TIKTOK

CATERGORY: SOCIAL Alexandra Sand

NETWORKING
WHAT IS THE PURPOSE OF
THIS SOCIAL MEDIA?
The purpose of this social media app is to create,
discover, and share short videos. They could be funny,
DIY projects, workout videos, food and drink recipes,
and much more.

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Video editing- you can edit your
video by doing a voiceover,
putting a filter on it, or edit it
however you like to cut out
certain parts. WHAT
Video uploading- you may
upload any ready-made video
ARE THE
you would like, rotate/crop it, or
change playback speed before
POPULAR
posting. FEATURE
Social sharing- users may see
any videos they like and share it S?
on their other social media, such
as Instagram, Facebook,
Snapchat, etc.

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 WHO IS
THE
The main target audience is
teenagers, those aged 18 and https://www.oberlo.com/blog/ti
INTENDE
D
under. ktok-statistics

AUDIENC
E?
Ages of TikTok users

Ages 16-24 Misc

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HOW DOES IT FIT INTO THE
CHARACTERISTICS OF SOCIAL MEDIA?

TikTok has many characteristics that most

social media platforms have. You may view
other people's videos, like them, comment on
them, or share them. It could be a fun place
to go and take your mind off things, it is
driven by visuals and music, and provokes
engagement.

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WHY MIGHT WE
CARE ABOUT THIS
SOCIAL MEDIA?

Most millennials care about

this app and find other’s
videos amusing, which is
why we care about it. It is
something that can cause
you to be creative, cause you
to laugh, learn, or to try
things you have never tried
before. Technology is
evolving and will continue to
evolve, so we try to stay on
top of the new and upcoming
apps that will educate but
also be a fun place.

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WHY MIGHT WE
ADOPT THIS
SOCIAL MEDIA?

We might adopt this

social media because it is
the latest trend, and
most people are talking
about it. This makes us
curious as to what they
are talking about.

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WHAT ARE THE
USES OF THIS
SOCIAL MEDIA?

As mentioned, you may

use this app to learn,
dance, get inspired by
others, to laugh, or to try
something new.

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 WOULD
YOU USE
IT? WHY I would and use this social media app, I
just recently downloaded it to see what

OR WHY
others were talking about. I like it for the
funny content and get inspired to try new

NOT?
things.

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TikTok started in China.

It is the worlds most

valuable start-up. IMPORTA
NT FACTS
The average TikTok user
spends 50 minutes per
day.
TikTok age
Ages 10-19 Ages 20-29demographics
Ages 30-39 Ages 40-49 Ages 50+
39.9% 26.1% 10.2% 16.8% 6.5% 10
 Thank you for your interest and attention.
If you have any questions, feel free to email me
at amsand@asu.edu.
-Alexandra Sand

THANK
YOU

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