Bar Management
Sumerian Legacy - inventions of the wheel,
Beverage Industry
- It is an industry comprising of
establishments or businesses that offer
primarily beverages, food and sometimes
entertainment and other services.
- (Also called as pub or tavern) is a
business that serves drinks, especially
alcoholic beverages such as beer, liquor,
and other mixed drinks, for consumption on
the premises.
The term “bar” is derived from the
specialized counter on which drinks are
served and is applied to the whole of the
drinking establishment.
Bars - provide stools or chairs for the
patrons along tables or raised counters.
The “back bar” or “gantry” is a set of
shelves of glasses and bottles behind that
counter.
In some bars, the gantry is elaborately
decorated with woodwork, etched glass,
mirrors, and lights.
Some bars have entertainment on stage,
such as live bands, comedians, go go
dancers, floor shows or strippers (strip
clubs.
Bars that are part of hotels are sometimes
called long bars or hotel lounges.
ANCIENT SUMERIA/ SUMMERIA 4000 BC
Sumerians - were considered during their
time the most progressive group of people.
They were skilled traders, farmers, &
craftsmen.
writing system, first astronomers, invented
arithmetic, military formations, intensive
agriculture and irrigation.
Taverns - were places serving beverages
particularly “ale” and places for social
gatherings.
Word tavern was derived from Latin term
taberna & the Greek taverna whose
original meaning was a shed or workshop.
THE EMPIRE ERA 3200-AD 476
Ancient Egypt - a papyrus from ancient
Egypt warns “do not get drunk in taverns…
for fear that people repeat words which may
have gone out of your mouth without you
being aware of being uttered them.
It is proof that taverns continue to exist. It is
also an indication that early people already
know the effects of alcohol to the body &
mind.
ANCIENT GREECE 1100 B
Establishments serving food & Beverages:
1. Leeches - serving fine food & drinks.
2. Taverns - places for the poor.
Greeks travel for: Religion, Sports or
Game, Conquest.
ANCIENT ROME 500 BC - 476 AD
Romans - conquered almost all parts of
Europe.
Pompeii Rome - 118 bars or taverns were
discovered.
Romans travel for: Trade, Religion,
Pleasure or Relaxation, Political.
DECLINE & REVIVAL AD 476- AD 1300
After the fall of the Roman Empire, life in
most of Europe became much more
primitive.
- Travel & tourism, whether for business or
pleasure, virtually ceased.
- Travel was primarily for religious purposes.
- The church through its monasteries took
over the job of feeding & housing the
travelers.
- The place housing the travelers were
known as “xenodocheions” which means
as inn.
RENAISSANCE AD 1350 - AD 1600
- Trade & travel increase.
- the rise of the middle class in the
economic life of Europe.
- Ale houses or taverns reappeared
along trade routes.
EARLY MODERN AD 1600 - AD 1800
- The development of roads was one
of the critical element in the
development of the industry.
- Post Houses - were built along
stagecoaches routes & they serve
as places for foods, drinks &
accomodation for the traveler.
- These also tired horses were
changed for fresh horses to continue
a fast travel.
THE INDUSTRIAL ERA FROM 1800
- The development of Rail Travel.
- In entire Europe taverns becomes a
permanent establishment.
- In England taverns were known as
public houses or pub houses or
pubs, a place for pleasure and
worship.
1. Inns - are establishments where
travelers can procure food, drinks
and lodging.
2. Pubs - are establishments which
serve alcoholic drinks especially
beer that can be consumed on the
premises, usually in a homely
setting.
3. Cabaret - is a restaurant or night
club with a stage for performances
and the audience sitting around the
tables watching the performances.
AMERICAN TAVERNS - Taverns were
brought by the British to America.
1643 - the beginning of American
Beverage service industry.
Coles Ordinary - the first American tavern
established.
Tavern - is a place serving food, drinks,
accomodation and entertainment.
1656 Massachusetts - a town without a
tavern was penalized; often taverns were
built near the church.
The Importance of Taverns in American
history:
- Taverns served as a place for
revolutionaries.
Early American Taverns:
1. Hancock
2. Green Dragon
3. Raleigh tavern
4. Queens Head ot Fraunces Tavern
1850 - taverns turn into large scale inns for
travelers & business persons and later they
became hotels. The concept of today's hotel
originated in America as Public Palaces.
1920 Prohibition Law or 18th
Amendment Law - was passed. This
manufacturing, selling & importation of
alcoholic beverages in America is illegal.
THE GREAT AMERICAN DEPRESSION
- Large numbers of establishments
such as bars/ taverns, hotels,
wineries & distilleries stopped to
operate.
- Vineyards stopped producing
grapes.
Speakeasies - were places that sold illegal
liquors.
Moonshines - is the term used for illegal
liquors (alcoholic beverages were produced
during night time when the moon was not
shining).
Bootleggers - are the illegal supplier of
illegal liquors.
1933 - 21st Amendment was passed
repealing the Prohibition Law. (December 5,
1833)
Dramshop Law or Third Party Liability
Law
- This law shifted the liability for
damages in the drunken driven
incident from the driver who caused
the accident to the server or the
place that served the drink to the
driver.
- Dram means small drink.
- Shop the place that serves the
drinks.
DEVELOPMENT OF BEVERAGE
INDUSTRY IN THE PHILIPPINES
San Miguel Corporation - one of the
pioneers in beverage industry in the
Philippines.
1890: Don Enrique Ma Baretto de Ycaza y
Esteban establishes a brewery in Manila
called La Fabrica de Cerveza de San
Miguel.
1913: The brewery is incorporated.
1918: Andres Soriano y Roxas joins San
Miguel, beginning the long term,
multigenerational involvement of the
Soriano family.
1922: Company expands into non-alcoholic
beverages with the opening of the Royal
Soft Drinks Plant.
1925: Production of ice cream begins at the
Magnolia Ice Cream Plant.
1927: San Miguel becomes the first
non-U.S. national Coca-Cola bottler and
distributor.
1963: Company shortens its name to San
Miguel Corporation.
1983: Soriano family proxy fight leads to the
purchase of a 19.5 percent stake in San
Miguel by Eduardo Cojuangco, Jr., a close
associate of Philippine dictator Ferdinand
Marcos.
1984: Cojuangco assumes the
chairmanship of San Miguel.
1986: “People power” revolution forces
Marcos to flee the country; Cojuangco is
among those joining him in exile; the new
Philippine government sequesters 51.4
percent of the company shares; Andres
Soriano III resumes the company
chairmanship.
1987: San Miguel purchases majority
control of La Todeña Distillers, Inc., the
leading producer of hard liquor in the
Philippines.
1997: San Miguel exchanges its 70 percent
stake in Coca-Cola Bottlers Philippines, Inc.
for a 25 percent interest in the Australian
firm Coca-Cola Amatil Limited (CCA).
1998: Cojuangco returns to the
chairmanship following the election of
Joseph Estrada to the Philippine
presidency.
2001: Pure Foods Corporation, producer of
processed meats and flour, is acquired; San
Miguel joins forces with Coca-Cola
Company to reacquire Coca-Cola Bottlers
Philippines, relinquishing its stake in CCA
as part of the deal.
2002: The company acquires Cosmos
Bottling Corporation; Kirin Brewery
Company, Limited acquires a 15 percent
stake in San Miguel.
2003: Litigation continues over the 47
percent of the company shares still
sequestered by the government.
___________________________________
San Miguel Arkanghel: The angel in San
Miguel Bottle.
Places that San Miguel Exported:
Hongkong, Shanghai, Guam, Honolulu
1919: The brewery acquires Oriental
Brewery and Ice Co., marking San Miguel’s
expansion.
1938: San Miguel begins producing its own
glass bottles.
1935-1940: San Miguel acquires a stake in
a brewery in Texas.
1942: Operations are interrupted by the
Japanese occupation of Manila.
1945: The war ends and rehabilitation of
San Miguel’s damaged plants begins.
San Miguel acquires the Balintawak Beer
Brewery, later Polo Brewery.