Language Features of a Persuasive Text

A. Connectives and Conjunctions

Connectives (furthermore, meanwhile, however, therefore, on the contrary) and conjunctions
(FANBOYS, either, although, while) are words or phrases used to link different parts of a sentence
or text. They help to show the relationships between ideas, making the writing more coherent.

B. Strong Adjectives
Strong adjectives are words that make descriptions more powerful and specific by adding intensity
or emphasis to the qualities of a noun. They go beyond basic descriptions, making language more
vivid and expressive.
1. Invaluable: Describes something extremely precious or of great worth.
Ex. The mentor's advice was invaluable to my career.
2. Pristine: Indicates cleanliness, purity, or untouched condition.
Ex. The beach looked pristine with its untouched sand.

C. Facts and Statistics

Facts and statistics are crucial elements in persuasive language as they provide objective,
verifiable information to support an argument or point of view. They add credibility and strengthen
the persuasiveness of a message by grounding it in evidence.
Ex. Sources reveals that children from low-income families are more likely to face challenges in
accessing high-quality early childhood education, putting them at a disadvantage from the start.

D. Emotive Words
Emotive words are used in persuasive language to evoke strong feelings and stir emotions in the
audience. These words are chosen deliberately to create a specific emotional impact and influence
the reader or listener's perception of the message.

E. Repeated Words
Repeating words in persuasive language can be a powerful technique to emphasize key points,
create rhythm (pattern), and leave a lasting impression on the audience. The repetition of words
can evoke a sense of emphasis, urgency, or importance.
1. Act now, now is the time to make a difference.
2. Believe, believe in the power of change.

F. Powerful Verbs
Powerful verbs are strong action words that make persuasive messages more energetic and
attention-grabbing. They convey strength and impact, encouraging the audience to act or embrace
a particular idea.
1. Conquer obstacles in your path to success.
2. Propel (Drive) yourself toward your goals with determination.

G. Exaggeration
Exaggeration is when you make something sound bigger, more important, or more extreme than it
really is to grab attention or emphasize a point.
1. This new phone has a million amazing features.
2. We have an ocean of work to do before the deadline, and I'm feeling like a ship without a
captain.
 H. Rhetorical Questions
A rhetorical question is a figure of speech where a question is asked not for the purpose of
receiving an answer but to make a point, emphasize a statement, or engage the audience.
1. Don't we all deserve a chance to pursue our dreams?
2. Can we ever truly understand each other if we don't take the time to listen and empathize?

I. Single Exclamation Marks

1. Take the first step towards your goals and create a life you love!
2. Join us for an informative workshop that can transform your perspective!

J. Personal Pronouns
1. Let's support them on their journey to success.
2. Your voice matters; let it be heard.