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INDEX TERMS Tourist satisfaction; Fire detection; Grounded theory; YOLOv3 model; Depth separable
convolution
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with practical significance [29-31]. The practical application 𝐷 ∗ 𝐷 refers to the size of the convolution kernel; 𝑚
of grounded theory usually consists of five key steps. First, the indicates the number of input channels before convolution; 𝑛
concept is gradually formed based on the collected data, represents the number of output channels after convolution;
recorded step by step. Second, the theoretical problems 𝐷 ∗ 𝐷 means the size of the feature map after convolution.
extracted from the concepts are systematically explored by The DSC is calculated, as expressed in equation (2).
repeatedly comparing concepts and data. Third, it further
𝑄 =𝐷 ∗𝐷 ∗𝑚∗𝐷 ∗𝐷 +𝑚∗𝑛∗𝐷 ∗𝐷 (2)
expands the theoretical concepts and establishes their internal
relations. Fourth, it ensures that the sampling process and data The ordinary convolution and DSC calculation ratio can be
coding are systematic to guarantee the accuracy and written as equation (3).
consistency of data. Lastly, a theoretical framework is ∗ ∗ ∗ ∗ ∗ ∗ ∗
systematically constructed based on concepts' variation, = = + (3)
∗ ∗ ∗ ∗ ∗
density, and integration [32-34].
Secondly, the multi-scale detection is improved, and the
improved multi-scale detection structure is presented in Figure
B. FIRE DETECTION MODEL BASED ON DAI-YOLO
YOLOv3 model is a real-time target detection algorithm based 2 [40-42].
on CNN, which has high speed and good precision [35,36]. Input 512*512 Improved
Nevertheless, in the specific field of fire detection, some fire Darknet53
areas are small and need to be detected in time, and YOLOv3 Characteristic
needs to be improved to ensure the accuracy and speed of fire diagram 16*16
128*128
32*32
detection. Thus, YOLOv3 is improved and optimized, and a Detection 1
4 times
upsampling
DAI-YLOL-based fire detection model is proposed.
Firstly, DSC replaces the traditional convolution in 2 times
upsampling
YOLOv3, and the residual structure design is displayed in Characteristic
diagram 32*32
Figure 1 [37-39].
Detection 2 64*64
Conv 3*3/2
2 times
Conv 1*1 upsampling
Characteristic
Residual
Block Residual structure of diagram 64*64
YOLOv3 model
Conv 3*3
Detection 3
4 times
upsampling
2 times
Characteristic upsampling
diagram 128*128
Conv 3*3/2
Detection 4
Conv 3*3/2
NMS
Conv 1*1
Residual Output
Block DWConv 3*3
Residual structure of
DAI-YOLO model FIGURE 2. Improved multi-scale detection structure
Conv 1*1
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of candidate region 𝑐 and candidate region 𝑊 with the management, public service level, environmental factors, and
highest score is 𝐼𝑜𝑈(𝑊, 𝑐 ) > 𝑁 , it is directly suppressed. If tourist perception. Specifically, it is reflected in the scenic spot
𝑁 ≤ 𝐼𝑜𝑈(𝑊, 𝑐 ) ≤ 𝑁 , 𝑐 needs to be given weight with the tickets, facilities, services, food, transportation,
𝐼𝑜𝑈(𝑊, 𝑐 ) penalty ratio as a penalty factor combined with the accommodation level, natural, cultural, and safety factors, the
original score; If 𝐼𝑜𝑈(𝑊, 𝑐 ) < 𝑁 , it is shown that the region overall evaluation of tourists, and the willingness to visit again.
where the 𝑐 overlaps 𝑊 is small enough to require no Through this multidimensional evaluation system, it is
inhibition, preserving the original
𝑠𝑐𝑜𝑟𝑒 , 𝐼𝑜𝑈(𝑊, 𝑐)< fraction:
𝑁 possible to gain a more comprehensive understanding of
𝑠𝑐𝑜𝑟𝑒 𝑠𝑐𝑜𝑟𝑒 ∗ (1 − 𝐼𝑜𝑈(𝑊, 𝑐 )) , 𝑁 ≤ 𝐼𝑜𝑈(𝑊, 𝑐 ) ≤ tourist satisfaction with scenic spots, thereby providing
0, 𝐼𝑜𝑈(𝑊, 𝑐 ) > 𝑁 𝑁 (4) valuable information for further improvement and
This double-threshold approach can reduce the probability enhancement.
of missed and false detection of target objects in the candidate
area where 𝐼𝑜𝑈(𝑊, 𝑐 ) is less than 𝑁 [43-45]. IV. EXPERIMENTAL DESIGN AND PERFORMANCE
EVALUATION
C. CONSTRUCTION OF A TOURIST SATISFACTION
INDEX SYSTEM A. EXPERIMENTAL MATERIALS
This study takes X province as the research object. X province The performance of the DAI-YOLO model is verified by
has complex terrain, historical sites everywhere, and is comparative experiments. The training of the fire detection
inhabited by many ethnic groups with different folk customs. model requires massive data, so 6,000 fire images are
It has rich tourism resources. Text mining from travel websites collected from small public fire image/video databases, large
is utilized to get tourist reviews about scenic spots in X public image/video datasets, and the Internet, which are
province. Data for the time period October 2018 to October divided into training sets, test sets, and validation sets
2022 was chosen. Web crawlers are used to crawl raw according to the ratio of 8:1:1. And the fire image is rotated,
comments, use Python software for word frequency analysis, flipped and other operations to achieve the purpose of data
and get high-frequency words. Besides, according to the enhancement. DAI-YOLO is compared to Faster Region
grounded theory, the tourist satisfaction index system is Convolutional Neural Network (R-CNN), Single Shot
constructed, and the satisfaction model is established to MultiBox Detector (SSD), YOLOv2, and YOLOv3. Model
measure tourist satisfaction. According to the obtained data performance is measured using Precision (P), Recall (R), and
and grounded theory, the tourist satisfaction index system of Average Precision (AP) [49-51].
scenic spots is plotted in Figure 3 [46-48]. In the evaluation experiment of tourist satisfaction, the
Snow Nlp package in Python is used to calculate the sentiment
Tickets, facilities Diet, transportation value of each comment crawled, and the emotional tendency
and services for and accommodation of each comment is judged by this sentiment value. The
scenic spots level
calculated sentiment value ranges from [0,1], where 0-0.2
Scenic spot Public refers to very dissatisfied, 0.2-0.4 is dissatisfied, 0.4-0.6 means
management service level
fair, 0.6-0.8 represents satisfactory, and 0.8-1 indicates very
satisfied.
Tourist Environmental
perception factor
B. EXPERIMENTAL ENVIRONMENT AND PARAMETERS
Overall evaluation Natural,
of tourists and
SETTING
humanistic and
willingness to security factors
The experimental environment and validation parameter
revisit settings for the DAI-YOLO model are exhibited in Table 1.
TABLE I
THE EXPERIMENTAL ENVIRONMENT AND PARAMETER SETTINGS FOR THE
DAI-YOLO MODEL
Affect
Parameter name Specification/Size
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C. PERFORMANCE EVALUATION YOLO model has a reduced detection speed but is superior in
1) PERFORMANCE TEST OF DAI-YOLO FIRE precision.
DETECTION MODEL To verify the feasibility of the DAI-YOLO model, the
The detection results of five models, DAI-YOLO, Faster R- proposed model is compared with the pre-optimized model,
CNN, SSD, YOLOv2, and YOLOv3, on the same data set are including YOLOv3, improvement of the backbone feature
suggested in Figure 4. extraction network, and YOLOv3-Net for multi-scale
DAI-YOLO detection. The results of YOLv3-ISoft-NMS using the ISoft-
95 NMS algorithm are depicted in Figure 6.
P (%)
90
R (%)
85 92 P
mAP (%)
R
80 90 mAP
84
82
80
YOLOv2 SSD 78
76
FIGURE 4. Comparison of detection results of different algorithms
DAI-YOLO YOLOv3 YOLOv3-Net YLOLv3-NMS
45
50 30 50
Proportion (%)
0 25 40
O NN D 2 3
OL -C SS Ov Ov
I-Y R Y OL Y OL
DA st er 30
Fa Model
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20 A. RESEARCH CONTRIBUTION
Accommodation level To study the fire detection and tourist satisfaction of scenic
3.6 4.0 4.4 4.8 5.2
spots, a new method based on the DAI-YOLO model is
15
Humanistic factors proposed, and a grounded theory is introduced in the analysis
Dietary level of tourist satisfaction, which offers a new perspective and
10 Safety factor strategy for the safety management and service improvement
of tourist attractions. Through experiments, the following
conclusions are obtained:
5 Willingness to revisit 1) Compared to other models, the DAI-YOLO model has
the lowest precision, recall, and average precision
FIGURE 8. Importance - satisfaction analysis increase by 4.1%, 8.8%, and 6.0%, respectively. This
indicates that the DAI-YOLO model has higher
Figure 8 describes that only natural factors are located in the detection accuracy and better performance.
first quadrant, indicating the higher importance and 2) Overall, 88.14% of tourists are satisfied with the scenic
satisfaction of these factors. The indicators in the second spots in X province, and 2.14% are dissatisfied. Among
quadrant include scenic spot tickets, services, transportation, them, the highest satisfaction is the environmental factor,
and accommodation levels, which have high importance but with 98.78%; The most dissatisfied aspect is the scenic
low satisfaction. Dietary levels are low in importance and spot management, with negative comments accounting
satisfaction, and humanities, safety factors, and willingness to for 6.06%.
revisit are low in importance but high in satisfaction. It can be 3) The top three factors affecting tourist satisfaction are
found that the first three important factors affecting tourist traffic levels, scenic spot tickets, and service. The scenic
satisfaction are service, scenic spot tickets, and traffic level. In spots in X province must improve transportation,
addition, the scenic spots of X province need to improve the services, scenic spot tickets, and accommodation levels,
services, scenic spot tickets, transportation, and and strengthen the promotion of safety factors and food
accommodation, and strengthen the publicity of food culture culture to improve tourist satisfaction.
and safety factors.
B. FUTURE WORKS AND RESEARCH LIMITATIONS
D. DISCUSSION First, the detection speed of the constructed DAI-YOLO
In summary, the level of public service and scenic spot model is not dominant. In the future, further exploration can
management are the biggest factors affecting tourist be made to improve the model speed to promote the model
satisfaction. In addition, Zulvianti et al. (2022) investigated the performance. Second, a comprehensive system of tourist
impact of environmental and non-environmental factors on satisfaction indicators has been constructed. However, under
tourist satisfaction in halal tourism destinations in western different cultures, backgrounds, and regions, there may be
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