Good evening everyone, we’re from Sister& sister team, with 5 members :

Tonight we’re happy to be here so as to introduce you the marketing plan for our new
service.
If you’re parents with young children in school-age and your children have a wide range of
extra courses and activities after school. However, you’re full-time employees/ employers
and so busy with your daily work duties that you’re difficult to balance time to pick up your
children among different sites with strict timetable. And you’re stressful with this.
If so, we’re sure that our new service will be the best solution for you.
It’s “Personal Driver” from Sister&Sister Company.
Our mission is to offer our customers a safe & dependable personal shuttle service.
With Slogan: “A caring companion of you on the ways”
Following to this philosophy, our personal driver service mainly focus on satisfying the needs
of business parents who don’t have enough time to pick up their children with a personal
schedule. Beside that, anyone who needs a personal driver or shuttle service for their own
needs of transportation become our potential customers as well.
So, what’s our service like? What’re its unique features differentiate from others? Ms Mai
Phương will tell you in details now.

Target Market:
- Parents having young children need a shuttle service following to a personal flexible
schedule.
- Potential market: Anyone needs a personal driver or shuttle service for their own
needs of transportation.

Product:
- Dịch vụ đưa đón theo lịch trình riêng của khách.
- Mỗi khách hàng sẽ được cung cấp một tài xế riêng chịu trách nhiệm đưa đón giữa
các địa điểm theo thời gian chính xác.
- Bố mẹ có thể theo dõi lộ trình đi lại và kiểm tra sự an toàn, chính xác về thời gian
đưa đón thông qua hệ thống theo dõi định vị trên ứng dụng dịch vụ.
- Dịch vụ được cung cấp hai lựa chọn phương tiện đưa đón: ô tô và xe máy.
- Tài xế được tuyển chọn đáp ứng yêu cầu chuyên môn và kinh nghiệm lâu năm.
ENG:
- Shuttle service according to guests' own schedule.
- Each customer will be provided with a private driver responsible for shuttle between
locations according to exact time.
- Parents can track the travel route and check the safety and accuracy of the pick-up
time through the location tracking system on the service application.
- The service is provided with two options of transportation: car and motorbike.
- Drivers are selected to meet professional requirements and long experience.
Price:
- Mức giá linh hoạt theo loại xe và tổng số km trong lịch trình khách yêu cầu. Cụ thể:
+ Premium: Ô tô – Phí trên 1km:
+ Standard: Xe máy - Phí trên 1km:
- Giá trọn gói – thanh toán theo tháng/ quý/ năm.
ENG:
 - The price is flexible according to the type of vehicle and the total number of
kilometers in the requested schedule. Specifically:
+ Premium: Car – Fee per 1km:
+ Standard: Motorbike - Fee per 1km:
- Package price - paid monthly/quarterly/yearly.
Place:
- Khách hàng có thể liên hệ đăng ký dịch vụ qua 3 cách:
+ Gọi đến hotline: 999-999-999
+ Tải ứng dụng và đăng ký: SSPersonalDriver
+ Đăng ký dịch vụ qua website: www.SSPersonalDriver.com.vn
ENG:
- Customers can contact to register for the service in 3 ways:
+ Call the hotline: 999-999-999
+ Download the application and register: SSPersonalDriver
+ Register service via website: www.SSPersonalDriver.com.vn

Promotion:
- Ưu đãi giảm 20% cho phí đưa đón trong tháng đăng ký. Giảm 15% cho khách thanh
toán phí theo quý.
- Khách hàng đăng ký đưa đón từ 2 trẻ trở lên được giảm 20% tổng phí thanh toán.
- Kênh quảng cáo: qua các nền tảng mạng xã hội, website, flyers.
ENG:
- 20% discount on shuttle fees in the month of registration. 15% discount for
customers paying quarterly fees.
- Customers who register for transportation from 2 children or more will receive a
20% discount on the total payment fee.
- Advertising channels: through social networking platforms (facebook, instagram,
youtube, etc.), websites, flyers.

Product Image/ Logo/ Uniform: color: red (dynamic, express), blue (dependable, truthful),
yellow (warm, calm) -> thiết kế logo tròn, hình xe + tài xế- kiểu icon

Dựng mô hình sản phẩm dịch vụ: cần minh hoạ: smart phone (cho ứng dụng), timetable
(cho lịch trình), car & motobike (cho phương tiện), bảng điện thoại/ điện thoại bàn (cho
dịch vụ), hình tài xế, 1 số flashcard chữ
Product: Place:
- Shuttle service for guests' own schedule. - Register for the service in 3 ways:
- A private driver provided for each + Hotline: 999-999-999
“Personal Driver”
customer. + App: SSPersonalDriver
from Sister&Sister
- The location tracking system for checking + Via website:
Company.
the safety & accuracy www.SSPersonalDriver.com.vn
- Two options: modern car & motorbike.
- Professional & experienced Drivers.
A caring
companion of
Logo
Our mission: Target market:
To offer customers a safe &
dependable personal shuttle
you on the ways Parents need a shuttle service
following to a personal
service. flexible schedule for children.

Price: Promotion:
- Flexible and reasonable price wt the - 20% discount for the first registration.
type of vehicle and the total number of - 15% discount for quarterly fees.
kilometers. - 20% discount on the total payment fee
+ Premium: Car for registration of 2 children or more
+ Standard: Motorbike - Advertising channels: social networking
- Package price paid platforms (facebook, instagram,
monthly/quarterly/yearly. youtube, etc.), websites, flyers.