Cyril Mae Villavelez BSTM2-A1

To address the challenges posed by the decline in international travel demand and the shift
in customer preferences, GlobeTrek Ventures can launch a new brand or division called
"GlobeTrek Local Adventures." This brand will focus exclusively on providing unique, off-the-
beaten-path travel experiences within the local region.

Strengths:

Utilize the company's legacy, expertise, and reputation in the tourism industry to establish
GlobeTrek Local Adventures as a trusted provider of local travel experiences. Leverage existing
network and partnerships with local communities and eco-tourism initiatives to curate
authentic and sustainable adventures. Capitalize on the strong customer base and brand loyalty
of GlobeTrek Ventures to attract initial customers to the new brand.

Weaknesses:

Address the lack of agility and adaptability by creating a separate division dedicated to
local adventures, allowing for a more focused approach. Overcome the overreliance on
traditional marketing and sales channels by developing innovative digital marketing strategies
specifically tailored to promote local experiences.

Opportunities:

Capitalize on the growing interest in local and sustainable travel experiences by offering
unique and immersive adventures that showcase the hidden gems of the region. Collaborate
with local partners to create exclusive travel packages that highlight the culture, traditions, and
natural beauty of the local area. Expand the digital marketing and online booking platforms to
target a wider audience and attract customers who are seeking off-the-beaten-path adventures.

Threats:

Mitigate the risk of intense competition by differentiating GlobeTrek Local Adventures

through its legacy, expertise, and personalized customer service. Overcome the economic
downturn and reduced consumer spending by offering competitive pricing and flexible payment
options to make local adventures more accessible. Rebuild customer confidence and trust in
the tourism industry by transparently communicating the health and safety measures
implemented by GlobeTrek Local Adventures.
 By launching GlobeTrek Local Adventures, the company can tap into the emerging market
demand for local and sustainable travel experiences. This creative solution allows GlobeTrek
Ventures to adapt its business model to the changing landscape and cater to the preferences of
customers seeking unique and immersive adventures closer to home.

The new brand will offer carefully curated itineraries that showcase the region's hidden
gems, cultural heritage, and natural wonders. GlobeTrek Local Adventures will collaborate with
local communities and eco-tourism initiatives to ensure that the experiences are sustainable
and contribute positively to the local economy. To promote GlobeTrek Local Adventures, the
company will leverage digital marketing strategies, including social media campaigns, influencer
partnerships, and targeted online advertisements. The focus will be on highlighting the
authenticity and exclusivity of the local adventures, appealing to travelers who seek
personalized and meaningful experiences.

By implementing this creative solution, GlobeTrek Ventures can diversify its offerings,
capture a new market segment, and navigate the challenges posed by the pandemic. GlobeTrek
Local Adventures will position the company as a leader in the local travel industry, ensuring its
continued success and resilience in the face of changing customer demands.