34-36 Brand Champions top 150 2023 AA NC .

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T h e B r a n d C h a m p i o n s 2023

Figures: million 9l case sales

Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2018 2019 2020 2021 2022 %+/
1 Jinro HiteJinro Local – Soju 78.0 86.3 95.3 94.5 100.9 6.8%
2 White Claw Mark Anthony Brands RTD 5.9 24.4 58.5 61.6 59.0 4.2%
3 McDowell's Whisky United Spirits Whisky – Indian 29.0 30.7 25.7 30.1 30.8 2.3%
4 Smirno Diageo Vodka 26.0 25.6 23.0 26.5 28.1 6.0%
5 Tanduay Tanduay Dis llers Rum 19.9 20.3 23.7 23.6 27.4 16.1%
6 Royal Stag Pernod Ricard Whisky – Indian 21.6 22.0 18.5 22.4 27.1 21.2%
7 Chum Churum Lo e Liquor Local – Soju 28.6 25.5 19.9 19.0 26.0 36.7%
8 O cer's Choice Allied Blenders & Dis llers Whisky – Indian 34.0 30.6 20.8 23.2 24.9 7.3%
9 Bacardí Bacardi Rum 17.1 17.8 17.7 22.0 24.3 10.4%
10 Imperial Blue Pernod Ricard Whisky – Indian 22.7 26.3 21.3 24.1 24.0 0.6%
11 Johnnie Walker Diageo Whisky – Scotch 18.9 18.4 14.1 19.1 22.7 18.6%
12 196˚C Strong Zero Suntory Spirits RTD 25.5 27.3 24.8 23.0 21.0 8.8%
13 High Noon E&J Gallo RTD N/A 0.7 2.9 8.8 17.2 94.7%
14 Jim Beam Beam Suntory Whiskey – American 15.2 15.8 16.4 17.0 16.7 1.6%
15 Jack Daniel's Brown Forman Whiskey – American 13.3 13.4 12.3 13.5 14.6 7.9%
16 Absolut Pernod Ricard Vodka 11.3 11.2 9.6 11.7 13.0 10.7%
17 Captain Morgan Diageo Rum 11.7 11.9 11.9 12.7 12.9 1.9%
18 8PM Radico Khaitan Whisky – Indian 8.0 9.2 9.4 11.4 11.9 4.6%
19 Jack Daniel's RTDs Brown Forman RTD 9.0 9.3 11.8 10.8 11.3 4.6%
(excluding JD Country Cocktails)
20 Jameson Pernod Ricard Whiskey – Irish 7.5 8.1 7.7 9.6 11.1 15.1%
21 Horoyoi Suntory Spirits RTD 10.7 11.6 11.5 12.3 10.8 11.6%
22 ubrówka Maspex Group Vodka 8.6 9.6 10.0 10.8 10.5 2.9%
23 Mar ni Bacardi Speciality – Vermouth 8.6 8.8 8.6 9.7 10.0 3.0%
24 Blenders Pride Pernod Ricard Whisky – Indian 7.3 7.7 6.6 8.0 9.5 18.7%
25 Khortytsa Global Spirits Vodka 8.9 9.8 10.4 10.9 9.4 13.8%
26 Jägermeister Mast Jägermeister Speciality – Bi ers 7.5 8.5 7.0 8.7 9.4 7.8%
27 Jose Cuervo Proximo Spirits Tequila 6.7 7.3 7.3 7.9 9.2 15.9%
28 Ballan ne's Pernod Ricard Whisky – Scotch 7.4 7.7 7.0 8.7 9.2 5.5%
29 New Mix Brown Forman RTD 6.9 6.5 8.0 7.4 9.1 23.0%
30 McDowell's Rum United Spirits Rum 11.2 10.8 8.1 8.4 8.8 5.1%
31 Baileys Diageo Liqueurs 7.1 7.4 7.1 8.8 8.8 0.2%
32 Aperol Campari Group Speciality – Bi ers 4.9 5.8 5.4 7.1 8.8 23.0%
33 Hlibny Dar Bayadera Group Vodka 7.5 8.0 8.5 9.2 8.6 6.5%
34 Crown Royal Diageo Whisky – Canadian 7.3 7.9 8.1 9.0 8.4 5.9%
35 Hennessy LVMH Cognac 7.8 8.0 7.8 8.6 7.9 8.1%
36 Gordon's Diageo Gin 6.5 6.7 6.7 7.4 7.7 3.6%
37 Jack Daniel's & Cola Brown Forman RTD 5.4 5.4 5.8 6.9 7.4 6.6%
38 Royal Challenge United Spirits Whisky – Indian 5.6 5.5 4.3 4.7 7.2 52.5%
39 Mansion House Brandy Tilaknagar Industries Brandy 4.1 4.8 4.7 4.5 7.1 59.8%
40 Iichiko Sanwa Shurui Local – Shochu 7.2 7.0 7.1 7.0 7.1 1.4%
41 Canadian Club Beam Suntory Whisky – Canadian 5.6 5.9 5.9 6.2 6.5 4.9%
42 Morosha Global Spirits Vodka 3.6 6.2 7.0 7.9 6.2 21.3%
43 Suntory Kakubin Suntory Spirits Whisky – Japanese 5.0 5.2 5.1 5.2 6.1 16.6%
(including Highball)
44 Bombay Sapphire Bacardi Gin 4.3 4.7 4.3 4.4 5.7 28.0%
45 Tanqueray Diageo Gin 4.0 4.5 4.1 5.6 5.5 0.4%
46 Chivas Regal Pernod Ricard Whisky – Scotch 4.5 4.4 3.2 4.1 5.2 26.0%
47 Sterling Reserve Allied Blenders & Dis llers Whisky – Indian 1.2 2.8 2.8 3.6 5.0 39.4%
Premium Whiskies
48 Malibu Pernod Ricard Liqueurs 3.7 3.9 4.4 4.9 4.8 1.8%
49 Magic Moments Radico Khaitan Vodka 4.0 4.2 3.5 3.7 4.8 0.3%
50 Ricard Pernod Ricard Speciality – Anise 4.7 4.3 4.1 4.3 4.6 0.1%

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