Conference AGENDA - Keys to LATAM

Unlocking the potential of Latin American Market

Wednesday MAY 10th 2023
TIME TOPIC SPEAKERS

8:30AM - Registration & Networking N/A

9:00AM
9:00AM - Opening Remarks Minister Hill,
9:15AM Metry Seaga,
9:15AM - Time to export to LATAM Craig Powe
9:45AM ● Market Opportunity
● Relevant Products and Services from Jamaica
● Social Media Target Marketing
● Inexpensive Delivery Channels for Products &
Services
● Selecting the right Country & Region
9:45AM - Criteria and capabilities required for product export Stefan Richards
10:15AM BCG Mexico
Type of Product
● Price & Volume (High Price/Low Volume vs. Low
Price/High Volume)
● Target Sale (Wholesale vs Retail vs End Consumer)
● Marketing (Business Development Partnerships vs
Direct to End User Marketing & Sales)
● Delivery Logistics Requirements (Partnerships with
Intermediaries vs Direct Ship to End User)
● Product Shelf Life
● Product Set Up Requirements
● After Sale Support Requirement

Linkages Required to successfully import into LATAM

● Marketing & Sales
● Inventory Management & Storage
● Shipping
● Customer Service
● Training
● Finance
● Regulatory
● How to Access: Leverage Current vs Build New vs
Business Development Partnerships
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 AGENDA - Keys to LATAM
Unlocking the potential of Latin American Market

10:15AM - Criteria and capabilities required for service export Speaker TBC
10:45AM from Senior
Type of Service partner @ BCG
● Coaching, Marketing, Travel, IT, Consulting etc.
● Offered easily through Digital Platforms

Capabilities required
● High Quality online Communication
● Language & Culture
10:45AM Product Packaging & Positioning for LATAM Market Alejandro
-11:15AM ● Key Strategic Insights Agois, CEO
● Unique Branding & Packaging Partners
● Brand Differentiation
● Accommodating Cultural & Taste Differences
● Localization & Customization in
Product/Packaging/Messaging as needed
11:15AM - Digital marketing into LATAM Craig Powe,
11:45AM ● Identifying Target Audience CEO Adtelligent
● Best Platforms for Product, Service & Audience
● Creating Dynamic Content & Messaging
● Driving Demand & Testing ROI
● Adtelligent Capabilities
11:45AM - COFFEE BREAK -
12:00PM
12:00PM - Critical Regulatory issues to consider Nicholas
12:30PM ● Product Development Sutherland -
● Product Packaging/Labelling Manager New
● Marketing & Messaging Market
● Sanitary & Phytosanitary Measures Development,
JAMPRO, in
● Export Rules & Regulations
charge of
● Taxes & Other Payments LATAM

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 AGENDA - Keys to LATAM
Unlocking the potential of Latin American Market

12:30PM- Building out a successful logistic operation Giovanni

1:00PM ● Inventory Management Ferrari-
● Logistics, Shipping & Storage General
● Invoicing & Collections Manager,
Panamá Free
Zone
1:00PM - LUNCH -
2:00PM

2:00PM - Mitigating Risks Panel

2:30PM ● Case Studies TBC
● Lessons Learned Chiara*,
● Critical Research Alejandro
● Trial & Error Process Agois,
Nicholas
● Learn & Adapt
Sutherland,
Juan Melo
JMMB Dr

2:30PM- Support available to enter LATAM Carib Export,

3:00PM JAMPRO,
● Training Partn&rs
● Funding ( Loans & Grants) IDB,
● Local & LATAM Partners Keith Duncan
● Identifying What/Who is Right for You Bank
Giovanni
Ferrari,

3:00PM - Next Step Craig,

3:20PM ● Identify Specific Opportunity Someone else
● Developing a WorkPlan for Operational Build Out &
Staged Investments
● Identify in House Capabilities & What's Missing
● Finding the Right Partners

Other potential 15-minute topics TBC

Customer Relationship System

3
● Billing
● Currency risks