Name: Dushyanth Bokka

Phone: 786-238-3563
Email: reddyd2501@gmail.com

 Overall 7 years of experience in Adobe Analytics and data visualization concepts, tools and
practices using Omniture/Site Catalyst, Google Analytics.
 Hands on experience with design and documentation of analytics tracking for the digital
platforms including web and mobile apps.
 Ability to translate measurement plans into implementation guides for new custom tags
and tracking for online analytics for Web, mobile, and social channels
 Site optimization through bivariate (A/B) and multivariate testing with Optimizely and
Google.
 Create A/B, Multivariate tests, Experience Targeting campaigns in Target to provide
personalized content to the site visitors based on business rules.
 Create personalized recommendations using Target Recommendations based on user
affinities.
 Extensively worked on tag management systems such as DTM, GTM.
 Develops and distributes daily/weekly/monthly and ad hoc reporting that provides visual
representations of trended results vs. forecast and historical data (with Excel or Tableau
preferred)
 Proficiency with analyzing data using advanced Excel, SQL.
 Designed and developed reporting dashboards to analyze web activity/clickstream data
using Web analytics and BI tools.
 Managing analytical tag migration program from legacy system to new tag management
system (DTM).
 Significant contribution in automation of some of the key recurring reports (through report
builder, Site catalyst) which saved significant no of hours for the business.
 Measurement of online data and customer behavior focused on answering business
questions.
 E-commerce data strategist in digital, direct, multi and cross channel marketing.
 Gather business requirements targeting value generated data points which allow creation
of KPI’s

Skills:

Analytics Tools  Adobe Marketing Cloud – Adobe Analytics (Omniture Site

Tag Management Solutions
Catalyst), Adobe Adhoc (Omniture Discover), Adobe Target
(Adobe Test & Target)
 Google Analytics – Google Analytics Premium, AdWords
 Web Trends
Google Tag Manager (GTM), Dynamic Tag Manager (DTM), Launch,
Tealium.
 Debugging Tools
Visualization Tools
Languages
Project Management
Operating Systems
Other PC Skills
Charles, Adobe Debugger Firebug, omnibug
Tableau
HTML, JavaScript, XML, SQL
HP Quality Center, JIRA
Windows, MacOS
Microsoft Office – Excel, Word, PowerPoint, Microsoft Visio

Education: Master’s in Computer Science

Experience:

Cox Communications, Atlanta, GA

Digital Analytics Consultant Jan 2019 to Present

Responsibilities:
 Create, define, and provide Solution Design Requirements (SDR) from Business
Requirements which provided tagging variables for developers implement on web and
mobile Apps
 Creating and enabling the Adobe Analytics variables as per the defined Solution Design
Document (SDR).
 Focus on multiple business unit digital experiences and support decision making through
(clickstream analysis, outcomes analysis, search analysis, multivariate testing analysis)
 Responsible for developing managerial dashboards within Adobe Analytics/Site Catalyst,
Adobe Target/Test and Target.
 Experience implementing website optimization/testing code (A/B, multivariate,
personalization, etc.), preferably using Adobe Target or equivalent.
 Well versed with audience data management platforms (DMP such as Adobe Audience
Manager)
 Extensive knowledge and experience implementing tags with Tealium and Adobe
Launch.
 Implementing and building strategy for all the marketing tags like Facebook, Twitter,
LinkedIn, DoubleClick and Affiliate tagging using Tealium Utag, UDO, rules and universal
data layer.
 Develop and maintain best-in-class web analytics implementations across ACTIVE
Network’s portfolio of web properties via tag management platform (Tealium).
 Liaise between digital product owners (app, website, third-party platforms) and analysts
to gather requirements, articulate business objectives and develop/implement the
measurement and tagging strategy for Adobe analytics.
 Hands on Experience in Mobile App Implementation using multiple Tag Management
Systems.
  Create an “APP” inside Adobe Mobile Services (AMS) by configuring with report suite,
currency code, app store links etc.
 Excellent knowledge on eVars, Props, success events, SAINT & Rule-based classification.
 Extensively worked on validating tracking issues, missing variables and report/fix the
issues across website and mobile apps (Android, IOS) using Charles and browser plugins.
 Worked on Adobe Target implementation and performing A/B testing campaigns to
increase conversion rates and maximize user experience.
 Testing the Analytics tracking on staging to ensure tags are meeting the business
requirements.
 Created Microsoft Excel dashboards and reports on daily weekly basis analyzing key
performance indicators using Adobe Report Builder.
 Build executive dashboards for the leadership team with the conversion KPI's & also
involved in building/scheduling of dashboards for the middle-management to provide
them a snapshot of the business.

Environment: Adobe Launch, Tealium, Adobe Analytics (Omniture Site Catalyst), Adobe Adhoc,
Adobe Report Builder, Adobe Target, Adobe Audience Manager, Charles Proxy, Omnibug,
HTML, JavaScript, Microsoft Excel, Microsoft Word, PowerPoint, Tableau, SQL, Jira, Confluence.

RJ. Reynolds, Winston Salem, NC Jan 2018 to Dec 2018

Web Analytics Consultant

Responsibilities:
 Worked on multiple web analytics projects involving end-to-end Adobe Analytics
development, support testing and data analysis.
 Advising key stakeholders and drive success based on most important business drivers.
 Analyze the KPI of multichannel marketing promotions and provide fine-tuned
customized marketing campaign at channel level.
 Responsible for creating dimensions like Props & eVars, metrics, and dashboards in Data
 Workspace based on the Key Performance Indicators (KPIs) provided by the business
line. Worked on Multichannel adobe analytics implementation (across web & mobile)
and analysis to increase customer retention and improve consistent shopping
experience across the different channels.
 Exceptional organizational, presentation, and communication skills – both verbal and
written.
 Combine information from online, offline and second- and third-party sources to create
complete audience with Adobe Audience Manager.
 Used Dynamic Tag Manager to implement third-party tags (DoubleClick etc.), data layers
and selected site functionalities.
 Build custom dashboards to display Google Analytics data by using Google Analytics
reporting API.
  Well-versed with digital media concepts/technicalities i.e. website tagging, building
dashboards/customer segmentations, designing/analyzing digital marketing campaigns
using Adobe Analytics
 Worked with LOB to develop an effective set of dashboards, reports, KPIs and metrics.
 Create A/B, Multivariate tests, Experience Targeting campaigns in Target to provide
personalized content to the site visitors based on business rules.
 Create personalized recommendations using Target Recommendations based on the
user affinities.

Environment: Adobe Report Builder, Adobe Marketing Cloud – Adobe Analytics (Omniture Site
Catalyst), Adobe Adhoc (Omniture Discover), Adobe Target (Adobe Test & Target), Adobe
Audience Manager, Dynamic Tag Manager (DTM), Google Analytics API, Firebug, HP Quality
Center, HTML JavaScript, Microsoft Excel, Microsoft Word, PowerPoint, Mac OS.

United Health Group, Minnetonka, MN Mar 2016 to Dec

2017
Web Analytics Consultant

Responsibilities:
 Develop and maintain reports, dashboards, and scorecards for mobile unit using
Omniture Site Catalyst and Google Analytics Reporting Tools.
 Implemented and configured the new SDK for Site Catalyst (Omniture) to track the
performance over web.
 Provide detailed qualitative and quantitative analysis on campaigns and mobile traffic
including web app and native app with Adhoc (Discover), report builder and Omniture
Site Catalyst.
 Managing analytical tag migration program from legacy system to new tag
management system (DTM).
 Involved in all phases of web analytics cycle.
 Experience with mobile tracking implementation, especially Firebase.
 Excellent knowledge on firebase setup, there is no singleton to initialize, just include
the Gradle dependency and start logging events.
 Worked with firebase analytics dashboard and managing real-time crashes (used tools
like amplitude, crashlytics etc.).
 Created dashboard and Monitored KPI's as needed.
  Extensively worked on validating tracking issues, missing variables and report/fix the
issues across website and mobile apps (Android, IOS) using Charles and browser
plugins.
 Define the web analytics code that needs to be implemented on the web property.
 Work with the Testing/QA team to debug/test the web analytics tags.
 Used Classifications (Manual and Rule Builder) and Processing Rules.
 Created BRD and SDR for all the platforms to establish baseline metrics.
Environment: Dynamic Tag Manager (DTM), Adobe Analytics, Firebase Analytics, Adobe Target,
omnibug, Jira, CSS, HTML, JavaScript, XML, Microsoft Excel, Microsoft Word, PowerPoint, SQL.

Graks Info - Hyderabad, India July 2012 to Dec 2014

Software Analyst

Responsibilities:
 Responsible for delivering various business performance reports across stores and web
channels.
 Spearheaded verification of testing and defect management framework.
 Involved in identifying trends, patterns and paths using Google Analytics.
 Build executive dashboards for the leadership team with the conversion KPI's & also
involved in building/scheduling of dashboards for the middle-management to provide
them a snapshot of the business.
 Performed debugging to enable end-to-end, client-facing testing of websites and mobile
apps for iOS and Android platforms.
 Leveraged requirements and solution design documents to inform development of testing
strategies, plans, and cases.
 Significant contribution in automation of some of the key recurring reports (through
report builder, Site catalyst) which saved significant no of hours for the business.
 Leveraged “what if” analysis strategies to increase functional test cases by 50%.
Environment: Google Analytics – Google Analytics Premium, Google Tag Manager (GTM),
Firebug, HP Quality Center, HTML JavaScript, XML, Microsoft