VISTAL, Jassen Niña

Psy 109 A
Tik Tok et al

Tik tok et al gives people of all ages the satisfaction to have fun and be creative. According to Southern

(2021) in one of their study finds, the majority of these people said that Tik Tok is already a place for

them where they can express themselves openly. It is a community where people share and relate to

one another. The platform doesn’t only entertain watchers from unique talents of every individual but it

also offers videos that would help other people such as educational videos and advicing videos.

Everyday, everyone is always amazed and surprised with everything they saw, discovered and learned

from this platform. Hence, Tik tok is very popular.

Tiktok et al is so popular because of its many features. Aside from not requiring a lot of skills to make

videos, people are having fun creating content with the help of an ever-evolving suite of content creation

tools such as filters, texts, sounds and music effects. Users appear to not never run out of ideas due to

unending experiments with their videos, thus more watchers are appealed to watch their clips and this

gains gratification. Hence, the behavior of these people will relate to B.F. Skinner’s operant conditioning

refers specifically to his positive reinforcement concept where rewards are a form of good feedback, likes

and attention. Moreover, I guess one of the best characteristics of this app is that it requires users to edit

videos in a short time that would push them to be clear and concise. It is a smart measure to capitalize

on the fact that people are more inclined to watch 10-second videos than 10-minutes videos for the

majority of them find it boring to watch long clips, thus short spans get more attention. One further

thing that makes it an effective app is that it doesn’t limit everyone from using copyrighted music, while

it is not possible on other platforms such as facebook, youtube and instagram. Consequently, everyone is

free to do any of the trending challenges and even add some twist. In addition to all of that, Tik tok

offers the potential for fame. Despite the fact that I don’t use Tik tok, I heard about a few ordinary
individuals who rose to be exclusively famous including Bella Poarch, Addison Rae and Charli D’Amelio.

These people have already published a movie, original music and a TV series due to their outstanding

videos on Tik tok that were loved and rewatched by many.

Although Tik tok is already a community, I don’t like to follow the cultural phenomenon. It may just really

be that it’s not my cup of tea. Though, I enjoy editing videos but I'm not interested in using this platform

to sing, dance, do challenges, give video advice and all that good stuff that the platform could offer to

me. However, maybe I could consider this one someday but just not now. I know my limits, I believe I am

a sensitive person who easily overthinks and gets hurt by just a little criticism. Thus, as much as possible I

keep myself away from it and keep things private for I am aware that I am not mentally ready to enter

this kind of world. And to weigh things right, Tik tok offers more great advantages than less ones.

However, I’m fully aware of what's behind the other side of this app like bad criticism and all.

Nevertheless, I think one should be responsible enough when using Tik tok even though the very basis of

this development is done supposedly for good. Still, everything is evolving therefore we should as well

adapt and be mindful of its effects in order for us to keep going through. All in all, it is such a good and

popular platform that is used by a billion people.