Professional Documents
Culture Documents
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SPEECH CRAFT
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SPEECH CRAFT
Joshua Gunn
University of Texas at Austin
with illustrations by
Brian and Michelle Sharkey Vaught
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For Bedford/St. Martin’s
Vice President, Editorial, Macmillan Learning Humanities: Edwin Hill
Senior Program Director, Communication and College Success: Erika Gutierrez
Senior Development Manager: Susan McLaughlin
Senior Development Editor: Lorraina Morrison
Senior Content Project Manager: Jessica Gould
Editorial Assistant: Kimberly Roberts
Senior Media Editor: Tom Kane
Assistant Editor: Mary Jane Chen
Media Project Manager: Sarah O’Connor
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Marketing Manager: Kayti Corfield
Senior Photo Editor: Martha Friedman
Photo Researcher: Julie Tesser
Permissions Editor: Angela Boehler
Senior Art Director: Anna Palchik
Text Design: Maureen McCutcheon
Cover Design: William Boardman
Cover Art: Brian and Michelle Sharkey Vaught
Composition: Lumina Datamatics Inc.
All rights reserved. No part of this book may be reproduced, stored in a retrieval
system, or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording, or otherwise, except as may be expressly permitted by
the applicable copyright statutes or in writing by the Publisher.
210987
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Acknowledgments
Text acknowledgments and copyrights appear at the back of the book on page A-1,
which constitutes an extension of the copyright page. Art acknowledgments and
copyrights appear on the same page as the art selections they cover.
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For Karlyn Kohrs Campbell,
Teacher, Mentor, & Friend
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contents
Preface
Chapter 1
Building Confidence in the Craft
The Celebrated and Feared Power of Speech
Freedom of Speech
A First Teacher of Public Speaking: Gorgias
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Chapter 2
Listening & the Ethics of Speech
Speaking with an Open Ear
What Did You Say? Understanding Listening
Responsibility as “Response-Ability”
Ethical Listening
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Chapter 3
Audience Analysis
Checking Out Your Speech Location
Physical Location
Technological Needs
Audience Size
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Chapter 4
Choosing a Speech Topic and Purpose
Developing a Dynamite Topic
Consider the Speech Situation
Concept Mapping
Research
To Inform
To Persuade
To Celebrate
To Inform
To Persuade
To Celebrate
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End of Chapter Stuff
Chapter 5
Researching your Speech Topic
Why Research Matters
Truth and the Importance of Research
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Chapter 6
Supporting Materials & Contextual Reasoning
Types of Speech Support
Facts
Statistics
Testimony
Examples
Examining Testimony
Stories or Narratives
Contextual Reasoning
End of Chapter Stuff
Chapter 7
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Organizing and Outlining your Speech
Organizing Your Speech
Memory: Three Is a Magic Number
Chapter 8
Transitions, Introductions, & Conclusions
Introducing Your Speech
The Attention Getter
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Transitions
Conclusions about Conclusions
Concluding Your Speech
Chapter 9
Style and Language
What Is Style?
Defining Style for Our Time
Impression Management
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Tropes
The Effect of Repetition and Rhythm
Biased Language
Sexist Language
Slang
Chapter 10
Style and Delivery
Nonverbal Communication and Tone
Body Language
Vocalics
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Chapter 11
Presentation Aids
Enhancing Your Speech Using Presentation Aids
Varieties of Presentation Aids
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Chapter 12
Understanding Speech Genres
What Are Speech Genres?
Culture and Form
Chapter 13
Celebratory Speaking
Celebrating Your Community
Types of Celebratory Speeches
Speeches of Recognition: Introducing, Presenting, and Accepting
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End of Chapter Stuff
Chapter 14
Informative Speaking
The Informing Genre
Informing versus Persuading
Is There any Speech that is not Persuasive?
Informative Strategies
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