By Tanveer singh , Sukhbir singh , Hemen and Prabhjot

INTRODUCTION
INTRODUCTION
E-commerce, also known as electronic
commerce, refers to the buying and selling
of goods and services over the internet. It
encompasses a wide range of online
activities, including online retail, digital
marketplaces, online auctions, and
electronic payments. E-commerce allows
businesses to reach a global audience. Key
components of e-commerce include online
storefronts, secure payment processing
and so on
Importance of understanding
E-commerce trends
 Understanding e-commerce trends is
crucial for businesses and individuals for
several reasons :
Business Opportunities: E-commerce presents significant opportunities for businesses to
expand their reach and tap into global markets.

Consumer Behavior: With the growing popularity of online shopping, understanding e-

commerce is essential for businesses to grasp consumer preferences, behaviors, and
expectations.

Digital Marketing: E-commerce is closely tied to digital marketing, including social

media so, understanding e-commerce can help businesses create effective digital
marketing strategies to reach and engage their target audience.

Entrepreneurship and innovation : Understanding e-commerce trends is crucial for

aspiring entrepreneurs looking to start online businesses and innovate in digital space.
Familiarity with the e-commerce landscape can guide entrepreneurial ventures in
developing innovative products and services .
E-COMMERCE TRENDS
MARKET OVERVIEW
Here is an overview of the e-commerce market Canada
Canada e-commerce market key players and
market share
Role of social media in
e-commerce trends
Impact of covid 19
on E-Commerce
trends
Increment in online shoping.

Emphasis on contactless delivery.

Growth in specific product categories
such as protective equipments,groceries
etc.
Disruptions in supply chain leading to
inventory challenges and shipping delays.

Shift in marketing strategies to emphasize

in response to the pandemic.
C A S E S T U D Y
Example of company leveraging e-commerce trends
effectively
American multinational technology company founded by
Jeff bezos, focusing on e-commerce, cloud computing,
online advertising, digital streaming, and artificial
intelligence.Amazon successfully leveraged the trend of
convenience and rapid delivery by providing customers
with fast, free shipping, streaming, and various other
perks, encouraging customer loyalty and driving sales.
 BIBLIOGRAPHY
- www.wikipedia.com
- www.emarketer.com
- www.statista.com
- www.pixels.com
- www.stockimages.com