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  • Brand Background Interview

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    This document contains prompts for a brand background interview that asks about the company's colors, vibe, potential events, descriptive adjectives and imagery, goals, target audience, competition, points of differentiation, future plans, and physical or online presence. The questions are meant to help understand the company's brand identity and vision to help guide logo and visual design brainstorming.

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    brand background interview

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    This document contains prompts for a brand background interview that asks about the company's colors, vibe, potential events, descriptive adjectives and imagery, goals, target audience, competition, points of differentiation, future plans, and physical or online presence. The questions are meant to help understand the company's brand identity and vision to help guide logo and visual design brainstorming.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    254 views2 pages

    Brand Background Interview

    Uploaded by

    api-420899359
    This document contains prompts for a brand background interview that asks about the company's colors, vibe, potential events, descriptive adjectives and imagery, goals, target audience, competition, points of differentiation, future plans, and physical or online presence. The questions are meant to help understand the company's brand identity and vision to help guide logo and visual design brainstorming.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Brand Background Interview

    Company Name:

    Company Description:

    What colors do you see when you think about this company?

    Describe the company’s vibe:

    If this company threw an event or party, what would it look and feel like? What music would be
    played?

    Describe the company using 10 adjectives:

    Describe the company using imagery:


    Note: this is to be used to generate some visuals for logo brainstorming

    What does the company want to be known for?


    Who is the company targeting?

    Who is the competition?

    How will this company stand apart from the competition?

    Do you foresee this company expanding, becoming a franchise, or changing it’s product in any
    way?

    Does this company exist in brick & mortar stores, online only, or both? If brick & mortar, can
    you describe the location and type of building?

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