Muhammad Waseem F2019198015

OPERATIONS MANAGEMENT
Term Paper

NAME: MUHAMMAD WASEEM

STUDENT ID: F2019198015

Muhammad Waseem F2019198015

Craft.io Software
Craft is the platform for product managers where we can build product managers. It offers a robust,
structured, and intuitive framework for preparing and managing products, built by product
managers. Brand managers normally deal with multiple stakeholders, often needing to switch
between workflows, phases of work, and instruments. Dealing with a mixture of spreadsheets,
presentations, wireframes, bug trackers, and other resources often leaves the product manager
drained of energy and exasperated. Craft offers an agile way to make better goods

Features, Benefits and Product Strength

• Discover: -
Craft offers a range of resources that empower users to listen to their clients and prospects in order
to understand what matters most to them. In an engaging and inspiring way, an Idea Platform helps
us to collect ideas. In order to understand their views, they will provide ideas and feature
suggestions from inside and outside the company, and see votes and comments. They can collect
sales and support input from other platforms, such as Salesforce, Zendesk, or Intercom, from a
shared form that can be completed by users. The platform also makes it possible for users to tag
and sort ideas and send them to planning boards. In order to ensure strategy ties with company
objectives, they may also join product vision, personas, rivals, objectives, projects, and OKRs.

• Plan: -
The program for product management offers consumers all the data they need to make
informed product decisions. It has an intuitive Function Editor in which it is simple for users
to define anything to make a better product. It has epics, characteristics, stories, and more.
They will connect and keep everyone updated with designs and papers. Smart scoring helps
users to prioritize and satisfy restrictions on what job to concentrate on. The alternative view
of your choosing can be used: story mapping, table spreadsheet, table, Kanban, or timeline
view.

• Engage, Roadmap, Integrate, and more

Craft allows users to create and share beautiful roadmaps, with the level of detail they like. They
are able to share them via PDF or a live link. It sends email notification of a colleague's activities
automatically, such as completion, a new comment, and others. An email notification will also be
received by everyone involved in the formation, voting, or commenting of an idea that has become
live.
In a timeline view or with side-by-side columns, roadmaps can be set. Swim lanes can be used to
build roadmaps that are parallel. Drag-and-drop accessibility, milestones, dateless mode, visual
customization, and more are more features. Jira, Azure, Intercom, Zendesk, GitHub, Pivotal
Tracker, and other applications are also incorporated.
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Products
1. Roadmap: -
Build customized roadmaps that connect strategy to features seamlessly.

• Powerful roadmap views

Connect execution strategy with opinions that allow you to imagine how unique features contribute
to goals and key results/KPIs.

2. Strategic Input: -
Build a central repository of all product information and link each feature seamlessly to your
processes of ideation and planning.
Muhammad Waseem F2019198015

• Connect the dots

Provide extra context to help stakeholders appreciate the logic behind choices. Within Craft.io, all
produced in Strategic Inputs can be related to epics, tales, and other things, allowing you to get the
full picture while maximizing strategy, preparation, and prioritization.

3. Spec Editor: -
Tap into best-practice models and create comprehensive product specifications that represent what
you are creating. Get out of docs, confluence and other disjointed resources.

• Best-practice templates
Write requirements of high quality that are succinct and accurate. Our templates help you
standardize the spec writing process and ensure a shared language with the dev team, whether
using a preset template or designing your own from scratch.
• Collaborate with Visual Specs
Streamline visual integration with marketing departments and UX/UI. Upload specs into
wireframes, add annotations, collect reviews, and communicate without leaving the Editor.
• Unique editing experience
Get a 360 ° view of your entire product structure, connect the dots at a glance, and establish
contextual specs. Identify relations between interconnected objects easily and build specs that
improve performance and reduce the risk of scheduling.
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4. Prioritization Engine: -
Using best practice methodologies that help create buy-in and establish cohesion across the
company, prioritize with trust.

• Gold standard prioritization frameworks

With WSJF, RICE and MoSCoW baked into Craft.io, you can dive into prioritization on
spreadsheet formulas without wasting time. The algorithm of each system calculates item scores
automatically based on your chosen parameters, saving time and effort.
• Create your own prioritization model
Craft.io provides unprecedented versatility in determining product functionality and mapping
goals with infinite custom fields and the ability to rate products as you want. Stick to one
framework and enhance it over time, or create several frameworks from various perspectives to
analyze the data.
• Surface all information in one view
Review ideas in context of your strategy and product vision. Link the thinking process without
moving screens, tabs or instruments to product insights and consumer reviews, all while taking
into account dependencies and data insights.
• Align stakeholders
Engage dev and other teams in the process of prioritization: verify functionality, check new
possibilities, early on surface disagreements, and increase consensus through an intuitive
collaborative design.
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5. Capacity Planning: -
Get rid of painful spreadsheets and connect capability estimates to a live system-of-record, so you
can commit to what you can actually create.

• Direct integration with the product backlog

Craft.io reflects your live roadmap at all times, increasing capacity planning accuracy and
providing you with a constant top-level view of team member availability – even as sprint
estimates shift or features evolve.
• Multi-dimensional planning
Evaluate accessibility and distribution of resources across several teams and diverse capabilities.
Develop custom fields to describe individual teams (such as Front-End and Back-End) and
combine them with story points to quantify the resources available in the company immediately.
• Instant capacity assessment
Simulate how resource adjustments will affect overall capacity planning with our instant “Out/In”
function – designed to help you quickly evaluate shifting capacity and adapt with ease to
unexpected changes.

6. Feedback Portal: -
Capture, organize and link input to epics/features to enrich backlog meaning and help you
prioritize what matters most for your customers.
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• Collect and consolidate ideas

Gather ideas in an entertaining and elegant interface and coordinate input. Include suggestions
from within and outside the company and functionality requests. Let users vote and comment on
what really matters to them, to show you
• Collect and consolidate ideas
Gather ideas in an entertaining and elegant interface and coordinate input. Include suggestions
from within and outside the company and functionality requests. To show you what really matters
to them, let users vote and comment.

7. Integrations: -
Connect your product work with development teams and collect feedback from multiple sources
using our integrations.
Muhammad Waseem F2019198015
Muhammad Waseem F2019198015

Pricing
There are many plans provided by Crafts. The Essential plan priced at $39 per user per month
billed annually is ideal for small companies and product teams. It involves infinite products, story
mapping, Kanban board, roadmap builder of products, dev tool integration, and others. For mid-
sized enterprises, the Pro package is priced annually at $89 per consumer per month. This includes
all functionality of the Critical Plan, plus limitless contributors and viewers, Idea Network,
LiveShare, and CRM tool integration. As well as a free 14-day trial period, a personalized
Enterprise plan is also available.

Social Network Presence

• Facebook
• Twitter
• LinkedIn
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Targeted Market
For product development teams and businesses of all types, from startups to businesses, Craft is
perfect. Users that will use it to sustain their whole life cycle of product growth will gain the most
advantage.

Clients
BlackBerry, IMImobile, vNext Party, Civist, SwoopTalent, Higher Logic, and SAP clients are
included.

Testimony
Paul Davis described Craft as an application that, with a rich and easy-to-use interface, supports
the entire product management life cycle.
Philippe Clairet suggested that the software's user story mapping function provides him with the
best abstraction at that level. Furthermore, Craft's integration capabilities include a comprehensive
framework that meets all of a product manager's needs.

Importance of Crafts
Craft is a detailed, but easy-to-use product management program. Users can handle the workflow
of their Lean product, build products that suit their market, quickly get everybody on the same
page, and deploy the platform securely.

Company Information
Craft IO Ltd, with headquarters in Tel Aviv, Israel, is a privately owned software firm. It was
founded in 2015 by CEO Elad Simon, CPO Nir Erlich, and COO Ruvik Barkan. The concept
behind Craft is that product managers deserve their own product to help them make better products.