Role and Functions of Mass Media

ASSIGNMENT 1

Types of Communication with its

suitable case study

Name:- Karan Narayan Bhusare

Enrolment No:- MITU22BAJM0020
Communication is the process of exchanging
information, ideas, and feelings between two or more
individuals or groups. It is an essential part of our daily
lives and plays a vital role in building relationships,
transmitting knowledge, and expressing emotions.
Communication happens in various forms, and each has
its own unique characteristics and applications. In this
essay, we will discuss the different types of
communication and their suitable case study examples.

1. Verbal Communication :-
Verbal communication is the most common form of
communication and involves spoken or written words. It
is a dynamic process that allows for immediate feedback
and creates a personal connection between individuals.
Verbal communication can be further categorized into
two types: interpersonal communication and
group communication.

Interpersonal communication occurs between two or

more individuals, and it is highly personal. It can be
either formal or informal, depending on the context. A
suitable case study for interpersonal communication is a
customer service interaction. When a customer calls a
company, they want assistance or to resolve an issue.
The customer service representative needs to listen
carefully to the customer's problem, ask relevant
questions, and provide a solution based on the
customer's needs.
On the other hand, group communication involves three
or more individuals and can be either formal or informal.
Formal group communication includes team meetings,
board meetings, and conferences, while informal group
communication includes conversations among friends or
coworkers.

A suitable case study for group communication is a

business meeting. In a business meeting, individuals
come together to discuss and make decisions about a
specific topic. To ensure effective communication, each
person must listen actively, express their viewpoints,
and collaborate to resolve any conflicts.

2. Nonverbal Communication :-
Nonverbal communication refers to any communication
that occurs without words. It includes body language,
facial expressions, tone of voice, and eye contact.
Nonverbal communication can account for up to 93% of
a message's impact, making it a vital part of
communication. It can be categorized into three
types: physical, paralinguistic, and visual.

Physical nonverbal communication refers to the way a

person uses their body to convey a message. This can
include posture, gestures, and facial expressions. A
suitable case study for physical nonverbal
communication is a job interview. During an interview, a
candidate's body language can convey confidence,
enthusiasm, or nervousness. The interviewer can read
their body language to determine their suitability for the
job.

Paralinguistic nonverbal communication refers to the

way a person uses their voice to convey a message. This
can include tone, pitch, and speed of speech. A suitable
case study for paralinguistic nonverbal communication is
a public speaking event. A speaker's tone and pitch can
convey powerful emotions and capture the audience's
attention, while speech speed can be used to emphasize
certain points.

Visual nonverbal communication refers to any visual

cues used to convey a message, such as images, graphs,
or symbols.

A suitable case study for visual nonverbal

communication is a marketing campaign. Marketing
campaigns use images and symbols to convey their
messages and evoke emotions from the audience. The
color scheme, font, and layout of visuals can also impact
the campaign's success.

3. Written Communication :-
Written communication involves communicating
through written words, such as emails, letters, memos,
or reports. It is a form of permanent communication
that can be referred to and recorded for future
reference. Written communication can be further
categorized into two types: formal and informal.

Formal written communication is typically used in

professional settings and follows a specific structure and
tone. It can include reports, proposals, and memos. A
suitable case study for formal written communication is
a business proposal. When a company proposes a
project to a potential client, the proposal must be well-
written, organized, and professional to impress and
persuade the client.

Informal written communication is typically used in

personal settings and allows for more freedom and
creativity. It can include texts, emails, or social media
posts.

A suitable case study for informal written

communication is social media marketing. Social media
allows businesses to connect with their customers
through written communication. Companies can use
humor, creativity, and personalization to create
engaging content that resonates with their audience.

4. Visual Communication :-
Visual communication involves the use of visual
elements to convey a message, such as images, videos,
or animations. It is a powerful tool that can capture the
audience's attention and convey emotions and ideas
effectively. Visual communication can be further
categorized into two types: static and dynamic.

Static visual communication includes images,

infographics, and diagrams. A suitable case study for
static visual communication is the use of infographics in
journalism. Journalists use infographics to convey
complex data and statistics in a visually appealing and
easy-to-understand manner.

Dynamic visual communication includes videos,

animations, and interactive presentations.

A suitable case study for dynamic visual communication

is the use of videos in marketing. Videos can capture the
audience's attention and convey emotion effectively,
making them a powerful marketing tool. Companies can
use videos to showcase their products and services, tell
their brand's story, or promote a social cause.

In conclusion, communication is an essential aspect of

our daily lives, and understanding the different types of
communication is crucial to communicate effectively.
The different types of communication discussed in this
essay are verbal, nonverbal, written, and visual
communication. Each type has its unique characteristics
and applications. Understanding the different types of
communication can help individuals and organizations
communicate effectively and achieve their goals.