1.

Introduction
Introduction to eCommerce

eCommerce(electronic commerce) is the process used to distribute, buy, sell or market goods and
services, and the transfer of funds online, through electronic communications or networks. This is
commonly known as Online commerce, Web commerce, eBusiness, eCommerce,etc.

The processes involved with conducting business on the Internet. The biggest benefits of
conducting business Online include a cheaper upfront cost to the merchant; it is easier to set up.
Online business provide opportunity to reach out to millions of consumers looking for what you
sell anywhere in the world.

eCommerce gives ability to have unlimited store hours, giving opportunity to customers 24
hours a day, 7 days a week access to shop or buy items from the merchant.

Our objective in this assignment is to prepare a business plan for a new Company which is
intended to embark on a e-commerce business model to market its product or services .Our
intention also covers on areas to be developed for an effective and efficient way of increasing the
market share via e-commerce.

Introduction to the Company

Anything Private Limited is a limited liability Company, which was started with the aim of
promoting best deals to customers. The Company being the pioneer business venture in this field.
The Company is offering around 9 Deals daily for the public , the offers are communicated to the
public through targeted emails, media advertisements, and websites and social media networks
such as facebook,twitter etc.

www.anything.lk is the website that offer customer to transact with the company using internet
resources. This website offer consumers to purchase the goods or service with a discount upto
50% from the actual price prevailing in the market.

Anything.lk works closely with the local merchants and businesses to create best deals in the city
for the customers. Anything.lk strongly believe in promoting e-commerce among the customers
and the merchants of Sri Lanka to take advantage of the internet and social media to buy or sell
the product or service in a effective and efficient manner.

Our business plan cover the areas such as Product, Market, Functionality, Promotion, Pricing,
Market Research, Business Model covering the functionalities, and Branding to move to the new
era of e-commerce.
2.Business Overview.

Anything Private Limited has officially incorporated as a legal entity in August 2008 as a
search engine for both Sri Lankan consumers and businesses. However in September
2010 Anything.lk became as a Daily deals company under the business name of Anything
Private Limited to serve their customers with best deals from reputed merchants around
the city. Anything.lk has been powered by Ensogo technology. Ensogo.com is one major
daily deals company in the world and No.01 in Thailand, Philippines and Indonesia as
well.

Anything.lk believes customers are the

main resources to their successful
business and for their valued customers
they brings the deal offers from various
kind of merchants around the Island.
They gives offers from Hotels,
Restaurants, Spas, Gyms, Overseas and
local travel deals as well.

Anything.lk make their customers with

selling vouchers upto 50% off from the
actual value on their web site. As mentioned above customers can purchase vouchers on
www.anything.lk at 50% off for Hotels, Restaurants, Gyms, jewelers, Spas, Events
tickets like cricket
matches, night races,
musical concerts from
their actual value and can
redeem those vouchers for
full value at merchants end
to enjoy the offer.

Anything.lk not only

giving services to
customers. It gives
opportunities to the
merchants also by
advertising their brand to
the market with free
advertising charge.
2.1 Success of Anything.lk
Anything.lk’s success is as results of its core values such as dedication, tem work of
employers and employees, Entrepreneurial Spirit, Fair
customer service, Reward for results, provide
development opportunities and voice to all employees,
open and visual environment culture of internal
organization environment and genuine care of their
Internal & External environment. Apart from that
Anything.lk giving vouchers for reasonable price to
customers and cares them very well mean time
bearing the advertising cost of the merchants and giving them very good business through
their social media marketing.

2.2 Services
2.2.1 General

Anything.lk proud to offer it’s subscribers the Best Deal every day. It gives the best offer to its
customer from 30% - 50% off from the actual value. Once a customer registered with Anything.lk
to buy vouchers he/she will get daily updates about the deals to their mail. Anything.lk gives
most convenient ways to pay for vouchers during the process of purchasing. Customer can pay by
credit online, can by mobile and can pay directly at Anything.lk office to get the voucher. Mean
time they gives options also in direct payments which are that customer can pay directly at
Anything.lk office or else he can get it delivered and can pay cash on delivery.

2.2.2 Reward and Loyalty

Any customers who purchasing their voucher at Anything.lk will get reward points as if the
customer introduces a new customer to Anything.lk will get loyalty points as well.

2.2.3 Cancellation and Errors

Due to system error, customers order can get cancelled on Anything.lk’s order placement record
and mean time customer has been charged for his credit card by the bank. Such a situation
Anything.lk issues a new fresh voucher without charging the customer. If there is any mobile
payment also getting cancelled as credit, the same process will be followed to satisfy the
customer.

2.2.4 Expanded services.

Anything.lk has only branch at the Heart of the city to give customers more convenience to get
their vouchers very soon.

2.2.5 Goal of Anything.lk

To find a unique and interesting activities to do, eat, see and buy around the city while supporting
the local merchants to encourage them to donate to charities as well. Anything.lk functions on
win-win situation. It gives amazing offers to customers to enjoy mean time giving opportunities
to local businesses to gain new customers via free advertising.

2.2.6 Vision

To be pioneer social media marketing and daily deals company in Sri Lanka.

2.2.7 Mission Statement

Use the power of social media to bring together consumers who buy exclusive deals from
domestic merchants .Provide a platform that creates savings for customers, new revenues for
businesses and charity donations.

2.2.8 Company values

 Support and empower colleagues personally and professionally.

 Provide excellent customer service
 Create best savings for consumers
 Creating long last partnership with all stakeholders of the company including charity.

2.2.9 Corporate Social responsibility

Anything.lk has decide to contribute 3% for charity work from their total revenue.
3. Product
The product of Anything.lk is Daily deals of famous merchants in the city for customers’
daily essential needs and entertainment. In the product of Daily deal there are four
portions which are Travel, Restaurants, Hotels, Customized products. In customized
products there are Spas, Salons, Gyms, Fancy items, Clothing, Electronics and so on.
Under the category of travel Anything.lk trying to give opportunities to travel in local and
overseas as well with low cost as much as possible. For hotels they finding best hotels
around the island and getting deal from them with lowest rate with high quality to enjoy
their customers with family in their holidays. Hotel deals based on booking and
restaurants as usual the famous food corners around the city giving their vouchers to
Anything.lk with 50% off to promote them through Anything.lk.
4. MARKET

4.1 Segment
Anyhting.lk mainly focusing the young age group who using internet more for
their daily needs. The deals which are on Anything.lk deal page for all Ladies,
Gent and Children as well. They have deals with kids item selling shop which is
focusing young parents who have small children. They have even deal like
concerts of famous artists where they selling tickets to the people who are
interested in music specially young girls and boys. Other than these they have
deals with gyms, spas, yoga centers, salons for all kind of age group and genders
as well as travel deals around the island and hotels as well.
4.2 Geography

Anything.lk mainly targeting the city of Colombo for their deals like textiles, restaurents,
opticians, gyms, spas and concerts. For travel deals they have deals with famous hotels
around the island where people can spend their time with their family happily with the
voucher from anything.lk .

For Retail deals they different process like when the customers purchasing their vouchers
on anything.lk page, after the confirmations with the customers about the payments
anything.lk will deliver the product directly to the customer’s door step within 5 working
days and the delivery of retail items are will be delivered around the island.

For daily deals, delivery will be done the customers who are in the area of the Colombo
city.

5. Functionality

In anything.lk its very easy to buy vouchers online on their site. The process as follows.

1. Customer have to click on Buy option on the deal which he/she likes.
 2. Have to register with anything.lk by mentioning their valid e-mail address to
receive all the information online about the voucher he/she bought.
3. After completing of the relevant information on the site have to confirm the
details by accepting the conditions of anything.lk.
4. There are 3 convenient payment methods available on the site for customers
which are pay & pick up – Can place the order and within 48 working hours the
customer has to come to anything.lk office and can pay for the voucher directly
and collecting the voucher her bought.
Mobile payment – Customer can pay via his mobile phone but the condition is he
should have enough of credit in his mobile account when he making payment.
Credit card payment – which is most convenient method to pay for his vouchers
by credit card online and can get his voucher online.
5. After purchasing his voucher he can redeem the voucher at the merchant during
the validity period.

There will be a training given to the merchant to redeem the voucher by anything.lk staff
to do the redemption process correctly to avid duplicating vouchers.

After completion of redemption period, for the count of vouchers redeemed merchants
will be paid from anything.lk as per the agreement between them.

PROMOTION

Anything.lk doing its promotion of their merchants via Radio, Press media like news
papers and magazines, Facebook and bill boards at the hot spot around the city.

Anything.lk contributes for charity as well under their CSR activities.

PRICING

The main attraction anything.lk among their customers is the prices of vouchers of the
merchants which has discount upto 50% from the actual value.
On anything.lk site the customers can buy vouchers for low rate than the market value of
the product or service. As well as when customers purchasing vouchers on anything site
they will get loyalty points. At the same time for credit card purchasing customers will
get for selected deals some more discounts from their bank for their credit card.