BAR term bar was first used around alcoholic and non-alcoholic beverages if served beyond snacks.
and non-alcoholic beverages if served beyond snacks. This type of
Definition of Terms
 Taverns were places serving
beverage particularly “ale” and
places for social gatherings during
the time of the Sumerians.
 Taverns were known as public
houses or pub houses or pubs, a
place for pleasure and worship.
Modern terms and definition:
 Tavern is a place where wine,beer,
and meal, are served and improved
lodging are provided.
 During the 19th century, drinking
establishments were called saloons.
In the American Old West the most
popular establishment in town was
usually the Western saloon.
 Saloon is an unsavoury place for
prostitution,gambling and other
illegal activities such as drug
trafficking and gang wars.
 A saloon is an old-fashioned name
for a bar or a tavern. ... The word comes
from the French salon, and it originally
had the same meaning, "living room."
Later, saloon meant "hall," especially
one on a boat or a train. In 1800's
America, it came to mean "public house
or bar."
 The term bar is the most common
term used in the US and in the
Philippines indicating a beverage
service establishment. The term bar
was derived from the French term
barre which means a counter. The
1592 and bars were used before in
railway stations as a counter used
to dispense the food faster to
passengers. The first bar that
served alcoholic beverages was the
Great Western Hotel on Paddington
station, London.
 Bar is a commercial establishment
or area within the establishment
where beverages, generally
alcoholic are sold and served to
guests.
 Other meaning….
 Bars are establishments or
businesses that primarily offer
beverages, food and sometimes
with entertainment and other
services to its customers.
 Similar to cabaret…
 Beverage Service Industry
comprises establishments or
businesses that offer primarily
beverages, foods and sometimes
with entertainment and other
services.
Development of Beverage
Industry in the Philippines
- In the Philippines, we can somehow
associate the development of the
Beverage
Service Industry with development of
one of the pioneer in beverage industry
in the Philippines, the San Miguel
Corporation. The logic is, there will be
no drinking establishments that will sell
there are no company or business that
will produce alcoholic and non-alcoholic
beverages.
 The San Miguel Corporation
 1890-Founded by Don Enrique
Maria Barretto de Ycaza in the
San Miguel district in Manila,
the La Fabrica de Cerveza de
San Miguel, the first brewery in
South East Asia.
 1913-Became a corporation
and began exporting beer in
Guam, Hong Kong, and
Shanghai.
 1922- Began producing soft
drinks at the Royal Soft Drinks
Plant.
 1925- Began producing ice
cream at the Magnolia Ice
Cream Plan
 1927- Became the Philippines’
bottler of Coca Cola.
 1938- Entered the glass
industry, supplying the
company’s bottling needs.
 1963- San Miguel Brewery was
renamed San Miguel
Corporation; the largest food,
beverage and packaging
company in the Philippines.
 The Type of Today’s
Beverage Service
Establishment Industry
1. Beverage-Only Bar- It served
beverage alone. No food was
bar was usually located near
terminals or stations. In the picture
the front bar seems inconvenient
for the guests to sit down; it is for
the purpose of not allowing the
guests to stay longer for Drinking
2. Bar/entertainment
Combination- Bars offering drinks
and a range of entertainment.
 Types of Entertainment:
A. Dancing: Disco;
ballroom
B. Singing: videoke
C. Sports- Bowling,
Pool/Billard,
Dart, Watching live sports
events
D. Internet
E. Live Performances:
 Live band
 Stand up comedy
 Fashion show
 Stripease
 Piano music
Types of Bar / Entertainment
Combination
Disco Bars- are types of bars where
dancing (disco) is the form of
entertainment and the guest could have
both food and drinks and dance.
Nightclubs- are drinking, dancing, and
entertainment venue which do its
primary business after dark.
A. A nightclub can be distinguished
from other forms of such as bars,
pubs or taverns, by the inclusion of
 a dance floor and a DJ booth,
where a DJ plays recorded dance
and pop music.
B. Some nightclub have other of
entertainment, such as comedians, “go-
go” dancers, a floor show or strippers.
Internet cafe or cybercafe is a place
where one can use a computer with
Internet access for a fee, usually per
hour or minute charges; sometimes one
can have unmetered access with a pass
for a day or month. It may or may not
serve as a regular cafe as well, with
food and drinks being served.
Videoke bars- A very popular form of
bar and entertainment where guests
are the ones singing or performing.
Sports bars/pool bars- Pool or other
sports and watching sports events are
the main entertainment offered in this
type of bar.
Comedy Bar- a type of Entertainment
bar where stand up comedians
performs to entertain offered in this
type.
KTV Bars are the modern concept of
nightclubs. Entertainment is in the form
of videoke and live performances of
strip teasers or gogo dancers. Individual
entertainers known as Guest Relation
Officers or commonly known as GRO’s
are available upon the guest request.
Gay Bars- this is the opposite of KTV
bars but this time patrons are gays and
older women or widower looking for a
different kind of entertainment similar
to KTV bars.
3. Food and Beverage Combination- It
serves food with beverages usually
linked with some kind of food service.
A. Bar and Restaurant- This type of bar,
food and drink can be served at the
same time or the guest can have a drink
first dining or dine first before drinking.
B. Tea Houses/Rooms-houses/rooms is
a small room or restaurant where
beverages and light meals are served,
often catering chiefly to women and
having a sedate or subdued
atmosphere. It also serves as place for
business transactions.
C. Public Houses/Pubs are a drinking
establishments which serve alcoholic
drinks especially beer that can be
consumed on the premises, usually with
a set up like home.Also known as
another home away from home. Here
are some of the descriptions of pubs in
London and in other places. Beers
served in a pub may be cask ales or keg
beers.
 Continuation
 Traditionally the windows of
town pubs are of smoked or
frosted glass so that the
clientele are obscured from the
street to have some privacy.
 The owner, tenant or manager
of a public house is known as
the publican or landlord.
 Each pub generally has a crowd
of regulars, people who drink
there regularly.
 The pub that people visit most
often is called local.
D. Brew Pubs/ Micro Breweries are
pubs or restaurants that brew beer on
their premise.
E. Service Bars- these are bars in
restaurants only used to prepare drinks
of the dining guests.
4. Hotel Beverage Operation- Three or
more bars in one roof with different
purpose and ambience. Usually the
types of bars that can be found inside
the hotel are both bar-entertainment
and food and beverage combination
bars.
Types of bars in hotels:
 Lobby bar- the bar is located at
the lobby area of the hotel, it is
usually used by the guests as a
venue for business meetings or
transactions during night time.
In some hotel it is also
considered as the main bar.
 Coffee bar- mostly located in
the lobby or near the lobby
area where both food and
drink can be served to the
guests, particularly coffee. It is
usually used by the guest as a
place for business meeting or
transactions.
 Cocktail lounge/piano bar- this
where live or piano music is
performed. Guest stay here to
relax or to unwind.
 Restaurant bar/ service bar-
the bar is used to prepare
drinks of the dining guest.
 Disco bar/ night club- where
dancing (disco) is the form of
entertainment. Or the guest
could have both food and drinks
and dance.
 Videoke bar- A very popular
form of bar and entertainment
where the guests are the one
performing.
 Poolside/Pool bar- bar located
at the poolside. Guest take a
drink after or during swimming
to ease the thirst and also
provide some warmth during
colder season.
 Pool/sports bar- pool or other
sports and watching sports
events is the main
entertainment offer in this type
of bar in a hotel.
 Banquet bar- a bar being set
up during functions or events
in the banquet or meeting
rooms in the hotel to
provide/serve drinks to the
guest of the event or function.
 Cont…
Banquet bar set-up:
Open bar set up- the
guest can order any
drinks available in the
bar or the main bar of the
hotel. But usually the guest
will be the one to
 pay the bill not the host
of the event or function.
Limited bar set up- only
the drinks allowed by the
host will be served to the
guests of the function or the
event.
 Mini-bar a bar in a guest room
for guests’ convenience.
Alcoholic drinks in mini-bar are
usually in a miniature size
bottle to ensure proper
inventory of the drinks after
the guest have checked out.
Usually it is mini refrigerator
where beverages both
alcoholic and non-alcoholic are
stored.
5.Airline Beverage Service- Bars in
commercial passengers planes drinks to
the passengers. Usually the bar can be
found in the business class section of
the plane. For those passengers in the
economy class if they ordered a drink or
a shot drink, it is usually served in
miniature size bottle with the glass
where the drink will be served. For
mixed drink, it is served mixed already.
6. Cruise and Passenger Ship Beverage
Service- Serving passengers in a cruise
and passengers ship. Particularly in a
cruise types of bars that can be found
are also similar to those in hotel
operations since is either a floating
hotel, resort, theme park like those
cruise ships of the Royal carribean
Cruises.
7. Rail Beverage Service- Bars in
commercial passengers rails serving
drinks to the passengers.
8. Coffee shops/Coffee Houses/Cafe- A
place specializing on coffee and serves
as meeting place particularly for
transacting business.
9. Beer Garden- Is an open-air public
area where
alcohol is legally served. In Germany,
beer garden is commonplace
particularly during the famous October
Fest.
HISTORICAL IMPORTANCE OF
ALCOHOL
History of Alcohol
 Persian King Harem
 Poison
 The Delighted Poison
1. Religious Rites
 Beer and wine – “gifts from the
gods” and miracle powers.
Israelites offered wine during
libation of Jehovah.
 Greek and Roman honored
Bacchus
 using wine. Bacchus: “god of
wine”
 Catholic Christians: Sacrament
of communion.
2. Celebrations/Occasions
 Victories: winning
 Weddings
 “Mellow wine”
3. Fellowship- Occasion celebrated by
sharing a loving cup passed around the
table until it is emptied. Linked to
wisdom Greeks: Symposium –
philosophical discussions, mean
drinking together. 4. Medicine/Tonic-
Used to prevent diseases Aquavitae =
medicine
5. Food and Drinks- Bread and ale: wine
and bread.
Beer and wine were disease free, tasty
and thirst quenching during early times.
Water; polluted
Milk – milk sickness (tuberculosis)
6. Political Use- George Washington
gave the voters a barrel of rum, beer,
wine/ hard cider.
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BEER – oldest and widely consumed
alcoholic
drinks in the world.
–-Comes from ancient Latin
word “biber”, slang term for beverage
made by fermenting grain
-The SUMERIANS said to have
discovered the beer fermentation
process (by chance).
NINKASI – goddess of brewing; ancient
recipe of brewing.
DISTILLATION – process of heating,
cooling,condensing liquids to extract
and concentrate the alcohol content.
Distilled Spirits made from fermented
liquids is more potent that original
liquids.
White goods – vodka, gin, tequila, rum
Brown goods – bourbon, scotch, other
whiskies
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Highland Scots and Irish
distillers:whiskey
French: distilled wine to make brandy
Dutch doctor: gin, alcohol
favored(juniper berry)
Russia and Poland: vodka
West Indies rum: made from sugar cane
Spaniards: distilled Indian’s native drink
to make mescal
Mescal: great grandfather of today’s
tequila
England: cheap gin became the drink of
----------------------------------------------------
Taverns – places for social
gatheringsduringthe time of Sumerians.
Latin term“taberna”, Greek tavern,
original meaning, shed or workshop.
In England, “public house/pub”, during
Saxon times – fellowship and pleasure.
Inn- an old concept of the hotel.
Pubs- places that serve alcoholic drinks.
Cabarets-restaurants or night clubs with
stage for performances and audience
sitting around table
Tavern- became known In America–
place for F&B and entertainment.
Saloon- unsavory place for illegal
activities.
Restaurant Industry
 Made appearance in 19th
century.
 Latin word “Restaurer” – to
restore.
 Philippines bar are patterned to
American bars/ taverns.
Early American Taverns:
1. Hancock Tavern
2. Green Dragon
3. Raleigh Tavern
4. Queens Head/ Fraunces Tavern
Prohibition and Its Effects
1920 – PROHIBITION LAW OR
AMENDMENT LAW
(VOLSTEAD ACT)
 Manufacturing, selling, and
importation of alcohol in
America is illegal.
 Alcohol beverages were still
supplied and sold illegally.
 Speakeasies; rich Americans
 Blind pigs; places for the poor
 Moonshines, illegal liquors sold
during prohibition
 Moonshining, illegal production
of alcoholic beverages
LAMBANOG – Laguna and
Quezon
 Bootleggers, illegal suppliers of
illegal liquors.
1933 – 21st AMENDMENT WAS
PASSED REPEALING THE
PROHIBITION LAW
 “States, countries, towns,
precincts are take over the
control the selling, distribution
and transportation of the
alcohol”
 Illegal in 50 states of United
States and District of Columbia.
DRAM- SHOP LAW AND THIRD
PARTY LAW
 Dram means small drink of
liquor
 SHOP means the place that
serve the drinks
THIRD PARTY LIABILITY LAW
Three parties are involved in drunk
related accident.
First party; the victim
Second party; drunk offender
Third party; the bar and server of the
offender.
DRUNK DRIVING
 Republic Act No. 10586, aka
Anti-Drunk
 and Drugged Driving Act of
2013. (Philippines)
DRINKING-AGE LAW
 Minors are prohibited to
purchase and consume alcohol.
ACT REGULATING THE ACCESS
OF MINORS TO ALCOHOL
SECTION 4
CITY ORDINANCES OF METRO
MANILA
(Ordinance No.Nc-85, S-89)
Conditions for the Exercise of Liquor
License:
1. That the license shall undertake and
provide
measures to suppress disorders conduct
and
disturbance of the place due to liquor
use;
2. The liquor shall be sold or served only
to persons 18 years of age or over in
case of doubt, the license shall demand
proof of age;3. That the licensee shall ABV (Alcohol by Volume) – is the
not allow his place of business to be measure of alcohol content in a wine,
haven of hoodlums and women of ill- beer, spirits.
repute: ALCOHOL PROOF – is the amount of
4. That the licensee shall not violate any alcohol in the liquor.
provisions of this ordinance. PROOF – is a form of measurement in
PROHIBITED AREAS the strength of the alcoholic beverage.
1. Bars/cocktail lounges, pub houses, INTOXICATION – measures by the
beer gardens and other amusement percent of alcohol in the blood.
place within a radius of 50 meters from BAC
an academic school,church, hospital or (Blood-alcohol-content/concentration)
public building. –is the amount of alcohol in a person’s
2. Nightclubs, cabarets within a radius body measured by the weight of the
of 200 meters from an academic school, alcohol in a certain amount of blood.
church,hospital or public building.  HOW TO CONVERT PROOF?
3. Manufacturers, distillers, producers
within residential area of the City.
 Prohibited, however, is that
amusement establishment
mentioned in item A&b is already
existing before the erection of any
academic school, church, hospital
or public building shall not be  HOW TO COMPUTE BAC
covered by the prohibition.
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-ALCOHOL – is a volatile, colorless liquid
obtained through fermentation of liquid
containing sugar or starch base.
ETHANOL – is an alcohol present in an
alcoholic beverage. A depressant known
as tranquilizer.
BENEFICIAL EFFECTS
Relaxation
Stimulating the appetite BEVERAGE – any potable liquid with or
Heightening pleasure without alcohol that may satisfy thirst
Sense of euphoria and huger.
Categories of Beverage
Non-alcoholic beverage– “virgin beverage prepared from roasted seed  Condensed Milk SYRUPS – concentrated sweet, fruit
drink”,a drink less than 0.05% ABV. commonly called the beans of the  Skim Milk/ Non-fat Milk flavorings
Alcoholic beverage – a drink containing coffee  Fresh Milk  Grenadine – pomegranate
ethyl alcohol, from 0.05%- 90% and up. plant.  Flavored Milk  Cassis – blackcurrant
Classifications/ Types of water:  Coffee variants:  Evaporated Milk  Citronelle – lemon
WATER  Coffee Arabica – originated  Ultra Heat Treated (UHT)/ Long  Gommé – white sugar syrup
Artesian water – from a well in a from Latin America, East Africa, life Milk  Framboise – raspberry
confined aquifer. Examples: soda water, has better flavor than Robusta.  Organic Milk  Cerise – cherry
tonic water,dry ginger, bitter lemon “GOURMET COFFEE” SOFT DRINKS – commonly known as  Orgreat – almond
Distilled water – turned into steam to  Coffee Robusca – less flavor soda, soda pop, pop of tonic
leave impurities behind. than Arabica coffee.  Types of Soft drinks:
Fluoridated water – contains fluoride  Coffee Liberica – Kapeng  Colas
that is added. barako in Philippines  Flavored water
Purified water – “demineralized water”,  Coffee Esliasca – indeginous to  Sparkling water
Sparkling water – carbon dioxide Liberia  Iced tea
Sterile water – sterilized water  Espresso Concoction:  Lemonade
Well water – comes from a hole that is  Espresso macchiato  Squash
bored  Espresso con Panna  Fruit punch
Mineral water – must contain no less  Cafe Latte CITRUS FRUITS – a blend of fruits and
than 250 parts per million total  Flat White berries
dissolved solids. Chemical properties of  Café Breve SMOOTHIES – are blended non-
mineral water:  Cappuccino alcoholic mixed drink
- Chalybeate water  Café Mocha  Ingredients for smoothies:
- Lithiated water  Americano  Liquid, Syrup, Fruits and
- Sulphurous water TEA – basically dried and processed vegetables, ice
- Table water (less mineralized) leaves of the plant species called  Methods of Mixing:
Spring water – comes from camellia sinensis.  Blend
underground formation and flow  Types of Tea: MOCKTAILS – are well iced mixed drink
naturally  Black tea (Red Tea) made up of non-alcoholic beverages
JUICES – are the expressed liquid from  Green tea primarily juices as base; also known as
fruits or vegetables.  White Tea virgin cocktails
Categories/ Types  Oolong tea (Wu Lon Tea)
Fruit, Vegetable, Nectars, Blended MILK– is the whole fresh and clean  Ingredients for smoothies:
juices, Powdered juices, Punches and lacteal Fruit juices, Syrups, Fruit slice, Ice
Squashes, Whipped juices secretion of mammary glands.  Methods of Mixing:
COFFEE – a widely consumed non-  Types of Milk:  Blend and Shake
alcoholic  Whole/ Full Cream Milk