IDEATION

Business Plan Template

Business Plan Template
• A Business Plan is expected to be precise and concise, be delivered in PowerPoint / PDF format with
minimum 10 pages but no more than 20.

• NOTE: You are highly recommended to include ALL the information as illustrated in the following
template as such information are expected from the Admission Panel. You may of course, vary the
sequence, format, style, etc. and add other relevant information as appropriate. However, please note
that presentation time at the Admission Panel Meeting is strictly limited to 7 minutes.
Project Name

Presented By:
Date:
Project Summary

•Introduction of your product within 30 – 40 words:

Expected contents:
- What is your product?
- Who are your target customers?
- What is the problem you are trying to solve?
Product Features
How can the product solve market problem / fulfill market needs?
What is the technology involved?
What is the Innovativeness?

You can use picture, flow-diagram, illustration or even previous work of your own to state your point.
Research and Development Content
What is your achievement in R&D so far?
◦ What are the research you have been done?
◦ What are the technologies has been developed?
◦ What is your R&D plan for the coming 12 months?
Competitive analysis
(Example)

Features/ Competitors (who work on the business similar to your idea)

Problems to be solved Your Product / Idea
Product A Product B Product C

a. ✓ ✓ ✓

b. ✓
✓ ✓

c. ✓ ✓ ✓
Price: HKD500 HKD300 HKD700 HKD500
Perceptual Mapping
(Example) Higher Quality
Competitor B

Your Product

Lower Price Higher Price

Competitor C

Competitor A

Lower Quality
Sales and Marketing Plan
•Who are your target customers? (those who will pay) and target end-users?
(those who will use the product)
•What is the potential market size?
•What are the marketing channels?
Business Model
•Explain your revenue model and pricing strategy
Project Schedule
Describe your next 12 months plan on:
• Business development, Finance & Technology Development

EXAMPLE Q1 Q2 Q3 Q4

Business Development Plan Interview with active gamers on Collaboration with CUHK/HKU Set up social media accounts App launch at Android store
VR/AR for marketing research

Technology Development Game development - Characters Game development - music and Payment gateway integration Complete full payment gateway
and graphics design sound effect development integration

Finance Planning Bank account opening IP register for game character Negotiate payment gateway with Online payment gateway
Paypal and banks implemented
&
Others
Team
•Brief introduction of the Founders, Management, R&D Team and Advisors
(Photo, Name, Title and relevant experiences.)

•Any investors / partners involved in your project?