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Chapter Two:
Integrated Strategy
True/False Questions:
1) A business strategy serves as a firm’s navigational guide in its market and nonmarket
environments.
Answer: True
Page reference: 30
Difficulty: Easy
AACSB:
Learning Outcomes: Identify the steps of the strategic management process and describe
common organizational and business strategies
2) A firm that decides to enter a country that has open markets relies primarily on a
nonmarket strategy.
Answer: False
Page reference: 30
Difficulty: Easy
AACSB:
Learning Outcomes: Identify the fundamental concepts and issues of international
business and management
3) A firm that decides to enter a country that has erected trade barriers requires only a
simple market strategy.
Answer: False
Page reference: 30
Difficulty: Easy
AACSB:
Learning Outcomes: Identify the fundamental concepts and issues of international
business and management
Difficulty: Easy
AACSB:
Learning Outcomes: Identify the steps of the strategic management process and describe
common organizational and business strategies
6) Government exercises relatively little control over pharmaceutical firms and their
activities.
Answer: False
Page reference: 31
Difficulty: Easy
AACSB:
Learning Outcomes: Identify the fundamental concepts and issues of international
business and management
8) The more intense is private politics, the more important is the nonmarket strategy.
Answer: True
Page reference: 31
Difficulty: Easy
AACSB:
Learning Outcomes: Identify the fundamental concepts and issues of international
business and management
9) Issues such as the environment, sustainability, human rights, privacy, health, and
safety seldom attract private politics but are the subject of public politics.
Answer: False
Page reference: 32
Difficulty: Moderate
AACSB:
Learning Outcomes: Identify the fundamental concepts and issues of international
business and management
10) When a firm chooses a market strategy and a nonmarket strategy, the strategies
compete with the strategies of other participants in the market.
Answer: True
Page reference: 32
Difficulty: Easy
AACSB:
2
Copyright ©2013 Pearson Education, Inc. publishing as Prentice Hall
Learning Outcomes: Identify the steps of the strategic management process and describe
common organizational and business strategies
11) Nonmarket strategy is essential because in its absence competitors in the nonmarket
environment will influence the outcome of issues and shape the rules of the game to their
advantage.
Answer: True
Page reference: 32
Difficulty: Moderate
AACSB:
Learning Outcomes: Identify the steps of the strategic management process and describe
common organizational and business strategies
12) If a firm addresses the nonmarket issue in the legislative stage, the firm has more
flexibility and its range of alternatives is wider.
Answer: False
Page reference: 33
Difficulty: Moderate
AACSB:
Learning Outcomes: Identify the steps of the strategic management process and describe
common organizational and business strategies
13) Nonmarket strategies serve the objective of superior performance by developing and
sustaining the competitive advantage required to take advantage of market opportunities.
Answer: False
Page reference: 34
Difficulty: Moderate
AACSB:
Learning Outcomes: Identify the steps of the strategic management process and describe
common organizational and business strategies
14) A synergy is present between market and nonmarket strategies if a nonmarket action
increases the return from a market action.
Answer: True
Page reference: 36
Difficulty: Moderate
AACSB:
Learning Outcomes: Identify the steps of the strategic management process and describe
common organizational and business strategies
15) Nonmarket positioning should be a conscious choice rather than dictated by a firm’s
market positioning or by those in its environment.
Answer: True
Page reference: 38
Difficulty: Easy
AACSB:
3
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Page 67: “wen trooping by” changed to “went trooping by”
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