Applied Learning Project

SCM1017 - 2024-01
Professor: Samuel Eleko
Team No.: 1
Round No.: 1
Team members:
Binay Chhetri ( A00269798)
Aesha Patel (A00264501)
Bishal Poudel ( A00269745)
Nikesh Poudel (

Round 1 Decision Sheet

Summary of
Previous NOT NEEDED FOR ROUND 1
Round

 Reduce losses for the company.

 Maximize Return on Investment (ROI)
 Strengthen communication within the team.
Overall
Goals  Familiarize the team with the Inchainge simulation game and its
features.
 Promote team strengthening exercises for everyone to be on the
same page.

 To maximize the use of available stock components.

 Purchasing is focusing on increasing the reliability of the delivery from
the suppliers and reducing rejection of the components.
Overall
Strategy
 Operations is concentrating on increasing production by increasing the
shifts and speed of the work.
 Increase the capacity of the finished goods warehouse.
 Sales is predicting more accurate service level and decreasing the
shelf life for the customers and reduce the penalties.
 Analysis of
Previous Round
(did your strategy last NOT NEEDED FOR ROUND 1
round work as intended?)

We took a decision to increase reliability of Mono

Packaging to 97% and increase the delivery period to
2 days.
Decisions Made
For the supplier Seitan Vitamins, we decreased the
Purchasing delivery reliability to 95% from 98% and
increased the delivery window to 1 week from 4
hours.

 To increase the delivery reliability of suppliers

Predicted  To strengthen the relationship with the
Outcomes suppliers and improve the profit for the
(what are you hoping will company.
happen this round?)

Analysis of
Previous Round
(did your strategy last NOT NEEDED FOR ROUND 1
round work as intended?)

 Finished goods(outbound) capacity 1000.

Decisions Made  No change in the line settings of Bottlings:
Number of shifts to 2.
Operations
 Predicted The finished good warehouse is ready to be full
Outcomes so we added finished goods warehouse
(what are you hoping will capacity to decrease the overflow.
happen this round?)

Analysis of
Previous Round
(did your strategy last NOT NEEDED FOR ROUND 1
round work as intended?)

Contract Index: Selected different contract indexes for

Decisions Made each market, indicating potential variations in pricing
and terms based on market conditions.

Service Level Type and Percentage: Consistently

chose "Order lines" with a 95.0% service level,
Sales reflecting a commitment to fulfilling customer orders
efficiently.

Shelf Life Percentage: Maintained a 75.0% shelf life

across all markets, possibly indicating a balance
between product freshness and inventory
management.

Order Deadline: Set varying order deadlines for

different markets, potentially aligning with the unique
demands and schedules of each market.

Trade Unit: Employed different trade units for each

market, tailoring the approach to the specific
characteristics of each market.

Payment Term: A consistent choice of a 4-week

payment term was made for all markets, indicating a
uniform approach to managing cash flow and
customer transactions.
 Promotional Pressure and Horizon: Chose middle
promotional pressure with a short promotion horizon
for all markets, suggesting a strategy to create
urgency without excessive pressure.

Negotiate: Opted for negotiation in both the "LAND

Market" and "Negotiate," indicating a willingness to
engage in discussions to reach mutually beneficial
agreements.

Sales Growth: Anticipate that the chosen contract

Predicted indexes, service levels, and promotional strategies will
contribute to increased sales and market share.
Outcomes
(what are you hoping will
happen this round?) Customer Satisfaction: Expect that the service levels,
shelf life, and trade units will enhance customer
satisfaction, potentially leading to repeat business.

Market Adaptation: Aim to align with the unique

characteristics of each market, anticipating that
tailored strategies will result in better market
penetration.

Profitability: Predict that the pricing and payment terms

will strike a balance between competitiveness and
profitability, supporting overall financial health.

Competitive Positioning: Envisage that the chosen

strategies will position the products favorably against
competitors, making them more appealing to
customers.

Promotional Impact: Expect that the middle

promotional pressure and short promotion horizon will
create a positive buzz, driving product visibility and
sales.
 Analysis of
Previous Round
(did your strategy last NOT NEEDED FOR ROUND 1
round work as intended?)

Decisions Made
Supply
Chain
Management

Predicted
Outcomes
(what are you hoping will
happen this round?)