collecting and analysing data in order to discern patterns
and trends. It is a method for removing bias from evaluating data by employing numerical
analysis. This technique is useful for collecting the interpretations of research, developing
statistical models, and planning surveys and studies.
Statistical analysis is a scientific tool that helps collect and analyse large amounts of data to
identify common patterns and trends to convert them into meaningful information. In simple
words, statistical analysis is a data analysis tool that helps draw meaningful conclusions from
raw and unstructured data.

The conclusions are drawn using statistical analysis facilitating decision-making and helping
businesses make future predictions on the basis of past trends. It can be defined as a science
of collecting and analysing data to identify trends and patterns and presenting them.

 Exploratory Data Analysis

Exploratory analysis is similar to inferential analysis, but the difference is that it

involves exploring the unknown data associations. It analyses the potential
relationships within the data.

 Causal Analysis

The causal statistical analysis focuses on determining the cause- and- effect
relationship between different variables within the raw data. In simple words, it
determines why something happens and its effect on other variables. This
methodology can be used by businesses to determine the reason for failure.

Benefits of Statistical Analysis

Statistical analysis can be called a boon to mankind and has many benefits for both
individuals and organizations. Given below are some of the reasons why you should consider
investing in statistical analysis:

 It can help you determine the monthly, quarterly, yearly figures of sales profits,
and costs making it easier to make your decisions.
 It can help you make informed and correct decisions.

 It can help you identify the problem or cause of the failure and make corrections.
For example, it can identify the reason for an increase in total costs and help you
cut the wasteful expenses.

 It can help you conduct market analysis and make an effective marketing and sales
strategy.

 It helps improve the efficiency of different processes

 Data Analysis

 Data Analysis

 Data analysis is defined as a process of cleaning, transforming, and modeling data

to discover useful information for business decision making. The purpose of Data
Analysis is to extract useful information from data and taking the decision based
upon the data analysis.

 Data analysis is the process of uncovering patterns and trends in the data. Data
interpretation is the process of assigning meaning to the data. It involves explaining
those discovered patterns and trends in the data. Chronology. Data analysis comes
first, followed by data interpretation.

 Data interpretation is the process of reviewing data through some predefined

processes which will help assign some meaning to the data and arrive at a relevant
conclusion. It involves taking the result of data analysis. Data analysis is the
process of ordering, categorizing, manipulating, and summarizing data to obtain
answers to research questions. It is usually the first step taken towards data
interpretation.