Professional Documents
Culture Documents
Table of Contents
Volume 1
I. Introduction
Foreword (Secretary of Health) .................... 5
Message of Health Promotion Bureau Director IV .................... 6
Message of Undersecretary of Health of Public Health Services Team .................... 7
Why this Community HP Playbook? .................... 8
Who will use this Community HP Playbook? .................... 9
IV. Annexes
The passage of the Universal Health Care (UHC) law paved the way for the strengthening of national efforts in scal-
ing up interventions to improve health literacy and mainstream health promotion in the Philippines. With its vision to
provide a wide array of accessible, equitable, efficient, and adequate public health services through numerous health
reforms, the UHC continues to motivate and empower Filipinos to live healthier lives.
One of the key components in fully realizing the tenets of the UHC is the adoption and expansion of health promo-
tion across the nation, underscoring the need to fortify existing strategies to ensure that they are responsive to the
needs of the local communities in the promotion of health in the country. Hence, this Health Promotion Framework
Strategy (HPFS) was created.
The HPFS is a 10-year Framework Strategy that will serve as the basis in implementing health promotion in the
Philippines. To guide the different agencies, sectors, and the local government units, the Department of Health
(DOH), together with its partners and the general public, created this Community Health Promotion Playbook. The
playbook will serve as the guide for implementing population-wide solutions to the seven priority areas: diet and
physical activity, environmental health, immunization, substance use, mental health, sexual and reproductive health,
and violence, and injury prevention. Our strategy recognizes the need, opportunity, and challenges that are presented
before us as we seek to shape healthier settings as well as healthier behaviors — with the ultimate goal of achieving
a Healthy Pilipinas.
Today, we share the HPFS and the Community Health Promotion Playbook as part of our joint roadmap in realizing
UHC. We look forward to working together towards our shared dream of UHC — where every Juan and Juana is
literate, motivated, and empowered to live a healthy life.
Sincerely,
Health promotion plays a critical role in attaining the highest standard of health not only by teaching healthy be-
haviors to Filipinos, but also by changing their physical and social environments to help make the healthy choice the
easy choice.
The Republic Act No. 11223, or the UHC law, expanded the role of health promotion in the Philippines. The law
also mandates the creation of a Health Promotion Framework Strategy (HPFS), the same plan which is now in your
hands. This document outlines the ambitious goal of a Healthy Pilipinas through coordinated action across seven
priority areas and three healthy settings, helping Filipinos become more health literate, more health promotive and
supportive, and healthier.
The HPFS, along with this Community Health Promotion Playbook, is our way of contributing to creating healthier,
more resilient, more responsive, more proactive, and more equitable health systems, communities, and societies. We
hope to work with you as we build towards a Healthy Pilipinas!
Sincerely,
The Department of Health has always been the greatest ally and enabler of the Filipino people in achieving their
optimum health. To this, the Public Health Service Team mounted the Health Promotion Framework Strategy Cam-
paign that focuses on the promotion of seven behavioral areas to achieve a Healthy Pilipinas: (1) Diet and Exercise,
(2) Environmental Health, (3) Vaccination, (4) Avoidance of Substance Use, (5) Mental Health, (6) Sexual and Repro-
ductive Health, and (7) Violence and Injury Prevention.
These seven strategic behavioral areas will serve as the pillars upon which we will anchor our efforts to improve
health outcomes. This campaign will promote healthier lifestyle and effective behavioral redesign throughout the
different settings where the Filipino people congregate, live, study, and work.
It is with great pleasure that we are providing this Communication Community Playbook to our Local Govern-
ment Units and Implementers in aiding them to create health-seeking individuals, health-enabling settings, and
health-supporting governance.
Sincerely,
With this Community Health Promotion Playbook as a guide in implementing evidence-based health promotion pro-
grams and strategies, we hope to encourage many different sectors, including yours, to take up their responsibility
and role in promoting health through the fulfillment of their own mandates and the investment of time and financial
and human resources to prioritizing health. By investing in health promotion, you and every other sector can invest in
the health of every Filipino.
Community leaders, Barangay Captains, Sangguniang Kabataan Leaders, Local Program Managers, Municipal Health
Officers, and Local Chief Executives who are spearheading health and social services are very much encouraged to
use this Community Communication Playbook.
This is a comprehensive playbook with all the tools that ground implementers can effectively utilize in making
healthy people and healthy environments! Implementers can use tools from a myriad of resources ranging from ac-
tivity designs, to editable promotional materials, to template ordinances, to evaluation tools!
• Who are your possible participants? Is there manpower? How much will you spend? Is
there an existing budget for this? Will the activity fit the community’s schedule/timeline?
• Develop your Mechanics: A set of guidelines and mechanics will help you facilitate a
smooth flow of the activity. (Check sample mechanics for each activity)
• Promote the Activity! Post invites and mechanics on your official social media accounts
and community boards!
• Don’t forget to document the activity! Take snapshots before, during, and after the
activity!
As a new year begins, these activities will serve as a platform to showcase each community
member’s perspective on simple and healthy resolutions for ‘a New Year and a New You’!
This TikTok Challenge for the community will serve as a platform to showcase creativity and friendly competitiveness
of the people, and at the same time encourage individuals and family units to adopt new healthy habits this new year.
This will piggy-back on the popularity of the TikTok app as it provides easy access to simple video editing features (i.e.
transitions, music overlays) and hassle-free video sharing.
Official hashtags for this activity are #NewYearNewYou, #NewYear2022, #NewHealthyHabits, #HealthyPilipinas
Notes for the Implementers: media that make finding specific content easier.
Designated social media managers may screen
• Post the announcement poster and Social posts/materials and share them in the LGU’s
Media Cards (SMCs) at your official LGU social official social media accounts.
media account/s • Check for positive and negative comments from
• Ensure that your official LGU account can be the public. Make sure that all are complying
tagged by other Facebook users. with social media ethics. Enforce positive
• Have someone regularly check the hashtags comments and correct negative perceptions.
for submissions. Hashtags are labels on social
• Promotional Materials
* Poster/Streamer
* Social Media Card (SMC)
* Sample New Year, New You, New Healthy Habit TikTok Videos
• Event Materials
* Streamer
healthypilipinas.ph/seven-healthy-habits/move-more-eat-right
The Healthy Community Board capitalizes on the idea of creative bulletin boards wherein community members can
freely express their advocacies, messages, pieces of advice, etc.
There will be Community Board templates for each month of the year, based on the monthly health event theme of
health centers, barangay halls, regional offices, and other communities.
The Healthy Community Board will be situated in strategic • Community boards will be open for posting
places where there is high foot traffic and good visibility starting (Identified date) until (identified date).
e.g. in front of a barangay hall; lobby; or adjacent to other The activity will be a month-long activity!
bulletin boards. This community board is open to all Community members may post their new
constituents in the area where people can sign and insert year’s resolutions anytime during the said
their new year’s resolutions and new healthy habits. period.
Mechanics:
Notes for the Implementers: visits on the sites where the community boards
are situated to ensure adherence to orderly
• Situate the Healthy Community Board in implementation of the activity.
strategic places where there is high foot traffic • Ensure that the location and venue are
and good visibility e.g. front of a barangay hall; compliant with the Minimum Public Health
lobby; beside other bulletin boards Standards and Safety Guidelines of the area.
• Enforce adherence of orderly participation of Preferably situated in an open space with good
the community members. airflow/ventilation.
• It is recommended to have regular inspection
• Promotional Materials
* Poster/Streamer
* Social Media Card (SMC)
* Sample New Year, New You, New Healthy Habit TikTok Videos
• Event Materials
* Streamer
healthypilipinas.ph/seven-healthy-habits/move-more-eat-right
Bingos are often played during various celebrations held in the barrios/barangays. This new year, let us take community
bingos up a notch by making it a challenge to encourage Filipinos to practice healthy habits.
New Year, New You Bingo Challenge will also have a social media counterpart, where everyone can print their bingo
cards on their own. There will also be an option where people can get their bingo cards at their barangays.
Why do this Activity? • The New Year, New You Todo Pito Bingo
Challenge is a 7-day healthy habits challenge.
Everyone is enjoined to complete the 7 days
• To promote the seven healthy habits in a form
streak of practicing actionable healthy habits
of a community social media challenge
indicated in the bingo cards.
• To piggyback on the regular barangay activities
• The Goal of the Challenge: GO BINGO!
being conducted during festivities i.e. New
Complete at least 7 boxes within 7 days
Year’s
• To make sure that the participating member
has done the activity, he/she should provide
Pa-sample ka naman diyan! Here are sample proof by taking a photo and uploading
materials that might help you: it on a Facebook post with hashtags
#NewYearNewYou #NewHealthyHabits
A. Guidelines and Mechanics #BingoChallenge together with a mark on his/
her BINGO Card
General Guidelines: • Participants must also tag the Healthy
Pilipinas, DOH, and LGU Facebook accounts.
This New Year, New You Bingo Challenge is a 7-day • Participants finishing the BINGO challenge
healthy habits challenge. The first ones to complete the will be recognized!
7 days streak of practicing healthy habits indicated in the • The BINGO Challenge will be running for 7
bingo card will be declared as winners. days, from (Identified date) to (identified date).
Participants may join the challenge anytime
Mechanics: during the event period.
Notes for the Implementers: manager may screen materials and share them
in the LGU’s official social media accounts.
• Ensure that the BINGO cards are available to • Check for positive and negative comments from
the public. You may print copies of the BINGO the public. Make sure that all are complying
card or post them on your official LGU social with social media ethics. Enforce positive
media accounts. comments and correct negative perceptions.
• Ensure that your official LGU account can be • Congratulate all participants whether they
tagged by other facebook users. have completed or not the Healthy BINGO
• Have someone regularly check the hashtags challenge!
for submissions. Designated social media
healthypilipinas.ph/seven-healthy-habits/move-more-eat-right
And when we think of love, the first thing that comes into mind is our hearts. So what better
way to commemorate Heart Month than by encouraging Filipinos to choose healthier lifestyles
and advocating them to their loved ones? The following barangay-based activities were made
especially to remind us to take care of our heart by taking care of our health.
Let’s make this a true “Month of Hearts” by taking care of our heart health, for a healthy Pilipinas!
It’s no secret that Filipinos love music and dancing! So it’s no surprise that a common form of community exercise at
every barangay, is Zumba. Groups of people, young and old, attend their afternoon Zumba classes. This could be made
more exciting if the barangay did this regularly and included the provision of information or tips of the 7 Healthy Habits
every Zumba session. This activity would be a social media campaign where anyone can upload their video using the
hashtags:
#HealthyGalawSayaw #HealthyPilipinas
• Promotional Materials
* Poster/Streamer
* Social Media Card (SMC)
• Event Materials
* Streamer
healthypilipinas.ph/seven-healthy-habits/move-more-eat-right
Valentine’s Day is a much-awaited celebration every February. One common activity during this month is a “Mr and
Ms Valentine’s Day” that happens in workplaces and local communities.
The LGU will repackage this event from a standard pageant into a health-centered competition by adding health-
promoting habits in the criteria of selection.
Message 30%
Message is realistic and encouraging
Creativity & Presentation 20%
Video is creative and engaging
Costume and appearance 20%
Color, matching and uniqueness
Question and Answer 20%
Answer conveys good practice and encouraging
No. of FB likes 10%
TikTok video gathered the most number of likes and shares
Total 100%
Awards*
healthypilipinas.ph/seven-healthy-habits/move-more-eat-right
We can take advantage of TikTok and the viral dance challenges on the platform to popularize the Seven Healthy
Habits, featuring the KaHeartner Jingle Challenge with hashtag #KaHeartnerDanceChallenge, care for your heart for
a Healthy Pilipinas.
Why do this Activity? • Participants will use the “Kapag Tumibok ang
Puso” song for the TikTok Video. Post-editing
• To encourage the people to share their healthy and inclusion of animations and graphics are
habits in maintaining a healthy heart and body encouraged
using the TikTok KaHeartner Challenge • Video should not include inappropriate content
• To promote the KaHeartner Jingle such as lewd actions and curse words
• Video submission shall be uploaded on
the participant’s personal TikTok and
Pa-sample ka naman diyan! Here are sample Facebook accounts. Entries should also
materials that might help you: tag @HealthyPilipinas and @(insert
official LGU account handle/name). Include
A. Guidelines and Mechanics hashtags #KaHeartnerDanceChallenge and
#HealthyPilipinas
General Guidelines: • The TikTok Challenge will be running for 3
weeks starting (Identified date) until (identified
The TikTok challenge will be open to all members of the date). Participants may submit their entries
community. Videos will be crowd-sourced from interested during the time period.
participants and will be shared and posted via official LGU
social media accounts.
Mechanics:
• Streamer
• Poster
• Social media cards
healthypilipinas.ph/seven-healthy-habits/move-more-eat-right
The highlighted activities below are some of the summer activities that Filipino families may
enjoy even in this time of pandemic. Let’s champion healthy living even while having fun under
the sun!
During the summer season people are most likely to hit the beaches or any place with water such as cold springs, riv-
ers, falls or swimming pools. But with the ongoing pandemic, the plans to travel and enjoy beaches are postponed and
put on hold. Nevertheless, Filipinos still love to wear their summer OOTDs, flaunting it on their social media, reminding
them that summer is not cancelled after all, and that the season can still be enjoyable coupled with healthy behaviors
and maintaining a healthy lifestyle!
C. Awards
https://healthypilipinas.ph/seven-healthy-habits/do-no-harm-put-safety-first
During this pandemic, we went into many lockdowns. Public transport was halted and many had no other option
but to walk for hours as few employers provided shuttle buses for their workers. Filipinos were left confused on how
to go to their respective workplaces but thanks to the growing number of bikers who promoted cycling as a best
transportation vehicle during this time of COVID-19.
Biking or cycling addresses the limitation of public transportation services and encourages more active lifestyles,
especially during lockdowns. Aside from promoting exercise, road safety is highlighted in this activity. Road bike users
are encouraged to practice road safety behaviors such as the importance of wearing helmets, protective gears, and
following the road signs. This activity “Mr. and Ms. Bikers Champ for Road Safety will encourage bike users to advocate
for safe riding and will enjoin other non-bikers to join the road safety club and be biker champs!
Suggested Prizes
Notes for the Implementers: social media accounts so supporters can like
and share them
• Ensure that call for entries are published in • Have someone regularly check the
the Municipality/City’s Official Facebook and/or hashtags #MrAndMsBikersChamp and
TikTok account and community boards inviting #HealthyPilipinas for submissions. Delegated
the public to join and support their candidates social media manager may screen materials
for the Search for Mr. and Ms Biker Champs and share them in the LGU’s official social
• Provide a link to the online registration in the media accounts.
Municipality/City’s Official Facebook page with • Check for positive and negative comments from
the needed details the public. Make sure that all are complying
• Don’t forget to organize your selection with social media ethics. Enforce positive
committee and board of judges comments and correct negative perceptions.
• Ensure that video submissions of the • Congratulate all who joined the Search for Mr.
candidates are posted on your LGU’s official and Ms. Bikers Champ
https://healthypilipinas.ph/seven-healthy-habits/do-no-harm-put-safety-first
Traditional games in the Philippines or commonly known as “Larong Pinoy/ Kalsada’’ are games commonly played
by children all around the country. These Pinoy games can be played by kids without the need for too many
requirements or toys. Prior to the COVID-19 Pandemic, these games were usually done outside spacious and big
areas like plaza and streets.
In this activity, we will be merging traditional games and digital technology. We will be advocating physical activity
but also ensure the safety of the kids.
• Streamer
• Poster
• Social media cards
https://healthypilipinas.ph/seven-healthy-habits/do-no-harm-put-safety-first
Routine Immunization coverage in the country has been declining since 2020 due to the
COVID-19 pandemic. Ensuring that the children get their complete Routine Immunization doses
according to the immunization schedule will help prevent incidence of vaccine preventable
diseases and future outbreaks.
Let’s promote Bakuna Wednesday and everyday an Immunization Day for our Chikitings! The
following activities will aid the LGUs in their awareness raising activities on Routine Immunization
in their communities. #MagpabakunaParaSaHealthyPilipinas.
Playing Ricorida or Bandillo is one of the most effective means of catching the attention of the public especially in the
rural areas and remote barangays. It can be done through the use of mobile transportation or just by marching around
the barangay with the use of megaphones. The activity includes playing of the Bakuna jingles and giving out flyers on
the importance of completing the Routine Immunization of their children and informing them that vaccines are free and
available at the health centers. The LGU shall ensure that the Ricorida will reach all the barangays.
Notes for the Implementers: partners can lend vehicles and equipment that
can help you scale up the information drive
• Organizers shall prepare the schedule of the • Ensure minimum public health standards in
Ricorida in every barangay and shall inform doing the activity and with interaction to the
the concerned Barangay Officials public
• Invite more volunteers: community members,
private groups, and organizations. These
https://healthypilipinas.ph/seven-healthy-habits/get-vaccinated
Immunization is the best protection against vaccine-preventable diseases. For your child to be fully protected, it is
important that the child receives all the vaccines in the routine immunization according to the immunization schedule.
This social media gimmick will encourage the parents to regularly check their children’s immunization cards and showcase
that they have a Fully Immunized Chikiting (FIC). The official hashtag for this activity is #BatangBakunadoProtektado.
• To remind the parents and caregivers to • Interested participants shall take the best photo
regularly check the vaccination cards of their of their Chikiting holding the immunization
children. card and post it using their Facebook account.
• To raise awareness on the importance of • Photo submission shall be uploaded on the
completing the immunization of the children participant’s personal Facebook account.
according to the schedule in the immunization Entries should also tag @HealthyPilipinas and
card. @(insert official LGU account handle/name).
Include hashtags #BatangBakunadoProtektado
Pa-sample ka naman diyan! Here are sample and #HealthyPilipinas.
• The participant shall write their most creative
materials that might help you: caption about the importance of vaccination
and include it in their post.
A. Guidelines and Mechanics
• The social media gimmick will be running for
the whole month of April, starting from April
General Guidelines:
1 until April 29, 2021. Participants may submit
their entries during the time period.
The #BatangBakunadoProtektado social media gimmick
is open to parents and caregivers of children below 2 years
old. Entries for the search for Fully Immunized Chikiting
will be crowd-sourced from interested participants and
will be shared and posted via official LGU social media
accounts.
Activities Timeline
Post the announcement poster and SMCs to the LGU official FB page Last week of July 2021
Monitor the social media posts daily and choose 5 best liked photos April 1-29
and captions.
Post/Announce the top 5 most liked posts in the LGU FB and tag the April 30
Healthy Pilipinas FB page
Notes for the Implementers: • Have someone regularly check the hashtags
for submissions. Hashtags are labels on social
• LGU should assign a staff or team media that make finding specific content
(preferably HEPO) to manage the easier. Designated social media managers may
#BatangBakunadoProtektako social media screen posts/materials and share them in the
gimmick LGU’s official social media accounts.
• Post the announcement poster and Social • Check for positive and negative comments from
Media Cards (SMCs) at your official LGU social the public. Make sure that all are complying
media account/s with social media ethics. Enforce positive
• Ensure that your official LGU account can be comments and correct negative perceptions.
tagged by other Facebook users.
• Promotional Materials
* Poster/Streamer
* Social Media Card (SMC)
• Event Materials
* Streamer
https://healthypilipinas.ph/seven-healthy-habits/get-vaccinated
Jingles give life to a campaign! We utilize jingles to convey messages in a more creative and exciting way. This
Jingle Making Contest activity aims to raise awareness about the importance of Routine Immunization. The winning
Jingle will be declared as the official Jingle of the LGU’s Routine Immunization (RI) Program and will be used on the
different RI community activations.
Mechanics:
Activities Timeline
Provide copies of the entries and Score sheet to the Judges April 17
Winners will be notified via phone and email their names and entries will be announced in the LGU FB page
and copies of the winning entries will be submitted to the DOH Center for Health Development HEPOs for
endorsement to DOH-HPB.
Connect with the Bakuna Experts, Advocates, and Influencers in your community!
Members of these immunization advocacy groups, experts, and influencers are authoritative resources
to help communicate on the health and economic benefits of vaccines and immunization. They can
help encourage their community members to get inoculated!
https://healthypilipinas.ph/seven-healthy-habits/get-vaccinated
Summer in the Philippines is the season for fiestas, culminating in May before the traditional start
of the rainy season. The Health Events we have outlined below have the fiesta celebrations at
their core -- parades, dance numbers, and food! We will piggyback on these activities to remind
the public to make healthier lifestyle choices amidst the festivities.
During fiesta season, communities honor the life of their patron saints and celebrate other notable milestones/ his-
torical events. The Healthy Piyesta Parada is an activity that can be piggy-backed with the community’s scheduled
parades. Barangays will highlight healthy lifestyles in their parade floats.
Why do this Activity? • The participating Barangay with the best (1)
agricultural display, (2) banner and slogan,
• To enjoin the community in eating a balanced and (3) chant will be recognized and awarded!
diet and to actively choose healthier food
options such as vegetables, fruits, and other Best Agricultural Display Rating/
fresh produce Score
• To enjoin the community in physical activity: Quantity 30%
participation in the parade
• To enjoin the community in championing the 7 Diversity 30%
healthy habits for a Healthy Community
Creativity 30%
Pa-sample ka naman diyan! Here are sample materials Audience Impact 10%
that might help you:
Total 100%
A. Guidelines and Mechanics
Best Chant Rating/
General Guidelines: Score
Message 30%
As we celebrate the life of San Isidro and the abundance
and beauty of our community’s agricultural landscape, let Vocal Quality 30%
us also take this opportunity to champion healthy lifestyles
Creativity 30%
in our municipality! This year, we will incorporate health
reminders in our annual parade! Join our Healthy Piyesta Audience Impact 10%
Parada as we celebrate this year’s Piyesta ni San Isidro.
Total 100%
Mechanics:
Best Banner and Slogan Rating/
• Each participating barangay will be: Score
• Highlighting their own produce: vegetables, Message 50%
fruits, crops, etc. for the entirety of the parade.
Display of the produce may be: handheld, in Creativity 40%
baskets, or atop a float Audience Impact 10%
• Displaying a banner with their own slogan
on their preferred healthy behavior: Total 100%
• Promotional Materials
* Poster
* SMC
• Event Materials
* Streamer
healthypilipinas.ph/seven-healthy-habits/move-more-eat-right
It is no secret that Filipinos love music and dance. At every corner of a barangay, you will see groups of people, young
and old doing their afternoon Zumba routines. This will be more thrilling and exciting when they can also win just by
dancing to their favorite dance songs!
• To encourage the community in promoting * The contest will be held through the
physical activity and regular exercise. Barangay’s official FB page
• To encourage the community in sharing * The performance must be at least three (3)
knowledge and benefits of regular exercise. minutes long, and must not exceed five (5)
• To enjoin the community in championing the 7 minutes.
healthy habits for a Healthy Community * Video entries to post on the Instructor’s
page at least one (1) day before the contest
Pa-sample ka naman diyan! Here are sample with hashtags #HealthyBarangayZumba
#HealthyPilipinas and tag the Barangay’s
materials that might help you: official FB page and @DOHhealthypilipinas
A. Guidelines and Mechanics
• Awards
General Guidelines:
* Best Group Performer
* Best Routine Instructor
• Mechanics:
* Limelight Stealer Award
* Guidelines for Participants:
• Prizes
◊
Maximum of 10 members (to control the
number of people and social distancing)
* 1st Prize: Sound system and duffle bag for
◊ Submit the application form, including the
each member
names of the participants and instructor,
* 2nd Prize: duffle bag for each member
at least three (3) days before the contest.
* 3rd Prize: Merchandise (Umbrella, water
◊ Each participating group shall submit
bottle, towel)
a one-minute video introducing
themselves, and showing how Zumba
• Criteria for Awarding
helps them have a healthy and active
body.
◊ Participants must be aged between 18- Best Group Performer Rating/
50 years old. Score
◊ The participant need not be a resident of Mastery, Originality, Creativity 10%
the barangay. Choreography + Move more, Eat 25%
◊ No participant shall be a member of more Right moves
than one (1) group.
Gracefulness and Synchronicity 15%
◊ No senior citizens are allowed to join to
observe quarantine restrictions Level of Difficulty 25%
* Location and venue
◊ Should be in an open and MPHS Costume 10%
compliant Appeal to the Audience 5%
◊ Preferably a location that is best to
highlight your own barangay (school, Total 100%
open court etc)
◊ Preferably a noise-free location to avoid
audio distractions in recording the video
◊ Can perfectly frame the complete
members of the group
* Routine materials
◊ Participating groups are given the
freedom for their choice of music and
costumes.
◊ The use of props and any materials for the
routine is encouraged but not required.
healthypilipinas.ph/seven-healthy-habits/move-more-eat-right
One component that is never absent in any fiesta big or small is food! Doors are open, neighbors are welcome,
everyone is treated like family. To keep with the Seven Healthy Habits, we would like Filipinos to remember to
maintain a balanced diet following the Pinggang Pinoy. This activity would be a social media hashtag campaign
where anyone can upload their #HealthiestHandaan during fiesta season.
Since this activity would be done over social media, the timing of the promotion does not need to coincide with a
specific fiesta, if for example the town fiesta does not fall in May.
• To promote the Pinggang Pinoy to Filipinos on • This event will be done over social media
social media channels, preferably thru the Municipality/
• To promote to social media that the City’s Official Facebook and/or TikTok account
municipality or local government unit is one • Invites will be published in the Municipality/
with the DOH in promoting the 7 Healthy City’s Official Facebook and/or TikTok
Habits account calling for the people to join the
• Promote the use of the Healthy Pilipinas #HealthiestHandaan campaign
website, where people interested in joining • People will take videos of themselves preparing
can download the Pinggang Pinoy and cooking their “Healthiest Handaan” based
on the Pinggang Pinoy guide, with pictures
Pa-sample ka naman diyan! Here are sample and/or videos of the final result.
• They will then post them on their social
materials that might help you: media accounts using the hashtag
#HealthiestHandaan, and must also tag the
A. Guidelines and Mechanics
Healthy Pilipinas and DOH Facebook accounts.
• LGUs will search social media for the most
General Guidelines:
creative, most appetizing, and most healthy
dishes, and feature them on their official social
• Official social media channels of the LGU,
media accounts each week for the entire month
specifically Facebook and TikTok.
• Monitors should be sure to promote Healthiest
• Staff who would be tasked to check social
Handaan pictures/videos that promote a
media regularly to download and choose the
healthy balanced diet, i.e. not too sugary, not
Healthiest Handaan Dishes.
too salty, etc.
• Staff to be trained to identify healthy food
items that fit the “Pinggang Pinoy”
Notes for the Implementers: media that make finding specific content easier.
• Designated social media managers may screen
• Post the announcement poster and Social posts/materials and share them in the LGU’s
Media Cards (SMCs) at your official LGU social official social media accounts.
media account/s • Check for positive and negative comments from
• Ensure that your official LGU account can be the public. Make sure that all are complying
tagged by other Facebook users. with social media ethics.
• Have someone regularly check the hashtags • Enforce positive comments and correct
for submissions. Hashtags are labels on social negative perceptions.
healthypilipinas.ph/seven-healthy-habits/move-more-eat-right
The contest will provide opportunities for the participants to showcase their creativity, style, talents, and skills through
the arts of singing, dancing, playing an instrument, and other activities that will help boost the self-esteem, confidence,
and assurance of the participants and bring the community together. This is also a great way to help prevent use of
alcohol, tobacco, and drugs among children, teens and young adults that might lead to delinquency. This will also
promote awareness and getting community involvement against addiction in the community.
8:00-9:00 AM Registration
9:00- 9:30 AM Opening Ceremonies MHO/CHO
• Parade of Colors Mayor
• Prayers
• National Anthem
• Opening Remarks
• Welcome Remarks
• Promotional Materials
* Poster/Streamer
* Social Media Card (SMC)
* Sample New Year, New You, New Healthy
Habit TikTok Videos
• Event Materials
* Streamer
https://healthypilipinas.ph/seven-healthy-habits/dont-smoke-lessen-alcohol-say-no-to-drugs
Filipinos love to get together. Apart from getting together to feast on the best of Filipino cuisine, drinking and smoking
sessions are a staple in any celebration. Filipinos are known to be hard and strong drinkers and smokers from birthday
to graduation, to big town fiestas, down to the smallest gathering. And events are never complete without karaoke.
Filipinos are musically-inclined, they love singing and there is no better way to show their appreciation to music than
a community concert.
Community concerts are a great opportunity to get together and be happy minus the alcohol, smoke, and drugs. This
is also a great opportunity to aim at changing norms regarding substance use (smoking, drinking, & illicit drug use or
abuse) by demonstrating negative consequences for use, positive consequences for nonuse, changing opinions about
the prevalence of use or the types of people who use, and increasing skills for resisting drugs.
• Promotional Materials
* Posters, streamers
* Social Media Cards
• Event Materials
* Streamers
* Umbrellas, fans, water bottles
https://healthypilipinas.ph/seven-healthy-habits/dont-smoke-lessen-alcohol-say-no-to-drugs
A mural is a powerful visual communication tool, meant to promote an opinion and to transmit social and political
messages towards unity, painted or applied directly on a wall, ceiling or other permanent surfaces. This is also a great
way to showcase the heritage, and preserve the culture of the community cherished by generations. This is also a way
to showcase and develop artistic talents of the community members and a great way to showcase the existing natural
beauty of the area.
Notes for the Implementers: to actively join the fight against smoking, too
much drinking and illicit drugs through song,
• The Punong Barangays are the captains of the dance and other skills.
ship at the community level. They are the first • All barangay is required to submit an entry
liners in ensuring that their constituents best • All Barangay Captains and all barangay
interests are served. representatives will receive a Certificate of
• Encourage the members of your community Appreciation.
• Promotional Materials
* Posters, streamers
* Social Media Cards
• Event Materials
* Streamers
Collaborate with partner organizations who have good social media presence!
They can take part in health community events by being co-presenters. Cross-posting of these
health activities to their social media platforms can help in amplifying the reach and visibility of the
campaigns.
https://healthypilipinas.ph/seven-healthy-habits/dont-smoke-lessen-alcohol-say-no-to-drugs
Healthy eating? Flex mo yan! This community Facebook challenge incentivizes the members of the barangay to share
their Pinggang Pinoy meals! From food preparation, cooking, plating, to even eating their healthy meals, participants
can share photos or videos of their Pinggang Pinoy. The campaign encourages the participants to learn about the
Pinggang Pinoy which they can then apply to their day to day meal planning!
Best photo / video of the week will be shared on the barangay Facebook page.
Mechanics:
• Poster/Streamer
• SMC
• Sample Pinggang Pinoy Panalo Photos or Videos
healthypilipinas.ph/seven-healthy-habits/move-more-eat-right
Wais magpapawis para sakit alis! This community exercise program enjoins members of the community to join the
activity as muscle strengthening exercises are important to maintain a healthy body. The exercise video provided by
the Department of Health can be played on Facebook live or any device that the participants can follow.
The activities can be done once to twice a week for the whole month of July through online platforms, in person (subject
to quarantine protocols), or if possible both simultaneously. If done in person, the video should be easily viewed by all
participants or an LGU staff member can facilitate the exercise session as well.
The exercise video will include short messages that will emphasize the importance of physical activities and muscle
strengthening exercises.
To incentivize the attendance, participants with perfect attendance or best attendance relative to the number of
sessions held can be given a simple reward.
• Poster/Streamer
• SMC
healthypilipinas.ph/seven-healthy-habits/move-more-eat-right
What better way to stay true to the month’s theme than a workout/cookout afternoon! Start the afternoon with an
energizing workout with our partner establishments followed by cooking demos by select home-chefs in the locality!
Everyone is welcome to bring their own food to share and enjoy with the community after sweating it out together!
Nothing brings a community together like food! Mix that up with a fun exercise routine and you’re sure to have a
happy and healthy afternoon!
#MoveMoreEatRight #WorkoutCookout
• To promote physical exercise and proper • Since the Workout, Cookout activity will be a
nutrition within the context of a community community affair, it would be best to reserve
bonding session, where everyone from a spacious area with proper ventilation, like
children to elderly can take part an open field, multipurpose hall, or barangay
• To highlight local restaurants or home cooks, basketball court.
gyms, Zumba instructors and the like • Tap local gym instructors, Zumba instructors,
dance instructors to participate; if there are
Pa-sample ka naman diyan! Here are sample not enough, you may project exercise videos,
including those provided by the DOH
materials that might help you: • Ask local restaurants to participate and set
up stalls serving healthy dishes. You may
A. Guidelines and Mechanics
also ask home cooks and carinderia owners
to participate. Optimally, the stalls would
General Guidelines:
prepare the food on-site to show people how
to prepare and serve healthy dishes.
The Workout, Cookout activity is a community event that
• Plan the program for the day! These should be
is open to all and should encourage proper nutrition and
a mix of activity sessions and cooking demos.
physical activity. It can be conducted over half a day, or up
Other activities may also be done, so long as
to multiple days depending on the size or enthusiasm of
they contribute to exercise or nutrition.
the local community. Always ensure that minimum public
health standards are followed at all times.
Notes for the Implementers: • Ensure that the event follows the prevailing
minimum public health standards.
• Ensure that the dishes follow the Pinggang • Ensure that the entire community can be
Pinoy, or have sufficient amounts of vegetables, involved. Have activities for children and
proteins and carbs. Refrain from including elderly as well.
sugar-sweetened beverages and junk food.
• Streamer
• Social media cards
• Facebook banners
healthypilipinas.ph/seven-healthy-habits/move-more-eat-right
Effective and open communication, particularly pakikipag-usap is the foundation of society; thus making it the
foundation of a healthy Filipino family. Topics on sexual and reproductive health and family planning are not usually
being brought up during family discussions. While this is difficult, it is crucial to have challenging conversations on
sexuality, relationships, and sex in a way that is respectful, discreet, and compassionate.
We all know that good sexual and reproductive health requires positive and respectful approaches to sexuality and
relationships, and in a space or platform where they can freely express their thoughts. This activity entitled, “The Take
the Safe Sex Pledge” is a simple yet powerful campaign to encourage the Filipinos to practice safer sex and creatively
communicate their support and commitment to ending sexual stigma.
Why do this Activity? commitment from the community members. There will
be a community board where people can sign and insert
The main objective of this activity is to gain the support their pledge statements on promoting positive sexual
and commitment from the community members in and reproductive behaviors.
practicing healthy behaviors, specifically:
It should be enforced that there shall be no offensive,
• To promote positive sexual and reproductive discriminating, and inappropriate statements on these
behaviors pledge boards. It shall be properly managed and
• To encourage people and take pledge to regulated by the community organizing committee/s.
do safer sex practices i.e. not engaging in
unprotected sex, having sex when ready, Mechanics:
loving one’s self
• Take the Safe Sex Pledge by signing on the
Pa-sample ka naman diyan! Here are sample signature board!
• Show your support in promoting positive
materials that might help you: sexual and reproductive behaviors.
• Sample pledge statements below:
A. Guidelines and Mechanics
* My body, my choice, my responsibility!
* I will not engage in unprotected sex
General Guidelines:
* I pledge to practice safe sex
* I will have sex when I am ready only
The Take the Safe Sex Pledge is a pledge of commitment
* I will correctly and consistently use condoms
campaign in a form of getting the signatures as sign of
• A sample program flow can be seen below:
• Promotional Materials
* Poster/Streamer
* Social Media Card (SMC)
• Event Materials
* Streamer
https://healthypilipinas.ph/seven-healthy-habits/practice-safe-sex
Community-driven sexual health prevention interventions have been proven to be effective in influencing healthy
behaviors (e.g. safe condom use practices) of the community members. Family planning is crucial for preventing
unintended pregnancies as well as for improving maternal and child health & well-being. Moreover, increasing the
use of modern contraception including condoms is one of the strategies in preventing sexually-transmitted infections
(STIs).
This condom gimmick activity showcases how to properly wear a condom and encourages people to creatively present
their ways on how to correctly use one. This enables the community members to seek more information on the use of
modern contraceptives and ultimately encourage them to practice safer sex by using contraception such as condoms.
• To promote condom use among community The individual with the (1) most creative, (2) most aligned/
members, and relevant to the topic will be featured.
• To encourage people to correctly and
consistently use condoms Judges’ Guide
• Promotional Materials
* Poster/Streamer
* Social Media Card (SMC)
• Event Materials
* Streamer
Tap your local influencers that advocate for positive sexual and reproductive behaviors!
These may be your Brgy. Captains, Kagawads, Sangguniang Kabataan, youth organizations, etc.
They can help in increasing the visibility and participation for these activities.
https://healthypilipinas.ph/seven-healthy-habits/practice-safe-sex
From international beauty pageants to the local barangay contests, Filipinos would always love to show their support
for their respective bets. In barangays, community members fascinate festivities, and various activities including inter-
barangay pageants will always be there.
The Healthy Buntis Pageant aims to raise awareness on the proper care of both the mother and the baby. The healthy
pregnant mothers will have the chance to showcase their talents as well as their intelligence in the Talent and Q&A
portions, respectively.
AVPs Videos to be played while the program hasn’t start- Health promotion videos
ed yet
National Anthem and Opening To kickoff the event, a Barangay/organizer represen- MHO/CHO
Remarks tative will provide their welcoming remarks, thanking Mayor
everyone for their participation
Opening of Healthy Buntis Opening number of all contestants Organizing committee
Pageant - Dance Number of all
Contestants
Talent Portion Competition between the contestants, based on their Judges, Criteria, Mechanics
talents
Formal Wear Portion Competition between the contestants, based on their Judges, Criteria, Mechanics
formal attire
Announcement of winners Announcement of winners of the Healthy Buntis Crowns, Sash, Prizes,
Pageant Representatives who will
Coronation crown the winners
• Promotional Materials
* Poster/Streamer
* Social Media Card (SMC)
• Event Materials
* Streamer
https://healthypilipinas.ph/seven-healthy-habits/practice-safe-sex
September is right in the middle of the rainy season in the Philippines. The rainy season brings the dreaded W.I.L.D
diseases -- waterborne diseases, influenza, leptospirosis, and dengue. Because of this, it would be a good idea to do
an environmental health check within our barangay. This cleanup drive will encourage our constituents to clean up
their surroundings. As well as reward the municipalities that make the best effort to keep their respective areas clean.
• To make community-wide preparations for the Each barangay in Municipality of San Marcelino will be
coming rainy months automatically entered into the Environmentally Healthy
• To promote environmental health to all Barangay Cleanup Drive campaign.
members of the community and encourage
them to take action. • The cleanup drive campaign will run for two
• To enjoin the community in championing the 7 (2) weeks from September 1-15.
healthy habits for a Healthy Community • The barangays will be judged by the town
mayor, vice mayor, and other identified officials.
Pa-sample ka naman diyan! Here are sample • The judges will make surprise inspections in
each barangay over the course of the two-
materials that might help you: week period.
• One week after the cleanup drive, each
A. Guidelines and Mechanics
barangay must submit the following:
* A 3-minute AVP chronicling the cleanup
General Mechanics:
efforts in the barangay
* A poster design of their barangay for
Join the search for the cleanest barangay in San Marcelino!
Environmental Health Month
Let’s show our love for Mother Earth by participating in
• The Municipality will upload the videos and
the Environmentally Healthy Barangay Cleanup Drive!
posters on their official Facebook pages for
social media sharing. These will also count
towards the scoring.
This September, let’s remember to keep our barangays
• A sample judging criteria can be seen below:
clean and green as we celebrate Environmental Health
Month!
Criteria Rating/Score
Overall cleanliness 50%
Total 100%
• Promotional Materials
*Poster
*SMC
• Event Materials
* Streamer
https://healthypilipinas.ph/seven-healthy-habits/be-clean-live-sustainably
Mural-making activities are a great way to showcase the artistic talents of the community members and a great way
to showcase the existing natural beauty of the area. If COVID restrictions are lowered by the time September comes
along, this activity could be open to students in the barangay or the municipality. If not, then the municipality can enlist
the volunteers to create the mural.
• To get residents from within the municipality • All participating barangays will be given one
to participate in environmental health-related (1) week to finish the mural starting from the
matters. announcement date or as prescribed by the
• To promote the natural beauty of the contest committee.
municipality by making the mural include the • Minimum wall dimensions are 10 feet high and
natural landmarks that can be found in the area 15 feet long located in any place frequented
• To enjoin the community in protecting their by minors like schools, playgrounds or market
surrounding natural resources and habitats for places in their barangay.
the health of every individual. • Materials for the murals can be provided by
the barangay or solicited from the businesses
Pa-sample ka naman diyan! Here are sample in the community or donation from private
personalities for community involvement.
materials that might help you: • Winners will be announced at the end of
September.
A. Guidelines and Mechanics
• The mural must adhere to the theme “Alagaan
ang Kalikasan, Para sa Healthy Pilipinas.”
General Guidelines:
Barangay’s Guide:
• All barangays are expected to submit at least
one (1) entry by filling out the entry form.
• Contestants must observe MPHS at all times
• The artwork must be located in any place like
(mask, physical distancing
schools, playgrounds or market places in their
• Contestants must be age-appropriate based
barangay.
on the prevailing COVID restrictions at that
• All artworks must adhere to the theme
time
“Alagaan ang Kalikasan, Para sa Healthy
• The mural must be completed within September
Pilipinas”
to be within Environmental Health Month
• All artworks should connect to or showcase
the natural beauty of the community, especially
Criteria for Judging:
eco-tourism spots that can be highlighted.
• The artwork must be an original piece that
is conceptualized and executed by the Criteria Rating/
participants. Designs that copied composition Score
of existing work will be automatically Visual Impact 30%
disqualified even if they were rendered in a Interpretation and Creativity 20%
different style, medium, and color scheme.
• Names of the participants must not appear on Composition/Design 15%
the design, and obscene or offensive entries
Craftsmanship 15%
will be disqualified.
• The artworks should be share-worthy, Relevance to Theme 10%
design the mural that will become viral
Total 100%
when shared on social media, or if locals and
visitors alike will choose the spot for picture-
taking and post it in their social media pages.
https://healthypilipinas.ph/seven-healthy-habits/be-clean-live-sustainably
There can be beauty in trash. Taking from the slogan “Reduce, Reuse, Recycle”, this campaign entitled “Recreate”
aims to turn discarded items into beautiful artworks. This competition will be open to all members of the community
who have artistic or creative talents in building art pieces. At the end of the competition, we will be rewarding the
most beautiful and most creative creations. The artworks can be displayed to the public to further highlight the need
to reduce the waste we produce.
• To initiate recycling efforts in the community • All entries will be placed in a temporary art
to remove waste items from dump sites and gallery (Town Hall, Multipurpose Hall, school
put them into an art gallery auditorium, etc.) for public viewing and judging.
• To promote reduced waste production at • An official photographer for the LGU will take
the individual and community level through photos of the artworks and put it into one
artworks that let people imagine the scale of photo album on the official Facebook page of
trash produced the LGU.
• To have a creative outlet for local artists to • People can then like, comment and share the
perform and showcase their talents pictures to add to the total score for judging.
• Winners will be announced on
Pa-sample ka naman diyan! Here are sample World Environmental Health Day.
materials that might help you: Criteria for Judging:
A. Guidelines and Mechanics
Criteria Rating/
Participants’ Guide: Score
Adherence to Environmentalism 30%
• The competition will be open to all members
of the community; minors may join but must What percent of the work is made of
have the permission of an adult to enter. recycled materials?
• All interested parties must officially register Adherence to Theme 20%
through a Google Form or other online form
created by the LGU with the following details: Adherence the theme “Re-Create” and the
* Complete name (or names for group entries) overall campaign of Environmental Health
* Birth date
* Address Creativity in the Use of Recycled Products 15%
* Email
* Mobile Number How well did the artist/s incorporate the
• All artworks must have minimum dimensions materials into their artworks?
to qualify; for example: Did they make use of different materials or
• 4 sq. ft for flat/framed artworks just stick to one?
• 2 ft. high for 3D/free-standing artworks Overall Aesthetic 15%
• Aside from paints, all artworks must be made
of 100% recycled materials Does the artwork look eye-catching, does it
• The competition will be announced and accept convey its message well?
registration one (1) month before the start of
Environmental Health Month.
Social Media Score 10%
• Entries will be accepted up to September 19 or
one week before World Environmental Health
Artwork with the highest social media
Day celebration.
score will get 10%, the next highest will
get 9%, the third highest, 8%, and the rest
will get 7%.
Total 100%
• Promotional Materials
* Poster
* Social Media Card (SMC)
* Certificate
https://healthypilipinas.ph/seven-healthy-habits/be-clean-live-sustainably
Participation in organized recreation can be both a preventative and therapeutic measure for fostering positive mental
health and encouraging civic engagement.
The Vlog Making Contest is an online campaign with a culturally relevant topic that will be customized for this year’s
Mental Health Awareness Month. Local children and teenagers who can be change makers will document and promote
their self-care practices in the vlog to audiences their age, recognizing the power of the youth to influence and express
an active interest in Mental Health.
https://healthypilipinas.ph/seven-healthy-habits/care-for-yourself-care-for-others
It is critical to understand that practicing self-care entails caring for your mental health as well as your physical health.
Taking care of your mental health starts by attending to your physical needs of personal hygiene and grooming.
This activity aims to teach residents proper grooming techniques for personal use and events, such as basic make-
up and hair care. This also aims to motivate them to practice personal hygiene and grooming on a daily basis. Proper
grooming and healthy personal habits can help residents stay healthy and feel good about themselves. It can be
scheduled any of the four weekends of the month of October.
Name of Speaker
Designation Title xxxxxx
9:30 - 12:00 Activity Proper: HEPO/coordinator
PM Haircut
12: 00 - 12:30 Closing Session Brgy. Chairman
PM Speaker
Residents can share their photos on facebook as they practice self-
care and personal grooming from then forward.
• Sign Up Form
• Social Media Cards
* Announcement
* Contest Related Materials
* Post-event cards
• Streamer
• Poster
https://healthypilipinas.ph/seven-healthy-habits/care-for-yourself-care-for-others
Spending time in nature is beneficial. Fresh air and the quality of our relationship with nature has long been recognized
as contributing to nature’s positive impact on our wellbeing both physically and psychologically.
The Online Search for Best Bakuran ng Gulayan aims to raise awareness about the benefits of connecting with nature
as self-care practices for their mental health, as well as to encourage community households to plant vegetables or
fruit bearing trees in their backyards that can also be consumed. These steps toward a healthier lifestyle in both hobby
and diet can help families reduce stress and anxiety.
https://healthypilipinas.ph/seven-healthy-habits/care-for-yourself-care-for-others
Peer pressure is the major cause of youth involvement in social vices. Children also have a high level of curiosity to
learn and practice new things. The youth should be encouraged away from vices such as smoking, drinking, and illicit
drugs.
The game will educate the players about the ill effects of smoking, illicit drug use, and dangers of binge drinking in a
fun and interactive way.
Why do this Activity? witch that will act drunk as it tries to catch the
players
• To enjoin the youth and help prevent the • Drug addiction can be dressed as a scary clown.
possibilities of substance use or abuse
• To educate children of the ill effects of smoking, Maps:
binge drinking and illicit drug use
• To increase awareness and the intention to • Prepare 5 Maps of the town or area where the
quit among smokers. game will take place.
• Mark the location of the NPC on the map with
Pa-sample ka naman diyan! Here are sample a big red X or No Smoking Sign.
• Trace 5 different routes the players need to
materials that might help you: take to reach the NPC. Remind the players to
follow the route religiously, no detours. Those
A. Guidelines and Mechanics
who will not follow the route will be punished.
(for the safety of the players)
Location:
• Along the route, you can assign a refreshment
stop for the players, or a place to rest and sit in case
• The game will take place in several parts of the
they get tired. Coordinate the route to the local
community.
Police force for appropriate safety procedures
• Identify a store, a school, a hospital/clinic,
a public market, or a park for the location of
Clues:
nonplayer characters (NPC).
• Make sure that the area has enough space
• Clues must be simple and easy to understand.
for the players to perform the tasks the NPCs
• Mostly directions as to the location of the NPC
will give them before they receive a prize, or
another clue that will lead them to another
NPC Task:
location for another prize.
• Make sure that the location of the NPCs are not
• Assign games, questions or puzzles to the
too far away from each other
NPC.
• The activity should be age appropriate
Nonplayer characters (NPC):
Games:
• Nonplayer characters or NPC are selected
individuals from the community that will be
• Bato-bato pick
stationed in specific locations for the players
• Bunong braso
to seek
• Luksong tinik
• The NPC can be a store owner, a teacher in a
• Luksong baka
school, a nurse or a doctor in a hospital or a
• Dart Games
clinic, a random person in a public market, or a
• Balloon popping games
vendor in a park.
• If found, the NPC will give the players an
Questions:
envelope that contains a prize, or an instruction
for a task that they need to accomplish
• How does smoking, drinking too much alcohol
in order to get the prize, or the envelope
and illicit drugs affect a person?
may contain another clue that will lead
• Why should you not smoke, drink too much
them to another location for another prize.
alcohol and do drugs?
• Name a disease that you can get for smoking,
Villains:
drinking too much alcohol and illicit drugs.
• Tell me ways for you to stay healthy?
• The villains will be called Nicotine, Alcohol,
and Drug Addiction
Puzzles/Riddles:
• They can be mascots, or individuals with
simple costumes.
Tell my name and guess me quick
• Nicotine addiction can be dressed up like a
I am bitter, but you taste me sweet
zombie, that looks dirty and smelly
I can turn your world upside down
• Alcohol addiction can be dressed as a crooked
And forget your manners at times
• Promotional Materials
* Poster
* SMC
• Event Materials
* Streamer
https://healthypilipinas.ph/seven-healthy-habits/dont-smoke-lessen-alcohol-say-no-to-drugs
Halloween, All Saints Day, and All Souls Day all fall under the same theme of remembering the departed. Even though
Halloween is more known for scare, fun, and games; this is also a great opportunity for kids and kids at heart to learn
about the ill effects of smoking, too much drinking, and illicit using of drugs while also having fun.
Why do this Activity? • Materials for the maze walls: Identify available
materials that are cheap but sturdy such as
• To enjoin the youth and help prevent the but not limited to pallets, cardboard, sheets,
possibilities of substance use or abuse linens, blankets, tarpaulins or other available
• To increase public awareness on the materials
consequences of tobacco use • Constructing the maze walls
• To increase awareness and the intention to * Once your materials are acquired and your
quit among smokers. plans are sketched, you can begin the
construction process.
Pa-sample ka naman diyan! Here are sample * Following your sketched layout, rope off
your maze or lay out your boxes.
materials that might help you: * If you’re building your maze with tent poles
or dowels, you’ll only need to place them
A. Guidelines and Mechanics
wherever a wall begins or ends unless you’re
making some really long maze segments.
General Guidelines:
* Once you have your tent poles or dowels in
place, run a rope from pole to pole, up near
The maze is open to all. However, children below 12 years
the top. This will create a sort of clothesline.
old need to be accompanied by an adult.
* Drape your sheets, tarps, or painter’s plastic
over the “clotheslines” to create the walls of
Mechanics:
your maze.
• Location: Select an indoor location where you
can set up a room with lots of twists and turns.
• Sketch plan for the maze
* Plot your maze
* Include at least one long passageway where
you can work in plenty of scary details like
fog or a pulsing light show
* Include some false walls for your monsters
to hide behind so they can jump out and
scare your guests.
Notes for the Implementers: the ill effects of tobacco so most of the
effects are artistic representation of the
• Add some scary effects to your maze diseases that a person gets due to smoking,
* Once you have your walls up, it’s time to too much drinking and illicit drugs
start adding some frightening decorations. ◊ Graphic photo or representation of a
Ideally, visitors should be stumbling around diseases
in the dark through fog laced with occasional ◊ Smokers body
bursts of light. ◊ Dismembered parts of a mannequin
* However, we want the visitors to understand ◊ Jumpscares
https://healthypilipinas.ph/seven-healthy-habits/dont-smoke-lessen-alcohol-say-no-to-drugs
All Saints Day and All Souls Day are annual reminders to remember, honor, and celebrate the dead. The ritual of
consciously remembering loved ones who have passed is an important spiritual practice in all our lives. It brings
death into the context of our daily experience and reminds us that dying is not the end and reminds us to live happy,
healthy, and enjoy life without the ill effects of vices and other unhealthy choices.
This health and wellness fair empowers individuals and communities to take charge of and improve their health
and well-being by providing information about healthy eating, physical activity, health services, and other local
health and wellness resources. Plus, it’s an opportunity to build relationships with local businesses and community
organizations, who may be able to provide ongoing support to your community health initiatives.
• To increase public awareness on the 7 Healthy • Children below 7 years old must be
Habits and Healthy Pilipinas health promotion accompanied by an adult.
campaign of the DOH • Absolutely no cigarettes, alcoholic beverages
• To increase awareness on the ill effects of and illicit drugs in the venue. All attendees
using and abusing dangerous substances like will be subjected to frisking and other security
tobacco, alcohol, and illicit drug use measures
General Guidelines:
• Promotional Materials
* Poster/Streamer
* Social Media Card (SMC)
https://healthypilipinas.ph/seven-healthy-habits/dont-smoke-lessen-alcohol-say-no-to-drugs
The Christmas tree is a symbol of the birth and resurrection of Jesus Christ. The tree’s branches and shrubs are viewed
as an emblem of immortality and are said to symbolize the crown of thorns worn by Christ on the cross. It is often or-
namented by beautiful tree decors or toppers that add final touch to the holiday feels.
This activity, Paskuhan sa Barangay- Exchanging Christmas Tree Decor is a new way of spreading the spirit of camara-
derie and sharing among community people. Family members are encouraged to make their own ornaments and after
that, these decorations are being shared or exchanged to other families or barangays.
The lesson learned here is that gifts do not need to be expensive to be truly appreciated. After all, the Christmas sea-
son is marked by giving and exchanging gifts .
To enjoin the community in gift giving and exchanging • Join our PASKUHAN SA BARANGAY-
gifts this Christmas season. This will also encourage EXCHANGING CHRISTMAS TREE DECOR as
community people to practice safe activities such as we celebrate this year’s yuletide season! As
avoiding the use of firecrackers and other pyrotechnic the year 2021 comes to end, let us also take
devices to prevent fireworks-related injuries and instead this opportunity to enjoy and practice safe and
focusing on more sustainable and safer recreation during healthy activities during this season.
the Yuletide season. • Each participating barangay will be:
* Creating the “bonggang” Christmas tree
Pa-sample ka naman diyan! Here are sample in line with the Seven Healthy Habits
messages/ theme.
materials that might help you: * Using indigenous and recycled materials as
ornaments or decors of the Christmas tree.
A. Guidelines and Mechanics
* Posting the Christmas tree on their own
Barangay social media pages tagging DOH
General Guidelines:
Healthy Pillipinas and using the hashtags:
#HealthyPasko2021
• The activity is open to all members of the
* Participating in the exchanging of Christmas
community.
decorations within families in the barangay.
• Participation of every barangay is required.
• Sample program flow for this activity can be
seen below:
8:00-9:00 AM Registration
9:00- 9:30 AM Opening Ceremonies MHO/CHO
• Prayers Mayor
• National Anthem
• Opening Remarks
• Welcome Remarks
9:30 - 11:40 AM • Ceremonial Exchanging of Christmas Decoration -5 minutes per Participating Ba-
barangay) rangays
• Documented video presentation of the Christmas tree and behind
the scenes shots.
• Promotional Materials
*Poster/Streamer
*Social Media Card (SMC)
• Event Materials
* Streamer
Partner with private institutions, civil society organizations, and other partners in health in
conducting joint community-based activities such as community display fireworks, healthy
bazaars, etc.
https://healthypilipinas.ph/seven-healthy-habits/do-no-harm-put-safety-first
The singing of carols reminds us that God, in His love for us, sent his son to be one of us. Just as that first Christmas
was marked by singing, so Christians through the centuries have celebrated and borne witness through song to the
coming of the Messiah. This activity is done to essentially spread the Christmas message and help the people to
connect with their faith and to others.
Why do this Activity? comes to end, let us also take this opportunity
to enjoy and practice safe and healthy
To enjoin the community in practicing safe activities such activities during this season.
as avoiding the use of firecrackers and other pyrotechnic • Each participating barangay will be:
devices to prevent firework-related injuries and instead * Creating the most “bonggang” Christmas
focusing more on sustainable and safer recreation during carols in line with the Seven Healthy Habits
the Christmas like joining the singing and Caroling messages/ theme.
contest in the barangay. At the same time we can ignite * Incorporating Seven Healthy Habits
the competitiveness of the community people and enrich messages to the lyrics of the Christmas
the camaraderie among them. carols.
* Posting the Christmas carol on their
Pa-sample ka naman diyan! Here are sample own Barangay social media pages
tagging DOH Healthy Pillipinas and
materials that might help you: using the hashtags: #HealthyPasko202
A. Guidelines and Mechanics
Criteria for Awarding:
General Guidelines:
Criteria Percentage/
The activity is open to all members of the community. Score
Participation of every barangay is required. Voice Quality 40%
8:00-9:00 AM Registration
9:00- 9:30 AM Opening Ceremonies MHO/CHO
• Prayers Mayor
• National Anthem
• Opening Remarks
• Welcome Remarks
9:30 - 11:40 AM Contest Proper (2-3 minutes per group) Contestants
• Video presentation of the LIVE Christmas Caroling.
11:40-11:50 AM Intermission numbers while judges are tabulating the scores
11:50 - 12:00 NN Awarding of Winners Mayor & VIPs
Closing remarks Vice Mayor/Coun-
selor
https://healthypilipinas.ph/seven-healthy-habits/do-no-harm-put-safety-first
The New Year celebrations signify welcoming the New Year and to bid farewell to the old one. This has a much
deeper significance, especially this time of pandemic as we wanted to start fresh and new without the virus. One of
the significant practices done during this celebration is the use of firecrackers and fireworks in the belief that these
ward off evils and bad vibes. This activity encourages community people to celebrate this New Year safe and healthy.
Instead of using pyrotechnics, alternative merry-making tools or instruments are highly encouraged. Aside from
preventing us from injuries, it also promotes recycling and creativity.
Why do this Activity? safe and healthy activities during this season.
• Each participating barangay will be:
To enjoin the community in doing safer and sustainable * Creating the most “bonggang” merry-
activities this Christmas season. This will emphasize the making alternatives such as tambol using
importance of using alternative merry-making instruments kaldero, tambourine using recycled things,
instead of using firecrackers and other pyrotechnic devices etc. which are in line with the Todo Pito
to prevent fireworks-related injuries. At the same time messages/ theme.
this will be a great avenue to promote the use of local * Incorporating Todo Pito messages to the
resources readily available in the community and promote design.
recycling as part of environmental sustainability initiatives * Posting the “bonggang” merry-making
of the government, and lastly, to spark creativity among alternatives on their own Barangay social
the community people. media pages tagging DOH Healthy Pillipinas
and using the hashtags: #HealthyPasko2021.
Pa-sample ka naman diyan! Here are sample
materials that might help you: Criteria for Awarding:
A. Guidelines and Mechanics
Criteria Percentage/
General Guidelines: Score
Originality and visual appeal 30%
The activity is open to all members of the community.
Participation of every barangay is required. Creativity and sustainability (using 25%
recycled materials)
Mechanics: Best representation of the barangay 20%
• Join our PASKUHAN SA BARANGAY- THE Best portrayal of the Todo Pito theme 15%
SEARCH FOR THE PINAKA-BONGGANG
MERRY-MAKING ALTERNATIVES SA Audience Impact 10%
PAPUTOK as we celebrate this year’s yuletide Total 100%
season! As the year 2021 comes to end, let us
also take this opportunity to enjoy and practice
8:00-9:00 AM Registration
9:00- 9:30 AM Opening Ceremonies MHO/CHO
• Prayers Mayor
• National Anthem
• Opening Remarks
• Welcome Remarks
9:30 - 11:40 AM Contest Proper (5 minutes per barangay) Organizers
• Documented video presentation of the alternative merry making
instruments/tools
11:40-11:50 AM Intermission numbers while judges are tabulating the scores Contestants
11:50 - 12:00 NN Awarding of Winners Mayor & VIPs
Closing remarks Vice Mayor/Coun-
selor
• Streamer
• Poster
• Social media cards
https://healthypilipinas.ph/seven-healthy-habits/do-no-harm-put-safety-first
There is a stigma among Filipinos regarding Pulmonary TB. Filipinos are afraid to get screened for TB since testing
positive for TB can lead to being ostracized in the community; hence, even some TB patients are afraid to go to TB
DOTS centers out of fear of being seen. There are also many misconceptions about TB and the TB DOTS centers. Some
people don’t know that the medicines in TB DOTS centers are free, so they end up not proceeding with treatment. This
activity will be done to dispel myths and false information about the disease and TB DOTS centers.
Why do this Activity? There will be a community board where people can sign
and insert their pledge statements on promoting TB
The main objective of this activity is to gain the support screening, and avoiding unhealthy behaviors that could
and commitment from the community members in lead to TB. The pledges could also show posters on the
practicing healthy behaviors, specifically: process of TB DOTS, and how simple and easy it can be.
Pa-sample ka naman diyan! Here are sample • Take the TB-Free Pilipinas Pledge by signing
on the signature board!
materials that might help you: • Show your support in promoting healthy
behaviors and supporting TB screening.
A. Guidelines and Mechanics
• Sample pledge statements below:
* Yosi-free para TB-free ang aking komunidad!
General Guidelines:
* TB can be cured and must not be feared!
The “Time to Be Free: TB-Free Pilipinas Pledge is a pledge
of commitment campaign in the form of getting signatures
as a sign of commitment from the community members.
Material Content
Poster, SMC (Portrait)
Take the TB-Free Pilipinas Pledge!
(sample)
Kaya nating talunin ang TB sa tamang screening at
paggamot! Get screened for TB!
Streamer/Safe Sex Take the #TBFreePilipinas Pledge!
Pledge Wall
Kaya nating talunin ang TB sa tamang screening at
paggamot! Get screened for TB!
Involve your Barangay Captains and Kagawads! Barangay leaders set valuable examples to their constituents. Seeing
them participating and expressing their pledge of commitment to promote positive sexual and reproductive behaviors
will encourage more people to do the same.
Highlighting key nutritional interventions to address hypertension guided by Dietary Approaches to Stop Hypertension
(DASH) recipes, this activity is a live event featuring a cooking and recipe contest, with a parallel social media
hashtag campaign where people can upload their #KaHeartnerSaKusina video recipes to share with the public during
Hypertension Awareness Month.
The cooking competition will follow traditional competition guidelines with the twist of strictly following DASH
recommendations. Content on specific recipes developed, lessons exchanged, and taste reactions will serve as primary
promotion materials on social media.
A. Guidelines and Mechanics Mula May 1 hanggang 31, i-share ang in-
yong mga DASH Diet recipes sa TikTok at
General Guidelines: Facebook gamit ang hashtag: #KaHeart-
nerSaKusinaTboli !
Official social media channels of LGU (Facebook, TikTok)
Staff tasked to be the social media officer to regularly Baka ma-feature ang iyong recipe sa offi-
monitor and choose KaHeartner sa Kusina video recipes cial Tboli LGU FB page!
Judging panel to select finalists for live cooking competition
and select final winners NB: Please use Healthy Pilipinas Logo
Staff to be trained on identifying if recipes emulate the and leave a space for the LGU’s logo
DASH diet well
SMC (Portrait)
Mga kapitabahay, ibahagi ang inyong
Mechanics: mga secret DASH diet recipe! Sali na sa
• This event is divided into the elimination (Main)
phase (online recipe video contest on TikTok #KaHeartnerSaKusina Recipe and Cook-
/ Facebook), and a finals phase (live onsite ing Contest!
cooking competition).
• The elimination phase will be done via official Mula May 1 hanggang 31, i-share ang in-
social media accounts of the Municipality / City, yong mga DASH Diet recipes sa TikTok at
calling for people to submit their entries for Facebook gamit ang hashtag: #KaHeart-
#KaHeartnerSaKusina nerSaKusinaTboli !
• People will take and upload hashtagged
videos of them detailing and executing their Baka ma-feature ang iyong recipe sa offi-
DASH diet recipes in a short video format (5 cial Tboli LGU FB page!
minutes max).
• Judging panel will select top 5 - 10 entries NB: Please use Healthy Pilipinas Logo
to be posted on their Facebook page, and and leave a space for the LGU’s logo
subsequently invited to a live cooking
competition / event, with Healthy Pilipinas and
Streamer Sali na sa #KaHeartnerSaKusina Recipe
DOH tagged.
and Cooking Contest! From May 1 to 31,
• Invited top entries will meet in a physically-
share your secret DASH Diet recipes and
distanced location to cook their recipes
be featured on the Tboli LGU FB page!
for judges to taste and select the winners.
June is Dengue Awareness Month, with the highlight celebration on June 15th for the ASEAN Dengue Day. This
cleanup drive will encourage the community to make sure their surrounding are free of potential mosquito breeding
places as we gear up for the rainy months!
Material Content
Poster (Portrait)
Tara na sumali sa Defeat Dengue Drive ng Barangay!
___________________________
For being the overall winner and being the most pre-
pared barangay against dengue during the Defeat
Dengue Drive ng Barangay!
Engage the Kapitans and Kagawads! Leaders in the barangays play a big role in setting valuable examples to their
constituents. Moreover, policies and ordinances that these barangay leaders enact help in promoting cleanup drive
activities like this.
Mural Making competition is an effective visual communication tool that can generate publicity and provide facts and
information getting our message out to the public. The activity can engage interest and create awareness about HIV
and World Aids Day in a visually appealing, inclusive, and a fun manner.
The activity’s primary goal is to raise awareness about • All participating barangay is given one (1)
the opportunity for people to join in the fight against the week to finish the mural starting from the
stigma on HIV and to commemorate World Aids Day, as announcement date or as prescribed by the
well as to express support for individuals living with HIV contest committee.
and to remember those who have died. • Minimum wall dimensions is 10 feet high and
15 feet long located in any place frequented
• Provide opportunities to showcase local by minors like schools, playgrounds or market
talents and promote HIV awareness places in their barangay.
• Provide opportunities to encourage HIV testing • Materials for the murals can be provided by
• Enjoin the youth to express support on the the barangay or solicited from the businesses
public issue in the community or donation from private
personalities for community involvement.
Pa-sample ka naman diyan! Here are sample • Winners will be announced on the said date.
materials that might help you: Awarding Ceremonies:
A. Guidelines and Mechanics
• Announcement and awarding of winners will
be made in November -- 2021. Based on the
General Guidelines:
criteria for judging below.
• Winners will receive trophies, cash and
All barangay is expected to submit at least one (1) entry
certificates and all participating barangays
by filling out the entry form.
will receive a certificate of appreciation.
The artwork must be located in any place frequented by
• Barangay murals with the most number
minors like schools, playgrounds or market places in their
of likes, shares and comments in the town
barangay.
Facebook Page will receive a special award.
• Absolutely no cigarettes, alcoholic beverages
All artwork must adhere to the theme in relation to HIV
and illicit drugs during the awarding
Awareness
ceremonies. All attendees will be subjected to
All artwork should connect or showcase the beauty of the
frisking and other security measures
community and the message of preventing substance use
and abuse.
Engage the Barangay Captains! The Punong Barangays are the captains of the ship at the community level. They are
the first liners in ensuring that their constituents best interests are served.
• Encourage the members of your community to actively join the fight against
* All barangay is required to submit an entry
* All Barangay Captains and all barangay representatives will receive a Certificate of Appreciation.
(Main)
HIV- Free Pinas Mural Making Contest
Collaborate with partner organizations who have good social media presence! They can take part in health
community events by being co-presenters. Cross-posting of these health activities to their social media platforms can
help in amplifying the reach and visibility of the campaigns.
Activity: Tara, Love! Fighting! Family Fun Run / Walk for Cancer Awareness
This fun run aims to enjoin family members of all ages to drum up awareness in the community about the modifiable
and non-modifiable risk factors of different cancers, underlining the importance and life-saving benefits of early and
regular screening, and increasing knowledge on navigating the different levels of health service delivery to access
timely and appropriate care. Through a light and fun physical community event, it will include knowledge-enriching
peripheral materials such as playing / distributing collaterals on available cancer screening programs, anti-smoking
and substance abuse materials, healthy diet and exercise campaign materials and messaging during the pre-and post-
run program.
Activity Committees
A Committee is a group of people, formed to oversee and support a project and perform certain functions or tasks.
The committee can be composed of members of the Sangguniang Bayan, the Barangay Captains, Healthcare Work-
ers/Officials, or community members such as parents, local business owners, and teachers.
A. Responsibilities of committee/subcommittee
The committees/subcommittees could include but are not limited to:
• Event safety
in charge of proper event safety and security planning, crowd control, security, and the value of effec-
tive emergency response to reduce the possible consequences of an emergency. This can be coordinat-
ed to the local police force for assistance.
B. Other functions
Choosing your venue and date for your event are two major considerations that will shape the rest of your activity.
Start researching venues as early as possible. The venue can be a typical school auditorium, gymnasium, or a large
conference room, or if the weather is nice on your chosen date, an outdoor show under event tents could also work
well. Opt also for a virtual platform if possible.
When deciding on a venue, you’ll also have to consider dates for your location based on seasonal factors, travel and
costs.
• Number of acts that are allowed to perform, the kind of tech setup you’ll need for those acts,
• Think about the acoustics of the space and whether you’ll need any amplification for the performances.
• Consider your expected audience size and seating arrangements that make the most sense.
• Consider if comfort rooms are conveniently located throughout the venue, water supply and onsite staff
for cleaning, fire control and emergency.
• Consider providing a comfortable experience to the attendees by providing stations where they can
buy water, healthy snacks options, souvenirs and other products with the exemption of tobacco, other
tobacco products, smoking paraphernalia, alcoholic beverages and other illicit products.
• Consider sectioning the venue per barangay and print numbered tickets for convenience
• If your venue is outdoors, make sure that you have a way to protect the equipment from the elements.
C. Equipments
• Check with your musical talent to determine what equipment they will be bringing themselves and
what you need to prepare.
• Coordinate with vendors, talent, and the venue to determine the equipment needs, how long they will
need for setup and breakdown, and whether they need access to power, a loading dock, or any other
special access.
• Coordinate with the venue to determine what equipment you’ll need for the performance and whether
the venue can provide it. This could include a stage, speakers, microphones, sound system, lighting, and
other audio/visual equipment.
• Check with your musical talent to determine what equipment they will be bringing themselves and
what you need to prepare.
• Coordinate with vendors, talent, and the venue to determine the equipment needs, how long they will
need for setup and breakdown, and whether they need access to power, a loading dock, or any other
special access.
Activity Design
Creating an activity design will help you and your team to smoothly implement the chosen activity for health pro-
motion. This will aid you in developing and keeping track of essential steps and aspects to effectively mount and
roll-out an event.
The activity design will give details on the background, objectives, target audience, proposed plans, and schedule of
the activity. This will also help you push for the advocacy within the local government unit and provide substantial
value of the activity.
• Title of the Activity: New Year, New You, New Healthy Habits TikTok Challenge!
• Type of the Activity: Social Media Health Promotion Advocacy Activity
• Theme of the Activity: New Year, New You for a Healthy Pilipinas
Barangays usually conduct activities for their constituents to jump start the new year. In order to keep the
concept of starting a “Healthy Lifestyle” as an integral part of everyone’s resolution, the following baran-
gay-based activities are recommended to leverage on the relationship of close-knit community members.
As a new year begins, these activities will serve as a platform to showcase each community member’s
perspective on simple and healthy resolutions for ‘a New Year and a New You’!
Note: May lift and contextualize from the introduction to the monthly menu of health promotion activities.
This TikTok Challenge for the community will serve as a platform to showcase creativity and friendly
competitiveness of the people, and at the same time encourage individuals and family units to adopt new
healthy habits this new year. This will piggy-back on the popularity of the TikTok app as it provides easy
access to simple video editing features (i.e. transitions, music overlays) and hassle-free video sharing.
Note: May lift and contextualize from the “About this Activity”portion of the chosen monthly health promo-
tion activity
• To enjoin the community members of the Municipality of Sta. Ana to start practicing healthy habits this
new year and eventually maintain them.
• To enjoin everyone in the community to participate and create a bandwagon effect that will encourage
others to choose healthy lifestyles.
Note: May lift and contextualize from the “About this Activity”portion of the chosen monthly health pro-
motion activity
D. Activity Proposal:
• General Guidelines: The TikTok challenge will be open to all members of the community. Videos will be
crowd-sourced from interested participants and will be shared and posted via official LGU social media
accounts.
• Mechanics
1. Film a TikTok video with the theme “New Year, New You, New Healthy Habit”. Participants will re-
cord an original video showcasing an identified healthy habit that they will adopt this new year. The
TikTok video should showcase simple tips on how to be healthy and may choose to focus on any of
the following topics/themes:
a. Diet and Exercise: Move More, Eat Right for a Healthy Pilipinas
b. Environmental Health: Be Clean, Live Sustainably for a Healthy Pilipinas
c. Immunization: Get Vaccinated for a Healthy Pilipinas
d. Substance Use: Don’t Smoke, Lessen Alcohol, Say No to Drugs for a Healthy Pilipinas
e. Mental Health: Care for Yourself, Care for Others for a Healthy Pilipinas
f. Sexual and Reproductive Health: Practice Safe Sex for a Healthy Pilipinas
g. Violence and Injury Prevention: Do No Harm, Put Safety First for a Healthy Pilipinas
2. Video submission should be at least one (1) minute but should not exceed two (2) minutes. Partici-
pants must convey a clear and impactful message in the time frame given.
3. Participants may use any music. Post-editing and inclusion of animations and graphics are encour-
aged.
4. Video should not include inappropriate content such as lewd actions and curse words.
5. Should reflect messaging and content based on the theme (should be relevant, original, and clear).
Note: May lift and contextualize from the suggested mechanics of the chosen monthly health promotion
activity
Note: May include other pertinent information as necessary: Program flow, Criteria for Judging, etc.
Budgetary Requirement
Monthly Evaluation
Behavioral Evaluation
Eg: # of community
members who consult
with their Primary Care
Providers and asks/
clarifies about the ways
to practice the healthy
habits
Gathering, analyzing, and using Facebook insights or analytics are important as these help in:
• Understanding Facebook digital community’s expectations and behaviors by getting and analyzing key
discussion topics and interests
• Improving content and user experience through the analytics and insights gathered
• Optimizing campaigns for improving user experience and journey
About Insights
Impressions are the number of times any content from your Page or about
your Page entered a person’s screen.
What metrics are avail- Metrics for your Page’s posts are available as soon as the post is published.
able on Facebook page In the Posts section of Insights, you can see the following information about
posts? your Page posts:
You can see how many people are reacting to, commenting on and sharing
your Page posts in Page Insights. Keep in mind that post reactions, com-
ments and shares that have been changed or deleted are counted toward
the total number in Page Insights.
To see this info for all Page posts within a date range:
See When the People Who Like Your Page Are on Facebook
You can see data about when the people who like your Page are on Face-
book:
In the When Your Fans Are Online section, you can see data from a recent
one-week period about the days of the week and times when the people
who like your Page are on Facebook.
What’s the difference be- Post reach is the number of people who saw any of your posts at least
tween organic, paid, and once. This metric is estimated.
post reach?
Paid reach is the number of people who had a paid post from your Page en-
ter their screen. Organic reach is the number of people who had an unpaid
post from your Page enter their screen. Organic reach can be broken down
into viral and nonviral:
• Viral: The number of people who had any content from your Page or
about your Page enter their screen because their friend likes or fol-
lows your Page, engages with a post, shares a photo of your Page and
checks into your Page.
• Nonviral: The number of people who had any content from your Page
enter their screen. This doesn’t include when someone’s friend likes or
follows your Page, engages with a post, shares a photo of your Page
and checks into your Page.
If your post reaches someone through both paid and organic distribution,
they’re counted toward each. Keep in mind that the sum of organic and paid
reach won’t always equal post reach. For example, if one person sees your
post through both organic and paid distribution, they’ll be counted as 1 in
organic reach, 1 in paid reach, and 1 in post reach.
There are many factors that affect reach, including how people are engag-
ing with your Page’s content, how people have engaged with similar types
of content in the past, the quality of the content and other factors such as
time of day and whether people are on Facebook on their mobile phone or
computer. It’s normal for reach to change based on these factors.
Keep in mind that you can only export data from up to 2 years ago, and
the time range for data must be shorter than 180 days. You may see some
additional metrics in your exported data that aren’t found in Page Insights.