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• A value Conceptualization of

UNDERSTANDING Materialism (Mpoula, 2017) 109 


THE SELF REVIEWER Pursuit of possessions
materialism’s role in consumption
and

choices eflects materialism as a


value . The importance of acquisition
MODULE 5: THE to reach satisfaction  Impossible to
achieve happiness (Fournier and
MATERIAL AND Richins, 1991 p. 411)
ECONOMICAL SELF,
• Possessions and happiness
SPIRITUAL SELF, THE  Devotion of time and money
POLITICAL SELF AND (Boven, 2005 pp. 132) 
 The importance of buying more
BEING A FILIPINO ( Richins, 2003 p. 1) 
 “…joyless material
Lesson 1. The Material and possessions[….] resulting in
comfort but not pleasure” (as
Economical Self
cited in Nicolac et al., 2009 p.
189)
1. The role of Material Objects in
Self-description and self-perception
2. Implications of possessions or
lack of them for self-esteem and
• Self- description- It is the way in
feeling of wellbeing (Vashishtha,
which you describe or talk about
2012).
yourself to the world. When you
describe yourself to others as fun
• Possession and Self: When
and creative, this is an example of
knowingly or unknowingly,
your self- description
internationally, we regard our
possessions as parts of ourselves
• Self- Perception- An awareness
of the characteristics that constitute
• “ A man Self is the sum total of all
one’s self; selfknowledge.
that he can call his, not only his body
and his psychic powers, but his
• Materialism and personality
clothes and his house, his wife and
“Materialism is a value that
his children, his ancestors and
represents the individual’s
friends, his reputation and works, his
perspective regarding the role
lands, and yacht and bank account.
possessions should play in (a
All these things give him the same
person’s) life.” (Richins, 1994 p. 522)
emotions. If they wax and prosper,
he feels triumphant; if they dwindle
• Materialistic traits. 
and die away, he feels cast down-
 Possessiveness- control or
not necessarily in the same degree
ownership of possessions (Blek,
for each thing, but in much the same
1983 p. 514)
way for all. “William James (1980).
 Non-generosity- unwillingness
to share (Blek, 1984 p. 291) 
• Possessions - The extended
 Envy- feelings of hatred or
includes external objects, personal
dislike at another person’s
possessions, personal, places and
superiority (Schoeck, 1966)
groups possession, body parts, vital
organs… (Which as “me” and also ongoing, personal life journey,
which as “mine”). Between what a contextualize by the belief in a
men calls me and what he calls mine higher being, culture, relationships,
the line is difficult to draw. We feel nature, and the discovery of
and act about certain things that are meaning in one’s life (Valerio, n.d.).
ours very much as we feel and act
about ourselves. Our fame, our There are several definitions that
children, the work of our hands, may have been formulated regarding
be as dear to us as our bodies are spirituality.
(James - 1890). External objects
become a viewed as part of self • As cited by Puchalski (2014),
when we are able to exercise power spirituality is the aspect of the self
or control over them, just as we that is associated to an individual’s
might control an arm or a leg. The process of seeking and expressing
greater the control we exercise, the meaning and how he or she is
more closely allied with self the connected to the self, to others, to
object should become, (McClelland- the moment and to everything else
1951). that composes his/her environment,
including the sacred and significant.
• Extended Self - Cannot
differentiate between me and mine. • Beauregard and O’Leary (2007),
A product or a thing becomes a part spirituality is any experience that is
of personal well- being and it gets thought to bring the experiencer in
attached to emotions, sentiments, contact with the divine; it is not just
later becoming the part of one’s any experience that feels
personality. meaningful.
• Sinnott (2002), spirituality is also
• Wealth - essentially means a lot of posited as the individual’s personal
influential, famous and intellectual relation to the sacred or
people around you. It leads to your transcendent, a relation that then
social status and how seriously and informs other relationships and the
respectfully people treat you. This meaning of one’s own life.
leads to self- confidence.
• Myers and his colleagues (2000),
spirituality is the “personal and
Lesson 2. The Spiritual Self private beliefs that transcend the
material aspects of life and give a
1. RELIGIOUS AND RITUAL deep sense of wholeness,
SPIRITUALITY connectedness, and openness to the
• The concept of the “whole person” infinite.”
is usually associated to the idea of
human beings as having physical What do these definitions have in
and psychological aspects. common with regard to
However, there is third aspect of spirituality?
being human that is as important as
the 2 precedents: the spiritual • Spirituality talks about meaning
aspect (Valerio, n.d.). and purpose that go beyond the
physical realities of life. Going
• Highlighting the mind-body-spirit through development, people are
connection, the spiritual self is an inevitably programmed to make
realizations about life, and those making realizations and insights until
insights are not always about his/her search for meaning and
observable phenomena or transcendence goes beyond his/her
environmental experiences. religious orientation.

• Spirituality is focused on a person’s DISTINCTIONS BETWEEN


connections to different aspects of RELIGIOSITY AND SPIRITUALITY:
his/her existence: to other people, to (Valerio, n.d.)
nature, and to sacredness and
divinity. In the pursuit of and 1. If religiosity is communal, then
applying meaning to one’s life, spirituality is individual.
relationships are created and
sustained not only with people but 2. In religiosity, beliefs and practices
with other life forms or with a higher are within religious groups, and
being. religious commitment, conservatism,
and skepticism are manifested.
• Spirituality talks about the sacred Spiritual attributes include the need
and transcendent. It is a general for spiritual quest, ecumenical
belief that in this vast universe, there worldviews, compassion, service,
is a force higher than the self. and inner peace.

• However, people are not born with 3. A person can possess spirituality
innate spirituality. It is something even he/she does not subscribe to
acquired as a result of various any religion. Spiritual models are
personal, social, and environmental present everywhere. They function
factors present throughout one’s for respondents as exemplars or
lifetime. In this regard, spirituality is spiritual qualities, such as
related to religiosity, which is often compassion, self-control, or faith.
used interchangeably with the Thus, a person can be spiritual
former. There are, however, distinct without being religious.
differences between the 2.
• What does spirituality bring to
RELIGIOSITY (Valerio, n.d.) one’s life?
 For many people, the search for
- It is defined as the adherence to a sacredness and transcendence
belief system and practices can bring positive consequences
associated with a tradition in which to life. A spiritual person finds
there is agreement about what is contentment and serenity in
believed and practiced. It is a formal his/her life circumstances.
attachment to the set of beliefs, Through spirituality, questions
values, and practices of a particular such as “Am I a good person?”
religious sect. It includes specific and “How can I live my life to the
practices, proscriptions (what fullest?” are answered. Most
should not be done and avoided), importantly, spirituality allows
and participation in a specific one to become resilient a midst
community that shares the same challenges and roadblocks that
beliefs and practices. However, as occur in daily life.
one grows older, he/she begins to • How is spirituality enhanced?
form questions that are rooted in  The best way of enhancing
religious orientations, slowly spirituality lies within the self.
Constant reflection and based on the notion that direct
meditation of life choices and contact with the natural world has
decisions, developing empathy healing potential.
and compassion toward other
people, and having faith in a •Affinity with nature highlights the
higher being can enhance emotional connection with nature,
spiritual intelligence. It is not anchored on positive affective
about finding meaning in life, experiences and authentic love for
but rather, how meaning is nature.
applied to life.
•Ecopsychology is based on a
2. CONNECTIONS WITH NATURE transpersonal and philosophical
(Valerio, n.d.) relationship with nature, highlighting
beliefs and practices that promote
The Self and The Natural and enhance ecological, personal,
Environment and community sustainability.
• The spiritual self is not only tied in
one’s connection with a higher being 4. DISCOVERING LIFE’S
and other people; it is also related to MEANING
how people relates to nature.
• Religiosity aside, a significant Well-being and Life Satisfaction
number of people have made a
serious commitment to nature by • Human beings are naturally
taking care of animals, pledging inclined to assess their life, reflect on
advocacy for environmental issues, the choice they have made, evaluate
and practicing daily behaviours that the consequences of such choice,
manifest a growing concern for the and learn lessons from various
world. These are embodied in the experiences
concepts of affinity with nature and
Eco psychology. • Well-being, being intrinsic in
nature, is an inner, personal
•Affinity with nature can be defined construct, associated with self-
as the ties that bind people and esteem, and self-understanding. It is
nature together. It can also mean how good one feels about
nature connectedness, defined as himself/herself.
the extent to which individuals
include nature as part of their • Life satisfaction is also intrinsic
identity. If people feel that they are but in this case, it is the general
one with nature, then destroying it attitude towards life. When well-
can mean self-destruction and vice being and life satisfaction are
versa. present, happiness naturally flow.
 This can also refer to the desire
•Ecopsychology shares many to change one’s life, satisfaction
similarities with the concept of with the past, satisfaction with
having affinity with nature. It is the future, and significant other’s
concerned with the fundamental views of one’s life (Diener, et al.,
interconnections between humans 1999). It is also associated with
and the natural world through a quality of life.
phenomenological and sensorial link,
and the integration of practices
• However, in some cases, themselves and engage in self-
happiness is generally regarded as monitoring to minimize negative
the emotional result of life attitudes.
satisfaction. Happiness can be
subjective and temporal while life 2. Realistic self-esteem and self-
satisfaction is more encompassing. acceptance. Self-valuation and self-
respect.
How is well-being and life
satisfaction achieved? 3. Control of behavior. Behavior
awareness and regulation.
Personal factors such as
personality (such as openness to 4. True perception of the world.
experience and extraversion), Harboring healthy perceptions of
cognition, physical health, and vigor their environment and place within it.
have been associated with well-
being and life satisfaction. 5. Sustaining relationships and
affection. Manifesting empathy and
• Environmental conditions sharing of positive emotions with
contribute to individual life others.
satisfaction.
6. Self-direction and productivity.
• Socio-economic status, home Making sure their goals and
and social environment, behaviors are aligned to their core
interpersonal relationships, and values and conscious beliefs of
education also influence one’s well- themselves.
being and life satisfaction.
 Within the context of
• Engaging in forward thinking spirituality, being cognizant of
(enabling fore though and planning) one’s purpose in life, accepting
and becoming community oriented limitations and celebrating
are only some of the things that can strengths, enabling love and
be done to enhance the over-all concern for others, and
quality of life. However, well-being engaging in behaviors that
and life satisfaction are highly embody all these will lead one to
personal and relative. Similar to have well-being and life
personal meanings attributed to and satisfaction.
generated in daily life, how one feels
about him/her and the life he/she Lesson 3. Filipino Identity
lives is dependent on how he/she Values, Traits, and
defines a meaningful life.
Constitutional Rights
What are the characteristics of
people who have a high level of Traits and Characteristics (Tiletile,
well-being and life satisfaction? 2014)
Literature has posited a variety of
qualities associated to such  Filipinos have one of the best
individuals traits in the world which you
must know. Although they have
1. Effective self-perception. Being been colonized by several
able to change their attitude about countries, core values from their
ancestors remained intact and and natural calamities, and have
are still applied up to this time.  come out with hope and
determination to carve out our
Hospitable This is one of the most existence anew. Significantly, the
popular qualities of Filipinos. typical Filipino greeting is
Foreigners who have gone to the “Mabuhay!” 
Philippines find themselves falling in
love for their hospitality. It’s a Camaraderie (Pakikisama or
different kind of values which already Kapwa- Tao) While this trait is true
existed thousands of years ago.  to some extent, it must be noted that
camaraderie is present only among
Respectful This is often observed close friend and relatives. 
not just from younger people but
also form older ones.  Debt of Gratitude (Utang na Loob)
Debt of gratitude still persists in the
Strong Family Ties and religious Filipino psyche. You give a Filipino a
Filipinos value their families so much favor and he will surely remember it
that they tend to be so intact. even if he already returned the favor.

Generous and Helpful This is Good Traits of a Filipino


observed when one person has Pakikisama/ harmony, Joyous,
nothing and they tend to share what Highly Intelligent, Faithful, Loyal,
they have to them.  Bayanihan, Being Optimistic, Self-
Hardworking Filipinos are reliance, Very Competitive, Very
hardworking people to the fact that Brave, Adaptability,  Endurance.
they are willing to work several times
to almost whole day just to feed their Bad Traits of a Filipino
families. That’s how Filipinos are.  Judgmental, Plastikan/
Backstabbers, Nepotism/ favoritism,
Loving and Caring This is so true! Crab Mentality,  Always late,
Filipinos are the sweetest and loving Tsismoso/Tsismosa, Pakialamero,
people in the world.  Paasa, Habit Dirty Minded, 
Strong Family Orientation Filipinos Pilosopo, Too much hospitability,
possess a genuine and deep love for Ningas Kugon, Lack of Historical
family which includes not simply Knowledge, Padrino System.
spouse and children; parents and
siblings, but also grandparents, The Constitutional Rights of
aunts, uncles, cousins, godparents Filipino Citizens (Dayang, 2016)
and other ceremonial relatives. 
Flexible, Adaptable, and creative • Due Process Is a law that hears
Filipinos have a great capacity to before it condemns. This clause in
adjust and to circumstances and the our fundamental charter means that
surrounding environment, both no person shall be deprived of his
physical and social.  life, liberty or property unless due
process is observed.
Ability to Survive Despite grinding
poverty, many Filipinos survive. • Equal Protection of the Law This
They can even make a livelihood refers to equality in the enjoyment of
from garbage dumps. We have similar rights and privileges granted
survived many invaders, oppressors by law.
• Liberty of Adobe and Travel It
• Right against Unreasonable refers to the freedom to choose
Searches and Seizures The right where one should reside, while
of the people to be secure in their liberty of travel means the freedom
persons, houses papers, and effects to move from one place to another
against unreasonable searches and without the interference from
seizures of whatever nature and for anybody or government.
any purpose should be inviolable
and that no search warrant shall be • Right to Information on Matters
issued except upon probable cause of Public Concern The right of the
to be determined personally by judge people shall be recognized. Access
after examination under oath or to officials’ records, and to
affirmation of the complaint and the documents, and papers pertaining to
witnesses he may produce, and official acts, transactions or
particularly describing the place to decisions, as well as to
be searched and the persons or governmental research data used as
things to be seized. (Sec.2. Article basis for policy development. Shall
3). be afforded the citizens, subject to
• Freedom of Speech No law shall such limitations as may be provided
be passed abridging the freedom of by the law.
speech, of expression, or of press,
or the right of the people to • Right to Association Means the
peaceably assemble and petition the freedom of any Filipino citizen to
government for redress of organize and join any society or
grievances (Sec. 4, Article III). group, as long as its goals and
activities are not contrary to existing
• Clear and Present Danger Rule laws of the land.
Under this test, freedom of speech is
not an absolute right. A government • Right to Just Compensation
can punish a person for speech that Private property shall not be taken
presents a clear and present a for public use without just
danger leading to illegal acts. Thus, compensation.
the right can be curtailed by the
government when it can • Non- Impairment of Contracts No
demonstrate a close connection law impairing the obligations of
between speech and illegal action. contracts shall be passed. The
principal purpose of this is that of
• Right of Assembly It is the right safeguarding the integrity of valid
on the part of the citizens to contractual agreements against
congregate peacefully in a public unwarranted from the States in the
meeting to discuss issues and form of the law.
matters of interest to them.
• Free Access to Courts States that
• Freedom of Religion It refers to free access to the courts and
the right of a person to worship God quasijudicial bodies and adequate
in his own way and practice his legal assistance shall not be denied
religious beliefs without any to any person by reason of poverty.
interference from the government,
anybody or group. • Rights of a Person Under
Custodial investigation The right
states that any person under others. When there is a difference in
investigation for the commission of what a person communicates non-
an offense shall have the right to be verbally versus verbally, the other
informed of his right to remain silent person will usually respond to the
and to have a competent and nonverbal expression.
independent counsel preferably of 2. Emotions Organize and
his own choice, if the person cannot Motivate Action 
afford the services of the counsel, he Emotions prepare for and motivate
must be provided one. And this right action. There is an action urge
sometimes called Miranda rights. connected to specific emotions that
is hard-wired. “Hard-wired” means it
• Right of an Accused in Criminal is an automatic, built- in part of our
Cases The rights of the accused in behavior.
criminal cases are outlined in greater
detail in Section 14 of Article III. 3. Emotions Can be Self-
Validating
Emotions can give us information
MODULE 6: THE about a situation or event. They can
signal to us that something is going
EMOTIONAL AND on. Sometimes signals about a
SOCIAL SELF situation will be picked
unconsciously, and then we may an
emotional reaction, but not be sure
Lesson 1. The Emotional Self what set off the reaction. Think of
some times when emotions are self-
validating.
The Function of Emotions
9 Simple Tips to Help You Manage
 According to Dialect Behavior Your Emotions (Rosenthal, 2011)
Therapy (DBT), a combines  Use your emotions and bodily
cognitive and behavioral responses to recognize when
therapy, incorporating you are stressed. 
methodologies from various  Write down your thoughts and
practices including Eastern feelings about what is stressing
mindfulness techniques that until you.
we begin to understand the  Control whatever aspect of the
functions of emotions, why we stress that you can 
have them, what their effect is  Don’t make mountains out of
on others, we cannot expect molehills.
ourselves to change them.  Redefine the Problem 
 Develop behaviors that distract
Major Function of Emotions; you from stress. 
 Reach out to a friend or family
1. Emotions Communicate to and member. 
Influence Others. We communicate  Exercise Regularly 
our emotions to other with verbal  Meditate and Relax
and nonverbal (facial expressions,
body gestures or postures) Lesson 2. The Social Self
language. Some expressions of 1. What is the “Self?”
emotion have an automatic effect on
Self-awareness is a crucial aspect
of human development, often Social Comparison Theory
triggered by a slap on a newborn's suggests that we use social
backside or a sudden breath of air. comparisons to construct our self-
However, the scientific challenge lies concept especially when we have
in consistently discovering how and no other objective standard
when we develop self-recognition, available to us.
a concept that is challenging to
document reliably and validity. For example, if you are walking by
yourself on the beach, you may not
The Scientific Study of Self- even be thinking about your physical
Awareness appearance. But when someone
much more
 A 1977 study of well-known 2- to attractive walks by, the
3-week-old infants imitating uncomplimentary social comparison
a mouth opening, a finger moving, or can deliver a small shock to your
a tongue appearing previously contented self-concept.
between the lips
Upward Social Comparisons - we
 By 1989, the same research relate ourselves to someone who is
team had predicted imitation better than us.
among
infants who were less than 72 hours Downward Social Comparisons -
old (including a This occurs when we compare
42-minute-old infant). ourselves to someone who is worse
than we are.
 Four-month-old infants reliably
display a more distinct sense of The W.I.D.E. guide to social
self by smiling more and looking comparisons identifies four
longer at pictures of others factors related to our subjective
related to looking at pictures of processing of what we see around
themselves us:

 Infants mirror the expressions of • Who. We assess our abilities


adults while becoming automatically by comparing
conscious of themselves as ourselves to similar others.
independent beings. • Interpretation. How we interpret
and take social comparisons
Defining and Measuring the Self- influences our self-concept.
Concept • Direction. The direction of our
social comparison impacts our
 The self-concept is the personal selfconcept (upward & downward
summary of who we social comparisons)
believe we are • Esteem. Protecting our self-esteem
powers our self-concept.
 Social comparison theory
Social Identity Theory
 Social identity theory
The self is composed of two general
 Self-schema theory categories:
 the idea that our self-concept
(1) personal characteristics (serious, forms by observing our
funny, grumpy, tall, or rich), and own behaviors in a social world

(2) social role characteristics (son, Self-Discrepancy Theory: Are We


mother, musician, Catholic, or Trying to Juggle Three Selves?
accountant).
The Actual Self Our first self is our
Self-Schema Theory “actual self,” which is simply who we
think we are, right now. It includes
 A schema in general is a both our good and bad qualities, as
cognitive and memory well as the qualities we think other
structure for organizing the world people see in us. The actual self is
who we are currently, as if someone
 Self-schemas convert the raw took a snapshot of our evolving lives.
material from cultural A meaningful actual self can
social comparisons into the building acknowledge our strengths and
blocks of our admit our weaknesses.
self-concept
The Ideal Self We also have an
 also called “the architecture of “ideal self,” which is the person we
personality.” would like to become in the future. It
includes enhancing or adding
2. How do we Know the Self is positive qualities that we don’t think
Social? are maximized in the actual self, and
it means eliminating or at least
Here are three strands of evidence reducing negative qualities we have
representing that the self is social: right now. Our ideal self is our
(1) Our Self-Perceptions Depend On dreams and goals, the person we
The Behaviors We Display To strive to become. Importantly, our
Others, (2) Self-Discrepancy Theory ideal self is truly based on what we
Defines How Different Components want; even if that means secret
Of The Self Are Influenced By desires we’ve never been able to
Others, And admit to anyone else.
(2) (3) Our Sense Of Self Often
Comprises Other People. The Ought Self In contrast with the
ideal self, our “ought” self is what we
Self-Perception Theory think other people expect of us. The
ought self is based on our perception
 proposes that we get help of 145 what our social world hopes
answering the question, “Who for us, perhaps what our parents
am I?” by making implications about want us to do or be, what our friends
ourselves based on believe would be good for us, or
observing our own behaviors. even what our culture tells us is
proper and correct. The ought self
 theory suggests that we form our may influence how we dress, for
self-concept in very example, because we know what is
similar ways. expected of us. Interestingly, our
ought self might change based on
whom our reference is.
There are specific tactics
Self-Expansion Theory associated with impression
management.
 It is the idea that all of us have a
basic motivation to grow, Ingratiation: Other-Enhancements
improve, and enhance our self- and Opinion Conformity
concept This short-term impression
management tactic is intended to
 We all want to extent our increase liking and attraction by
greatest potential. complimenting the other person and
seeming to admire him or her. One
 specifically recommends that practice of ingratiation is other-
one common way we attempt to enhancement, praising the
“expand” our self-concept is interviewer. A distinction with the
through close social same goal is opinion conformity,
relationships. endorsing the interviewer’s
perceived attitudes or values.
 If we psychologically pledge with
others and feel that these Self-Promotion: Self-
individuals now become part of Enhancements and Entitlements
who we are, then their strengths, Self-promotion is another short-term
resources, knowledge, and skills impression management tactic that
can help us grow and have new customs positive statements about
opportunities. the self to convey competence. One
form of self-promotion is self-
Inclusion of the Other in the Self enhancements; that’s when you
(IOS) Scale, which presents people suggest that your actual
with a series of seven Venn accomplishments are more
diagrams with increasing overlap significant than they first appear to
between “self” and “other”. It has be. Another common form of self-
also been used to measure how 146 promotion is entitlements; that’s
much people see them as cognitively when you take praise for positive
including their social groups on a events even if you had nothing to do
larger scale. with them. These may be actual
short-term tactics, but they can
backfire. For example, taking credit
for someone else’s work may turn a
friend into a long-term enemy and
3. Why Do We Present Different loss your reputation with important
Selves In Different Situations? people.
People perform in slightly different
ways for family, friends, peers, Conspicuous Consumption
supervisors, professors, and store Depending on the type of job, getting
clerks. This tendency is called self- an advantage during a job interview
presentation theory or impression is a short-term tactic. But still there
management. These are ways that are impression management
we correct the self to gain social strategies with long-term goals.
influence by the impressions that we Others will try to influence the
make on others. impression they sort on others by
spending money on flashy or high-
status items, such as expensive competitive environment, they
homes, cars, clothes, and jewelry. compete. High self-monitors are
Publicly displaying the use of people who look around and assess
expensive products in an effort to their environment, then adjust their
impress others is called conspicuous self-presentation to get whatever
consumption. they want out of that particular
situation.
Brain Damage Can Limit Self-
Presentation Ability 4. Is the Truth Always the Self’s
Some people with advanced cases Friend?
of Alzheimer’s disease cannot pass
the mirror self-recognition test. They Optimal Margin Theory: Positive
look into the mirror and have no idea Illusions Can Be Beneficial
who is looking back at them
Alzheimer’s disease is not the only recommends a slight to moderate
tragic but suitable clue telling us how range of healthy distortions of reality.
the self and the brain are connected. A little bit of self-deception can make
us feel good but too much alteration
Self-Monitoring: Social of reality causes problems.
Chameleons Instead of the “cold, hard truth,” we
Self-monitoring recommends often wish to trust positive illusions,
awareness that we have a beliefs that depart from reality in
complicated self that needs ways that influence us to remain
monitoring. Some people outdo at optimistic.
being “social chameleons” that can
blend into almost any environment. We use three types of self-
Others just don’t seem to care. deceptions that help our own
There are benefits and drawbacks to positive mental health.
both approaches. (1) adhere to the belief we can
control our own lives more than we
• Low Self-Monitors. Some people can (control),
turn the same way no matter where (2) rely on unrealistically optimistic
they are or who is around them— view of the future (optimism), and
they are always shy, for example, or (3) determine meaning in critical life
always sarcastic. People who seem events, such as bereavement
to have little change in their (meaning).
personality or self-presentation
across time and situations are Self-Serving Cognitive Biases
measured low in self-monitoring. Cognitive distortions that improve
They pay little attention to how they our self-concept by making us
“come across” to other people and observe that we’re a little better than
act consistently no matter where we are, objectively, are called self-
they are. serving cognitive biases.
• High Self-Monitors. However, Let’s look at three specific
other people are high in self examples of how we alter reality,
monitoring, and their behavior is in just a little, to keep these self-
contrast: They change how they act serving views.
all the time, liable on the situation.
For example, cooperative 1. Biased Views of Our Own Traits
environment, they cooperate; in a We can confess fears, such as
speaking in front of a group, but we defines that self-compassion as self-
express ourselves that everyone esteem but without the “the self-
else shares our anxieties and, thus, enhancing illusions”. Self-esteem is
these problems are not “fatal flaws.” also distinct from narcissism, an
We ease ourselves by simply extreme self-love based on
enclosing our “best” and “worst” unwarranted belief in one’s
qualities in this way that makes us specialness virtual to others.
feel just a little better. Narcissism is mostly arrogance.
2. Biased Views of Our Own Self-esteem emphases on whether
Behaviors Another self-serving we respect ourselves as a person of
cognitive bias arises when we study worth; narcissism focuses on
causes for our own successes and whether we regard ourselves as
failures. Like stating negative traits more worthy than others. Self-
we possess, we can disclose that esteem is also different from self-
we’ve done bad things or failed at efficacy, the degree to which you
something but we often defend our trust that you are able of completing
view of the self by coming up with an a specific task or attaining a
excuse or justification for bad particular goal. Self-efficacy appears
behaviors. to be a good thing, at least most of
3. Biased Views of Feedback the time. Self-efficacy contributes to
About the Self A third self-serving self-esteem; benefits people cope
cognitive bias is the tendency for with failure in the workplace, and
people to view feedback about encourage resilience in the face of
themselves in a twisted manner. chronic diseases such as diabetes.
Many people appreciate taking little Self-esteem is not self-compassion,
quizzes about themselves on narcissism, or self-efficacy. It’s our
websites like Facebook, for example. estimation of our own worth, based
When you like the result, you might on our assessment of our self-
think, “Hey that was a great quiz! But concept.
if you don’t like the outcome, it’s
easy for you to understand how the Two Strategies for Measuring
questions were flawed. Self-Esteem Because self-esteem is
a complex, abstract, and subjective
4. What is Self-Esteem and How construct, it’s important to
Can We Measure It? understand about how researchers
operationalize it in scientific studies.
Defining Self-Esteem Self-esteem There are two general strategies for
is our subjective, personal evaluation measuring self-esteem: explicit,
of our self-concept. Earlier, we direct measures and implicit, indirect
learned that our self-concept is our measures.
perception of qualities, relationships,
beliefs, and opinions. When we 1. Measuring Explicit Self-Esteem
assess that self-concept and choose (Directly) Researchers frequently
that it is good, bad, worthwhile, use this technique, called reverse
worthless, or any other type of scoring, to inspire careful reading of
judgment, that’s self-esteem. each item on a scale; it stops people
from simply writing the same
For example, self-esteem is not the response to every question without
same thing as self-compassion, an really reading them. Read the
orientation to maintain for oneself. It
scoring instructions to confirm you respectively proposed the concept of
come up with the correct result. self-creation/presentation.
2. Measuring Implicit Self-Esteem
(Indirectly) Sometimes people are 1. What is a selective Self-
neither willing nor able to give Presentation? (Fleming, 2015) The
researchers a precise report. A process of creating a digital artefact
problem called social desirability which is carefully chosen
(one type of impression representation or expression of
management) may inspire one’s real world self. It is use to
inaccurate answering to topics that, control the impressions of others
if answered honestly, might trigger social interaction.
an uncomfortable response. For
example, social desirability might Types of Self-presentation
reassure dishonest boost to • Authentic - Goal is to create an
selfreport of taboo or personal image consistent with the way we
sexual behavior, family violence, or view ourselves.
out of favor political loyalties. When • Ideal - Goal is to establish an
this is the case, indirect or implicit image consistent with what we wish
methodologies may yield more were.
reliable, valid responses than direct, • Tactical - Goal is to establish a
explicit, self-report lines to collecting public image consistent with what
data. the others want or expect us to be.
3. Collective Self-Esteem
Collective self-esteem is our Impression Management
assessment of the value of the social A person influencing another’s
groups in which we are members. It person interpretation place or thing
is defined as “that aspect of an by controlling the information they
individual’s self-concept which receive. In tactical self-
comes from his knowledge of his presentation, a person cares only
membership in a social group (or about the impact of the image they
groups) together with the value and present to others, not about whether
emotional significance attached to that image is consistent with the real
that membership”. You have or ideal self.
collective self-esteem for the • People who engage in tactical self-
reputation of your college or presentation usually have an ulterior
university motive.
• They often want others to view
them positively to get rewards.
MODULE 7 THE
DIGITAL SELF Characteristics of Impression
Management
• Explains why our behavior can
Lesson 1. Selective Self change if we notice that we are
being watched or observed.
presentation and • It can change depending on who
Impression Management we are interacting with or what
Thompson’s (1995), Giddens’ personal information we need to be
(1991), and Hall’s (1992, 1996) providing to present ourselves in a
concepts of self-formation, self- way that will be acceptable to others.
identity, and identification
Thus, we can select only what we immaterial- composed of electronic-
want to present and impress to stored in a digital storage device in
others, what we view beneficial to location we will never know.
our personality, especially when we Complicate our thinking about
create a digital self. We carefully organizations.
choose representation or expression b. Re-embodiment This is the
of one’s real world to the online “breakout if the visual” online,
world. leading to a new “construction” and
definition of self in the virtual world
Young people create/recreate where online games, webpages,
their self-identity by means of photo, and video sharing sites are
“impression management” possible. We are disembodied and
(Gofman, 1959) re-embodied as avatars, sharing
identity with the chosen avatar
2. Online Identity and “Self” in virtually. We may employ
Cyberspace: (I, Me, Myself, and anonymous and pseudonymous
My User ID Online Identity) identities online and enact wild
Online Identity (Internet Society, fantasy identities in online games
n.d.) The sum of your characteristics and virtual worlds.
and interactions. Sometimes the c. Sharing Uploading, downloading
different representation of you are and sharing, etc. provides free
referred to as partial identities. access of information through web
surfing. In Facebook, social media
How do you build your online friends know more than the
identity? immediate families about our daily
Every website that you interact with activities, connection and thoughts.
what will collect its own version of Diaries that were once private or
who you are, based on the shared only with close friends are
information that you have shared. now posted as blogs for everyone to
Thus, it is up to you on how you will read.
represent yourself as closely as who d. Co-Construction of Self Digital
you are and what you do in a real life involvement in social in nature,
or selectively, to create a social interactions which help in
representation far from your real life. constructing our individual and joint
extended sense of self as the new
3. Impact of Online Interactions of version of Cooley’s “Looking Glass
Self (Margalit, 2018) When Self Theory” known as the
interacting with people, we collaborative self. Friends also help
automatically make inferences about to co-construct and reaffirm each
them without even consciously other’s sense of self through their
aware of it. posting, tagging and comments.
e. Distributed Memory The identity
4. Extended Self in a Digital World is not to be found in behavior nor in
- Russel W. Berk (2013) the reactions of others, but in the
capacity to keep a particular
a. Dematerialization Things are narrative going, done by continually
disappearing before our eyes- our integrating events in the outside
information, communications, world into our ongoing story about
photos, videos, music, messages, the self. Photos posted in the online
words, are now largely invisible and world may not be accurate in giving
memories of the past since the all our digital self-representations
photos, blogs, etc. may just be when others may reshare with
selected representation of happy unintended audiences.
times, hence may not be sufficient to
tell our stories. Shared Digital Possessions and
Aggregate Self (Belk, 2013)
5. Boundaries of the Online Self
Setting boundaries to your Online When things are jointly owned, they
Self (Ben-Jospeh, 2018) are also likely to be more relevant to
• Stick to safer sites. the aggregate level of self-
• Guard your passwords encompassing those with whom they
• Be choosy about your online are shared. In the digital realm,
friends. however, we are part of imagined
• Remember that anything you put communities whose members may
online or post on a site is there not be personally known aside from
forever, even if you try to delete it. their pseudonyms and online
• Limit what you share contributions. A case in point is file
• Don’t be mean or embarrass other sharers who jointly assemble and
people online share ownership of a set of musical
files. This need not be so-called
Lesson 2. Self Revelation pirated music like that of Napster
 The sharing of information about and its successors. It could be a
self through online facilitated by group of friends who swap music in
the disinhibiting and person. It could also be a channel or
confessional effects means that group within YouTube or Vimeo.
it is now far easier to present Both the act of sharing and the
ourselves in ways that would sense of joint possession enhance
have been awkward at best in the sense of imagined community
pre-digital times. and aggregate extended self in a
 Madden and Smith report that digital age.
57% of American adults admit Moreover, the acts of sharing either
online “ego searching” for the files or information about the
information about themselves subject matter (e.g., a musical or film
more than search for information genre) on forums, in blogs, or via
about past (46%) or present ratings and comments on sites like
(38%) friends. Amazon and iTunes, create feelings
of group identity. Joint identity is also
Loss of Control (Belk, 2013) found in open-source software
collaborations like Linux. Thus, the
Sharing confidences with friends is possibilities of digital sharing online
not new, but the potential audience foster feelings of community and
is now far broader. As some have aggregate sense of self, even with
learned the hard way, appearing others we would not recognize in
literally or figuratively naked before person.
the world can come back to haunt us
in school admissions, hiring, Shared Sense of (Cyber) Space
promotions, and friendships. What (Belk, 2013)
was once private is now more likely
to be public. While we may exercise The sense of aggregate self can also
self-control, it is far harder to control extend to a shared sense of space
online. The overlap between digital heterosexual), in reality sexuality is
aggregate extended self among often experienced as fluid.
those seeking access rather than
ownership is apparent when we Performing Gender Online
consider cyberspace as a public (Morgenroth and Ryan, 2018)
place that is occupied by a partially
rotating set of participants. Although Theorist Judith Butler (1990)
there is ownership of property within conceptualized gender as a
Second Life and retail web sites like performance. She explained that
Amazon.com have owners, on these popular understandings of gender
sites there is a sense that these are and sexuality came to be through
public access spaces. They invite discourse and social processes. She
interaction, comments, ratings, and argued that gender was
other forms of Web 2.0 participation performative, in that it is produced
by anyone. Individuals may feel through millions of individual actions,
proprietary toward their blogs, web rather than something that comes
sites, 167 and social media spaces naturally to men and women.
and may even own a domain name,
but in most of these cases shared Setting Boundaries to Your Online
access is sought more than Self: Smart Sharing The following
ownership. The whole point of Web guidelines will help you share
2.0 and most digital devices is to information online in a smart way
facilitate access and communication. that will protect yourself and not
The Internet and many digital harm others. Before posting or
devices free us from the constraints sharing anything online, consider the
of time and place and create other, following: • Is this post/story
virtual, times and places. Kozinets necessary? • Is there a real benefit
and Kedzior call this process of to this post? Is it funny, warm-
virtual place creation “re-worlding,” hearted, teachable- or am I just
meaning taking us out of the making noise online without
constraints of our physical space purpose? • Have we (as a family or
and providing us with new abilities: parent/child) resolved this issue? An
“The ability to remodel the virtual issue that is still being worked out at
environment extends the identity home, or one that is either
project far beyond the body. vulnerable or highly emotional,
should not be made public. • Is it
Gender and Sexuality Online appropriate? Does it stay within the
According to Marwick (2013), while boundaries of our family values? •
the terms “sex,” “gender,” and Will this seem as funny in 5, 10, or
“sexuality” are often thought of as 15 years? Or is this post better
synonymous, they are actually quite suited for sharing with a small group
distinct. The differences between the of family members? Or maybe not at
common understandings of these all? Here are additional for proper
terms and how researchers think sharing of information and ethical
about them yield key insights about use of the Internet according to New
the social functioning of gender. (2014): • Stick to safer sites. • Guard
Sexuality is an individual expression your passwords. • Limit what you
and understanding of desire. While share. • Remember that anything
like gender, this is often viewed as you put online or post on a site is
binary (homosexual or there forever, even if you try to
delete it. • Do not be mean or along the way, the more your brain
embarrass other people online. • will change and the more “plastic” it
Always tell if you see strange or bad will be.
behavior online. • Be choosy about
your online friends. • Be patient. Manage your own learning with
the Zimmerman’s Model
MODULE 8 (Zimmerman, n.d.)
Plan it, Practice it, evaluate it
MANAGING AND
CARING FOR THE Within each phase, there are
multiple opportunities for students to
SELF: A BETTER ME gather and effectively use feedback
AND MY FUTURE to improve their performance. During
the planning phase, students learn
GOALS to more accurately assess their
academic situation and choose
Lesson 1. Learning to be strategies that best address a
specific learning challenge. They
a Better Student also set achievable short- and long-
What Happens To Your Brain term goals. During the practice
During Learning? phase, learners implement the
According to to Dr. Pascale selected strategies and make
Michelon (2008) it was believed that ongoing adjustments to their plan as
as we aged, the connections in the they self-monitor their progress.
brain became fixed, and then simply Last, during the evaluation phase,
faded. Research has shown that the students evaluate the effectiveness
brain never stops changing through of each strategy in helping them
learning. Learning a new skill at any achieve their goals. Feedback from
age has a specific and definite the evaluation phase is then applied
impact on your brain that scientists to the start of the next cycle of
now know a lot about. After you learning.
learn something new, your brain is
never the same again. Each and
every time we learn something new Lesson 2. Goal Setting
our brain forms new connections and Goal Setting vs. Mind Setting
neurons and makes existing neural Personal Goal Setting (Mindtools,
pathways stronger or weaker. Some n.d.) Goal setting is a powerful
experts call these changes process for thinking about your ideal
“plasticity” in the brain. “Dendrites future, and for motivating yourself to
in your neurons get signals from turn your vision of this future into
other dendrites, and the signals reality. The process of setting goals
travel along the axon, which helps you choose where you want to
connects them to other neurons and go in life. By knowing precisely what
dendrites. These signals travel fast, you want to achieve, you know
often in only fractions of a second, where you have to concentrate your
and many of the signals are sent efforts. You'll also quickly spot the
without the brain being aware of the distractions that can, so easily, lead
action”. Your brain will continue you astray.
changing right up until the end of
your life, and the more you learn
A useful way of making goals more terms for entity and incremental
powerful is to use the SMART goals. theories of intelligence.
SMART usually stands for:
S – Specific (or Significant). M – Individuals with a fixed mindset
Measurable (or Meaningful). A – believe that their qualities (such as
Attainable (or Action-Oriented). R – intelligence and other personality
Relevant (or Rewarding). T – Time- traits) are “set in stone”– how God
bound (or Trackable) made you is basically who you are.
Goal setting is an important method One’s traits are fixed — not
for: something that can be practiced or
1. Deciding what you want to developed. Individuals with a growth
achieve in your life. mindset, on the other hand, believe
2. Separating what's important from that effort or training can change
what's irrelevant, or a distraction. one’s qualities and traits.
3. Motivating you.
4. Building your self-confidence, Developing A Growth Mindset
based on successful achievement of (Zimmerman, 2016)
goals. 1. Create a New Compelling Belief
Create a new compelling belief by
Set your lifetime goals first. Then, believing your talents and skills can
set a five-year plan of smaller goals be honed by applying oneself. It is
that you need to complete if you are your consistent effort and enjoyment
to reach your lifetime plan. Keep the of one's chosen path in life that
process going by regularly reviewing illuminates the road to mastery.
and updating your goals. And 2. View Failure in a Different Light
remember to take time to enjoy the Failure is the time to apply extra
satisfaction of achieving your goals effort to significantly improve your
when you do so. results. Failure is what you do and
understanding what you can learn
How does mindset affect from it. Remember, it is not who you
learning? are as a human being.
3. Sky Rocket Your Self-
Mindset Theory – Fixed Vs. Awareness Become acutely aware
Growth Mindset from Dweck of your many gifts and talents. Fully
Theory comprehend your key strengths and
weaknesses. Ask others for
“Mindset” refers to implicit theories feedback such as your closest
that individuals hold regarding the friends, family members, boss and
nature of intelligent behavior; to the colleagues as they can offer slightly
degree that individuals attribute different views and give you an
intelligence to fixed traits, they hold a overall perspective on what to focus
“fixed” theory of intelligence (that is, on and areas for development.
a fixed mindset), and to the degree 4. Become a Curious Learner Act
that they attribute intelligence to like a child does on a daily basis, live
learning, effort, training, and in wonderment and discover the
practice, they hold a “growth” theory beauty of life. Decide today, to
of intelligence (that is, a growth continually focus on learning and
mindset). The terms fixed and growing. Begin by asking more
growth mindset replaced the earlier questions and being more curious
about everyone you meet, the
journey they have been on and what their soul as to the possibilities of
they can teach you. life. Their genuine happiness and
5. Challenges Are Your New Best excitement for others unwittingly
Friend As in life, it is the never attracts and returns success back to
ending mountain ranges like the them. For one can never receive
highest mountain in the world, what they resent. The bottom line is
Mauna Kea. When one chooses to like all wonderful things in life it takes
climb the mountain, they must time just as day moves into night,
overcome the insurmountable the moon shines bright and the stars
challenges in order to get to the top. light up the sky.
They choose to risk their life, help
others in their journey, and become Lesson 3. Matacognition
indestructible in body and mind.
Those with a growth mindset excel (Millis, 2016)
with challenges. Challenges propel Metacognition, simplistically
them forward towards their goals, it defined, can be described as
is the fuel that inevitably helps them “cognition about cognition” or
rise to the top. It is all about learning “thinking about thinking” (Flavell,
and taking positive action time and Miller & Miller, 2002, p. 175; Shamir,
time again. No matter how far they Metvarech, & Gida, 2009, p. 47;
fall, they continue to get back up to Veeman, Van Hout-Wolters, &
begin playing the game once more. Afflerbach, 2006, p. 5).
6. Love Takes You to The Top
Those with a growth mindset whom Basically, metacognition must be
naturally love what they do, rise to viewed as an ongoing process that
the top more organically. With some involves reflection and action.
of them having no aspirations to go Metacognitive thinkers change both
there, it is purely a spin-off from their understandings and their
doing what they absolutely love and strategies. The clearest definitions of
continuing to do so with all of their metacognition emphasize its nature
heart and soul even when faced with as a process or cycle.
adversity and challenges.
7. Tenacity That Ignites The Several authors (Nilson, 2013, p. 9;
tenacity forms part of their character Schraw, 2001; & Zimmerman, 1998;
and is an essential ingredient in 2000; 2002) narrow this process
becoming unstoppable. Giving up is down to three ongoing stages.
not part of their vocabulary, they
have a goal and won't stop until they The first stage, pre-planning,
arrive. Their tenacity is an essential emphasizes the need for reflection
ingredient to one's success, without on both one’s own thinking and the
it one will falter, slip and inevitably task at hand, including reflection on
fall to the lowest levels. This is what past strategies that might have
separates a novice from a champion. succeeded or failed.
8. Massively Inspired By Others Following this self-reflection, during
Those with a growth mindset love to planning, metacognitive thinkers
see others reach the echelons of develop and implement—put into
success. This add more fuel to their action—a plan.
blazing fire that is alight within and In the third and final stage—post-
helps them continue their journey. planning adjustments/revisions—
Watching others succeed liberates subsequent analysis following
implementation leads to or Metacognitive Regulation (Brown,
modifications, revised decisions, and 1987). Metacognitive strategies are
new future plans. In an excellent sequential processes that one uses
summary, Wirth states that to control cognitive activities, and to
“metacognition requires students ensure that a cognitive goal (eg:-
both to understand how they are understanding a text) has been met.
learning and to develop the ability to These processes help to regulate
make plans, to monitor progress and and oversee learning, and consist of
to make adjustments” (as cited in planning and monitoring cognitive
Jaschik, 2011, p. 2). activities, as well as checking the
outcomes of those activities. Thus,
Components of Metacognition metacognitive regulation is the
(Hendrick, 2014) regulation of cognition and learning
Metacognition is often simply defined experiences through a set of
as, “thinking about thinking”. In activities that help people control
actuality, defining metacognition is their learning.
not that simple. 180 Metacognition is
classified into 3 components: Metacognitive Experiences
Metacognition, or the ability to
Metacognitive Knowledge or control one’s cognitive processes
Metacognitive Awareness (self regulation) has been linked to
It is what individuals know about intelligence (Borokowski et al., 1987,
themselves and others as cognitive Brown, 1987, Sternberg, 1984,
processes, knowledge that can be 1986). Sternberg refers to these
used to control cognitive processes. executive processes as
Flavell further divides. “Metacomponents in his triarchic
theory of control, other cognitive
Metacognitive Knowledge into 3 components as well as receive feed
categories: back from these components.
• Knowledge of Person variables According to Sternberg,
refers to general knowledge about Metacomponents are responsible for
how human beings learn and “figuring out how to do a particular
process information, as well as task or set of tasks, and then making
individual’s knowledge of one’s own sure that the task or set of tasks are
learning processes. done correctly” (Sternberg, 1986).
• Knowledge of Task variables These executive processes involve
include knowledge about the nature planning, evaluating, monitoring and
of the task as well as the type of problem solving activities. Sternberg
processing demands that it will place maintains that the ability to
upon the individual. appropriately allocate cognitive
• Knowledge of Strategy variables resources, such as deciding how
include knowledge about both and when a given task should be
cognitive and metacognitive accomplished is central to
strategies, as well as conditional intelligence.
knowledge about when and where it
is appropriate to use such strategies. Flavell (1979) offered a model of
Metacognition with four components.
Metacognitive Regulation • Metacognitive knowledge
Metacognitive Experiences involve • Metacognitive experience
the use of Metacognitive Strategies • Goals (tasks)
• Actions (strategies) • Metamemory involves two
processes, the first process monitors
Metacognitive Knowledge refers to progress as an individual learns and
the personal perspectives of one’s the second makes changes and
own learning abilities as well as adopts various strategies if a person
others. Metacognitive knowledge believes that they are not doing well
refers to one’s stored world (Nelson and Narens, 1994; Ridley, et
knowledge that “has to do people as al. ,1992).
cognitive creatures and with their
diverse cognitive tasks, goals, Metcognitive skills are:
actions and experiences. It consists • Task Analysis
of one’s knowledge or beliefs about • Planning
three general factors: his or her own • Monitoring
nature or nature of another as a • Checking or evaluation
cognitive processor, a task, its • Recapitulation
demands, and how those demands
can be met under varying conditions;
and strategies for accomplishing the
task (cognitive strategies that are
involved to make progress toward
goals and metacognitive strategies
that are invoked to monitor the
progress of cognitive strategies).
Metacognitive knowledge may
influence the course of cognitive
enterprises through a deliberate and
conscious memory search 182 or
through unconscious and automatic
cognitive processes. Metacognitive
knowledge may lead to a wide
variety of Metacognitive experience,
which Flavell describes a conscious
cognitive affective experience that
accompany and pertain to an
intellectual enterprise.

• Metacognitive experience is the


conscious consideration of
intellectual experiences that
accompany any success or failure in
learning.
• Metacognitive goals or tasks of
metacognition are the actual
objectives of cognitive endeavour,
such as reading and comprehension
of a passage.
• Metacognitive actions or
strategies refer to the utilization of
specific techniques that may assist
in understanding.

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