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With Adobe Spark,

• anyone can use pre-defined templates to design beautiful slide decks.
• Users can build logos, posters, flyers, social media posts, invitations, banners, etc.
• Using Adobe Spark, users can create simple but beautiful and impactful design pieces
without previous design skills or understanding of complex tools; most importantly,
at a lower cost or free.

Market potential
• USD 121.7 billion in 2019 and is projected to reach USD 464.9 billion by 2027,
growing at a CAGR of 18.25 percent from 2020 to 2027

Free vs Paid additional features

• No watermarks of the Adobe Spark logo
• Premium features like refine cutout, resize, and graphic groups.
• Premium and AI-generated templates
• Premium Adobe fonts and Adobe stock photos
• Team member access for real-time collaboration
• Easy one-tap personalization to add a brand logo, brand colors, and more custom
details to designs

Advantages –
• User-friendly—no design skills needed!
• A suite of features and integrations for creating simple and eye-catching graphics
• Adobe Stock image integration and Unsplash free photos
• Free for all with Adobe Spark logo watermark
• Paid version available with brandings and premium templates
• Artificial intelligence-powered template generator.
• Available as a web-based application
• Also available as an iOS and Android app

Challenges –
• Catering to different types of designs, from logos, Facebook covers, Instagram posts,
posters, flyers, YouTube channel art, and more
• Integrating unique image-editing features that most competitors do not offer
• Providing a unique visual style using premium icons, photos, and assets
• Editing and exporting in advanced formats like SVG/Vector
• Directly scheduling and posting the contents via social media channels
• Making unique designs using easy-to-use yet advanced graphic editing features like
crop, resize, balance color, exposure with AI/ML features
• Making collaboration with the team as swift as possible
• Enhancing the useability of branding assets for paid customers
Growth Hacking solution for Adobe Spark

Adobe Spark’s current problem:

Conversion is low. Adobe Spark is able to acquire and activate more people with freemium
version but Conversion is the biggest challenge.

Growth tactics
• Marketing –
o (with current product) - Focus on differentiators of Adobe Spark as compared
to competition (user-friendly, no design experience required, integrations
with Adobe ecosystem, etc.)
o (with current product) - Focus on differentiators of paid vs free product
§ Premium features, no watermark logo, real-time collaboration, etc.
o (with improved product) – Focus on new features and how they stand out
from competition
• Product –
o Focus on building key differentiators that will help Adobe stand out
§ New image editing features
§ Premium icons, assets, graphic editing features, etc.
§ Integration with social media channels, etc.
• Engineering
o Enhancements with AI/ML features
o Cloud integration for faster collaboration across teams and better features
Growth hacking process

• It would be good to start with a small set of test users/ beta users to roll out these
new features and get some real feedback and usage data
• Choose a metric for tracking –
o % of Users in paid vs free product – how much increase do we see in paid
users when Adobe introduces a feature A vs feature B?
o % of Users in paid vs free product – how much increase do we see in paid
users when Adobe markets to a particular segment vs the other?
• Collect data on the above and reiterate
• Scale and roll out successful features