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  • Orbit RAFI Experience Expo

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    rico.kenzo86
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    Orbit is proposing an "Experience Expo" in February 2023 to increase awareness and sales of its products by providing dedicated promoters and displays in selected stores, tourist destinations, and shopping centers. The expo will include pop-up booths, displays, merchandising, and games to educate customers while maintaining sales. Promoters will be trained to better understand Orbit's products to improve customer interactions. The goal is to increase Orbit sales on modern channels by making its products more visible and available to customers.

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    Orbit is proposing an "Experience Expo" in February 2023 to increase awareness and sales of its products by providing dedicated promoters and displays in selected stores, tourist destinations, and shopping centers. The expo will include pop-up booths, displays, merchandising, and games to educate customers while maintaining sales. Promoters will be trained to better understand Orbit's products to improve customer interactions. The goal is to increase Orbit sales on modern channels by making its products more visible and available to customers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    9 views6 pages

    Orbit RAFI Experience Expo

    Uploaded by

    rico.kenzo86
    Orbit is proposing an "Experience Expo" in February 2023 to increase awareness and sales of its products by providing dedicated promoters and displays in selected stores, tourist destinations, and shopping centers. The expo will include pop-up booths, displays, merchandising, and games to educate customers while maintaining sales. Promoters will be trained to better understand Orbit's products to improve customer interactions. The goal is to increase Orbit sales on modern channels by making its products more visible and available to customers.

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    © All Rights Reserved
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    of 6

    Orbit RAFI

    Experience Expo
    Tender Process

    Februari - 2023

    Internal
    Orbit RAFI Experience Center
    Background Design and Mechanics
    ▪ Low level of Orbit product GTM & Program
    awareness in Modern Channel
    & Stokis. IT Center Acquisition
    ▪ Promoters lack Orbit Product
    Knowledge, so they can’t Details
    answer customer questions • Flyering, educate customer about Orbit.
    about Orbit.
    • Maintain sales on Booth.
    ▪ Sales promotor handle many
    product, not only Orbit.
    • Sales using stokis/aggregator products.
    ▪ Expensive fee for marketing • Give voucher code to customer.
    campaign slot In Modern • Booth event/games
    Channel. • Give reseller information to customer.
    ▪ Limited space to sells Orbit in • Give prize for each transaction.
    Modern Channel. • Maintain prize pool & merchandise.
    ▪ Lack of sales channel, need new • Experience Center
    sales channel.

    Objective
    - Promotors & partners know
    Orbit Product better.
    - Product availability increase. Tourist Destination & Shopping Center Toko Orbit Branding
    - Product awareness increase as Details
    Product Availibility maintained. • Flyering, educate
    - Orbit Sales on Modern Channel customer about Orbit.
    increase. • Maintain sales on
    Booth.
    • Sales using SBP
    Description products.
    • To increase awareness by • Booth event/games
    providing dedicated promotor on • Direct Selling &
    selected store. educate POI
    • Provide post material & customers.
    scheduled product refreshment
    for promotors.
    Event Detail (IT Center)
    Propose Layout Item Details

    Backdrop
    1. Storage Booth
    2. Pop up booth
    Pop up
    table 3. Bar tools
    4. Back Drop standing
    5. Flyer & Booklet
    6. Roll up banner
    Storage Booth 2.5M 7. Standing akrilik + Poster
    8. Merchandises (Tumbler, shirt,
    polo, etc)
    9. TV & Bracket
    10. Tablet
    11. Promotor team
    12. Rent Fee

    5M

    Internal
    Event Detail (Tourist Destination)
    Propose Layout

    Backdrop Item Details

    1. Event Desk
    2. Bar tools
    3. Back Drop standing
    4. Flyer & Booklet
    5. Roll up banner
    6. Standing akrilik + Poster
    Event Desk
    7. Merchandises (Tumbler, shirt,
    polo, etc)
    2.5M 8. Promotor team
    9. Rent Fee

    2.5M

    Internal
    Event Detail (Shopping Center)
    Propose Layout

    Backdrop Item Details

    1. Event Desk
    2. Bar tools
    3. Back Drop standing
    4. Flyer & Booklet
    5. Roll up banner
    6. Standing akrilik + Poster
    Event Desk
    7. Merchandises (Tumbler, shirt,
    polo, etc)
    2.5M 8. Promotor team
    9. Rent Fee

    2.5M

    Internal
    Booth Event
    Production
    • Storage Booth
    • Pop Up Booth
    • Back Drop
    • Bar Stool

    • Detail on BoQ

    Internal

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