Saintmartin Paribahan is one of the best transport

services in Bangladesh.

Brought to
 Roadmap Overview
Single
About The Message
Roadmap Base Plan Digital
Planner - of the for our Marketing Proposed
“IM Digital” Roadmap Audience Roadmap Campaigns Campaigns
About The Roadmap
Planner

Creativity is our Effectiveness strategy

We’re an Omni channel marketing agency based in Dhaka,
Bangladesh. Whether you want a single element of digital,
creative or offline marketing – or an entire marketing strategy and
delivery – we’re trusted by businesses from many sectors to
provide the results they need
We are proud to work with…
 About the roadmap planner

FEW OF OUR RELATED MAGIC

 About the roadmap planner
CLIENT: YAMAHA
 About the roadmap planner
CLIENT: LIFAN
 About the roadmap planner
CLIENT: SUZUKI
CLIENT: MORRIS About the roadmap planner
GARAGE
 About the roadmap planner
CLIENT: MARCEDES
CLIENT: About the roadmap planner
VELOCE
Base of the Roadmap
powering Saintmartin: Our Contribution and Commitme
Bus Service Facilities Campaigns

- Online ticket purchase - Influencers Campaign

- Destinations - Drivers Testimony
- Complain Cell - Random Passengers Testimony
- Interior Facilities - Passengers Video While Traveling
- Passengers Premium Waiting Zone - Customers Points Redeem
- Real Time Bus Tracking
- Experienced Drivers
- World Class Quality Buses
Contest For Passengers
Proposed Campaigns - Quiz Contest Discount Offer (Once in
- a Month)
New Destination Inauguration Plan
- Sylhet Tour Package Including 2
Nightstand In a 3 Star Hotel
 Base of the roadmap

Prime Objective of the Roadmap

RAISING AWARENESS
IMPACT MARKETING
 Base of the roadmap

Target Audience
Middle class
Upper middle class
Higher class
- Male – 80%
Age 18-55
- Female – 20%
Age 18-50
 Base of the roadmap
Purchase Decision Mapping
Potential Passengers

Budget

Business Class Sleeper Coach Economy Class

(AC/NON-AC) (AC/NON-AC) (AC/NON-AC)

Upper Middle Class Upper Class Middle Class

 Base of the roadma

Passenger’s Psychology About Our Brand Vs

Our Competitor’s Brand

• Green Line Paribahan: It is a well-known bus service

company in Bangladesh that offers comfortable and safe travel
experience to its passengers.
• Shohagh Paribahan: This bus service company is known for
its punctuality and reliability.
• Hanif Enterprise: This is another popular bus service company
in Bangladesh that provides comfortable and affordable travel
options to its passengers.
• Saintmartin Paribahan: Saintmartin Paribahan has a
modern fleet of buses with air conditioning, comfortable
seating, and other amenities.
 Communication Tagline

The one single message

We want our audience
To Take Away

“RIDE WITH SAFETY & HAPPINESS”

Communication Tagline

“RIDE WITH SAFETY & HAPPINESS”

Why this
communication tagline?

Because this one sentence gives

following messages to our audience

- Saintmartin Paribahan provides seamless customer

experience for every time like a brand new bus service
compay does.
- Saintmartin Paribahan ensures SAFETY for every single
passengers throughout the journey as we have a bunch
of experienced drivers & world class quality buses.
- Alongside safety we spread HAPPINESS among our
passengers when they travelling with us.
DIGITAL MARKETING
ROADMAP
 Digital Marketing Methodology
Platforms

Website

And generating organic PR

However …
The Competition is tough. There are
other bus services who has started
their journey way before Saintmartin
paribahan and has already grab a
loyal customer base.

To compete, we will be needing

proper contents and strategies. We
said its Tough, but not Impossible!
 Digital Big Idea

Online Ticket Purchase

In the past few years the bus booking

system has changed a lot. With the
advent of internet, the bus online
booking isn’t a difficult job anymore.
Online ticket booking is a fantastic way
to book your bus seat in a hassle-free
manner.
 Digital Big Idea

Destinations
DHAKA COX’SBAZAR
DHAKA CHITTAGONG
DHAKA KHAGRACHORI
DHAKA BANDARBAN
DHAKA RANGAMATI
 Digital Big Idea

Complaint Cell

Our Passenger’s are always at our focal

point. We are always eager to hear from
our passengers about their journey with
us from the beginning to the end
whether it is positive or negative.
 Digital Big Idea

Beautiful interior decoration Interior Facilities

Water & blanket service

Comfortable seats
Well–mannered stuffs
 Digital Big Idea

Passenger’s Premium
Waiting Zone
The Passenger's Premium Waiting Zone
is an exclusive area designed to provide
the ultimate waiting experience for our
valued passengers. This zone offers a
comfortable and luxurious environment
where passengers can relax and wait for
their bus in style.
 Digital Big Idea
Real Time Bus Tracking
Tracking system because of the great
technological development witnessed
by the world and the increased number
of people. It is a duty to establish a
system keep pace with development and
works to meet the needs of the people.
Real time bus tracking system take a
data from the customer & provider,
these data represent the order of the
customer which he want to track.
 Digital Big Idea

Experienced Drivers
Bus drivers are always the last to reach
home as he has to drop every last
passenger to their destination. Our bus
driver will always ensure the safety of
the passengers and would not drive
recklessly or carelessly as they are really
very experienced, skillful & professional.
 Digital Big Idea

World Class Quality Buses

New
Destination
Inauguration
Plan
Sylhet Tour Package

 With collaborating with the best

hotels in Sylhet we will offer our
respectable passenger’s a very attractive
package.
 Influencer Marketing
To boost the awareness of the bus service, Influencer
Marketing is a must in order to increase the traction.
Benefits of Influencer Marketing –
 Promoting the bus service to the Influencer’s
huge audience base.
 Cash the face value of the Influencers.
 User Generated Content for the company.
 Digital Big Idea

Drivers Testimony
Our drivers will share their driving experience
throughout his journey, how they are being
treated by the company moreover they will
highlight their services and responsibilities
towards the passengers in social media
platforms through dynamic videos.
 Digital Big Idea

Random Passenger’s
Testimony
Our passengers are our main priority. We will talk
with our respectable passengers about their
experience with us after completing their journey
and shoot this conversation for dynamic videos.
 Digital Big Idea

Passenger’s Video While

Travelling
We respect our every passengers but as we
know,everyone is not equally good. Before
starting a journey, we will take a video of every
passengers inside the bus. So that if any
passenger commit any kind of illegal activity, we
can immediately track him/her down.
 Digital Big Idea

Custmers points redeem

We will provide our respectable passengers point
redeem option. Basically, when our respectable
passenger will travel with us he/she will be awarded
some points. At some point, gaining more and more
points our respectable passengers will be able to
redeem their points for amazing prizes such as cash
money, discount voucher, gifts etc.
 Quiz contest discount
offer
(once in a month)
2
Like, share & comment
4 to win prizes
Contest for
passenger’s 6 Collaborative contest

8
Hashtag challenges
(occasionally)
 Digital Big Idea

SUBTLE
SHOW

OFF
 ATL Campaign Plan
SAINTMARTIN PARIBAHAN Safety First
 Humble

Disclaimer
All the unique ideas shared in this presentation are our
intellectual assets. If any person(s) or organization(s) executes
these ideas without us, that will be an act of copyright violation
and we will have all rights to take legal action against that
person(s) or organization(s)
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We want to hear from you

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THANK YOU