Professional Documents
Culture Documents
INTRODUCTION:
The PNP as an organization is a part of the community it serves. Every police officer shall concern
himself on maintainin`g a meaningful relation with the community. In his daily activities, he is guided
constantly by strong sense of responsibility, courtesy and sincerity. Good service is often a matter of
how a person presents himself to the public. Courtesy, however, must be coupled with firmness in
order to command respect.
Community relation is like a three-legged stool. Each leg is of an equal importance in holding the stool
upright. One leg is public relations in its traditional sense. Another leg is community service. The third
leg is community participation, and this is facet of the total community relations’ job that is being
emphasized today in police and community relations program.
In effect, it involves an inter-professional or framework approach to a wide number and variety of
community problems in which the police and other social institutions have common stake. Stated
otherwise, we learn from one another as we develop respect for those who are in some ways different
from ourselves.
This suggests that problem solving can be an exciting educational experience. It involves the idea of a
police officer as a community leader, profoundly engaged in the preventive policing that is the
metabolism of effective police and community relations as distinguish from tactical policing, concerned
only with what is to be done after the fact of a prior or major disorder. It is who portray the police officer
as a “professional citizen”, gradually to rid the police officer of what has been called the PARIAH (a
person despised or rejected) complex.
A. Definition of Terms
1. Police – is a group of person s established, maintain and organized for keeping order, safety,
protection of lives and properties and for prevention and detection of crimes.
2. Community – refers to the civilian populace in cities, municipalities or Public in general, and shall
used interchangeably with public, citizenry, society or private sectors.
3. Police Ideal – is the expected essence of perfection, sympathetic, courteous intelligent honest and
in control of his emotions and temper at all times. It also includes courage and highest sense of
dedication to duty.
4. Personal Media – Implies the use of rallies, meetings, speeches and house to house visits to the
community.
5. Mass Media – implies the use of radio, television and a motion pictures in transmitting information
to the public.
6. Barangay – is the basic political unit of Filipino nation that implements the policies of the national
and local government.
7. Propaganda – defined as the planned use of public or mass communication media.(the
dissemination of information)
B. POLICE COMMUNITY RELATIONS - It is the sum total of dealings between the police and the
people it serves and whose goodwill and cooperation it craves for the greatest possible efficiency in
the service.
1. Public Information Program- designed to bridge any communication gap between the police and
public. Every PNP unit is expected to conduct and develop a good workable public information
program and this is the basic among the four programs of community relation.
2. Public Relation Program- This is designed to maintain harmony and mutual support between the
police and the community. Every PNP unit from station level up to higher level, shall have a Public
Relations Officer to look after the Public relation aspects of police work. The mission of PRO is to
gain public support for police policies and to win citizens cooperation in the program and procedure
of the police station in order to facilitate the accomplishments of police task.
3. Psychological Program – This is designed to condition both friendly and hostile public thereby
insuring facilitating the attainment of police objectives. This program is designed to influence the
opinions, emotions, attitudes and behaviors of the community so that they will behave in a manner
beneficial to the police particularly the PNP in general, either directly or indirectly. It will condition
the citizenry to adhere to the laws of the land and dissuade them in committing crimes. These may
be spoken, written, pictorial or musical forms.
- These may be information ideas, doctrine, or special appeal disseminated to influence the
opinion, emotions, attitudes or behavior of specified group. It may through the publication of
timely leaflets, pamphlets, slogan, billboards, and other media designed to improve not only the
PNP image but also individual members of the force. PNP personnel are in good position to
conduct psychological operation because of their direct contact with the people in their
respective areas.
- The police unit in the provinces knows the ideological temper and peculiarities, including the
susceptibilities of the people in the localities. Psychological direction should be an integral part
of police operation because of the reason that, use of force cannot alone solve the problems of
dissidence and lawlessness. Police assigned in the Psychological Operation Program should
be equipped with basic knowledge on psychological principles and must devote time for “heart-
to-heart” talk or dialogue with the people, particularly the youth.
Live-ins.
- The live-ins is detailed and more extensive version of the teach-ins. Police officer assigned to
conduct live-in should preferably be a long time resident, if not native born citizen of the place
where the live-in is conducted. The same techniques employed in teach-ins may be used in the
conduct of live-ins. The conductor resides with a resident of known probability and good reputation
The Barangay
- The barangay is the basic political unit of the Filipino nation that implements policies of national and
local governments. Next to family circle, it is necessary to involve the Barangay Chairman and the
members of the Barangay Council in the group with whom the teach-ins or live-ins is conducted.
The Barangay Chairman, Barrio Captain, Barangay Leader and Barangay Council members shall,
within their respective districts or barrios, assist the regular police agencies in the maintenance of
peace and order. For this purpose, such officials, in addition to their other functions, discharge or
perform the following responsibilities and duties.
4. Civic Action Program – This program is designed to maintain and encourage community
development. The CAP is an activity that makes the police officer a friend and partner of the
people for progress as well as their defender. It can range upward from basic individual act of
courtesy of self-help, up to major engineering projects. The CAP shall be concerned with Public
welfare consistent with law enforcement duties. As a law enforcer, he should also be involved in
the development and promotion of program and projects that would enhance the public image of
the police not only as the guardian of the peace but also initiator of meaningful activities on
promoting the social and economic interest of the community.
1. POLICE INFORMATION AND EDUCATION- Are communication activities utilizing the various
forms of media geared towards creating consciousness and awareness among target audience on
facts and issues vital to the development of an efficient, respected and supported police force.
a. Community Information- Community Information are activities utilizing the various forms of media
directed towards the public at large designed to increase their consciousness and knowledge of
facts and issues for purpose of enhancing law enforcement, counter insurgency and crime
prevention efforts, increasing crime solution efficiency to include weakening of the will of the
criminal elements and insurgents and enlightening other groups of individual critical to the
government in general and the police organization in particular.
b. Institutional Information - Institutional Information are activities utilizing the various forms of media
directed towards the public at large designed to generate trust, confidence and popular support for
the PNP or simply enhancing public perception and knowledge about the PNP as an institution of
the government.
2. POLICE COMMUNITY AFFAIRS - Are activities outside law enforcement but which necessitates
PNP support and or participation, the end result of which ultimately contribute to better appreciation
and an enhanced support to the PNP in whole in part by the populace.
a. Community Assistance and Development- these are activities outside the field of the law
enforcement under taken upon the initiative of the PNP unit of personnel for the purpose of
enhancing life as a means of drawing the support, appreciation and support of the public towards
the PNP.
Examples:
- Skills, Livelihood, Cooperative Development
- Sports, Socio cultural Development
- Medical, Dental Outreach Services
- Tree Planting
b. Community Inter Relations- these are activities outside the field of law enforcement under taken
upon the initiative of other government agencies- governmental organization, and or individual
citizens whereby a PNP unit or personnel actively contributes time, money and or service as a
B.4. THE COMPONENTS OF THE COMPREHENSIVE PCR PLAN AND ITS OBJECTIVES:
The two components of the plan are, INTERNAL REFORM and GAINING OF INSTITUTIONAL
SUPPORT. The aim is to improve the image of the PNP and reassure the general public that they can
depend on the PNP to be their protector and guardian in order to hasten and facilitate community
mobilization for anticrime efforts.
1. CONGRESS: Congress being the law making body, is one of the vital governmental institutions
that can support the PNP. The PNP must master enough support from Congress so that laws
needed to enhance its capabilities to safeguard peace and order of the community and ensure
public safety as well as laws on organizational development and modernization maybe enacted.
2. THE MEDIA: The media unquestionably is the most powerful instrument in forming public opinion.
Hence, there is the need to generate support from this institution of our society. Specific activities to be
taken with respect to this institution are the following:
4. THE STUDENTS/ SCHOOL: Another big and important institution of society whose support,
sympathy (understanding) and empathy ( personality projection)when properly exploited will
provide the PNP a potentiality.
a. Effective liaison work (union) with key school authorities
b. Monitoring and assessment
c. Involvement and support in different school activities such:
d. Drug education program
e. Crime prevention program
f. Immunization and vaccination program
g. Organization of Junior Police
h. Medical/Dental outreach program in coordination with DECS/DOH
5. COMMUNITY/NGO: Another institution of the society, that plays a vital role in enhancing the PNP
image. They are composed of society people having common rights and privileges, common
interest and aspiration formally organized but at times most determinative of the outcome of an
issue.
1. ON INTERNAL SECURITY
Intensified information on evils of the ideology and actual terrorist operations through regular
issuance of press releases. The editors or columnists should enhanced utilization of the tri media
to write, print and broadcast.
LIMITATIONS
1. Lukewarm attitude of some
2. Inadequate general and technical support for PCR
3. Lack of qualified/trained personnel for assignment with PCR units
4. Enhancement of linkages between PCR units and other PNP units
D. PUBLIC RELATION - It is a program designed to make the public aware of what the agency is
doing, why and how it contributes to the welfare of the community.
2. Information Programs- providing the public with information, which is directly related to the interest
and needs of the community.
The following are information programs:
a. New Arrivals- making some members of the community feels at home in their new
surroundings.
b. Traffic Advisory Reports- coordinate with the media in announcing important traffic matters
such as road accidents, highway construction and traffic congestion.
c. Informational Bureaus- information about such things as renewal of drivers licenses, payments
of utility bills, availability of legal services and other items.
d. Informational Brochures- provide the public with booklets, pamphlets and other types of
publications which contain information of community interest.
e. Image Building Program- promoting programs, which are designed to create a more favorable
public image of the police.
The following are the image building:
- Citizens awards
- Police Color Guard
- Police Citizens Luncheons
- Operational Handshake
- Recruit Visitation Programs
- Community Events
- Gifts packages
DUTIES OF THE PUBLIC RELATIONS OFFICERS:
a. To evaluate public opinion and attitudes with respect to the policies, methods and personnel of
the police station.
b. To advice the police station commander with regard to the public relations aspects of new or
revised departmental programs, policies, procedures and activities
c. To plan and to carry out programs aimed at keeping the public informed on police activities and
d. To provide staff supervision of all police activities that may influence public support.
a. Public support must be maintained. Every policeman shall be worthy of the public’s high trust if
he does his job well and leaves nothing unaccomplished through carelessness. He shall
appear able and willing to serve all.
b. Public resentment must be avoided. The policeman shall always bear in mind the interest of
the public and shall develop friendly relations by his good conduct. He shall avoid nay
occasion to humiliate, embarrass, annoy or cause inconvenience to any individual.
c. Public goodwill must be developed. The policeman must be courteous, fair and quick to assist
individuals in the solutions of their problems.
d. The public must be kept informed on regulations and policies. The police must inform the
public on the regulations and policies of the police forces and the reason for their adoption.
a. Domestic Relations – this consist of a person’s dealing with his family, parents and immediate
relatives, with whom he has to have good relationship in order to develop a respectable family
prestige as well as cordial community relations.
b. Neighborhood Relations – this consist of a person’s dealing with neighbor who constitute a vital
link to good reputation in the community.
c. Community Relations – this is made up of a person’s dealing with the citizens of the
community, city or town where a person likes, his membership or contribution to civil
undertakings and his membership or contribution to the civic organization or community
associations in the locality.
d. Church Relation – this consist of a person’s dealing with religious affiliation is necessary for the
stability of moral principle.
e. Government Relations – this is made up of the dealings, which a person has with the
government and its various instrumentalities. The recognition of government authorities, its
laws and ordinance, as well as other public responsibilities, are significant phases of an
individuals public relations.
A. External Communities
1. The Justice Community – other police agencies, jurisdiction, courts, and corrections
departments existing at many levels of government are a part of the justice community with
which police must interact. The nature of the relationship between police and members of
the justice community has a direct impact on police effectiveness in achieving their goals.
A lack of coordination, communication, and mutual respect within this community, or
system, is legendary. Community relations include relations with this community as a
whole and with its individual members.
2. The Human Services Community – The human services umbrella includes many public
and private social service resources mental health general services. Media civic and
religious groups and educational services. Mutual support and availability or services may
be lacking because of poor police-community relations. Keeping the peace may depend
upon access to coordination of such resources.
3. Citizens and the Police – Peel’s Principles states that “the police must secure the willing
cooperation of the public in voluntary observance of the law to be able to secure and
maintain public respect.” Part of the police community relations is, understanding the
public the police serve and having the public understand the police. The public is
composed of people with varying needs and hopes, who live in a changing society and
bring to the society conflicting values and cultural rules. The police agency is relatively
closed, somewhat secretive, and vague as to what the police role and citizen role should
be. Citizen participation in policing, particularly in crime prevention aspects has increased
in recent years.
POLICE AND THE COMMUNITY – The PNP program of growth includes the development of the
essential attribution of all its members. Every police thus:
1. Shall be loyal to the service, which he belong and is proud of.
2. Shall be sympathetic and display the ability to feel the suffering of other people.
3. Shall be confident in his ability to know the job and do it well.
4. Shall dispose of and act on all cases correctly.
5. Shall guard against harsh judgment from opinion in advance.
6. Shall be courteous to the community at any place and on any occasion.
7. Shall demonstrate strong faith in what he is doing.
8. Shall not sulk in the face of danger but with his mental conviction and physical strength.
9. Shall maintain an attitude of enthusiasm, dedication, zeal and pride in his work.
10. Shall be tact in his dealing with people of the community.
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